Page 1

Ford F-150

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COLLISION NEWS I-Car Adjusts Pricing Effective September 1, 2009

October 2009



HoVolkswagen – Concept BlueSport World Premiere Comeback of the Compact Roadster

Honeywell Survey Finds Majority of Americans Taking Car Care Into Their Own Hands GreenLeaf Auto Recyclers Joins NABC as Diamond Level Member

MECHANICAL NEWS ASA Announces Benefit Agreement with RepairPal

DEALER NEWS Ford Unveils ‘Intelligent’ System for Plug-In Hybrids to Communicate with the Electric Grid Kia Soul Named to’s ‘Most Exciting Cars of 2010’ List

Volkswagen is presenting an automotive dream – an affordable, uncommonly economical and highly agilemid-engine roadster. Its name: Concept BlueSport. Status: concept. Dynamics: pure. Fuel consumption: an average of 42 mpg (combined; Highway: up to 50 mpg); less than any other sports car. Positioning: genuine, low-emissions roadster that makes every mile a driving experience. Comeback of compact agility Behind the two sport seats of the

Concept BlueSport is an exclusively charged TDI or TSI engine that delivers dynamics – these are high-tech engines that consume little but put out a lot. In the case of the Concept BlueSport version now being presented it is a 132 kW / 180 PS strong Clean Diesel (TDI) with common rail injection and downstream NOx storage catalytic converter. At a low 1,750 rpm – i.e. right from the engine speed ‘cellar’ – the 2.0 liter BlueSport Please Turn to Page 4

Hyundai Genesis Coupe

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BlueSport From Front Cover turbo engine develops its maximum torque of 350 Newton-meters. That matches the power response of an approximate 300 PS strong six-cylinder gasoline engine! A 6-speed dual clutch transmission – the most economical and agile transmission system in the world – transfers this power to the rear wheels. It is shifted either automatically or via shift paddles on the steering wheel. In just 6.2 seconds the sports car is moving at a speed of 60 mph; its top speed is 140 mph. These are the key parameters of a new and at the same time classic European sports car philosophy. The Concept BlueSport is evolving into a car that is a lot of fun to drive and at the same time makes an unmistakable statement in terms of sustainability. The fact is: if the Concept BlueSport were to go into production it could herald in a renaissance of the compact roadster. Another fact: this car handles just as well in the urban environ ment of metropolises as it does on very curvy country roads and long expressway routes. Concept without compromises Volkswagen defined just two objectives in the car’s development: maximum driving fun and minimal fuel consumption. And so a midengine sports car was implemented that makes no compromises, that aims at low weight and maximum agility right from the start. Although it is best in its class when it comes to body rigidity, the Concept BlueSport weighs in at less than 1,200 athletic kilograms. The results: 

Southern Automotive Journal

performance that is more than impres-

sive for every life situation, in addition to the cited fuel economy and emissions advantages. Low weight was attained by consistent application of lightweight construction methods (among other things, the soft top is the lightest in its class, and the hoods are made of aluminum), and by a body layout with crisp and compact dimensions. Despite all of the sports car fascination included on board, it still offers a respectable level of everyday utility. In the cargo area under the front hood combined with its counterpart in the rear can easily stow enough luggage for an extended October 2009

weekend trip for two. Also extended are the distances between any two fuel fillups. With a fuel tank volume of 13 gallons and the noted fuel economy of 42 mpg, the theoretical range is greater than 710 miles. Making a positive impact on the car’s range, fuel economy and emissions are two technologies that could become more and more commonplace in the future and are part of the so-called Eco mode on the Concept BlueSport: an automatic start-stop system and braking energy regeneration. The place where automatic startstop shines is in city traffic. When the Concept BlueSport stops at a red traffic light, for example, it automatically shuts off its engine. As soon as the light turns green again, just tapping on the gas pedal is enough to start the engine lightning fast. Furthermore, primarily when the Concept BlueSport is braked, energy is generated by the alternator (regeneration), which relieves the engine and

further improves fuel economy. Design without gimmickry BlueSport Continued on Next Page

BlueSport From Page 4 The Concept BlueSport – painted in Flex Silver and sporting an orange colored fabric roof – was designed by the team led by Klaus Bischoff (Director of Design for the Volkswagen Brand) and Thomas Ingenlath (Director of the Design Center in Potsdam). “The design of the Concept BlueSport,” says Klaus Bischoff, “represents a perfect synthesis of technology and aesthetics. Its form is very clear and is reduced to essentials; the car body itself has a lean and linear structure.” Thomas Ingenlath adds, “Emanating powerfully from this car body are the circular wheel housings, flared out in three dimensions as in a sculpture. The radial surfaces, edges and blending of forms emphasize

the wheels and thereby the agility of the BlueSport concept car. The lateral air intakes are iden-

volume-reducing design offers visualization of the car’s sporty low weight.” Interior

tifying features of the mid-engine layout, their

October 2009

The interior of a sports car should fit as though it were tailor-made. Everything must be ideally set up to reach, operate, control, and must exhibit a high level of aesthetics. This is precisely what Volk swagen has done with the Concept BlueSport. Klaus Bischoff says, “The interior shows finesse in details and conveys a high level of technological fascination. The special flair of the interior expresses itself in the architectonic purity of its components.” n

Southern Automotive Journal


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The Economic Downturn Appears to have Impacted Vehicle Maintenance Behaviors, According to Survey by Frost & Sullivan extend the life of their vehicles, yet, Frost & Sullivan, the Growth maintenance is also being performed they are not taking some simple steps Partnership Company, recently comless often. ensure their vehicle longevity," states pleted an end-user study, U.S. Vehicle However, U.S. vehicle owners Tonya Fowler, Global Director with Frost Owners' Attitudes and Behaviors toward maintain positive attitudes toward & Sullivan's Customer Research team. Vehicle Maintenance. The research vehicle maintenance while their behavOverall, the largest proportion of focuses on U.S. vehicle owners' perforiors appear to contradict their beliefs. vehicle owners relies on their vehicle mance of regular vehicle maintenance Specifically, most vehicle owners believe dealerships to perform their maintesuch as engine oil changes, air filter it is important to be proactive regarding nance - both minor and "other." Yet, for changes, tire maintenance, etc., as well their vehicle maintenance and follow oil changes and tire maintenance, speas their attitudes toward maintaining their vehicle owner's manual for maintetheir vehicles, and is an update to Frost nance (73%). & Sullivan's 2006 research. The research "During this economic recession, Survey Please Turn to Page 30 survey includes responses from 1,085 vehicle owners are likely looking to participants that represent seven different vehicle segments. No surprise, the most popularly performed minor Your order is urgent to your business maintenance is the engine oil Your order needs to be accurate change. Yet, all minor mainteYour order is essential to your customer nance work surveyed, is being performed less frequently Acura Vehicles and Acura Parts compared to the 2006 results. This appears to be a direct result of the economic recession, as vehicle owners are Call Kenny McMillan, making small changes to save Your Trusted Name in Acura Parts money, which seems to translate into longer periods of time Direct or more miles between minor 678-259-9500 maintenance performances. "With the current economic downturn, some Toll Free vehicle owners find ways to 877-622-2871 put the breaks on expenses for regular vehicle maintenance," explains, MaryFAX Beth Kellenberger, Global 678-259-9555 Automotive Aftermarket Program Manager with Frost & Sullivan's Automotive & Transportation practice. "Getting an oil change less frequently accomplishes that goal." According to the survey, brake service/inspection remain the most popularly performed "other" maintenance (fuel injection service, transmission service, A/C system service, engine cooling system service, suspension system service, and muffler/ Second prize - $500 Third prize - $200 exhaust service) of those surWeekly give-aways of 100 "OPA BUCKS" which can be used as a veyed. Coinciding with minor discount or payment toward a purchase from any OPA member. Drawing December 21, 2009 maintenance behaviors, other

