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TEXAS TEXASREALESTATEMAGAZINE.COM

2020 Media Kit Texas • Oklahoma Recreational Property Marketing • Website • Direct Mail • Text • Social Media


Texas Real Estate Advantages TRE VS. LandsOfTexas • Inexpensive • High Traffic Website • Direct Mail 10,000 magazines each month

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• Listings sent to 8,600+ Facebook Followers Brazos Scenic tage on River Fr to Co. lo Pin

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• Expensive • High Traffic Website

• Text marketing Integration • Targeted Print Marketing

STD PRSRT GE U.S. POSTA PAID TX BURY, GRAN 253 IT NO. PERM

texasrealestatemagazine.com Marketing Texas and Oklahoma recreational properties means using every tool available, not just the Internet. Texas Real Estate’s investment in Internet marketing has resulted in huge traffic increases over the last year with the site now averaging almost 30,000 visitors per month of which over 6,600 each month are new visitors. Our ability to effectively combine direct mail and social media marketing has been the driving force behind our websites huge increases from new and repeat visitors. The site is now averaging above 740,000 page views per month. We haven’t given up on print marketing, not by a long shot. Texas Real Estate magazine is now being mailed to 10,000 NEW well qualified buyer prospects each month from a list of 150,000+, across 80 Texas counties. Buyer prospects who have incomes over 150,000.00 per year, have real estate holdings, and who have interest/propensities for hunting, ranching, farming/agriculture, real estate investment, retirement and water/lake property acquisition are included. Why direct mail? Direct mail marketing has long proven its effectiveness by drilling down to the mailbox. Putting information you want qualified prospects to see, and act on, in their homes has proven to generate significant interest and action. Many buyers act on what they find and not necessarily what they are searching for. Mailing TRE each month represents the same thing brokers and agents do when they put out a yard sign. TRE is letting well qualified buyer prospects know that your properties are available and waiting for activity. Most of our new visitor website traffic each month is a result of mailing TRE. Text marketing, why is it important? We now can create text opt-in lists for our customers. The ability to text information to interested buyer prospects means that you have an immediate connection to buyers that are interested in YOUR listings. We create an opt-in message within your print ad, and on your website listings that encourages interested buyers to send you and opt-in request. Each month you will accumulate more and more opt-in’s, once you’ve reached a significant number, we can implement text messaging to these interested buyers for any new listings you receive, price changes, or even special events you might be scheduling.


Text messaging is also a vital resource for new listings, sellers love to know that you have a standing list of buyer prospects you can contact immediately with information about their property once they sign a contract. Social media, is it really a big deal? Yes, but only if you have a significant number of followers who want the information you are posting. When we post your listings to the TRE Facebook page 8000+ followers see it immediately. These are people who have asked to see the information and who have strong interest in the properties we post. Our Facebook page also drives a substantial amount of traffic to our website. Why Texas Real Estate? Because you simply cannot afford to put all your listing information on one platform. In fact, you can easily get a false impression of the market by doing so. Buyers act on different points of information and you always will have the best chance of getting the activity you want and need by making sure that your listings are being seen by a large cross section of potential buyers who consume information from many sources, not just one.

Texas Real Estate • Multiple platforms mean more sales leads • Ability to integrate your information for social media and text marketing • “Call Tracking” so you will know where your calls come from • Highly targeted direct mail marketing to qualified buyers each month • 29,000 website visitors each month, 6,600 new each month • 740,000 average page views per month


texasrealestateamagazine.com 2019 Website Analytics

Average Monthly Unqiue Visitors - 6,625 people

(new vistors per month)

Average Monthly number of Visits - 29,339 people

(total vistors per month)

Average Monthly Page Views - 740,938

(total page viewed per month)

Average Monthly Hits - 880,433

(number of clicks on the site)


Texas Real Estate Text Messaging Text Messaging - Its All About the list! Text messaging is a powerful marketing tool but it is only as powerful as the list that you create for potential buyers. It is easy to create a list if you have the right invitation in the right places. Creating an Opt-In invitation lets potential buyer prospects know that you are serious about providing them accurate and urgent information about new and current listings. The list that you develop is also a strong incentive for sellers as well. What seller wouldn’t want the information about their property shared with hundreds of potential buyers within minutes of signing a listing agreement? Once a text messaging account that is exclusive to you and your company is created we can then prepare an Opt-In invite to use on all of your print marketing. As you can imagine the only effective way of promoting your Opt-In invitation is from print media. You can use your Opt-In invitation on all of GET NOTIFIED WHEN A NEW RANCH IS LISTED! your print media not just Texas Real Estate. It can TEXT TXRANCHES TO 555555 used on yard signs

LONGHORN REAL ESTATE

GET NOTIFIED WHEN A NEW RANCH IS LISTED!

