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2017 MARKETING GUIDE enginebuildermag.com


2017 MARKETING GUIDE

THE ENGINE BUILDER PROMISE

enginebuildermag.com

Our Heritage

As the independent voice of the professional engine building industry, Engine Builder magazine recognizes the diversity that makes this business unique. In each issue, we will provide unmatched technical information, topics of extreme interest and tackle everyday issues faced by engine building professionals.

Technical Information We will provide world-class technical information found nowhere else, from unbiased industry experts.

With our depth of commitment and continual coverage to the industry, we will not abandon the past, but are able to celebrate personalities and projects that have highlighted our industry’s history.

Flexibility As our industry changes we will monitor and report on trends, including new markets, products and procedures that will benefit our readers’ businesses.

Channels

Solid Business Management Editorial We engage with engine builders and parts manufacturers to provide business solutions to real-world issues.

We will deliver fresh daily content in any method that an engine builder chooses to receive it.

WHAT YOU CAN EXPECT IN EVERY ISSUE OF ENGINE BUILDER • Six very specific editorial focus areas • Engine Platform

PLUS: Expanded coverage creating new marketing opportunities

• Builder Profile

• Distribution and the Supply Chain

• Business

• Emerging Technology in the Modern Machine Shop

• Market Focus

• Parts Study

• Parts

• Powertrain

• Technology

• Safety • Shop of the Year • Transmission


2017 MARKETING GUIDE

enginebuildermag.com

AUDIENCE PROFILE PRINT Qualified Subscribers..............................................................15,113 Pass-along Readers.................................................................52,896

Monthly Print Audience.......................... 68,008

WEBSITE Monthly Visitors.....................................................................250,000 Minutes Per Page...........................................................................4.25

Monthly Page Impressions.................... 336,000

DIGITAL EDITION Monthly Copies Delivered Via Email.....................................16,522 Unique Readers Per Month....................................................... 4,053

ENEWSLETTER Weekly Distribution.................................................................14,151 Monthly Opens.........................................................................23,153

Average Monthly Impressions of Engine Builder’s Brand

431,214


2017 MARKETING GUIDE MACHINE SHOP MONTHLY: NEW FOR 2017! From the editors of Engine Builder, a new monthly sponsored content newsletter that offers the most complete look at all things engine. Each month, Engine Builder editors will work with you to create content on a topic in each of the following areas: • Automotive Gasoline Engines • Performance Engines • Industrial • Light Duty Diesel • Marine • Small Engine • Medium/Heavy Duty Diesel • Agriculture

Only one sponsorship per engine specialty will be sold. Sponsors receive: • Web ad in the newsletter. • Ability to contribute editorial for your section sponsorship each month. • One engine builder profile to appear in the pages of Engine Builder during 2017 (see editorial calendar for your topic month).

• First right to add a print ad adjacency next to the profile • Web ad on your sponsored content page on enginebuilder.com

Sponsorship is $600 per month per topic area (minimum 6 month commitment)

Commit to the full year for only $500 per month per topic area (a $1,200 value)

enginebuildermag.com


2017 MARKETING GUIDE Month JANUARY Ad Close: 12/29

FEBRUARY Ad Close: 1/30

MARCH Ad Close: 2/24

MARCH HP Ad Close: 2/24

enginebuildermag.com

ENGINE PLATFORM

BUILDER PROFILE

MARKET FOCUS

PARTS

TECH

BUSINESS

EXPANDED COVERAGE

Drag Racing

Performance

Grassroots Racing

Connecting Rods Camshafts Abrasives/ Cutting Tools

CNC Software

Race Engine Warranties

Trade Show Top 100

V-Twin

Small Engine

Motorcycle

Pistons/Rings Valves/Seats Carburetors

Dynos

Figuring Labor Rates

Tech Bulletins Supplement

EBBG

Fasteners Solvent Cleaning Engine Add-Ons

Sonic Testing

Labor & Benefits Study Results

Transmission Rebuilding Buyers Guide

HPBG

Motor Oil Differences Bearings Forced Induction (Turbos/Supers)