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Hyundai Genesis is Class of the 2009 Model Year With Most Top-Car Honors Hyundai’s all-new flagship, the Genesis sedan, launched to Genesis Sedan Awards: significant anticipation culminating with its coronation as the 2009 2009 North America Car of the Year North American Car of the Year Motor Trend - America’s Top 40 New Cars - the first time a Korean brand has ever achieved the honor. But J.D. Power & Associates - Automotive, Performance, Execution and Layout (APEAL) Genesis didn’t stop there, accuMost appealing midsize premium car mulating honor after prestigious J.D. Power & Associates - Vehicle Launch Index (VLI) honor to become the most decoHighest ranked 2009 all-new or redesigned vehicle rated new car launch of the 2009 The Car Book 2009 - Best Bet (intermediate category) model year. At last count, Genesis - Best New Car tallied more than 20 top honors Kiplinger’s Personal Finance - Best New Model (sedans $30,000-$45,000) from the most prominent media outlets and automotive - Car of the Month (April) tions in North America. - Top 5 Luxury Cars Genesis’ trophy case includes - Best Car Buy - Top luxury cars under $35,000 awards and accolades from the - Car of the Year likes of J.D. Power and Associates, - Car of the Year Motor Trend, AutoPacific, Cars. On Wheels - Car of the Year com and leading consumer publications. Genesis is built on AutoPacific - Ideal Vehicle Awards - Aspirational Luxury Category Hyundai’s all-new, performanceAutoPacific -Vehicle Satisfaction Awards - Aspirational Luxury Category driven rear-wheel-drive architecConsumer Reports - Top-Rated Vehicle (upscale sedan category) ture. It offers two powertrains, Consumer Digest - Best Buy (luxury segment) the Lambda 3.8-liter V6 engine MyRide/Autobytel - Car of the Year producing 290 hp, and Hyundai’s Ward’s Auto World - 10 Best Engines (4.6 liter Tau V8) all-new Tau 4.6-liter V8 engine producing 375 hp. With techAutomobile Journalists Association of Canada - Canadian Car of the Year nology rivaling more expensive Automobile Journalists Association of Canada Genesis Awards Please Turn to Page 18

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I-Car Volunteers Work With Ohio State University To “Develop A Curriculum” I-CAR, the Inter-Industry Conference on Auto Collision Repair is continuing to refine its training products based upon feedback directly from the collision inter-industry. The latest effort to improve the feedback is ICAR’s launch of a DACUM, (Develop A Curriculum) process for occupational analysis supported by the Ohio State University’s Center on Education and Training for Employment (CETE). The Ohio State University (OSU) website describes the DACUM process as “involving local men and women with reputations for being the ’top performers’ at their jobs, working on a short-term committee assignment with a qualified DACUM facilitator. Workers are recruited directly from business and industry. These workers become the Panel of Experts who collectively and cooperatively describe the occupation in the language of the occupation.”

Jason Bartanen, I-CAR Technical Director explained, “In the past, I-CAR identified what it felt was most appropriate training for specific roles in the industry based upon a combination of technical research and industry feedback. The DACUM process I-CAR is using in conjunction with OSU provides a more structured process that allows the people who actually do the work to tell us what they do. I-CAR, along with other inter-industry training organizations, can then begin to develop a training and career path for those individuals.” I-CAR included several individuals from both the collision repair and insurance industries in the two two-day sessions that took place July. Those attending from the collision repair industry included Stacy Bartnik, CARSTAR; Dennis Steinke, ABRA; Paul Blaski, Sterling AutoBody; John Sanders, True2Form;


I-Car Continued on Next Page

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Aaron Clark, Collision Solutions; and Chris Hardin, Autobody of Columbus. Those participating from the insurance industry included Tom Perrett, Allstate; Garrett Fitzpatrick, State Farm; Kenny Hall, State Farm; Craig LeBlanc, Farmers Insurance; Kenny Hall, Progressive Insurance; Kyle Thompson, USAA; John Williams, IADA; Chris Boisvert, Nationwide; Jesse Flaugher, Safeco; and Chad Scott, Safeco. The participation of professionals from within the industry in the DACUM process will allow I-CAR to better-develop training that is relevant to the roles that are represented within the auto collision inter-industry. The DACUM work, in conjunction with existing feedback provided by instructors and volunteers, the International Advisory Committee, Industry Segment Advisory

Southern Automotive Journal

October 2009

I-Car From Page 10 Councils, and I-CAR research with vehicle manufacturers, suppliers and students, will provide information for the development of the next-generation of I-CAR curriculum that the industry has requested to fill its training needs.

“Last year, I-CAR launched an aggressive external scanning effort to help identify areas the organization could improve to deliver on its mission to providing timely and relevant training to the collision inter-industry,” said John Edelen, President and CEO of I-CAR. “The work of these dedicated

volunteers who are participating in the DACUM process will help I-CAR develop and deliver role-based training that fulfills the I-CAR vision that every person in the collision industry, current and future, has the necessary knowledge and skills relevant to their position to achieve a complete and safe repair.”n

Kia Soul Named to’s ‘Most Exciting Cars of 2010’ List Kia Motors America (KMA) recently announced the all-new 2010 Kia Soul was named to the “Most Exciting Cars of 2010” list by, the online edition of TIME magazine. A recent addition to the expanding Kia lineup, Soul’s head-turning style was modeled under the brand’s current design evolution and offers consumers an attractive vehicle with myriad personalization options as well as numerous standard comfort and safety features. Also a recent recipient of a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) and named to the “Top 10 Back-to-School Cars” by Kelley Blue Book’s, Soul was recognized by for its roomy interior, large cargo volume, standard convenience features and impres-

sive value. “Being recognized by is further proof that the Kia Motors brand hit a home run with the Soul and we are confident we are on the right track with vehicles including the Forte compact sedan, Forte Koup two-door and upcoming Sorento CUV,’” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “Consumers are looking for vehicles that offer an unbeatable combination of style, fuel efficiency, technology, convenience and safety features, and Soul offers the complete package in addition to the ability to personalize and emotionally connect with your vehicle.” With a starting price below $14,000(1), Soul is available in four trims,

October 2009

Soul, Soul+, Soul! (exclaim) and Soul sport. Kia Motors’ newest five-door offers consumers an immense amount of style and value, equipped with such driverfriendly standard convenience features as an AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service(2), and USB and auxiliary input jacks in the center console with full iPod(R)(3) and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable). Soul also offers an optional Audio Upgrade Package that includes a center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music to truly enhance the personal lounge atmosphere.n