LONGHORN TEXT TXRANCHES TO 555555 5904 Walnut Creek Circle REAL ESTATEGranbury, TX 76049 5904 Walnut Creek Circle Granbury, TX 76049 Callahan County • 400+/- Acres

817.776.4240 www.longhornrealestatetx.com

Callahan County • 400+/- Acres

Taylor County • 1,758+/- Acres

Taylor County • 1,758+/- Acres

Parker County • 829+/- Acres

T-Bar Ranch 1,758+/- Acres in Taylor County. Excellent Horse Facility. $2,400/acre

Steel Ranch 829+/- Acres in Parker County. Good hay and cattle procduction. $1,058/acre

Stephens County • 569+/- Acres

Bosque County • 1,238+/- Acres

Comanche County • 1,418+/- Acres

Stephens County • 569+/- Acres Sunset Ranch 569+/- Acres in Stephens County. Beautiful hilltop views. $1,250/acre

Foggy Creek Ranch 1,238+/- Acres in Bosque County. Creek runs through property. $1,350/acre

Three River Ranch 1,418+/- Acres in Comanche County. River frontage. $1,950/acre

Wise County • 757+/- Acres

Eastland County • 1,828+/- Acres

Palo Pinto County • 1,754+/- Acres

Double T Ranch 757+/- Acres in Wise County. Creek runs through property. $950/acre

Parker County • 829+/- Acres

TEXT MESSAGING IS A POWERFUL SALES TOOL

Texas Real Estate can implement a complete text marketing program for you that will feature your text Opt-In invitation on your print ad that is mailed each month to 10,000 new, prospects. Watch T-Bar Ranchwell qualified, buyer Steel Ranch 1,758+/- Acres in Taylor Excellent grow, 829+/-and Acresgrow in Parkerwith County. Good hay yourCounty. list grow, new Horse Facility. $2,400/acre and cattle procduction. $1,058/acre buyer prospects each month. When your list Bosque County • 1,238+/- Acres Comanche • 1,418+/reaches an adequate size, County we can thenAcres help you develop a text marketing and messaging program to reach your text marketing subscribers that are exclusively yours.

Indian Creek Ranch 400+/- Acres in Callahan County. Creek runs through property. $1,950/acre

Indian Creek Ranch 400+/- Acres in Callahan County. Creek runs through property. $1,950/acre

817.776.4240

and even on local marketing products that www.longhornrealestatetx.com you may already be using. Put it everywhere to attract more people to the information you want to share.

Text marketing is one of the most effective ways of reaching interested buyers. Remember 80% of all text Three messages are read Foggy Creek Ranch River Ranch 1,238+/- Acres in Bosque County. Creek 1,418+/Acresreceived. in Comanche County. within 30 seconds of being

Sunset Ranch 569+/- Acres in Stephens County. Beautiful Limestone Ranch Hilltop Ranch 1,828+/- Acres in Eastland 1,754+/- Acres in Palo Pintoruns County. through property. $1,350/acre hilltop views.County. $1,250/acre Creek runs through property. $2,050/acre

Scenic hilltop views. $1,450/acre

Wise County • 757+/- Acres

Eastland County • 1,828+/- Acres

VIEW MORE RANCHES AT WWW.LONGHORNREALESTATETX.COM

River frontage. $1,950/acre

Palo Pinto County • 1,754+/- Acres


Texas Real Estate Targeted Buyer Direct Mail Texas Real Estate magazine will begin mailing 10,000+/- magazines each month from a master list of over 160,000 to targeted buyers in west, central, north, east and The Hill Country of Texas beginning with the May 2019 issues of Texas Real Estate.

New Format: To maximize the benefit to all advertisers Texas Real Estate will discontinue the separate west, central, Hill Country and north, east, Oklahoma editions and create a single Texas Real Estate edition that encompasses all our previous regions into one new edition.

