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ORDER FORM

Advertise your presence at the Paris Book Fair via our

promotional tools


REACH CONSUMERS

IN 2012 EN 2012 VISITEURS EN 2012 n tha re Mo . VAT xcl 0e .00 €10 AT l. V exc T 00 . VA 5.0 xcl m€ 0e .00 Fro €10 AT to l. V exc T 00 . VA 3.0 xcl m€ 0e Fro €5.00 to han ss t Le AT .V xcl 0e .00 €3

TOOLS WITH YOUR BRANDING

190 000190 000 VISITEU 190,000 190VISITEURS 000 EN 2012 2012 190EN000 VISITORS VISITEURS

THE SHOW BAG

Your ad on one side of the bag given out at the entrance to the show. Planned print run: 80,000 ....................................................................................................................................................................................................................................................................................................................................................................... €18,000

NEW FORMULA THE MAPS All-over branding on all maps (wall map, pull-out maps and simplified map in the Highlights programme) Planned print run: 355,000 ............................................................................................................................................................................................................................................................................................................. €8,000

THE TICKETS

100,000 admissions expected (excluding students, trade visitors and children) Your ad on the back of all tickets ........................................................................................................................................................................................................................ €5,000

FLOOR DECALS

10 decals around your stand.............................................................................................................................................................................................

n tha re Mo . VAT xcl 0e .00 €10 AT l. V exc T 00 . VA 5.0 xcl m€ 0e .00 Fro €10 AT to l. V exc T 00 . VA 3.0 xcl m€ 0e Fro €5.00 to han ss t Le AT .V xcl 0e .00 €3

DISTRIBUTION OF LEAFLETS AND SAMPLES

€2,100

AT THE ENTRANCE TO THE SHOW*

4 days....................................................................................................................................................................................................................................................................................................................................................................................................... €8,000 3 days........................................................................................................................................................................................................................................................................................................................................................................................................... €7,300 2 days................................................................................................................................................................................................................................................................................................................................................ €4,800 1 day.................................................................................................................................................................................................................................................................................................... €2,500

*excluding hostess costs

 NEAR YOUR STAND*

4 days........................................................................................................................................................................................................................................................................................................................................................................................................ €6,400 3 days........................................................................................................................................................................................................................................................................................................................................................................................................... €5,840 2 days.................................................................................................................................................................................................................................................................................................................................................. €3,840 1 day..................................................................................................................................................................................................................................................................................................... €2,000

*excluding hostess costs

 UMP BINS AVAILABLE D AT THE ENTRANCE TO THE SHOW (9 BINS AVAILABLE)

Exclusivity on all 9 dump bins......................................................................................................................................................................................................................................................................................................................................... €15,000 3 dump bins.......................................................................................................................................................................................................................................................................................................................................................................... €6,500


n tha re Mo . VAT xcl 0e .00 €10 AT l. V exc T 00 . VA 5.0 xcl m€ 0e .00 Fro €10 AT to l. V exc T 00 . VA 3.0 xcl m€ 0e Fro €5.00 to han ss t Le AT .V xcl 0e .00 €3

YOUR AD IN OUR PROGRAMMES THE HIGHLIGHTS PROGRAMME

A 40-page insert announcing the daily highlights in the Paris region edition of a weekly cultural magazine, also available at the show. Planned print run: 275,000 Back cover ................................................................................................................................................................................................................................................................................................................................................................................................................................. €15,000 Inside front cover ............................................................................................................................................................................................................................................................................................................................................................................................. €11,000 Inside back cover ............................................................................................................................................................................................................................................................................................................................................ €9,500 1 page ..................................................................................................................................................................................................................................................................................................................................................................................................... €7,000 Half-page ................................................................................................................................................................................................................................................................................................................................ €3,000

OUR BOOK SIGNING SELECTION

A 24-page insert promoting selected authors and listing their book signings in the Paris region edition of a weekly magazine, also available at the show. Planned print run: 150,000 Back cover .................................................................................................................................................................................................................................................................................................................................................................................... Inside front cover ............................................................................................................................................................................................................................................................................................................................................. €9,000 Inside back cover ............................................................................................................................................................................................................................................................................................................................................... €7,500 1 page .............................................................................................................................................................................................................................................................................................................................................. €5,000 Half-page ....................................................................................................................................................................................................................................................................... €2,500

