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IDENTITY MANUAL


IDENTITY MANUAL

CONTENTS WHY SANDWICHES................1 BASIC LOGO STANDARDS.....2 TYPOGRAPHY............................6 STATIONERY SUITE.................8 STORE FRONT & MENU.......10 PACKAGING.............................12


WHY SANDWICHES? I have always been fond of the

MITCHEL WARHOL, founder and CEO

sandwich. It’s one of the only foods that can be completely customized to one’s tastes and preferences. This versatility is what led me to create The Sandwich Club. The Sandwich Club is a place for sandwich lovers to eat sandwiches, buy ingredients, and share their favorite sandwich with the rest of us. I thought it would be interesting for customers to submit their recipes to get accepted to the club. Everyone is accepted but only the greats make it to our permanent menu. By becoming a member customers Receive coupons and a membership card that racks up points every time you visit The Sandwich Club. These points can be used to purchase Sandwich club merchandise or as a discount on your next sandwich. Come join us at the club or let us cater your next occasion.

1


LogoMark

2


T SANDWICH CLUB LOGO The logo mark for The Sandwich Club appears to the right. The logo must appear on all official Sandwich Club products, packaging and stationery. It should only be used in the ways specified. The logotype can be used alone or accompanied by signature.

LogoMark w/ Text

3


STAGING O LOGO All measurements used in the staging of the Sandwich Club logo are derived by the X height of the signature.

2x

2x 2x

2x 1x

1x 1x 1x

4


OTHER VARIATONS A COLOR The logomark can be reversed out in either color.

Pantone 222 C

C = 0 M = 100 Y = 10 K = 59

Pantone 276 C

C = 100 M = 100 Y = 0 K = 58

The colors for the Sandwich Club were chosen to portray nobility and add to the intrigue of “the club.”

5


T TYPOGRAPHY Multiple fonts make up the Sandwich Club indentity.

Berthold Akzidenz Grotesk Header Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Body Copy Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

6


Marketing Script Accent

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Brothers Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Brothers Word Logos

TtAaOoWwEeYy

7


T STATIONERY SUITE The letter head for the Sandwich Club must be printed on Neenah Esse Latte Imaging texture 24 lb weight.

1.5 inches 1.5 inches

3 inches

1 inch

Examples of business cards and envelope

8


The envelope for the Sandwich club must be printed on Neenah Paper Esse Latte 80 Ib.

Mr. Ralph Watkins 400 Maple Street Shirley, MA 13390

Stationery Suite

9


T STORE FRONT & MENU CARD The Sandwich Club prides itself on the wide array of ingredients to make the perfect sandwich.

Store front w/ etching

10


Apron w/ LogoMark

11


Example of packaging wrapper.


T PACKAGING Examples of packaging and labels for the Sandwich Club.

Sandwich Bag

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Sandwich w/ wrapper

Wrapper detail

13


n joiT CLUB!

Deli Meat w/ Label

Various Buttons

14


JOIN t CLUB



The Sandwich Club