Southern Automotive Journal


2010 F-150 Offers Diversity To Truck Customers: Choose Technology, Job Aids, Luxury Or “All Of The Above”

Following on the success of the redesigned 2009 Ford F-150, for 2010 F-150 continues as the benchmark in the full-size pickup segment from the industry’s truck leader. A rugged exterior is highlighted by a dramatic threebar grille and spacious, flexible and refined interior. Buyers can choose from an unparalleled variety of cab styles and trim levels – including the opulent Platinum series that redefines truck luxury. The 2010 Ford F150 rises to the challenge of tough jobs, featuring a fully boxed frame constructed with hydro-formed and high strength steel side rails for increased durability and safety. The sturdy chassis also delivers class-leading towing and hauling capability across all cab configurations. Thanks to the strength of the frame and comprehensive package of standard safety equipment, including side-curtain air bags, the new F-150 earned top safety ratings from the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety. Complementing the modern frame is a high-tech suite of features that helps ensure the F-150 is sure-footed in all driving and load conditions. F-150 offers standard AdvanceTrac® with RSC (Roll Stability Control™) and Trailer Sway Control, plus an available Rearview Camera System and Integrated Trailer Brake Controller. 12

Southern Automotive Journal

The interior of the 2010 F-150 SuperCrew offers usable space for moving people and gear thanks to a stretched cab for better rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way for remarkably easy access. Combined with a truly flat load floor, the new SuperCrew has a class-leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall – like that flat-screen TV that needs to be hauled from the electronics store to your living room. Ford’s F-Series may be America’s October 2009

best-selling vehicle, but one-size-fitsall does not apply to today’s truck buyer. From the Texas rancher to the general contractor in Florida, F150 customers have different needs and tastes. In response, Ford engineers designed a truck that offers more choice for buyers, enabling the F-150 to meet the widest range of customer needs and wants – all delivered with quality. Customers can choose from the no-fuss XL workhorse, to the sporty STX and offroad capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch® F150 models. For the 2010 F-150 Platinum series, the most luxurious F-150 ever has been improved with still more standard equipment in the form of: • Ambient lighting • Power sliding rear window with defrost • Sony® six-disc indash CD changer • Satin chrome grille with fine mesh inserts • 10-way power adjustable bucket seats upholstered with top-quality leather, tuxedo stitching and embroidered logos on the seatbacks • Heated front and rear seats • Satin gloss Lacrosse Ash wood grain accents • Real brushed aluminum panels on dash, center console and doors • Standard 20-inch, 16-spoke polished aluminum wheels Under the hood, F-150 is offered F-150 Please Turn to Page 20

WaterMasters Luncheon Touts Waterborne Advantages Collision repair operators were treated to a luncheon and a presentation on the advantages of converting to waterborne products on August 19 by WaterMasters, the waterborne division of FinishMaster. The seminar addressed the benefits of converting to water-

"Watermaster performed over 600 conversions, we know that switching to waterborne presents many opportunities for collision repair centers," Herb Bulter National Waterborne Progect Manager

borne finishes. “After performing over 600 conversions, we know that switching to waterborne presents many opportunities for collision repair centers,” said Herb Butler, National Waterborne Project Manager for WaterMasters, the waterborne division of FinishMaster. “It allows a shop to be a market leader and differentiate itself from the competition by becoming a ‘green’ business. Not only that, waterborne products enhance productivity and increase profits. Plus converting gives operators a chance to stay out in front of the curve of regulation.” According to Butler, the real opportunity of waterborne technology is establishing a “green” marketing program. Converting to waterborne products will decrease the Volatile Organic Compounds (VOCs) emitted in the air during the color coating process by up to 70%, allowing the shop the opportunity to label itself as “environmentally friendly.” In addition, the waterborne refinishing process reduces dust and paint residue making it safer for customers and technicians. Waterborne basecoats provide a superior color match as over 80% of

vehicle manufacturers utilize waterborne color coats at the factory. The durability is as good, if not better, than solventbased products. The WaterMasters conversion process starts with a shop assessment to determine the waterborne readiness of the facility. WaterMasters then works with the shop owner to determine the appropriate equipment upgrades and product line. To ensure that the conversion is seamless for the shop and its technicians, the WaterMasters conversion process includes a complete trainWaterborne Please Turn to Page 30

Kenny Crowder - BASF Jamie Wilson- FinishMaster Left - Paint and equipment manufactures are ready to help collision repair operators with waterborne conversions.

Top Marty Mathis - DuPont Performance Coatings Erin M. Tallant- DuPont Performance Coatings Greg H. Lax- Boothworks Right Metro Atlanta Automotive Dealers Association training classroom was filled with over 50 collision repair operators.

October 2009

Southern Automotive Journal


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Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be pictured with non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorized BMW center or for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

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Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be pictured with non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorized

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Honeywell Survey Finds Majority of Americans Taking Car Care Into Their Own Hands In the reversal of what has been nearly a decade-long trend, many Americans are now reporting that they are tackling more of their own vehicle maintenance, according to a new study conducted for Honeywell. The survey finds over half (51 percent) of American vehicle owners rolling up their sleeves and handling more car care on their own versus a year ago. And an overwhelming majority (89 percent) of these new-found "DIYers" admits they didn't really perform these tasks before - they typically hired a professional. "People are looking for ways to save money and taking routine vehicle maintenance into their own hands is a great place to start," says Jim Brown, Director of Communications at Honeywell Consumer Products Group, maker of FRAM, Prestone and Autolite products. "Where in recent years folks might just add wiper fluid or change the air filter, they are now tackling more difficult tasks, just as generations before them used to do." Sixty-one percent are topping off or changing the antifreeze, more than half (54 percent) are changing the oil filter; and over one in four (32 percent) report changing their spark plugs.

"With access to the Internet and brands like FRAM, Prestone and Autolite providing downloadable videos and tutorials on their websites, it's much easier now for motorists to learn how to do these things," adds Brown. But while certain activities are becoming more common-place in residential garages across the country, there's a disturbing trend at play here too, says Brown: the economy has driven more than half (51 percent) of the country's car owners to only take care of the bare minimum on their vehicles and more than one in five (21 percent) to avoid service altogether, according to the study, which was conducted by Kelton Research, a leading national public opinion company. Furthermore, not enough folks are making smart investments - including purchasing higher-quality maintenance products and handling big ticket repairs. "It's great to see some motorists taking on more themselves, however, some consumers are making poor decisions when it comes to their vehicle's care," said Jay Buckley, Technical Training Manager for FRAM, Prestone and Autolite, and a certified Master Mechanic. "This can be catastrophic for

a family struggling to get by." "A decision to avoid maintenance could mean the difference between spending $7 on a gallon of antifreeze to top off your cooling system versus paying upwards of $1,000 for a blown head gasket if you consistently run low," adds Buckley, who offers some suggestions for today's cash-strapped car owners. Find a good, certified mechanic who is willing to talk to you about your car's symptoms and come up with a plan to fix any problems. Don't avoid the repair shop. Vehicles should still be inspected by a professional from time to time to make sure there are no other issues that could lead to costly repairs. If topping off or changing your own antifreeze/coolant, consider an all makes/all models extended life formula since it can be used on every vehicle in the household, and be sure to read up on proper disposal. At your next oil change or tune up, upgrade to products that offer longer change intervals. You pay a little more upfront but often can go much longer between service. Switch to a washable air filter. It's an economically sound decision with less environmental impact.n