€11,500

THE ART SQUARE BROCHURE

NEW A trends guide available at the entrance to the new “Art Square” area dedicated to coffee-table books and collectors editions. Planned print run: 10,000 Back cover ..................................................................................................................................................................................................................................................................................................................... Inside front cover............................................................................................................................................................................................................................. €2,500 Inside back cover .......................................................................................................................................................................................................................... €2,500 1 page ...................................................................................................................................................................................................................................................................................... €1,500

n tha re Mo . VAT xcl 0e .00 €10 AT l. V exc T 00 . VA 5.0 xcl m€ 0e .00 Fro €10 AT to l. V exc T 00 . VA 3.0 xcl m€ 0e Fro €5.00 to han ss t Le AT .V xcl 0e .00 €3

YOUR BANNER ON OUR ONLINE TOOLS

€3,000

A ROTATING BANNER ON THE OFFICIAL WEBSITE

400,652 visitors in the first quarter of 2012 and more than 2.5 million pages viewed On the home page................................................................................................................................................................................................................................................................................ On one of the internal consumer menu items......................................................................................... €1,500

€3,000

A PERMANENT WEB BANNER ON THE CONSUMER E-LETTERS Mailing list of 30,000 names Minimum 3 mailings ............................................................................................................................................................................................................................................................................ €3,000


35 000

35 000 VISITEURS 35,000 35 000 TRADE VISITORS VISITEURS PROFESSIONNELS

VISITEURS 3,000 PROFESSIONNELS 35 000 Reach 3 000 BIBLIOTHÉCAIRE PROFESSIONNELS LIBRARIANS VISITEURS 3 000 BIBLIOTHÉCAIRES 2,000 3 000 BIBLIOTHÉCAI LIBRAIRES 20002000 LIBRAIRES 2012LIBRAIRES THE BOOK TRADE EN 2012 2000 EN 2012 BOOKSELLERS PROFESSIONNELS IN 3 000 BIBLIOTHÉCAIRES 2000 LIBRAIRES

n tha re Mo . VAT xcl 0e .00 €10 AT l. V exc T 00 . VA 5.0 xcl m€ 0e .00 Fro €10 AT to l. V exc T 00 . VA 3.0 xcl m€ 0e Fro €5.00 to han ss t Le AT .V xcl 0e .00 €3

EN 2012

YOUR AD IN OUR PROGRAMMES THE CATALOGUE

NEW:

Includes the trade programme

A more comprehensive directory than in previous years, with a detailed description of each exhibitor, followed by Paris Book Fair trade programme. Planned print run: 40,000 Back cover......................................................................................................................................................................................................................................................................................................................... Inside front cover........................................................................................................................................................................................................................................................................................ Inside back cover........................................................................................................................................................................................................................................................................................... 1 page.......................................................................................................................................................................................................................................................................................... €1,500 Half-page......................................................................................................................................................................................................................................................................... €1,000

€4,500 €4,200 €3,900

THE BOOKSHOPS & BOOKSELLERS NEW PROGRAMME

A tailored programme sent out to individual bookshops and other book outlets in February. Planned print run: 3,000 Back cover................................................................................................................................................................................................................................................................... Inside front cover................................................................................................................................................................................................................................. Inside back cover..................................................................................................................................................................................................................................

n tha re Mo . VAT xcl 0e .00 €10 AT l. V exc T 00 . VA 5.0 xcl m€ 0e .00 Fro €10 AT to l. V exc T 00 . VA 3.0 xcl m€ 0e Fro €5.00 to han ss t Le AT .V xcl 0e .00 €3

YOUR BANNER ON OUR ONLINE TOOLS

€2,600 €2,400 €2,200

A PERMANENT WEB BANNER ON THE TRADE E-LETTERS Mailing list of 30,000 names Minimum 3 mailings (between December 2012 and March 2013) ...................................................................

A ROTATING BANNER ON THE OFFICIAL WEBSITE

400,652 visitors in the first quarter of 2012 and more than 2.5 million pages viewed (between December 2012 and March 2013) On all trade pages..........................................................................................................................................................................................................................

€2,000

A WEB BANNER ON THE HOME PAGE OF THE FRENCH PUBLISHING DIRECTORY

53,793 visitors in the first quarter of 2012. 3 months............................................................................................................................................................................................................................................................................. 6 months............................................................................................................................................................................................................................................................................

€900 €1,440

€3,000


35 000 35 000 JEUNES 36,500 JEUNES 35 000 35 000 35 000 YOUNG PEOPLE 12 000 JEUNES JEUNES 12 000 JEUNES ÉTUDIANTS 12,000 12 ÉTUDIANTS 000 12 000

REACH YOUNGER READERS

12 STUDENTS EN 2012000 ÉTUDIANTS ÉTUDIANTS EN 2012

20,000 ÉTUDIANTS EN EN 2012 2012 SCHOOLCHILDREN

20 000 SCOLAIRES INEN GROUPS GROUPES IN 2012

EN 2012

AT l. V exc T 00 . VA 3.0 excl m € 00 Fro €5.0 to han ss t Le AT .V xcl 0e .00 €3

THE YOUNG READERS PROGRAMME

NEW:

A 24-page guide for younger visitors distributed through the Paris Mômes* network and at the show.)

