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TEXAS TEXASREALESTATEMAGAZINE.COM

2019 Media Kit Direct Mail Marketing


DIRECT MAIL ADVANTAGES

• Highly Targeted Marketing

• Ability To Measure Results

• Individualized

• Very Cost Effective

• Flexibility

You get a new listing, a very nice listing, you need activity immediately, and more specific, you need it from the correct class of buyer. The property is unique therefore you must get it in front of buyers who are just as unique. The key to offering an effective direct mail solution to Texas and Oklahoma brokers and agents who sell recreational properties is to understand the buyer’s needs, their habits, their hobbies, their roots, and most important, what they are capable of buying. The quality of the list is key to the overall success and its why TRE will drive more new buyers to your phone and to your online portals than anything you have ever invested in before. Direct mail is the gold standard in marketing, and for good reason. Nothing puts you into the buyer’s domain better, or more effectively, than direct mail. All buyers act on information, whether they are seeking it, or, it is presented to them. If they have an appetite for what you have then they will act on the right information that is presented to them in the absolute best way. Just ask yourself, if you receive something in your mailbox that is unique and catches your attention, in most cases you put it aside to take a closer look. Or, you begin looking at the information immediately. Many believe that most mail is “junk mail” but again, think about how you process information overall, and then make a comparison to direct mail that hits your mailbox. It is more important and potentially more valuable, right?


RECREATIONAL PROPERTIES IN YOUR MAILBOX? Wouldn’t you agree, for people who want, or need, or just plain love recreational properties wild horses could not keep them from looking over information about something they have a strong passion for? If you are selling something that is wanted by an extensive group of interested people isn’t getting the information about what you have in front of them the most important and effective thing you could do? So, what could be better than putting your information in their mailbox? So why aren’t all brokers and agents using direct mail? One simple reason, its expensive if it isn’t done right. We know that in order to make direct mail work our format needed to change from two magazines to one in order to take advantage of postal rates. Next,

it’s all about the list. To get the best list we worked with several large national mail list companies until we found the one who had the data capability to meet our challenging needs. We believe that the list we have developed truly hits the “sweet spot” for the absolute best profile for being the “typical” or “best” buyers for the properties you have. By having your properties featured in Texas Real Estate magazine you are exposing them to over 10,000+ prospective buyers who are identified as meeting the criteria we have established as well as a strong social media presence (over 7,000 Facebook followers) and a high-quality website. Results are all that matter in advertising and we believe Texas Real Estate has the plan to bring you unprecedented numbers of buyer leads each month.


LETTER FROM THE PUBLISHERS Why Direct Mail Will Change Your Mind Every form of advertising that you do today is based on waiting for a reaction from a potential buyer. Whether it’s finding your listing by driving by a sign you have on a property or waiting for an online property search to deliver your listing, either way, it is a waiting game. Direct mail changes the game, through Texas Real Estate you now have the ability to present your listing to 10,000+ buyer households every month, no waiting, just action. Our list totals over 160,000, each month, we will be mailing to 1/16 of the list so that each month your properties are in front of a completely new group of buyer prospects who fit our mailing profile. Our research has provided us insight as to the actual number of individuals who fit what we call the “sweet spot” of buyer income, financial assets, and propensities. You might think the number would be greater, but, 160,000 actually follows national data on wealth concentration per capita. In all areas Texas Real Estate magazine will be mailed there is roughly 7 million people, if 2% of those 7 million fit our income and propensity profile, as national data would suggest, the total would be approximately 160,000 people who would be optimal to mail to. Right now, our list is pulling 160,000, we believe that our list is very accurate especially when compared to these national statistics. There is a big difference between “subscribers” and “high value recipient’s”, allow me to explain. There are a few other subscriber-based products or publications in the market today, and while having a subscriber base to pass information to is fine it does not always mean you are sending the information to the most actionable group of people. Alternatively, sending information to a group of people you know has the resources, interest, and history of acquiring the products or services you are offering is quite frankly, a game changer. The debate about print vs. online marketing will continue, we believe both have their place and that both are effective, but it is not about choosing one or the other, it’s about choosing both. The challenge for print is to be as relevant to the buyer as online information, so, print must do things and be in places that online cant. The mailbox is a perfect example. By direct mailing Texas Real Estate, we will be introducing information to thousands of buyers each month who might not have ever spent the time to know the extent of the inventory that was available to them, or, that existed. Presenting information in relevant formats and relevant locations like the mailbox is what print can and will do to make you more money this year.