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Ford Unveils ‘Intelligent’ System for Plug-In Hybrids to Communicate with the Electric Grid

Ford and its utility partners are testing one of the industry’s first vehicle-to-electric grid communications and control systems, which enables electric vehicles to interface with the grid for optimal recharging The new technology allows the vehicle operator to program when to recharge the vehicle, for how long and at what utility rate. For example, an operator could choose to charge only during off-peak hours when electricity is cheaper, or when the grid is using renewable energy Since 2007, Ford and its research partners in the utility industry have conducted more than 75,000 miles of plugin hybrid testing to advance the commercialization of electric vehicles Ford introduces a pure battery electric Transit Connect commercial van in 2010, a battery electric Focus compact car in 2011, and a plug-in hybrid electric vehicle and next-generation hybrid electric vehicle in 2012 Ford Motor Company announced that it has developed an intelligent vehicle-to-grid communications and control system for its plug-in hybrid electric vehicles that “talks” directly with the nation’s electric grid. This new technology - which builds on Ford’s advancements such as SYNC(R), SmartGauge(TM) with EcoGuide and

Ford Work Solutions(TM) - allows the vehicle operator to program when to recharge the vehicle, for how long and at what utility rate. “Electric vehicles are an important element of our strategy for improving fuel economy and reducing CO2 emissions,” said Bill Ford, Ford’s executive chairman. “This vehicle-to-grid communication technology is an important step in the journey toward the widespread commercialization of electric vehicles.” All 21 of Ford’s fleet of plug-in hybrid Escapes eventually will be equipped with the vehicle-to-grid communications technology. The first of the specially equipped plug-in hybrids has been delivered to American Electric Power of Columbus, Ohio. Ford’s other utility partners’ vehicles will also be equipped with the communications technology. When plugged in, the battery systems of these specially equipped plugin hybrids can communicate directly with the electrical grid via smart meters provided by utility companies through wireless networking. The owner uses the vehicle’s touch screen navigation interface and Ford Work Solutions in-dash computer to choose when the vehicle should recharge, for how long and at what utility rate. For example, a vehicle owner could choose to accept a charge only during

off-peak hours between midnight and 6 a.m. when electricity rates are cheaper, or when the grid is using only renewable energy such as wind or solar power. “We are designing what plugin hybrids and battery electric vehicles will be capable of in the future,” said Greg Frenette, manager of Ford’s Battery Electric Vehicle Applications. “Direct communication between vehicles and the grid can only be accomplished through collaboration between automakers and utility companies, which Ford and its partners are demonstrating with this technology.” Over the past two years, Ford and its energy industry partners have logged more than 75,000 miles on the plugin hybrid test fleet. The plug-in hybrid research focuses on four primary areas: battery technology, vehicle systems, customer usage and grid infrastructure. “Broad commercialization of electric transportation is not something a car company can achieve on its own,” said Nancy Gioia, Ford director, Sustainable Mobility Technologies. “Developing and producing the vehicles is just one part of the electric transportation equation. We are well on our way to delivering the vehicles, but for widespread adoption the infrastructure to support the technolFord Please Turn To Page 30

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Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publication. Subscription: $12.00 per year. No representation is made as to the accuracy or the completeness of the information provided by this publication. Entire contents copyright 2009. All rights reserved.

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Genesis Awards From Page 9 luxury sedans, convenience features like push-button start and navigation system, and five-star safety ratings from the National Highway Traffic and Safety Administration (NHTSA), it’s clear that Genesis is among the best new cars of 2009. But at a starting

MSRP of just $32,250 and max price of just $42,000 for a fully loaded Genesis, it’s no surprise the competition was left in Hyundai’s rear-view mirror. “Genesis was developed to rival the world’s best luxury sedans so we knew it would be a great car, but we didn’t know how it would be received by the automotive community,” said

Scott Margason, director of Product & Strategic Planning for Hyundai. “As the awards accumulated, we realized not only how well designed the Genesis was, but how far the Hyundai brand had come. Consumers and automotive industry influencers really embraced the idea of Hyundai producing a luxury product.”n

engine, gaining years of reliable service and improved fuel economy all without monthly car payments and higher insurance rates.” According to, the average car loan payment is $479 per month. Considering that an average of $22,992 can be saved by skipping car loan payments for the life of a four-year loan, repowering is clearly a very sound and cost effective investment. “Even with the ‘Cash for Clunkers’ incentive, a one-time investment to repower a car’s engine makes more financial sense, extending the vehicle’s life and eliminating the additional costs associated with a new car purchase,”

continued Wooldridge. With repowering, a vehicle’s engine or an identical one from another like-vehicle, is completely disassembled, cleaned, machined and remanufactured/ rebuilt. Unlike used or junk yard engines with an unknown performance and maintenance history, repowered engines are dependable, reliable and backed by excellent warranty programs. In addition to its financial benefits, remanufactured/rebuilt engines also save the tremendous amount of energy used in processing discarded engines and vehicles. It also saves an incredible amount of raw materials that would have been used in building a new engine.n

Motorists Will Find Engine Repowering a Better Option Than ‘Cash for Clunkers’ Many Americans found that the “Cash for Clunkers” program was not an option for them. Whether their vehicle did not qualify for the program or they were hesitant or unable to take on the expense of a new car, repowering the engine of their “clunker” may be a wise alternative, according to the Engine Repower Council. “If ‘Cash for Clunkers’ is not for you, repowering the engine of your so-called ‘clunker’ may be the answer,” said Dave Wooldridge, chairman of the Engine Repower Council. “For the cost of an average down payment on a new car or truck, you can repower your vehicle with a remanufactured/rebuilt

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Spot light

All-New Hyundai Genesis Coupe

The 2010 Genesis Coupe is a purpose-built rear-wheel drive sport coupe featuring two performance-focused engines – a 210-horsepower, 2.0-liter turbocharged four-cylinder engine and a range-topping all-aluminum, 306-horsepower, DOHC 3.8-liter V6 engine. Following the introduction in 2008 of the rear-wheel drive Genesis sport sedan, Genesis Coupe is Hyundai’s most dynamic performance car ever and the second consecutive all-new model introduction from Hyundai appealing directly to the driving enthusiast. Genesis Coupe uses the same flexible rear-wheel drive architecture originally developed for the Genesis sport sedan. “We think our entry-level Genesis Coupe 2.0T, with its unique combination of rear-wheel drive and four-cylinder turbo power, offers an intriguing alternative to existing front-wheel drive sport coupes,” said John Krafcik, president and CEO, Hyundai Motor America. “The 3.8-liter version of Genesis Coupe takes driving to an even higher level, rivaling the capability of premium-performance coupes like the Infiniti G37.” Design Process Genesis Coupe was shown as a concept at the 2007 Los Angeles Auto Show and its transformation from concept to production vehicle reveals that its

signature design features have emerged intact. “The mission for Genesis Coupe was to create a pure performance car with a design that would capture the imagination of hardcore automotive enthusiasts,” said Eric Stoddard, Hyundai senior creative designer. “With its aggressive look from just about any angle, I think we have been able to do that.” Genesis Coupe is also unmistakably linked to several Hyundai concept cars. The powerful curves, undulating beltline, surface detail and “Z” bodyside lines come straight from the HCD9 Talus and the HCD8 sport coupe concepts. Genesis Coupe’s arching roofline and tapering greenhouse highlight the exterior profile and emphasize the car’s broad shoulders and wide stance. The Genesis Coupe’s rocker panels are drawn close to the ground making the bodysides extra thick and the daylight opening thin, allowing the wheels to be slammed up into bulging fenders. To complete the aggressive sports car look, the depth between the fenders and the greenhouse has been maximized. Large openings in the front fascia allow for better engine breathing. The