Powertrain Options

How to sell value, not price

Oil/Filter Testing

Shop Safety Guide

Safety Guide: Safety Procedures Safety Inspectors Workers Comp Safety Products

Import Engine

Marine Engine

Tractors

Agricultural

Agricultural

Performance Cylinder Heads CNC Equipment Parts Coatings

Ford 6.0 Powerstroke Labor study

Performance Diesel

HP Diesel

Diesel Oils PC-11 Gaskets-Diesel Add-ons: Cooling Fans

Blast Cleaning

Ford 6.0L Power Stroke Labor Costing Study

Transmissions

Olds V8

Industrial Engines

Restoration Engines

Oil Pumps Building Custom Parts Balancing

Gasket Surface Prep

MSMP Report

Modern Machine Shop Supplement

383 Chevy Stroker

Medium/HD Diesel

Stroker Engines

Stroker Parts/Kits Valve Springs Add-Ons: Installation

Aluminum Blocks and Bearing Clearances

Building a Website that Works

Rebuilding History

Chrysler X.7 Labor Costing Study

Distributor Profiles

Hybrid Start/ Stop

Motorcycle Heads & Components Engine Timing Lifters

Line Honing/ Boring

Chrysler 2.7/3.7/4.7L Labor Costing Study

WD Survey Results/ Engine Parts Buying Preferences Study Report

Ad Close: 8/25

3.6L Chrysler Engine Build

Marine Engines

Direct Injection Motors

Assembly/Fastening Lubes MLS Gaskets Core Sourcing Blocks/ Heads

Identifying, Avoiding or Solving GDI Issues

Exit Strategies

Building an In-House "Crate" Program

OCTOBER

Pontiac V8s

Light Duty Diesel

Drag Racing Market

Valvetrain HD Pistons Add-Ons: Engine "Bling"

Solving Diesel EGR Problems

Selling Your Vintage (Junk) Parts

Transmissions

LS Engines

Stock Gas

LS- Parts/Core Identification

Sleeves/Liners Diesel Cylinder Heads Ultrasonic Cleaning

Cylinder Boring/Honing

Tax Tips 2018

Engine Tech Guide PRI Show Ad/Video Package

Marine Diesel

2017 Engine Builders of the Year

HD Diesel

Oils Crankshafts Marine Parts

Understanding Competition

Marketing Toolbox

APRIL Ad Close: 3/31

MAY Ad Close: 4/28

JUNE Ad Close: 5/25

JULY Ad Close: 6/28

AUGUST Ad Close: 7/28

SEPTEMBER

Ad Close: 9/25

NOVEMBER Ad Close: 10/27

DECEMBER Ad Close: 11/22


2017 MARKETING GUIDE

enginebuildermag.com

ADVERTISER BONUS:   ENHANCE YOUR PRINT AD with video, audio, augmented reality, and slideshows, making your ad in our digital edition completely interactive. Our readers will also be able to share pages with other decision makers and influencers via email, Facebook, LinkedIn, Twitter or click straight through to link to your website. FREE with your print ad in magazine.

ROP DISPLAY RATES & SIZES Ad Unit Size

FREQUENCY OPEN 3X+

2 Page Spread trim size 15-3/4 x 10-3/4, Live Area 1/2” inside trim, Full Page Bleed, add 1/8” all sides past trim

Full page trim size 7-7/8 x 10-3/4

Live Area 1/2” inside trim Full Page Bleed, add 1/8” all sides past trim

1/2 page Horizontal

$10,000

$8,995

$6,462

$5,385

$3,300

$2,895

$2,900

$2,595

$2,200

$1,695

$1,800

$1,295

7x5

1/2 page Vertical 3-3/8 x 10

1/2 page Island

4-1/2 x 7-1/2

1/3 page Horizontal 7 x 3-5/16

1/3 page Vertical 2-1/8 x 10

1/3 page Island

4-1/2 x 5

1/4 page Horizontal 7 x 2-1/2

1/4 page Vertical 3-3/8 x 5

1/4 page Square 4-1/2 x 3-3/4

1/6 page Horizontal 4-1/2 x 2-1/2

1/6 page Vertical 2-1/8 x 5

Preferred positions available upon request: Second cover, third cover, fourth cover, center spread, consecutive fractional units, other preferred positions

Classified Rates & Sizes Electronic File Transfer: http://files.babcox.com/ Questions: 330.670.1234 x284 Kelly McAleese - kmcaleese@babcox.com