Steve & Sandra Haines Publishers


FROM OUR CUSTOMERS After opening our office at the end of 2013 one of our first marketing investments was a two-page ad in Texas Real Estate magazine. With over 30 million in sales in our first full year I could not be happier with the results the magazine has provided us. Some of our best, READY, buyers call after seeing the magazine and sellers love it too. In fact, it has worked so well we have just increased our exposure for 2015 with two-more pages in the TRE west edition. There is a lot of competition for our advertising dollars, especially Internet marketing. However, we have found that offline advertising that is well positioned for the markets we represent, like Texas Real Estate, provides us with more selling and listing opportunities because more of the active buyers discover us in the magazine and then go to our online listings for more information and to make contact with us. In fact, we have found that our offline advertising increases our Internet activity by providing more quality buyers who are ready to act. – Janet Martin, Broker/Owner Janet Martin Realty

JANET MARTIN REALTY Ekdahl Real Estate has advertised in Texas Real Estate Magazine almost from the start. We have always been pleased with the patience and support we have received from your entire staff. Furthmore, Texas Real Estate Magazine has done a fantastic job of marketing and consistently drives a ton of hits to our web site. We look forward to our continued business relationship. Keep up the good work! – John Ekdahl, Owner Ekdahl Real Estate

Texas Real Estate Magazine has been a pleasure to work with. Their customer service to their wide spread distribution and website has been a great help to increasing our business. Thank you, – Brian Smith, Owner Country Connection

COUNTRY CONNECTION

TM


TEXAS REAL ESTATE TARGETED BUYER DIRECT MAIL Texas Real Estate magazine will begin mailing 10,000+/- magazines each month from a master list of over 160,000 to targeted buyers in west, central, north, east and The Hill Country of Texas beginning with the May 2019 issues of Texas Real Estate.

NEW FORMAT: To maximize the benefit to all advertisers Texas Real Estate will discontinue the separate west, central, Hill Country and north, east, Oklahoma editions and create a single Texas Real Estate edition that encompasses all our previous regions into one new edition.

THE BENEFIT: Over the past two years we have been involved in several direct mail endeavors that has given us the basis and knowledge to enable us to develop a list of potential buyers who we believe will give our customers a greater return on their advertising investment each month. No other advertising media that represents Texas recreational property buyers will be able to match the results that direct mail marketing will produce. We will no longer be waiting for action from buyers, instead, we will be creating it each month by putting TRE in the hands of the most qualified and highest propensity buyers in the market.

