CONTENTS WHY SANDWICHES................1 BASIC LOGO STANDARDS.....2 TYPOGRAPHY............................6 STATIONERY SUITE.................8 STORE FRONT & MENU.......10 PACKAGING.............................12
WHY SANDWICHES? I have always been fond of the
MITCHEL WARHOL, founder and CEO
sandwich. Itâ€™s one of the only foods that can be completely customized to oneâ€™s tastes and preferences. This versatility is what led me to create The Sandwich Club. The Sandwich Club is a place for sandwich lovers to eat sandwiches, buy ingredients, and share their favorite sandwich with the rest of us. I thought it would be interesting for customers to submit their recipes to get accepted to the club. Everyone is accepted but only the greats make it to our permanent menu. By becoming a member customers Receive coupons and a membership card that racks up points every time you visit The Sandwich Club. These points can be used to purchase Sandwich club merchandise or as a discount on your next sandwich. Come join us at the club or let us cater your next occasion.
T SANDWICH CLUB LOGO The logo mark for The Sandwich Club appears to the right. The logo must appear on all official Sandwich Club products, packaging and stationery. It should only be used in the ways specified. The logotype can be used alone or accompanied by signature.
LogoMark w/ Text
STAGING O LOGO All measurements used in the staging of the Sandwich Club logo are derived by the X height of the signature.
1x 1x 1x
OTHER VARIATONS A COLOR The logomark can be reversed out in either color.
Pantone 222 C
C = 0 M = 100 Y = 10 K = 59
Pantone 276 C
C = 100 M = 100 Y = 0 K = 58
The colors for the Sandwich Club were chosen to portray nobility and add to the intrigue of “the club.”
T TYPOGRAPHY Multiple fonts make up the Sandwich Club indentity.
Berthold Akzidenz Grotesk Header Medium Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Body Copy Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*
Marketing Script Accent
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Brothers Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Brothers Word Logos
T STATIONERY SUITE The letter head for the Sandwich Club must be printed on Neenah Esse Latte Imaging texture 24 lb weight.
1.5 inches 1.5 inches
Examples of business cards and envelope
The envelope for the Sandwich club must be printed on Neenah Paper Esse Latte 80 Ib.
Mr. Ralph Watkins 400 Maple Street Shirley, MA 13390
T STORE FRONT & MENU CARD The Sandwich Club prides itself on the wide array of ingredients to make the perfect sandwich.
Store front w/ etching
Apron w/ LogoMark
Example of packaging wrapper.
T PACKAGING Examples of packaging and labels for the Sandwich Club.
Sandwich w/ wrapper
n joiT CLUB!
Deli Meat w/ Label
JOIN t CLUB