Planned print run: 40,000 Back cover........................................................................................................................................................................................................................................................................................................................ Inside front cover................................................................................................................................................................................................................................ €2,500 Inside back cover................................................................................................................................................................................................................................. €2,200 Full page.......................................................................................................................................................................................................................................................................... €1,800 *Music and dance academies, bookshops, local authorities, youth centres, arts cafés, etc.

Contact : programmes.salondulivre@reedexpo.fr

€3,000


Order Summary COMMUNICATION TOOLS

This box for office use only ID : ………………………………………………

Company name______________________________________________________________________________________________________________________________________________________________________________________________________________________________ Address___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Town____________________________________________________________________________________________Postcode________________________________________ Country_______________________________________________________________________________ CEO or manager____________________________________________________________________________________________________________________________________________________________________________________________________________________________ Person responsible for the order__________________________________________________________________________________________________________________________________________________________________________________________________ Tel__________________________________________________________________________________________________________________________ Fax____________________________________________________________________________________________________________________ E-mail (required)__________________________________________________________________________________________________________ Web site__________________________________________________________________________________________________ Invoicing address (if different from above)________________________________________________________________________________________________________________________________________________________________________________

6 5

Town____________________________________________________________________________________________Postcode________________________________________ Country_______________________________________________________________________________ Invoicing contact__________________________________________________________________ E-mail (required)___________________________________________________________ Tel________________________________________________________________ Intra-community VAT number (required) _____________________________________________________________________________________________________

GRAND Total Order total Non-exhibitor surcharge (+30%) Agency discount (-15% upon proof of mandate) SUBTOTAL excl. VAT +19.6% VAT*

= = = = =

TOTAL

= r

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r

__________________________________________________________________________________________________________

excl. VAT

€ € € €

____________________________________________________________________________________________________________

____________________________________________________________________________________________________________

_____________________________________________________________________________________________________________

____________________________________________________________________________________________________________

__________________________________________________________________________________________________________

incl. VAT

*VAT not applicable to taxable foreign companies. Art. 44 and 196 - amended Directive 2006/112/EC.

PAYMENT TERMS Only orders accompanied by an initial deposit of 50% of the total including VAT will be accepted. The balance must be paid no later than 20 February 2013.

Amount Paid = r__________________________________ incl. VAT

o By wire transfer to Reed Expositions France/Salon du Livre de Paris A copy of the wire transfer order must be attached and specify «No charges to beneficiary». Bank: CIC Sud Augustin GCE, 102, Bd Haussmann, 75008 Paris - France Bank Code: 30066 - Sort Code: 10947 - Account No: 000 10073101 - Key RIB : 61 SWIFT Code: CMCIFRPP - IBAN Code: FR 76 3006 6109 4700 0100 7310 161 Intra-community VAT No: FR 40 440 982 056

o By Credit Card:

Credit Card No _

o Visa o MasterCard (Fax: +33 (0)1 47 56 67 54) Expiration Date

I hereby declare that I have read and understood the terms and conditions of sale in respect of the show’s promotional tools and that I have a copy of such terms and conditions, which I accept without reservation or restriction.

Business stamp (required)

Date & Signature (required)

Reed Expositions France / Salon du livre 52-54, Quai de Dion-Bouton, CS 80001 - 92806 Puteaux cedex Tel: +33 (0)1 47 56 64 31 - Fax: +33 (0)1 47 56 64 44 - E-mail: livre@reedexpo.fr