Rates are per column-inch, per insertion:

Frequency Ad size 1x 3x 6x 12x                                                                                                                1” – 5” $103 $98 $94 $89 6” – 10” $96 $92 $89 $83 11” – 15” $91 $87  $83 $78

Contact: 330.670.1234 x224 Jennifer Hazen - jhazen@babcox.com

Print & Digital Advertising Terms & Conditions www.babcox.com/site/advertising-info/terms/

Display classified advertising units do not serve as rate holders and are not subject to agency commission. Payment is required with order. ­


2017 MARKETING GUIDE

enginebuildermag.com

UNIQUE ADVERTISING OPPORTUNITIES Contact your Engine Builder representative for more information and rates.

French Gate Cover

Label Aire Post-It

8-Page Gate

UV Coating

Insert with Die Cut

Poster

6-Page Cover Gate

Polybag

3- or 5-Hole Drilling

8-Page Insert Book

Reply Card


2017 MARKETING GUIDE eNEWSLETTER

enginebuildermag.com

Content: The weekly Engine Builder eNewsletter provides readers with the most up-to-date product information from leading component, equipment, parts and service manufacturers and providers. Limited, exclusive positions are available on Engine Builder’s eNewsletter that gets delivered to more than 14,000 engine builders and rebuilders each week. The latest information, news, commentary and new products are delivered weekly via email to subscribers — links to suppliers give them easy access to your sales force.

A

B

Frequency: Weekly Subscribers: 14,151 Flexible ad formats: When you submit your ad, choose from any of these three formats.

A. Banner: A 605x80 image that links to your website, the banner is a great option for driving brand awareness.

B. Text ad:

C

A native placement that looks similar to the eNewsletter’s editorial content. Show off your newest product, talk about your brand, promote your tradeshow booth, etc. Labeled “Advertisement.”

Includes: • 50 words of text • 60 character headline

• 200x100 image • Link to your website

C. Sponsored content eNewsletter ad: Only available as part of a sponsored content program. Must be thought leadership or educational in nature, and cannot mention your company, products, or competitors. All sponsored content must be approved by the publisher. Links to the Engine Builder website where the full sponsored article is published. Labeled “Sponsored content.”

CHOOSE YOUR POSITION: Position 1 2 3 4 5 6 7 8 9 10 11 Investment per month $3,000 $2,900 $2,800 $2,700 $2,700 $1,600 $1,400 $1,300 $1,200 $1,000 $1,000 Logo - $2,500 (includes 240x60 logo only) Dateline

For detailed ad specifications, visit http://ads.babcox.com


2017 MARKETING GUIDE

enginebuildermag.com

2017 WEBSITE ADVERTISING ENGINEBUILDERMAG.COM A

Dynamic

B

C Dynamic

Dynamic

With more than 250,000 visitors to EngineBuilderMag.com each month, marketers can be assured their message is delivered to an audience of professionals engaged with the their products, tools and services. Our extensive archive of articles and product features is complemented by industry news and information each day. Our site traffic grows every month, as EngineBuilderMag.com now averages more than 336,000 page impressions from readers spending over 4.25 minutes per page!

TWO WAYS TO BUY D

E

Dynamic

Choose how you want to advertise on the newly redesigned Engine Builder website. Select a fixed position for a flat monthly rate, or buy your ads on a cost per 1,000 impressions (CPM).

FIXED ADS

DYNAMIC ADS

Benefits:

Benefits:

• Your ad is seen in the same fixed position on the site throughout an entire month. • Your ad rotates with one other advertiser in that position, giving you a 50% share of voice. • Fixed ads are seen by our site’s desktop users, ensuring your ad is seen on large screens.

• Your ad is interspersed with the site’s editorial content. • Buy as much exposure as you want. Sold by impressions per month, so you can customize how many times you want your ad to appear. • Priced on an efficient CPM basis. (cost per thousand impressions) • You receive exposure with both desktop and mobile users.