Who Will Receive TRE: Mailing Demographics

What They Enjoy: Mailing Propensities

• Net Worth 1 Million+

• High Interest In Hunting / All Types

• 44 – 85 Years of Age

• High Interest In Ranching

• Home Value $450,000.00+

• High Interest In Farming / Agriculture

• Active Real Estate Holdings

• High Interest In Real Estate Investment

• Past Real Estate History

• High Interest In Retirement Relocation

• Asset Base / Borrowing Capacity

• High Interest In Lake/Water Property

Where TRE Will Be Mailed: • DFW Metroplex

• Midland - Odessa

• Tyler Southern East Texas

• Greenville – Paris / Northern East Tx

• Grayson – Dennison / North Texas

• Collin -Denton Counties

• Central Texas

• Waco / McLennan County

• The Hill Country

• Cross Timbers Region

• Abilene / Central West Texas

• The Hill Country


Castro

Parmer

Swisher

Hall

Briscoe

Childress Hardeman

Hale

Cochran

Hockley

Lubbock

Floyd

Motley

Cottle

Crosby

Dickens

King

Wilbarger

Foard

Wichita Clay

Knox

Baylor

Montague

Archer

Cooke

Grayson

Lamar

Fannin

Red River Bowie

Lynn

Terry

Garza

Kent

Stonewall

Jack

Young

Throckmorton

Haskell

Wise

Denton

Collin

Hopkins

Hunt

Rains

Rockwall

Loving

El Paso Hudspeth

Culberson

Winkler Ward

Ector

Crane

Reeves

Martin

Midland

Upton

Scurry

Borden

Fisher

Mitchell

Howard

Glasscock

Nolan

Coke

Sterling

Jones

Taylor

Runnels

Pecos

Reagan

Tom Green

Irion

Crockett

Gillespie

Val Verde

Real

Kinney

Bandera

Gonzales

Medina

Frio

Maverick

Wilson

DeWitt

Karnes

Atascosa

Lavaca

Victoria Goliad

Dimmit

HIGH INTEREST HUNTING / ALL TYPES: Individuals and families who have a demonstrated association to hunting in Texas and who have actively pursued their hunting interests through various subscriptions and hunting related activities, purchases and inquiries.

La Salle

McMullen Live Oak

Webb

Duval

Bee

San Augustine Sabine

Tyler

San Jacinto

Montgomery

Liberty

Hardin Orange Jefferson

Harris Chambers Fort Bend

Wharton Jackson

Angelina

Polk

Walker

Colorado

Guadalupe Bexar

Uvalde

Austin

Fayette

Caldwell

Comal

Houston

Grimes

Washington

Bastrop

Hays

Shelby Nacogdoches

Madison

Lee

Travis

Blanco

Kendall

Zavala

PROPENSITY PROFILES:

Brazos

Panola

Cherokee

Trinity

Milam Williamson

Burleson

Kerr

Edwards

Anderson

Leon Robertson

Kimble

Harrison

Rusk

Limestone

Falls Bell

Burnet

Llano

Gregg

Henderson

Freestone McLennan

Coryell

Menard

Terrell Presidio

Upshur

Navarro

Hill

Bosque

Lampasas

San Saba

Mason

Wood

Cass Marion

Smith

Ellis

Hamilton

Concho

Schleicher

Johnson

ll rve

me

So

Mills

Sutton

Brewster

Erath

Brown

McCulloch

Jeff Davis

Hood

Comanche Coleman

Dallas

Tarrant

Camp

Kaufman Van Zandt

Eastland

Callahan

Parker

Palo Pinto

Stephens

Shackelford

Waller

Andrews

Dawson

Jim Wells

Gaines

Titus

Morris

Yoakum

Franklin

Delta

Galveston

Brazoria

Matagorda

Calhoun

Refugio

San Patricio

Aransas

Nueces Kleberg

Zapata

Jim Hogg

Starr

Brooks

Hidalgo

Jasper

Lamb

Newton

Bailey

Kenedy

Willacy Cameron

HIGH INTEREST RANCHING: Individuals and families who have, or are likely, to pursue ranching activities by showing strong interests in cattle, equestrian, and various livestock associated organizations including ranching property ownership.

HIGH INTEREST FARMING / AGRICULTURE: Individuals and families who are engaged in farming and agriculture related industries including active farming operations. Individuals and families who participate in agricultural related organizations.

HIGH INTEREST IN REAL ESTATE INVESTMENT: Individuals and families who are active investors in rural recreational property and who have demonstrated their interest in investment grade properties by their previous purchasing history and current property ownership.

HIGH INTEREST IN RETIREMENT RELOCATION: Individuals and families who are about to make a relocation decision as indicated by their age, social/economic profile, and current residence location as weighted against local, state, and regional statistics that indicate a high likelihood of relocation at or prior to their retirement.

HIGH INTEREST IN LAKE / WATER PROPERTIES: Individuals and families who have a strong interest in vacation and or permanent purchase and or relocation to lake / water related properties and who have demonstrated their interests by their association to various fishing and water related activities including water craft and boat ownership.


