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Keyword Do's and Don'ts .................................................................................................................... 16 Local Business Listings ............................................................................................................................ 16 Continued… ............................................................................................................................................. 16 Google News ........................................................................................................................................... 17 Website Content, Structure & Organization ............................................................................................... 18 Topic Scattering Analysis ........................................................................................................................ 18 Content Consolidation ............................................................................................................................ 18 Themeing Evaluation (Siloing) ................................................................................................................ 19 Content Separation ................................................................................................................................. 19 Duplicate Content ................................................................................................................................... 19 Thin Content ........................................................................................................................................... 20 Canonical ................................................................................................................................................. 21 Website Design, Development & Structure ................................................................................................ 21 Responsive Design .................................................................................................................................. 21 Flash ........................................................................................................................................................ 22 JavaScript ................................................................................................................................................ 22 CSS Instead of Graphical Menus ............................................................................................................. 23 CMS Selection ......................................................................................................................................... 23 Content Placement ................................................................................................................................. 23 Website & Server Performance .................................................................................................................. 23 Load Time ................................................................................................................................................ 24 Continued… ............................................................................................................................................. 24 robots.txt ................................................................................................................................................ 26 404 Pages ................................................................................................................................................ 26 Continued… ............................................................................................................................................. 26 Custom 404 Error Page ....................................................................................................................... 27 Redirects ................................................................................................................................................. 28 302 Redirect ........................................................................................................................................ 28 301 Redirect ........................................................................................................................................ 28 Tracking & Analytics .................................................................................................................................... 28 Google Analytics...................................................................................................................................... 29 Google Webmaster Tools........................................................................................................................ 29 Table of Contents

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a guide for seo

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