The Benefit: Over the past two years we have been involved in several direct mail endeavors that has given us the basis and knowledge to enable us to develop a list of potential buyers who we believe will give our customers a greater return on their advertising investment each month. No other advertising media that represents Texas recreational property buyers will be able to match the results that direct mail marketing will produce. We will no longer be waiting for action from buyers, instead, we will be creating it each month by putting TRE in the hands of the most qualified and highest propensity buyers in the market.

Who Will Receive TRE: Mailing Demographics

What They Enjoy: Mailing Propensities

• Net Worth 1 Million+

• High Interest In Hunting / All Types

• 44 – 85 Years of Age

• High Interest In Ranching

• Home Value $450,000.00+

• High Interest In Farming / Agriculture

• Active Real Estate Holdings

• High Interest In Real Estate Investment

• Past Real Estate History

• High Interest In Retirement Relocation

• Asset Base / Borrowing Capacity

• High Interest In Lake/Water Property

Where TRE Will Be Mailed: • DFW Metroplex

• Midland - Odessa

• Tyler Southern East Texas

• Greenville – Paris / Northern East TX

• Grayson – Dennison / North Texas

• Collin -Denton Counties

• Central Texas

• Waco / McLennan County

• The Hill Country

• Cross Timbers Region

• Abilene / Central West Texas

• The Hill Country


Castro

Parmer

Swisher

Hall

Briscoe

Childress Hardeman

Hale

Cochran

Hockley

Lubbock

Floyd

Motley

Cottle

Crosby

Dickens

King

Wilbarger

Foard

Wichita Clay

Knox

Baylor

Montague

Archer

Cooke

Grayson

Lamar

Fannin

Red River Bowie

Garza

Lynn

Terry

Kent

Stonewall

Jack

Young

Throckmorton

Haskell

Wise

Denton

Collin

Hopkins

Hunt

Rains

Rockwall

Loving

El Paso Hudspeth

Culberson

Winkler Ward

Ector

Crane

Reeves

Martin

Midland

Upton

Scurry

Borden

Fisher

Mitchell

Howard

Glasscock

Sterling

Nolan

Coke

Jones

Taylor

Runnels

Pecos

Erath

Irion

Tom Green

Crockett

Schleicher

Sutton

Brewster

Real

Kinney

Uvalde

Zavala

Propensity Profiles:

Brazos

Maverick

Kendall

Bandera

Gonzales

Medina

Frio

Wilson

DeWitt

Karnes

Atascosa

Lavaca

Victoria Goliad

Dimmit

High Interest Hunting / All Types: Individuals and families who have a demonstrated association to hunting in Texas and who have actively pursued their hunting interests through various subscriptions and hunting related activities, purchases and inquiries.

La Salle

McMullen Live Oak

Webb

Duval

Bee

San Augustine Sabine

Tyler

San Jacinto

Montgomery

Liberty

Hardin Orange Jefferson

Harris Chambers Fort Bend

Wharton Jackson

Angelina

Polk

Walker

Colorado

Guadalupe Bexar

Austin

Fayette

Caldwell

Comal

Houston

Grimes

Washington

Bastrop

Hays

Shelby Nacogdoches

Madison

Lee

Travis

Blanco

Panola

Cherokee

Trinity

Milam Williamson

Burleson

Kerr

Edwards

Anderson

Leon Robertson

Kimble

Harrison

Rusk

Limestone

Falls Bell

Burnet

Llano

Gillespie

Val Verde

McLennan

Coryell

Gregg

Henderson

Freestone

Lampasas

San Saba

Menard

Terrell Presidio

Upshur

Navarro

Hill

Hamilton

Concho

Mason

Wood

Cass Marion

Smith

Ellis

me

So

Mills Reagan

Johnson

ll rve

Bosque

Brown

McCulloch

Jeff Davis

Hood

Comanche Coleman

Dallas

Tarrant

Camp

Kaufman Van Zandt

Eastland

Callahan

Parker

Palo Pinto

Stephens

Shackelford

Waller

Andrews

Dawson

Jim Wells

Gaines

Titus

Morris

Yoakum

Franklin

Delta

Galveston

Brazoria

Matagorda

Calhoun

Refugio

San Patricio

Aransas

Nueces Kleberg

Zapata

Jim Hogg

Starr

Brooks

Hidalgo

Jasper

Lamb

Newton

Bailey

Kenedy

Willacy Cameron

High Interest Ranching: Individuals and families who have, or are likely, to pursue ranching activities by showing strong interests in cattle, equestrian, and various livestock associated organizations including ranching property ownership.

