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March 2010

SOME DOWNTOWN FUN… 4th Annual Meet the Authors On Saturday, March 27, 2010 from 11am to 3pm come downtown to the Oil Museum to Meet the Authors. Various Texas authors will be on hand to discuss and autograph their books. This year’s featured authors are: Bob Alexander, Larry Burrier, Mike Cox, E.Joseph Deering, Jan Devereaux, Francis Hunter, Ray Martinez, Bill O’Neal, Chuck Parsons, Pat Parsons, Ronda Reagan, Tom Wells.

Luling Main Street collaborated with author, Chuck Parsons, for the book, Images of America….Luling.

The event is sponsored by The Friends of the Library and The Central Texas Oil Patch Museum. For more information call Carol Voigt at 830-875-1922 or visit

Celebration of Life & Music A memorial to the life of Tom Brown Webb, IV, the 8th Annual Celebration of Life and Music will be held on Sunday, March 28, 2010. Join the fun from 12pm to 10pm at the Watermelon Thump Pavilion. All proceeds benefit Tom B. Webb, IV Memorial Scholarship Fund at Luling High School. The day’s events include: a day full of music featuring some of Texas’ best singer-songwriters, barbecue plate lunches, auction and a raffle for prizes.

As an added attraction this year the Celebration will close with a show by the San Marcos based band Texas Renegade.

Tickets are available the day of the event at the gate for $15 each, and BBQ plates will be $7. Raffle tickets will be sold for $1 each or 6 for $5 and will include great prizes donated by the generous businesses of Luling and surrounding area. At 3pm there will be a live auction for some great merchandise. For more information contact Trey Bailey at 830-875-3214 ext. 4 or online at

Main Street Monthly Spotlight…

Attention Grabbing Window Displays “Did that mannequin just move?”

As a downtown revitalization program, Luling Main Street’s goal is to bring more shoppers to downtown. But once the shoppers are here, what’s to make them go into a particular store? An important factor to consider is an eye catching window display. Unless a window display can attract attention a pedestrian may overlook it completely. To pull in potential customers a strong, visually appealing display is a must! Here are some tips to creating a successful storefront window display: Change it up frequently-pedestrians may pass over a store when the storefront remains the same for long periods of time. Change it up at least every other month, or preferably, monthly. Use color-creatively used color attracts attention. Humans are naturally attracted to color regardless of the item, especially yellow and red. Use patterns-patterns can be a focus for attention to certain objects or areas within a display. Use light-accent lighting (versus general lighting) can be used to draw attention to featured merchandise. Leave the display lights on at least till 10pm when a potential customer may be strolling through downtown after business hours. Show merchandise as it will be used- this makes it easy for pedestrians to visualize how they can use it. Surprise them with the unexpected-Catch shoppers off guard. One way to do this is by using live mannequins during high traffic hours. Link displays with special events-Displays that support the theme of a special downtown event will draw customers and will reinforce the event making it more successful for the entire downtown. For additional information and resources contact Luling Main Street at 830-875-3214 ext. 3 or email

UPCOMING EVENTS March 8th- Main Street Board Meeting March 27th-Meet the Authors March 28th-Celebration of Life & Music

Visit us at 421 E. Davis Street (Central Texas Oil Patch Museum & Visitors Center) P.O. Box 710, Luling, Texas 78648 ph # (830) 875-3214x3 Email:

Volume 2, Issue 3

March 2010

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401 E. Davis, 403 E. Davis & 110 N. Walnut all rolled into one! Monte’s Bar, a fun loving, modern day saloon located at the corner of Davis and Walnut consisting of three buildings fused together, 401 E. Davis, 403 E. Davis and 101 Walnut. The business’ setup allows plenty of room for patrons to enjoy a variety of activities. Monte’s hosts karaoke contests, DJ’s for dances, dart tournaments and pool tables. They often have themed parties. For example in February there was Mardi Gras and in early March they hosted a Hawaiian Luau to celebrate March birthdays. For further information on events contact Monte’s Bar at 830-875-5654

401 E. Davis, built in 1910, was the home of Pierce Jewelers for over 40 years. With help of the Caldwell County Genealogical and Historical Society and Riley Froh, Main Street was able to determine that the jewelry store occupied the building from the 1920s to at least 1965. It is believed that professional office buildings were housed here until it found its permanent resident, Monte’s.

Even less is known of 403 E. Davis, but it’s been determine that in 1931 it was Suhler B Tailor & Klassy Kleaners. Then in 1934 it was White Insurance Agency. Main Street is always interested in the history of Luling and its buildings. Please call us at 830-875-3214 x 3 with anything of interest regarding 401 or 403 E. Davis Street or any other buildings along Davis Street. We’d love to hear from you.

Caldwell County Genealogical and Historical Society is located at 215 S. Pecan, Luling, Texas 78648. You can contact them at that address or by calling 830-875-9466.

March 2010 Main Street Monthly  
March 2010 Main Street Monthly  

Newsletter for Luling Main Street