N A R B
G N I D
D N A
G N I T E K AR
WHAT IS A BRAND?
The AIESEC BRAND reflects how people think and feel about AIESEC Our Brand is mostly shaped by what we say, do and the image we portray . We at AIESEC LIVE our brand through the AIESEC WAY!
Brand Image and Brand Identity
Image is ever ything
Wrong perception • Customers seek your product for the wrong reasons • Expectations are not aligned • May not buy your product AT ALL
Itâ€™s all about driving your VISION and your PRODUCT
The worldâ€™s largest youth-run organization pacting the world through leadership development experien oss 124 countries and territories
What is our vision?
Peace and fulfillment of humankindâ€™s potential
What is our product?
Make your point. Keep it simple.
WHAT IS MARKETING?
MarketingÂ is the process of communicating the value of a product or service toÂ customers, for the purpose of selling that product or service.
WHO AND WHAT TO KEEP IN MIND • • • • •
Competitors Target Audience Physical Manifestations Benefits of your product Discriminating Factor
Of fline marketing: Through posters, pamphlets, installations, stalls, vending machines, and many interactive measures in a way that a customer can physically see your brand. Digital Marketing: Using various methods of communication - smart phones, computers, tabs to keep stakeholders informed. Organic or Word of Mouth Marketing: Creating Authentic publicity for the product by means of verbal communuication. Push/Pull Marketing: Putting your brand across or drawing people towards oneâ€™s brand Relationship Marketing: Building a strong relationship/bond with our customers to inculcate loyalty factor.
PR Marketing: Keeping everything updated through the media Evangelism Marketing: Suprising/Delighting your customers so that they immediately become voluntary advocates of your product and become Promoters on behalf of the org Alliance Marketing, Af finity Marketing: Pool in resources, building alliances with companies and organisations with goodwill in a mutually beneficial relationship. Reverse Marketing: Let the customer come to you, rather than you going to them! Guerilla Marketing: Innovative ideas that attract attention eg. Flashmobs
BE THE BRAND
Instructions: • Get into teams of 10 people • Create a UNIQUE product. (With description and Unique Selling Proposition) • Formulate your sales pitch
â€˘ Each team gets one chart paper each â€˘ On the chart paper, describe and advertise your product
We have a WINNER!