Placement Dimensions

Rate/month

Placement Dimensions

Fixed position A

728x90 leaderboard

$1,500

Fixed position B

300x250 rectangle

$1,500

Fixed position C

300x250 rectangle

$1,500

Fixed position D

300x250 rectangle

$1,500

Long ad Square ad

Fixed position E

300x250 rectangle

$1,500

728x90 leaderboard on desktop, 320x50 on mobile 300x250 rectangle on both desktop and mobile

* Minimum CPM buy: 10,000 impressions per month

For detailed ad specifications, visit http://ads.babcox.com

CPM $20 $20


2017 MARKETING GUIDE ENGINEBUILDERMAG.COM – HIGH IMPACT AD POSITIONS View a live demo of each ad at http://ads.babcox.com/demos INTERSTITIAL

FLOOR AD

$1,900/Week

$1,520/Week

IN-STORY VIDEO

PARALLAX

The Interstitial puts your ad on top of the website’s content when a user is about to enter the site. Users must wait three seconds before they can continue to the website, ensuring your ad receives maximum visibility and engagement. †

The Floor Ad sits on top of the site’s content at the bottom of the page, showcasing your advertising message. As the user scrolls, the floor ad stays in position and remains in place until it’s closed by the user. †

Your video is embedded between paragraphs of an article. The video plays only when a user scrolls to a certain point in the article, and the sound is enabled when the user places their cursor over the ad. †

This ad unit appears to sit behind the page in a cut-out window, creating a unique effect as the user scrolls. You need to view the demo at http://ads.babcox.com/demos to fully appreciate the Parallax! †

$1,325/Week

$1,225/Week

EXPANDABLE VIDEO

SIDEKICK

This unit is an upgrade to a fixed ad in positions B, C, D, or E. Your 15-second video auto-plays in your ad position when the page loads. When the user places their cursor over the video, the video expands and audio begins playing. Appears on desktop only. Sold monthly.

$1,875/Month

This unit is an upgrade to a fixed ad in positions B, C, D, or E. At first the Sidekick looks like a standard 300x250 rectangle in the right sidebar. But when the user places their cursor over the rectangle, the creative pushes the page content to the left—revealing a large canvas for your message. Appears on desktop only. Sold monthly.

$1,875/Month † Appears once per user per day

For detailed ad specifications, visit http://ads.babcox.com

enginebuildermag.com


2017 MARKETING GUIDE Digital Edition Sponsorship

Desktop

Reach 16,522 while they’re engaged with Engine Builder content! Your company can be the sole sponsor of Engine Builder’s digital magazine and archives. • Emailed twice monthly to 16,522 subscribers • Readable on computers, tablets, and smartphones This exclusive sponsorship is sold on a monthly basis. When you are the sponsor of the digital edition, your ads appear both on the current month’s issue plus all past issues too!

Your sponsorship includes: 1. Prominent positioning in two email blasts to 16,522 Engine Builder subscribers

Mobile

• Each eBlast encourages subscribers to view the digital edition • Your company’s logo is placed in the header at the top of the message • You also receive a 250x250 display ad running within the message

2. Banner ads appearing on each digital edition page • A 728x90 leaderboard appears at the bottom of all desktop and tablet pages • A 320x50 mobile leaderboard renders on smartphones

3. An interstitial greeting each user at the beginning of their session • This large ad takes over the page, ensuring your ad message is front and center when a user begins reading the digital edition’s content • Appears on desktop, tablet, and mobile versions The digital edition is promoted to readers via email alerts, EngineBuilderMag.com, the Engine Builder e-newsletters, and social media (Twitter and Facebook).

Investment per month: $3,500 Includes sponsorship of the current issue and all archived issues

Tablet

enginebuildermag.com


2017 MARKETING GUIDE

enginebuildermag.com

Engine Builder Webinar Series: Suggested Topic & Sponsorship Opportunities • Drag Racing – Stories from the Christmas Tree • Sportsman Drag Racing – A Family Business • Stock Car Racing – Win on Sunday, Sell Every other Day • Sprint Car/World of Outlaws – Education is the Dirty Secret (Co-branded by Engine Builder and Tomorrow’s Technician) • Taking the Store on the Road – At-Track Sales Techniques • The Numbers Game – How to Get Rich by Raising Your Prices • Metal Treatments: Cryogenics, Coatings and Heat Treating – Making Metal Better • Understanding and Building for Changing Oil Standards • 3D Printing – Will It Build Your Next Engine? • Shop Safety – Limit Your Liability • Performance Diesel – Hot Rodding of the Future • Autocrossing Events – Your Parking Lot + Their Car = Profit Potential (Co-branded with Tire Review, Brake & Front End)

PROMOTION OF THE WEBINAR

DURING THE EVENT

AFTER THE EVENT

As a sponsor, it’s a turnkey process, Engine Builder Magazine provides the content and host. The Webinar sponsor will receive prominent sponsor mentions throughout the promotional period positioned to recruit registrants.

