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Table of Contents On-Page SEO ................................................................................................................................................. 1 Internal Linking ......................................................................................................................................... 1 Navigation ............................................................................................................................................. 1 Text Links............................................................................................................................................... 2 Link Destination Consistency ................................................................................................................ 3 Anchor Text Variety .............................................................................................................................. 3 Images ....................................................................................................................................................... 4 Image File Name ................................................................................................................................... 4 Image Alt Attribute ............................................................................................................................... 4 Image Title Attribute ..................................................................................................................................... 5 Page Titles ................................................................................................................................................. 5 Meta Tags .................................................................................................................................................. 7 Meta Description .................................................................................................................................. 7 Meta Keywords ..................................................................................................................................... 8 Headings & Sub Headings ......................................................................................................................... 8 Text Emphasis--Bold (strong) & Italic (em) ............................................................................................... 9 Alt Attribute .............................................................................................................................................. 9 Title Attribute ............................................................................................................................................ 9 HTML Cleanup ......................................................................................................................................... 10 URL Structure .......................................................................................................................................... 11 Off-Page SEO ............................................................................................................................................... 11 What is PageRank®? ................................................................................................................................ 12 Increasing PageRank® ............................................................................................................................. 12 Inbound Links .......................................................................................................................................... 12 Types of Links ...................................................................................................................................... 13 Link Relevance & Origin Quality .......................................................................................................... 13 Universal Search.......................................................................................................................................... 13 Images ..................................................................................................................................................... 14 Continued… ............................................................................................................................................. 15 Videos...................................................................................................................................................... 16 Basic Video SEO ................................................................................................................................... 16 Table of Contents

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search engine optimization  

a guide for seo

search engine optimization  

a guide for seo

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