October 2009

dual exhaust tips integrated into the rear fascia with surrounding blackout repeat the design theme of the front fascia graphic. Genesis Coupe rides on standard 18-inch alloy wheels or optional 19 - i n c h wheels, both delivering a bold stance and aggressive handling.

Interior Design The Genesis Coupe boasts a cockpit designed to enhance the driving experience. Analog gauges include a large speedometer and tachometer positioned so the driver can immediately access critical driving information. The instrument cluster features Hyundai’s signature blue gauge illumination. Bucket front seats with large side bolsters offer excellent lateral support for enthusiastic driving. Among the other refinements are an Infinity audio system and front seat warmers. Genesis Coupe also offers the convenience of a Proximity Key and Genesis Coupe Turn to Page 26 Southern Automotive Journal


F-150 From Page 12 with a choice of three modern V-8 engines, mated to either a four-speed or a fuel-efficient six-speed automatic transmission: 5.4-liter, three-valve Triton® V-8, which has been optimized for better performance with improved horsepower and torque, and is capable of running on E85 (85 percent ethanol and 15 percent gasoline), regular unleaded gasoline or any blend in between 4.6-liter, three-valve V-8, capable of returning 15 mpg city/ 21 highway on 4x2 F-150 4.6-liter, twovalve V-8, a third V-8 choice in the line-up that delivers more horsepower with the same fuel economy as F-150’s previous V-6. Both the 5.4-liter and 4.6-liter three-valve V-8s utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber, which results in an increase in horsepower during towing along with reduced emissions. The mileage-champ SFE F-150 is no longer a separate model for 2010; the efficiency enhancements found on SFE have been integrated throughout the lineup, permitting an expanded selection of fuel-efficient F-150s. In fact, all 2010 F-150 4x2 trucks equipped with the 4.6L three-valve V-8 engine now achieve the 15 mpg city/21 highway fuel economy previously limited to SFE models. F-150’s interior features a flow-

through console large enough to stow two laptop computers. Special ridges are molded into the edges of the bin to accommodate file folders. The console also has a multi-tiered, removable tray and locks to protect valuables. More than 30 storage areas are built into the interior, ranging from a bin on the top of the instrument panel to a number of small spaces designed to accommodate tools like cell phones, MP3 players, PDAs and gate access cards. F-150’s pickup box boasts up to 81.2 cubic feet of storage and is easier to use, more flexible and accessible than the competition. Features like the Stowable Bed Extender, Cargo Management System and Ford’s industry-exclusive Tailgate and Box Side Steps have been designed with everyday use in mind. Ford Work Solutions™ features an in-dash computer that provides full high-speed Internet and wireless accessories that include a mouse and printer; Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system that enables customers to maintain a real-time inventory of tools or equipment stored in the vehicle; Crew Chief™, a fleet telematics and diagnostics system; and Cable Lock security system to secure large tools or equipment in the cargo area. To help encourage safer teen driving and safety belt use, all F-150 models except the base XL now incor-

porate the MyKey™ system. Parents simply program the vehicle key through the message center to incorporate features such as: • Persistent Belt-Minder® • Limited top speed of 80 mph • Traction control system that limits tire spin cannot be deactivated • Audio system volume limited to 44 percent of maximum volume • A speed alert chime at 45, 55 or 65 mph The 2010 Ford-150 also allows truck customers to be connected to the world like never before. Ford has been working with Microsoft, Sony and SIRIUS® to offer customers leading technologies to help them stay connected with their lives while on the road, including: • Industry-exclusive SYNC®, a voice-activated, hands-free, in-vehicle communications and entertainment system; for 2010, SYNC will also be available with Traffic, Directions & Information Services, providing traffic reports, GPS-based turn-by-turn driving directions, sports scores, movie times and other useful details (not compatible with SIRIUS Travel Link™ or voice activated navigation system) • Voice-activated navigation that integrates several functions, including voice recognition destination entry, climate control and SIRIUS satellite radio into one easy-to-use system, displaying them on an 8-inch touch screen display.n

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October 2009


Drawing December 21, 2009

Returning from August Recess, Congressional Support for 'Right to Repair Act' at 40 As Congress returns from the August recess, 40 members of Congress have declared their support of the Motor Vehicle Owners' Right to Repair Act (HR 2057). Congressional support for the Right to Repair Act has steadily grown since its introduction. Most recently, Reps. G. K. Butterfield (D-NC), Bill Delahunt (D-CA), Marcia L. Fudge (DOH), Alcee L. Hastings (D-FL), Maurice D. Hinchey (D-NY), Zoe Lofgren (D-CA), Mike McIntyre (D-NC), James P. Moran (D-VA), Thomas S.P. Perriello (D-VA) and Albio Sires (D-NJ) have added their names to the list of co-sponsors. "The Right to Repair Act simply requires that vehicle manufacturers provide car owners and their trusted neighborhood repair shops with the same access to the same repair information they provide to their dealer network

- nothing more, nothing less," said Ray Pohlman, president of the Coalition for Auto Repair Equality (CARE). "Supporters of Right to Repair are not seeking an unfair advantage, nor are they looking for access to the proprietary information protected by the bill. Instead, they are asking Congress to ensure that all automotive repair facilities are able to compete fairly now and in the future." Because vehicles are becoming increasingly sophisticated with virtually every system either monitored or controlled by computers, servicing these vehicle systems to keep them in safe working order requires ready access to complete and accurate information, tools and software from the car companies. The Right to Repair Act protects motorists by allowing them to completely own the repair information when they purchase their vehicles, new

October 2009

or used, so that they can choose where, how and by whom they have their vehicles repaired. "Allowing independent repair shops to compete on a level playing field promotes fair competition and ensures that car owners throughout the country continue to have access to affordable and convenient automotive repair," said Kathleen Schmatz, president and CEO of the Automotive Aftermarket Industry Association (AAIA). "The Right to Repair Act does not cost taxpayers money, but instead helps them keep money in their pockets by ensuring they have affordable choices when it comes to auto repair. We encourage all vehicle owners to visit to send a letter to their U.S. representative and senators urging them to support passage of the Right to Repair Act."n

