How to follow up sales leads smartly and how frequently

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How to follow up sales leads smartly and how frequently SalesBabu CRM for Enterprise business and startups


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Types of sales leads ●

Hot leads - Hot leads are a type of qualified lead which meets all the required criteria which most of the time is set. Applying the BANT lead qualifying system can let you know if its a hot lead. B- Budget; A- Authority; N - Need; T- Time frame

Warm leads - In warm leads, usually the constraints are budget or authority which avoids the conversion of lead to a sale. If the warm leads are nurtured well, the prospect may call you back or reach you out.

Cold leads - Cold leads needs to be further nurtured through tools, efforts and skills.

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How to manage follow-up sales leads? ● ● ● ● ● ● ● ● ● ●

Be responsive to your leads Personalize communication with your leads Communicate with your leads with regard to their preferences Make a follow-up schedule plan Know your customer needs Provide valuable content Focus on the hottest leads at the right time Align sales and marketing department to convert leads into sales Have a certain reason to communicate with your leads Thank your leads after they come in

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How to manage sales leads smartly? Follow- up with leads is one of the basic ways of converting the leads into sale.

Website: www.salesbabu.com Email: sales@salesbabu.com


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How CRM is used to manage sales leads? 1.

The CRM system provides sales pipeline management that provides a visual display of the opportunities at different stages of the sales process. As the lead moves through the sales pipeline, it helps to keep track of every deal. 2. The custom profile fields feature in your CRM application gives you an insight about where you need to obligate your resources. 3. Through the marketing automation software, leads can provide information about themselves which can be further used for the sales process. 4. The marketing automation software is dedicated to drive its efforts to make new customers through email, cold calls, PR initiatives etc. 5. The requisite data is presented in the form of graphical charts, MIS reports and metric analytics. 6. Once the collection of information like leads, background details, demographic information, purchase history and more are done, it is screened to filter out the interested leads and dump bogus clients to target them for better marketing results. 7. The task management software helps the sales reps to schedule follow-ups, meetings and calls. It also helps to create reminders, alerts, notifications and events etc. Website: www.salesbabu.com Email: sales@salesbabu.com


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Simple methods of follow-up with CRM system 1.

EMAIL FOLLOW-UP

2.

SMS FOLLOW-UP

3.

CALL FOLLOW-UP

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CONCLUSION Besides the use of automated tools or any specific strategies to increase the conversion of leads into sales, you need to understand that that timing plays a significant role in lead management. If you take too long, you may lose the opportunity and if you push too hard, the lead may walk away. There are multiple CRM vendors in the market who provide various features and functionalities in their CRM system. And choosing the right CRM application for your business is surely a challenging task.

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Contact Us: M: +91 9611 171 345

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