7
Quality Criteria
This section will examine the quality criteria of our research study, thus for the concerned matter we will evaluate a specific criteria that is used for a qualitative research. In this way for our study we will follow Guba (1984) and Lincoln (1994) four primary criteria for qualitative research assessment. Such criteria are considered alternative for validity and reliability used in quantitative research (Bryman & Bell, 2007, 411). Thus, the quality criterion includes creditability, transferability, dependability and conformability.
7.1 Creditability According to Herbst and Coldwell (2004, p.124), “credibility refers to the extent to which the study is carried out according to known and accepted research procedures”. We believe that higher creditability will increase our research acceptability to other peoples because we followed all the known procedures according to the canon of good practice (Bryman & Bell, 2007, 411). We used scientific methods to collect data systematically and then synthesized it in logical connections that are clearly explained in methodological section, so we can say that our research is high in terms of credibility.
7.2 Transferability Transferability criteria shows the extent to which obtained result can be replicable if another author carries the same research in similar situation (Gass & Mackey, 2005, p. 368). As in the methodological section, we have used a scientific approach and then clearly explained the methods used for data collection and synthesis. Therefore, we can say that the transferability in this case is high and it is possible to follow the similar methods in similar conditions.
7.3 Dependability According to Bryman and Bell (2007, p. 414) Guba (1984) and Lincoln (1994) developed dependability criteria in order to set the merits of trustworthiness, a “researcher should adopt an auditing approach” (Bryman & Bell, 2007, p.414). The auditing approach “entails ensuring that, complete records are kept of all phases of the research process” (Bryman & Bell, 2007, p.414). By clear explanation of research structure, data collection methods and data synthesis, we have kept the proper record of procedure followed to conduct the research. Further, a list of references was provided to highlight the sources that were used to construct this research. These sources are also available on the database that was used to collect them. Therefore, we can say that our research is highly dependent.
7.4
Conformability
Conformability can be referred as, “the researcher has determined the accuracy or credibility of the findings through specific strategies” (Stonner, 2010, p.28). As In our study, the findings are derived from existing literature and a cognitive approach is used. Thus, these findings will require further empirical studies to be fully confirmed. Therefore, we can say that our research is low in terms of conformability.
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