Southern Automotive Journal


NBB Applauds Ford's B20 Approval in 2011 F-Series Super Duty Trucks Biodiesel supporters are cheering Ford Motor Company's announcement that its all-new Ford-built 2011 Ford FSeries Super Duty(R) diesel pickups will be fully compatible with a 20 percent biodiesel blend (B20). Ford's new diesel engine -- equipped with the latest technology for particulate and NOx reduction to meet stringent 2010 standards -- will also provide improvements in torque, horsepower and fuel economy. "This is the first of what we expect to be many formal announcements of B20 approval in new clean diesel

22 22 Southern Automotive Journal

technology," said Steve Howell, technical director for the National Biodiesel Board. "With the formal approval and acceptance of B20 in the 2011 Super Duty, Ford now has a clean and green engine of tomorrow that will also reduce NOx emissions by more than 80 percent. NBB already has inquiries from biodiesel fans wanting to purchase a new B20 pickup!" The NBB and the National Renewable Energy Laboratory have spent more than $10 million testing B20 and understanding how it works in

October 2009

the new diesel engines and after-treatment technology during the last five years. That's in addition to research and development efforts by the individual Original Equipment Manufacturers like Ford. The new F-Series engines were torture-tested internally by Ford to more than 250,000 miles to test their durability cycles with multiple biodiesel blends, according to the company. "It's rewarding to see the efforts by NBB and NREL start to pay off," said Howell, noting that most of the NBB funding for the testing was provided by U.S. soybean farmers through the soybean checkoff program. "The engine makers asked for an ASTM B20 blended standard, in addition to the pure biodiesel standard, and we worked hard to get it passed." Ford's support for B20 could have substantial market implications. Ford currently dominates the on-road diesel truck market with nearly a 46 percent market share of the diesel vehicle registrations in the U.S. according to the Alliance of Automobile Manufacturers. The 2011 models will be arriving at dealerships in the first half of 2010. Biodiesel is produced from oils and fats which are byproducts of things like soybean protein and livestock. Made from diverse renewable resources, biodiesel reduces life cycle carbon dioxide values 78 percent compared to petroleum diesel fuel, according to studies by the U.S. Departments of Agriculture and Energy. It is an excellent choice for reducing greenhouse gases without impacting the food supply. "Clearly Ford sees that biodiesel blends will be an important part of our domestic fuel supply, or they wouldn't have invested the resources into approving B20," said Joe Jobe, NBB CEO. "This is an example of an automaker giving consumers more power to be green. A clean diesel engine with a green fueling choice." n


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GreenLeaf Auto Recyclers Joins NABC as Diamond Level Member The National Auto Body Council (NABC) is pleased to announce GreenLeaf Auto Recyclers has committed to NABC at the Diamond Membership level, the highest level of NABC corporate sponsorship. GreenLeaf Auto Recyclers provides recycled, remanufactured and reconditioned OEM parts to different collision industry customers throughout the United States, Canada and Mexico. Together with their sister company, Pick N Pull Auto Dismantlers, they process over 300,000 vehicles annually. GreenLeaf and its parent company Schnitzer Steel, have an established track record at providing health and human services. This includes work with the Ronald McDonald House,


Southern Automotive Journal

Doernbecher Children’s Hospital and United Way, as well as financial support of Red Cross and Mercy Corps relief efforts in the wake of Hurricane Katrina and the Southeast Asia tsunami of late 2004. In addition to their humanitarian efforts, Greenleaf sponsored a fire fighter extrication conference in Dallas, donating close to 100 vehicles for lifesaving training aimed at protecting both crash victims and first responders, individuals that often don't have experience extricating passengers from modern vehicles. “Greenleaf’s sustained efforts to be a good corporate citizen are impressive,” says NABC Executive Director, Chuck Sulkala. “In light of their exem-

October 2009

plary record working on behalf of the disadvantaged, it’s no surprise they extended their involvement with NABC. Their fine network of industry contacts will greatly assist our membership efforts.” GreenLeaf participated closely with NABC last year when the recycler donated parts for NABC’s Recycled Rides program, a unique community awareness project whereby NABC members—working with local industry segments and charities—repair and donate recycled vehicles to families in need throughout the United States. “Recycled Rides was a call to action—a great opportunity for us to pitch in and help,” says Mary Lou Silveira, Director of Sales and Marketing at GreenLeaf Auto Recyclers, “The more closely we worked with NABC, the more impressed we were with their mission, so we went forward to lend additional support by being a corporate member. Membership will provide us a great opportunity to learn about the industry segments that participate in NABC, their needs, and how our company can best address them.” NABC looks forward to establishing a long, mutually beneficial partnership with GreenLeaf Auto Recyclers. “When a company like Greenleaf steps up to donate its time and finances, we all gain,” add Sulkala. “Our deepest thanks goes out to them for their involvement and contributions in improving the image of this industry.” Companies and collision repairers interested in changing the industry for the better can help by becoming a member of NABC. Membership applications are available on the website at

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Genesis Coupe From Page 19 push-button starter. Rear-wheel-drive Architecture Genesis Coupe’s body shell is rich in ultra-high-tensile steel. Genesis Coupe is lighter than the Infiniti G37, and its chassis is also 24 percent stiffer in bending rigidity than the BMW E46 M3. Rear-wheel drive provides a 55:45 front/rear weight distribution. Powertrains Two engines infuse Genesis Coupe with performance. The 3.8-liter Lambda DOHC V6 engine delivers 306-horsepower and 266 lb.-ft. of torque on regular unleaded. This engine will launch the Genesis Coupe from 0 to 60 miles per hour in under six seconds. To maximize the power band, the 3.8-liter engine utilizes Dual Continuously Variable Valve Timing (Dual CVVT) and a new Variable Intake System (VIS) that helps cylinders breathe efficiently at both low and high RPM. The better-breathing results in outstanding off-the-line acceleration and passing performance and remarkable fuel efficiency. The V6 engine uses an alloy block and cylinder heads for lighter weight and thermal efficiency and features timing chains with no scheduled maintenance. The turbocharged, intercooled 2.0liter DOHC inline four-cylinder benefits from Dual CVVT on both the intake and exhaust camshafts. The 2.0-liter turbo generates 210- horsepower and 223 lb.ft. of torque. It also features a cast-aluminum cylinder block and cylinder head. Both engines feature a free-flowing dual cat-back exhaust and an available Torsen limited-slip differential to put the power to the ground. Sport-tuned Suspension Genesis Coupe employs a MacPherson strut dual-link front suspension and a five-link rear suspension setup. The front suspension is mounted to the body via a solid subframe which is lighter and stronger than a multi-piece component would be. To help reduce body roll and tune the Genesis Coupe’s 26