TEXAS REAL ESTATE, RETURN ON INVESTMENT (ROI) The return you receive from your advertising investment in Texas Real Estate should, and is, where the rubber meets the road. Below is a chart that gives four examples of what your monthly investment can return based on conservative estimates. It also shows the cost effectiveness of TRE in order to allow you to compare the cost and return of TRE to other media formats you may be using. Ad Size / Page

1/4 page

1/2 page

1 page

2 pages

Monthly Ad Rate*

$165.00

$290.00

$450.00

$775.00

Total Avg. Mo. Mailing

10,000

10,000

10,000

10,000

Response Rate

1%

1%

1%

1%

Responses

100

100

100

100

Cost Per Response

$1.65

$2.90

$4.50

$7.75

*6-month ad rate, full color, coated paper

Return On Investment (Example 1)

1/4 page

1/2 page

1 page

Average Listing Amount

$300,000.00

$300,000.00

$300,000.00

$300,000.00

$9,000.00

$9,000.00

$9,000.00

$9,000.00

2%

2%

2%

2%

2

2

2

2

$18,000.00

$18,000.00

$18,000.00

$18,000.00

Ad Cost

$165.00

$290.00

$450.00

$775.00

Return On Investmemt

10909%

6207%

4000%

2323%

$8,835.00

$8,710.00

$8,550.00

$8,225.00

Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses

Net Return On Investment

2 pages

Return On Investment (Example 2)

1/4 page

1/2 page

1 page

Average Listing Amount

$150,000.00

$150,000.00

$150,000.00

$150,000.00

$4,500.00

$4,500.00

$4,500.00

$4,500.00

2%

2%

2%

2%

2

2

2

2

$9,000.00

$9,000.00

$9,000.00

$9,000.00

$165.00

$290.00

$450.00

$775.00

5455%

3103%

2000%

1161%

$4,335.00

$4,210.00

$4,050.00

$3,725.00

Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses Ad Cost Return On Investmemt Net Return On Investment

2 pages

Return On Investment (Example 3)

1/4 page

1/2 page

1 page

Average Listing Amount

$850,000.00

$850,000.00

$850,000.00

$850,000.00

$25,500.00

$25,500.00

$25,500.00

$25,500.00

1%

1%

1%

1%

1

1

1

1

$25,500.00

$25,500.00

$25,500.00

$25,500.00

Ad Cost

$165.00

$290.00

$450.00

$775.00

Return On Investmemt

15455%

8793%

5667%

3290%

$25,335.00

$25,210.00

$25,050.00

$24,725.00

Average Commission / 3% NET Average Close Rate From Responses Total Closings From Responses Total Commission From Responses

Net Return On Investment

2 pages


AD RATES Property Listings Paper Type

Newsprint

Coated

Size

3x

6x

12x

3x

6x

12x

One Quarter Page

n/a

140.00

120.00

n/a

165.00

140.00

One Half Page

295.00

245.00

200.00

345.00

290.00

245.00

Full Page

420.00

360.00

310.00

500.00

450.00

395.00

Double Full Page

660.00

610.00

560.00

830.00

775.00

725.00

• All rates are monthly • Prepayment discounts are available • Premium pages are priced based on availability, i.e.; inside front, back cover and inside back cover • All ad information is featured on the www.texasrealestatemagazine.com website • Ad copy may be changed and or updated monthly

Retail / Company Listings Paper Type

Newsprint

Coated

Size

3x

6x

12x

3x

6x

12x

One Quarter Page

n/a

130.00

110.00

n/a

150.00

130.00

One Half Page

275.00

220.00

190.00

300.00

260.00

230.00

Full Page

395.00

340.00

290.00

480.00

420.00

370.00

Double Full Page

630.00

575.00

530.00

795.00

740.00

690.00

• All rates are monthly • Prepayment discounts are available • Premium pages are priced based on availability, i.e.; inside front, back cover and inside back cover • Ad copy may be changed and or updated monthly


Premier Properties Program Our new website will enable our customers to showcase their listings on an unlimited basis, meaning that you won’t be limited to only what you are featuring within your print ad, now the sky is the limit, you can put all of the listings you have on the TRE website. So what’s the number one feature of the new site? You will be able to link your best listings, or, the ones you need the most activity quickly on, directly to your print ad.