Webinars, hosted by Doug Kaufman, are 20 to 30 minutes in length using a PowerPoint format followed by Q&A. • Sponsor logo to appear on PowerPoint slides. • Follow up questions at the conclusion of the survey will include two questions from sponsor.

Promotion of each webinar will include: • 3 dedicated emails to the designated Engine Builder and ancillary audience • Text ad in the Engine Builder e-newsletter. • Web ad appearing on Engine Builder’s website one month prior to the event. • Half-page ad promoting your sponsorship in Engine Builder magazine • Promotion on Engine Builder social media • Sponsor logo to appear on “reminder” emails prior to the event

Sponsor may appear as a panelist or as the subject matter expert.

Just because the live webinar is over doesn’t mean the program is over. The exclusive sponsor will continue to receive value from the webinar long after the live event has concluded. • Sponsor receives the full registration and attendee list with contact information, including detailed interaction data showing who attended, how long they attended, who asked questions, who clicked on resources, etc. • Sponsor is mentioned on all follow-up and reminder emails sent to attendees and non-attendees • Webinar will be archived on Engine Builder’s website for 1 year, allowing readers access to this information while providing the sponsor additional exposure. We capture the contact information of those who view the webinar.

COST

Sponsorships begin at $7,500 and custom quoted to fit your marketing needs.

CONTACT Contact Doug Kaufman, Publisher & Editor of Engine Builder at dkaufman@babcox.com or at 330-670-1234 ext. 262 or your Babcox Media Regional Manager to reserve your webinar sponsorship.


2017 MARKETING GUIDE

enginebuildermag.com

Trade Show Videos

BAbcox research

Our team can capture your team in action at SEMA, AAPEX, PRI or any other trade show you attend. We can help you to create a booth teaser, executive interview or 3-5 minute product or brand video that can be shared with Engine Builder’s engaged digital audience as well as posted to your own video channel. Create a virtual “trade show” for readers who can’t travel due to budget or other constraints. Various packages available to meet your needs. Contact your Engine Builder sales professional for information.

Let Babcox Research build your market knowledge and competitive advantage with insightful research solutions tailored to your needs. We offer a full spectrum of market research capabilities.

Our experienced research team specializes in: • Target Audience Analysis • Brand Studies • Product Tests & Preferences • Trade Satisfaction • Buying Behavior Trends • Social Listening • Focus Groups We manage all phases of research projects, including the development of the project overview, an outline of objectives and deliverables, sampling, data collection, tabulation, statistical analysis and reporting.

Babcox Media can help you reach the right audience, with the right message, every time, with our integrated, centralized audience resource and our custom marketing services and solutions. Centralized audience resource (CAR)

Custom Marketing Solutions

Maximize your marketing spend by using CAR, our Centralized Audience Resource. The Babcox CAR helps you identify the right target audience, the right media and the right message to deliver at the right time.

Marketers looking for a turnkey solution turn to Babcox Media for its industry knowledge and ability to connect buyers and sellers. Whether your objectives are to build brand awareness, generate leads or provide information to your customers, Babcox Media can help. Our team can create a custom solution for any marketing need including:

ABOUT CAR: • An integrated, centralized audience database covering the automotive, powersports and truck fleet aftermarkets.

• Lead generation campaigns • Direct mail • Video production

• Contains contextual data for demographics and engagement.

• Custom publication (print and online)

• Contains behavioral data based on topic, interest areas and engagement metrics.

• Branded content and content for social media

• Customized filter options to select specific titles, companies, functions or geographical areas.

• Custom events

THE CUTTING EDGE September 2015

• ROTTLER: THEN & NOW • THE H80 CNC VERTICAL HONING MACHINES • XCELERATE: AUTOMATED PERFORMANCE AND PROFITABILITY

BUILDING, MOVING & CHANGING THE INDUSTRY


Engine Builder: 2017 Marketing Guide