State of Sales Training

Page 50

Table 9: When compared with the past five years, how would you rate your company’s performance now? (Overall Responses by Percent) Responses

N/A

All- time

Worse

Same

Better

All- time

Revenue growth

6.0%

2.4%

11.3%

28.3%

37.0%

15.0%

Market share

6.3%

2.0%

5.8%

37.3%

38.9%

9.7%

Profitability

5.2%

2.0%

9.8%

33.6%

40.0%

9.4%

Customer satisfaction

3.8%

0.2%

2.7%

41.1%

39.5%

12.7%

low

high

Table 9a: When compared with the past five years, how would you rate your company’s Responses Only by Percent (provide sales training to sales staff within their own organization)

performance now? Internal

N/A

All- time

Worse

Same

Better

All- time

Revenue growth

6.1%

3.4%

11.0%

28.5%

38.0%

12.9%

Market share

5.4%

1.5%

5.4%

37.1%

42.5%

8.1%

Profitability

5.8%

1.5%

9.7%

35.1%

41.3%

6.6%

Customer satisfaction

4.6%

0.4%

4.2%

43.1%

39.6%

8.1%

Responses

low

high

appendix

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47


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