High Interest Farming / Agriculture: Individuals and families who are engaged in farming and agriculture related industries including active farming operations. Individuals and families who participate in agricultural related organizations.

High Interest In Real Estate Investment: Individuals and families who are active investors in rural recreational property and who have demonstrated their interest in investment grade properties by their previous purchasing history and current property ownership.

High Interest In Retirement Relocation: Individuals and families who are about to make a relocation decision as indicated by their age, social/economic profile, and current residence location as weighted against local, state, and regional statistics that indicate a high likelihood of relocation at or prior to their retirement.

High Interest In Lake / Water Properties: Individuals and families who have a strong interest in vacation and or permanent purchase and or relocation to lake / water related properties and who have demonstrated their interests by their association to various fishing and water related activities including water craft and boat ownership.


Texas Real Estate, Return On Investment (ROI) The return you receive from your advertising investment in Texas Real Estate should, and is, where the rubber meets the road. Below is a chart that gives four examples of what your monthly investment can return based on conservative estimates. It also shows the cost effectiveness of TRE in order to allow you to compare the cost and return of TRE to other media formats you may be using. Ad Size / Page

1/4 page

1/2 page

1 page

2 pages

Monthly Ad Rate*

$165.00

$290.00

$450.00

$775.00

Total Avg. Mo. Mailing

10,000

10,000

10,000

10,000

Response Rate

1%

1%

1%

1%

Responses

100

100

100

100

Cost Per Response

$1.65

$2.90

$4.50

$7.75

*6-month ad rate, full color, coated paper

Return On Investment (Example 1)

1/4 page

1/2 page

1 page

Average Listing Amount

$300,000.00

$300,000.00

$300,000.00

$300,000.00

$9,000.00

$9,000.00

$9,000.00

$9,000.00

2%

2%

2%

2%

2

2

2

2

$18,000.00

$18,000.00

$18,000.00

$18,000.00

Ad Cost

$165.00

$290.00

$450.00

$775.00

Return On Investmemt

10909%

6207%

4000%

2323%

$8,835.00

$8,710.00

$8,550.00

$8,225.00

Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses

Net Return On Investment

2 pages

Return On Investment (Example 2)

1/4 page

1/2 page

1 page

Average Listing Amount

$150,000.00

$150,000.00

$150,000.00

$150,000.00

$4,500.00

$4,500.00

$4,500.00

$4,500.00

2%

2%

2%

2%

2

2

2

2

$9,000.00

$9,000.00

$9,000.00

$9,000.00

$165.00

$290.00

$450.00

$775.00

5455%

3103%

2000%

1161%

$4,335.00

$4,210.00

$4,050.00

$3,725.00

Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses Ad Cost Return On Investmemt Net Return On Investment

2 pages

Return On Investment (Example 3)

1/4 page

1/2 page

1 page

Average Listing Amount

$850,000.00

$850,000.00

$850,000.00

$850,000.00

$25,500.00

$25,500.00

$25,500.00

$25,500.00

1%

1%

1%

1%

1

1

1

1

$25,500.00

$25,500.00

$25,500.00

$25,500.00

Ad Cost

$165.00

$290.00

$450.00

$775.00

Return On Investmemt

15455%

8793%

5667%

3290%

$25,335.00

$25,210.00

$25,050.00

$24,725.00

Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses

Net Return On Investment

2 pages


Marketing Rates Paper Type

Newsprint

Coated

Size

3x

6x

12x

3x

6x

12x

One Quarter Page

n/a

140.00

120.00

n/a

165.00

140.00

One Half Page

295.00

245.00

200.00

345.00

290.00

245.00

Full Page

420.00

360.00

310.00

500.00

450.00

395.00

Double Full Page

660.00

610.00

560.00

830.00

775.00

725.00

• All rates are monthly • Prepayment discounts are available • Premium pages are priced based on availability, i.e.; inside front, back cover and inside back cover • Ad copy may be changed and or updated monthly

Texas Real Estate - Everything For One Rate • Print ad in Texas Real Estate • Unlimited listings on TRE Website, 29,000 visitors monthly • Direct Mail to 10,000 buyer prospects each month • Your listings exposed to 8600+ Facebook followers

• Complete ad design •C  hange your ad content monthly • Text marketing • Text marketing support • Text marketing integration • Custom email marketing

LandsofTexas Costs Too Much And Delivers Too Little

Texas Real Estate.... Value and Results!!!!