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at-the-limit handling for maximum predictability, 24-mm diameter front and 19-mm diameter rear stabilizer bars are used. While all Genesis Coupe models offer a fun and sporty driving experience, the high-performance Genesis Coupe Track models are the most willing partners for the true enthusiast. The Track

suspension features a stiffer front spring rate, stiffer rear spring rate and unique shock valving. The Genesis Coupe Track edition models deliver an increase in roll control over other versions of the Genesis Coupe. Superb structural rigidity sets the foundation for precisely-tuned handling performance in all Genesis Coupes. Transmissions Both engines are mated to a standard six-speed manual transmission. The Genesis Coupe 2.0T offers an optional five-speed automatic with SHIFTRONIC while the 3.8-liter V6 offers a ZF six-speed automatic transmission with SHIFTRONIC to handle the additional torque. High Performance Braking Systems Brembo four-piston calipers clamp down on 13.4-inch ventilated front brake rotors and 13-inch ventilated rear rotors on Track models. All other models get substantial 12.6-inch front ventilated rotors and 12.4-inch rotors in the rear with floating single-piston calipers. Innovative Technologies The 2010 Genesis Coupe offers Xenon high-intensity discharge (HID) headlights. The advantages of HID headlamps include greater lighting power, daylight-type lighting and reduced power consumption. In addition, the cut lines of the new HID headlights are extremely precise, providing maximum October 2009

nighttime visibility without distracting other drivers. Music lovers will welcome the 2010 Genesis Coupe’s standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods®. When an iPod or flash drive is connected through the USB port, located in the center storage compartment, not only does it play music through the vehicle’s audio system, but it also charges the iPod and allows the driver to access tracks with the steering wheel audio controls. This system also allows both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than from the iPod. For the mid-2010 model year, the Genesis Coupe has been upgraded with an optional in-dash navigation unit and a new multi-gauge information display screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone. The system features 8GB of USB memory and comes matched with the Infinity 10-speaker, 360-watt sound system which plays compact discs, accesses digital music files employing Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod®/USB/ auxiliary inputs. Bluetooth streaming audio wirelessly streams music from their phone to the Navigation system. Also with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos and realtime NavTraffic. XM Satellite Radio and NavTraffic service are complimentary for the first 90 days. A subscription is required to continue service. The system is also updateable via the USB port and the new multi-gauge information display features a high resolution clock, instantaneous fuel economy and torque readouts. The touch-screen navigationequipped Genesis Coupes began arriving in dealerships in the summer of 2009.n

URG Announces Results of a University of Colorado Study Quantifying the Benefits of Automotive Reuse and Recycling

The world's airliners could fly nearly 100 million miles with the energy saved each year by reusing steel fenders instead of manufacturing them new, says a new study prepared for the United Recyclers Group (URG) by the University of Colorado (CU). The study quantifies the benefits of automotive reuse and recycling by the nation's automotive recycling industry. The study specifically looked at reusing some common parts such as fenders and aluminum wheels, along with the reprocessing of motor oil extracted from 'end-of-life' (EOL) vehicles. According to Michelle Alexander, URG Executive Director, "The CU study estimates that nearly 11 million vehicles are taken off the road in America each year when they reach their so called 'End of Life' (EOL). This process of attrition is caused by accidents and also occurs as vehicles age. There are tremendous quantifiable environmental and financial benefits for consumers that are provided by the green American automobile recycling industry as these vehicles are processed both for the reuse of certain parts (known as 'green parts') and recycling of most of the remainder." A big question remains: What to do with 11 million EOL vehicles each year? Richard Filley, Executive Director of the not-for-profit GreenCARR Foundation(w says

that "America's 6,000 plus auto recyclers, know exactly what to do and they have been doing it proudly and profitably for over a hundred years. With leadership from URG and the Automotive Recyclers Association (ARA), two not-for-profit trade organizations collectively representing over 2000 of the nation's top automotive salvage companies, what could be a huge problem for this nation dealing with a literal mountain of cars - is instead a huge asset to America's efforts to go green." Michelle Alexander says that "Thanks to our auto recycling industry, the brakes are being tapped on climate change; energy consumption is being reduced; less material is being mined, refined and used; many forms of pollution are lowered; and the carbon footprint for the whole auto industry is being reduced." The study was launched when Alexander contacted Dr. Angela Bielefeldt, PE, an award-winning professor of Civil & Environmental Engineering at the University of Colorado, Boulder (CU). Dr. Bielefeldt's successes in incorporating service-learning projects into her senior level design capstone course, won her a prestigious 'Early Career Award' from the American Society for Engineering Education (ASEE). The study was completed by a team of senior environmental engineering students com-

prised of Patrick Gere (lead), Tyler Sale, and Madeline Tyson. John Fischl, president of Riteway Auto Parts (Phoenix, AZ), and a URG Manager says that "For a typical EOL vehicle, about 75% of the parts are salvaged for reuse, about 20% of the vehicle is recycled, and the remaining 5% is thrown away." What that means, he adds is that an "EOL vehicle is one of the greenest products on the planet. Through the reuse of 'green parts,' vehicles may partly live on for years and years, at great environmental benefit to Planet Earth and important financial benefit to the consumer driving a vehicle needing repair parts. Some highlights of the study's major findings include the following: The recycling of steel fenders each year in the United States saves the mining of over 5 million tons of iron ore, nearly 3 million tons of coal, and over 250,000 tons of limestone as compared to the manufacture of an equivalent number of new steel fenders. The smelting of aluminum is very energy intensive, so it is no surprise that even more spectacular are the savings associated with the recycling of aluminum wheels. The study estimates that over 1.71 billion kilowatt hours of energy are saved annually when the aluminum U. of CO Study Please Turn to Page 29

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End of ‘Cash for Clunkers’ Program Creates Unprecedented Opportunity for Recycling Few could have imagined how popular the government’s “cash for clunkers” program would become. When all is said and done, some 800,000 cars will have been scrapped for new, more fuel efficient vehicles. While this is good for the environment in terms of emissions, it creates a host of challenges when talking about what to do with the scrapped vehicles. We here at Rubberecycle see great opportunity to reduce the impact these “clunkers” pose when it comes to the environment by taking advantage of technology to recycle key parts of the vehicles. “Consider the tires alone, with 800,000 vehicles you are looking at more

than 3 million tires. We can take and convert those tires into products people can use again to enhance the quality of their lives,” according to Keith Sacks, Vice President, Rubberecycle. One of the best uses for recycled tires is a rubber mulch product called “PlaySafer.” PlaySafer mulch is used in parks, playgrounds and backyards across the country. It is also the surface of choice for the White House playground! “This product has been proven in more than a hundred studies over nearly two decades to not only be safe but to enhance the safety of your children. The EPA has recommended it for years and Consumer Reports has given it two thumbs up as

well. It is a better, safer and smarter alternative to traditional wood mulch, gravel and sand products,” says Sacks. Consumers should also be cautious when it comes to buying tires from old “clunker” vehicles. Some of these tires will make it to the re-sale market and some may be safe for road use; there is a pretty good chance that the tires are clunkers themselves. “Cash for Clunkers” has been a tremendous boost to the economy and the environment. The challenge now is to keep that momentum going by making the best use of the discarded parts. Tire recycling is one giant green step in that direction.n

I-Car Adjusts Pricing Effective September 1, 2009 I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced changes in its pricing structure that will be effective September 1, 2009. Prices for U.S.-based Live Delivery training will increase, while prices for online training will decrease. The not-for-profit training organization is expanding its discount structure, offering additional discounts for online registrations. The new full-cost of a typical training class will move to $160 per point, however with the advance purchase of discount coupons, the cost of classroom training can be reduced to $112 per point. Gold Class Professionals™

businesses and Platinum Individual™ students will continue to receive further discounts, reducing the cost to $95 per point. The most economical pricing will be available to students who bypass the coupon process and who register and pay online using a major credit card. The use of online registration reduces the cost to $108 per point. In keeping with the practice of providing the best price incentives for Gold Class Professionals™ businesses and Platinum Individual™ students, the on-line registration and payment rate will be $91 per point for these groups, making this the lowestprice training option available.