$85.00 per-month • Unlimited website listings •¼  page print ad, North/East or West/Central/Hill Country edition • Open account terms / no credit application

Premier Properties E-blast As a TRE advertiser your properties are automatically included in our weekly marketing e-mails. Each Wednesday we select five to six featured properties and then send the information to 4500+ brokers and agents who specialize in the types of properties that are shown in the e-mails and who are located throughout Texas and Oklahoma. The Premier Property e-blast is an immediate lead generating tool that continues to be very effective in creating urgency for high profile listings. Custom e-blasts using our e-mail list are also available. See your sales representative for pricing and complete terms.

Check Us Out On Facebook Our daily property postings on our Facebook page are drawing strong likes and sharing. We post daily property updates, which are viewed by our 3000+ Facebook followers. If you have listings that you need to move TRE will create sales leads faster than anything else you could use.


AD REQUIREMENTS Non-Digital Artwork 1.) Line art furnished, such as logos, should consist of a solid black image on a smooth white background and be close to the size that it will be used. 2.) Color images from a laser or inkjet printers are not recommended. Business cards, Fax copy or newspaper clipped logos are not recommended.

Digitized Art - Photographs Requirements 1.) Required format for digital images / logos: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd 2.) For best quality, it is recommended that the size of the image be no lower than 170 dpi, preferably 300 dpi. 3.) Pictures / logos requested to be downloaded from customer websites is not recommended (especially for color ads) 4.) Hard copy photographs (original prints) are accepted and will be returned upon request

Digital Media - Page layouts from another source (Design Agency) are accepted. The media can be submitted by these formats: 1.) PDF - Adobe Acrobat 2.) .tiff /.eps - The following are specifications on page size for the “live area” for Texas Real Estate magazine: • Full Page: 7.625 (width) x 10.125 (height) • 1/2 Page: 7.625 (width) x 4.9375 (height) • 1/4 Page: 3.653 (width) x 4.9375 (height) • 1/8 Page: 3.65 (width) x 2.406 (height) * Bleeds are only acceptable for the back cover page. - Digital media can be submitted by the following: 1.) CD 2.) Email - files that exceed 4 mega bites may have difficulty transferring through the mail server. Please compress files with: stuff it (mac) or winzip (pc).

Submitting Ad Copy - 1.) E-mail

2.) Fax

3.) Standard mail

Banner Ads

- The following are specifications on banner ads for Texas Real Estate Magazine Website: - Banner Ad Size: 2.639 (width) x 6.944 (height) - Resolution Size: No lower than 72 dpi - Required formats for banner ads: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd Applications: The following are the applications used by the design dept. Note: All applications are on Macintosh platforms: Adobe Indesign CC, Adobe Photoshop CC, Adobe Illustrator CC, Adobe Acrobat Pro, and Microsoft Word If you have any questions about submitting ad copy please feel free to contact the Design Department Office: (817) 776-4240, Fax: (817) 776-4315 or by email: design@texasrealestatemagazine.com

Credit / Payment Terms We do not require, or ask, for credit applications from new customers. Unless noted, all accounts are billed with net 15-day payment terms.


2019 COPY DEADLINE/DISTRIBUTION SCHEDULE Issue

Copy Deadline Date

Distribution Date

June - 2019

April 18, 2019

May 1, 2019

July - 2019

May 23, 2019

June 5, 2019

August - 2019

June 20, 2019

July 3, 2019

September - 2019

July 18, 2019

July 31, 2019

October - 2019

August 22, 2019

September 4, 2019

November - 2019

September 19, 2019

October 2, 2019

December - 2019

October 17, 2019

October 30, 2019

January - 2020

November 21, 2019

December 4, 2019

February - 2020

December 19, 2019

January 2, 2020

March - 2020

January 23, 2020

February 5, 2020

April - 2020

February 20, 2020

March 4, 2020

TO ADVERTISE Joe Gilbert: joe@sales-r-up.com , 817-776-4230 Laura Vazquez: laura@sales-r-up.com, 817-776-4248

Texas Real Estate Magazine P. O. Box 5159 | Granbury, Texas 76049 866-469-7544 | www.texasrealestatemagazine.com

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Texas Real Estate 2019 Media Kit  

Texas Real Estate 2019 Media Kit

Texas Real Estate 2019 Media Kit  

Texas Real Estate 2019 Media Kit

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