www.salondulivreparis.com


Terms and Conditions of Sale PROMOTIONAL TOOLS These terms and conditions apply to the sale of advertising space in products related to the Salon du Livre (catalogue, programmes, e-letters, etc.) and on the show’s website at www.salondulivreparis.com. Related products and the Salon du Livre website are hereinafter referred to as ‘Promotional Tools’. Any request for advertising in the Salon du Livre Promotional Tools shall be deemed firm and irrevocable by the advertiser as soon as the order has been registered by Reed Expositions France. Advertising requests made by an authorised representative jointly bind the representative and the advertiser, particularly with regard to full payment of the advertisement in question. The authorised representative must be acting under the instructions of the advertiser who must specify the scope and duration of the authorised representative’s mandate. In the event of conflict between these terms and conditions of sale and an advertiser’s terms and conditions of purchase, it is hereby agreed that these terms and conditions of sale shall prevail. Advertisers agree to provide the necessary documents or offset film for printing and/or online posting of their marketing message for the dates scheduled. Any technical expenses shall be borne by the advertiser. Advertisers must comply with the requirements of Reed Expositions France as specified in its sales material regarding the technical elements to be supplied (e.g. banner ad format). In the event that the advertisement is being produced by the Salon du Livre promotions department, a proof may be submitted to the advertiser who must advise any changes by return. Failure to return the proof within this turnaround time implies tacit acceptance thereof. In the event of non-compliance with the deadlines for submitting technical elements, an advertisement featuring the advertiser’s company name and address shall be produced at the advertiser’s expense. Turnaround time for online posting is three business days from receipt of technical elements. In the event an order is cancelled for any reason whatsoever, Reed Expositions France shall retain the 50% deposit. Reed Expositions France shall not be liable for any technical elements that advertisers or their authorised representatives fail to recuperate within three months of the last insertion. Registration by Reed Expositions France of an insertion request only grants advertisers the right to use the space reserved for them. Placement, formats, methods of display of insertions offered and rates there of

are detailed in the attached order form. The rates do not include technical expenses such as potential design or production fees for the insertions. Excluding placements specified in the published rates, no position may be guaranteed, irrespective of the advertiser’s stipulations on the order form. The text and graphics of an advertisement, particularly brand and corporate names, shall be published under the sole responsibility of the advertiser. In particular, any reproduction rights regarding photographic material shall be the responsibility of the advertiser. The advertiser releases Reed Expositions France, the publisher, printer or a third party from any civil or criminal liability they may incur as a result of advertisements they have published at the request of the advertiser. The advertiser guarantees them against any third party claims in respect of the content of these advertisements. The advertiser thus agrees to pay for the defence of Reed Expositions France, the publisher, printer or any third party should they be the subject of an action or claim relating to the content, data, information, message, etc of the advertisements, and to bear the cost of compensation due for any loss or damage sustained. The liability of Reed Expositions France shall not exceed a total amount equal to two-twelfths of the total annual amount paid for the service, excluding any extension or renewal period. Any error made by Reed Expositions France, the publisher, printer or a third party in an advertisement shall not result in its cancellation. The correction shall be made in the subsequent catalogue or promotional product. No claim shall be accepted unless submitted in writing within eight days of the insertion or online posting date. No delay, suspension or cancellation in respect of the distribution of an advertisement due in particular to technical failures inherent in the Internet network and external to Reed Expositions France and beyond its control shall be grounds for the advertiser or his or her authorised representative to refuse payment, even partial, nor shall it grant the advertiser or his or her authorised representative the right to a new insertion at the expense of Reed Exhibitions France or to any type of compensation whatsoever. Reed Expositions France shall not be held liable for any accidental or deliberate damage caused to the advertiser by third parties due to or by their connection to the Internet. The advertiser waives all claims against Reed Expositions France or a third party due to loss, destruction, damage or injury resulting

from the interruption or disruption of business, caused directly or indirectly by, consisting of or arising from the failure of any computer, date processing equipment, multimedia microcircuit, operating system, microprocessor (computer chip), integrated circuit or similar component, or any software, whether or not owned by Reed Exhibitions France. In accordance with French Data Protection Act No. 78-17 of 6 January 1978, advertisers have the right to view, modify, correct or delete their personal data. To exercise this right, advertisers should write to Reed Expositions France - Service Communication. In accordance with press and publication practices, Reed Expositions France has the right to refuse the insertion of any advertisement without the need to justify such refusal. Placements are made according to the dates booked by the advertisers. Invoices are raised in accordance with these booking dates and must be settled upon receipt. In the event that an order is placed through the intermediary of an agency authorised by the advertiser, the invoice will be sent to that agency with copy to the advertiser. Fifty per cent of the cost of the advertisement including VAT is payable at the time of the order with the balance due upon receipt of the invoice. Failure to pay by the due date shall result in the immediate payability of the entire outstanding amount plus an indemnity set, by way of a penalty clause, at 10% of the amounts past due and unpaid. Any delay in payment shall result in the additional application of a late payment penalty at a rate equal to one and a half times the prevailing rate of interest. Collection fees shall be borne by the debtor. In case of dispute, the Commercial Court of Nanterre shall have sole jurisdiction. Any advertising request implies acceptance of the above terms and conditions.

Reed Expositions France / Salon du livre 52-54, Quai de Dion-Bouton, CS 80001 - 92806 Puteaux cedex Tel: +33 (0)1 47 56 64 31 - Fax: +33 (0)1 47 56 64 44 - E-mail: livre@reedexpo.fr

www.salondulivreparis.com


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