In response to feedback from the industry, I-CAR will also be lowering its price for online training to $40 per onequarter point. This will make the pricing of On-line and Live Delivery more comparable. “I-CAR training offers an exceptional value and we are committed to continuing to provide a high level of quality to the inter-industry that is both timely and relevant,” said Joyce Kasmer, Director of Marketing for I-CAR. “The industry is quickly responding to the availability of an online registration process and online training opportunities and we’re excited about being able to provide lower pricing in these areas.”n

ASA Announces Benefit Agreement with RepairPal The Automotive Service Association (ASA) has announced a new member benefit agreement with RepairPal, a provider of automotive repair and maintenance information to the motoring public. The agreement provides a 10 percent discount on AppointmentsPlus products to eligible ASA member businesses. RepairPal’s AppointmentsPlus is a leading online customer acquisition solution for automotive service and repair shops. AppointmentsPlus brings in new customers and grows automotive businesses by promoting local repair shops to consumers who need service on their vehicles. “ASA promotes the level of service and professionalism our visitors desire,” 28

Southern Automotive Journal

said David Sturtz, CEO of RepairPal. “We are excited to feature ASA’s high-quality shops for our rapidly expanding user base.” RepairPal covers the entire nation and supports more than 100 of the most common services for the top 40 car makes. AppointmentsPlus targets consumers based on their car model, location and service needed, and connects them with a local quality service or repair shop. “The association is pleased to offer ASA members one more way to cost-effectively acquire new customers through our new partnership with RepairPal,” said Ron Pyle, ASA president and chief staff executive. “We’re always striving to help October 2009

consumers find our members’ shops to keep their businesses going. By working with innovative companies such as RepairPal, we’re ensuring our members an even greater chance of reaching the motoring public in need of quality service and repair.” RepairPal delivers free, “instant” RepairPrice estimates via the Web and its popular iPhone mobile application. The site strives to provide accurate auto repair and maintenance information available anytime, anywhere, with knowledge provided by factory-trained and ASE-certified technicians. Its patent-pending system provides more than 70 billion unique repair price estimates for 96 percent of passenger vehicles for all of the US. n

U. of CO Study From Page 27

needed to make enough wheel sets isn't mined, isn't smelted, and isn't manufactured. The energy savings from not having to manufacture aluminum wheels alone would be enough to power Chattanooga, Tennessee or Panama City, Florida or the entire Big Island of Hawaii for an entire year. Another way to think about this is that the energy savings of the recycled aluminum are the equivalent of about 212 million gallons of gasoline, or over 11 million barrels of crude oil. This would fill up six oil supertankers, and equal the entire US

output of oil (including offshore platforms) for a couple of days, or perhaps more importantly, keep America from needing to import oil from a place like Venezuela for 11 days. End of Life vehicles are typically full of oil when they arrive at one of the automotive salvage facilities located across America for processing. The study estimates that over 24 million gallons of oil are extracted from EOL vehicles each year in the United States, under the strict regulatory oversight of federal, state and local environmental agencies and offices. Reprocessing motor oil is hugely beneficial to the environment, as

October 2009

compared to the process of exploring, drilling, and refining new oil. Over 3.1 million tons of CO2 emissions are saved in the process, an amount that could offset the entire CO2 output of the United States for 45 hours this year. These statistics document the benefits and savings from just three part types from the vehicles that are taken out of service every year. The full benefit of recycling and reuse of the entire vehicle will provide much greater savings and environmental benefits than this preliminary study has revealed. An executive summary of theCU study is available on the URG website.n

Southern Automotive Journal


American Honda Announces Body Shop Recognition Recipients pating Honda or Acura dealer. Shops process both for the car dealer and the American Honda Motor Co, Inc. must also meet certain other requirebody shop. is pleased to announce the first wave ments including participation in their American Honda will recognize of collision repair shops have been respective paint company’s perforqualifying shops for their commitment designated to be recognized in the to a high level of cusAmerican Honda Body Shop tomer care and satisfacRecognition program. The program is a colTo be eligible, shops must be sponsored by a tion. They will be presented with a handsome laborative agreement with Collision Select-participating Honda or Acura dealer. plaque and the shop’s OEConnection and the five main contact information automotive refinish suppliers placed on a corporate in the US including DuPont mance enhancement program, and the American Honda website in a searchPerformance Coatings, PPG, BASF, adoption and use of OEConnection’s able database accessible by Honda and Sherwin-Williams, and AkzoNobel CollisionLink product. The adoption Acura owners. to create a supporting initiative for and use of CollisionLink, an internetAt full deployment, American Collision Select, American Honda’s based parts procurement and manHonda expects over 3,000 shops to wholesale parts program. agement tool facilitates a more effiqualify for the Body Shop Recognition To be eligible, shops must be cient and effective parts procurement program.n sponsored by a Collision Select-particiWaterborne From Page 13 ing program with both offsite and onsite training. “Our development of a repeatable waterborne conversion process has enabled WaterMasters to successfully convert over 600 shops,” said Butler. “We use our knowledge and experience to help collision repair centers understand the advantages of waterborne technology and are committed to working with our customers to help them seize these opportunities.”

Drew Cole and Steve Harper are students from North GA College gathering information from Marty Mathis of DuPont Performance Coatings about waterborne paint. Ford From Page 16 Over the past two years, Ford and its energy industry partners have logged more than 75,000 miles on the plugin hybrid test fleet. The plug-in hybrid research focuses on four primary areas: battery technology, vehicle systems, customer usage and grid infrastructure. “Broad commercialization of electric transportation is not something a car company can achieve on its own,” said Survey From Page 7 cialty repair shops compete with dealers. "Within a recession, vehicle dealerships, repair shops, service centers, etc. should promote the importance of 30

Southern Automotive Journal

Nancy Gioia, Ford director, Sustainable Mobility Technologies. “Developing and producing the vehicles is just one part of the electric transportation equation. We are well on our way to delivering the vehicles, but for widespread adoption the infrastructure to support the technology needs to be in place and we need to ensure that the national electric grid can support increased electric demand.” Real-world usage and laboratory research is helping to accelerate the vehicle maintenance to their customers. Explaining that small investments now can translate into a better performing and long-lasting vehicle," adds Kellenberger. This survey was conducted by Frost & Sullivan's Customer Research October 2009

advancement of electrified vehicles. Ford and its research partners are now focusing on ways to make the recharging process easy and efficient for consumers. In addition to low-cost recharging at home through the use of a smart meter, Ford researchers say recharging away from home - whether at work, in a shopping mall parking lot or at a curbside station - needs to be as simple as plugging in and swiping a credit card. n Team, working in conjunction with Frost & Sullivan's Automotive & Transportation Team. Specifically, the Customer Research Team conducts independent unbiased research among end-users to evaluate and measure companies and trends in the market.n

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Southern Automotive Journal  
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Southern Automotive Journal provides news trends and perspectives to professionals in the automotive collision industry including, independe...