Texas Real Estate – Facebook Marketing 8600+ Followers We’ve invested thousands of dollars over the last six years to grow our Facebook followers. The investment has paid off as we now have 8600+ active followers.

So how does this help our advertisers? Our followers all have interest in the properties we list on our Facebook page daily. When they click on a listing they are sent to our website. If you’ve wondered how our site has grown so much over the last two years, this is one of the biggest reasons. We post several properties each day to our Facebook page from our texasreaestatemagazine.com website. Brokers and agents get immediate response from these postings. Imagine, 8600+ active Facebook followers see your listings. It’s a powerful and effective piece of our overall marketing program. It also works well for getting good listings.

Has the investment been worth it? The average broker or agent has less than 1,000 Facebook followers. So yes, our investment of time and money has certainly delivered substantial results. Going forward as we integrate Text marketing we will also leverage our Facebook presence to help our advertisers develop their direct Text marketing Opt-In lists.


Print Ad Requirements Non-Digital Artwork 1.) Line art furnished, such as logos, should consist of a solid black image on a smooth white background and be close to the size that it will be used. 2.) Color images from a laser or inkjet printers are not recommended. Business cards, Fax copy or newspaper clipped logos are not recommended.

Digitized Art - Photographs Requirements 1.) Required format for digital images / logos: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd 2.) For best quality, it is recommended that the size of the image be no lower than 170 dpi, preferably 300 dpi. 3.) Pictures / logos requested to be downloaded from customer websites is not recommended (especially for color ads) 4.) Hard copy photographs (original prints) are accepted and will be returned upon request

Digital Media - Page layouts from another source (Design Agency) are accepted. The media can be submitted by these formats: 1.) PDF - Adobe Acrobat 2.) .tiff /.eps - The following are specifications on page size for the “live area” for Texas Real Estate magazine: • Full Page: 7.625 (width) x 10.125 (height) • 1/2 Page: 7.625 (width) x 4.9375 (height) • 1/4 Page: 3.653 (width) x 4.9375 (height) • 1/8 Page: 3.65 (width) x 2.406 (height) * Bleeds are only acceptable for the back cover page. - Digital media can be submitted by the following: 1.) CD 2.) Email - files that exceed 4 mega bites may have difficulty transferring through the mail server. Please compress files with: stuff it (mac) or winzip (pc).

Submitting Ad Copy - 1.) E-mail

2.) Fax

3.) Standard mail

Banner Ads

- The following are specifications on banner ads for Texas Real Estate Magazine Website: - Banner Ad Size: 2.639 (width) x 6.944 (height) - Resolution Size: No lower than 72 dpi - Required formats for banner ads: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd Applications: The following are the applications used by the design dept. Note: All applications are on Macintosh platforms: Adobe Indesign CC, Adobe Photoshop CC, Adobe Illustrator CC, Adobe Acrobat Pro, and Microsoft Word If you have any questions about submitting ad copy please feel free to contact the Design Department Office: (817) 776-4240, Fax: (817) 776-4315 or by email: design@texasrealestatemagazine.com

Credit / Payment Terms We do not require, or ask, for credit applications from new customers. Unless noted, all accounts are billed with net 15-day payment terms.


2020 COPY DEADLINE/DISTRIBUTION SCHEDULE Issue

Copy Deadline Date

Distribution Date

March - 2020

January 23, 2020

February 5, 2020

April - 2020

February 20, 2020

March 4, 2020

May - 2020

March 19, 2020

April 1, 2020

June - 2020

April 23, 2020

May 6, 2020

July - 2020

May 21, 2020

June 3, 2020

August - 2020

June 18, 2020

July 1, 2020

September - 2020

July 23, 2020

August 5, 2020

October - 2020

August 20, 2020

September 2, 2020

November - 2020

September 17, 2020

September 30, 2020

December - 2020

October 22, 2020

November 4, 2020

January - 2021

November 19, 2020

December 2, 2020

TO ADVERTISE Joe Gilbert: joe@sales-r-up.com , 817-776-4230

Texas Real Estate Magazine P. O. Box 5159 | Granbury, Texas 76049 866-469-7544 | www.texasrealestatemagazine.com

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Texas Real Estate 2020 Media Kit  

Texas Real Estate 2020 Media Kit

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