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WHAT IS A BRAND?


The AIESEC BRAND reflects how people think and feel about AIESEC Our Brand is mostly shaped by what we say, do and the image we portray . We at AIESEC LIVE our brand through the AIESEC WAY!


Brand Image and Brand Identity


Image is ever ything


Wrong perception • Customers seek your product for the wrong reasons • Expectations are not aligned • May not buy your product AT ALL


It’s all about driving your VISION and your PRODUCT


The world’s largest youth-run organization pacting the world through leadership development experien oss 124 countries and territories


What is our vision?


Peace and fulfillment of humankind’s potential


What is our product?


Make your point. Keep it simple.


WHAT IS MARKETING?


Marketing is the process of communicating the value of a product or service to  customers, for the purpose of selling that product or service.


WHO AND WHAT TO KEEP IN MIND • • • • •

Competitors Target Audience Physical Manifestations Benefits of your product Discriminating Factor


Of fline marketing: Through posters, pamphlets, installations, stalls, vending machines, and many interactive measures in a way that a customer can physically see your brand. Digital Marketing: Using various methods of communication - smart phones, computers, tabs to keep stakeholders informed. Organic or Word of Mouth Marketing: Creating Authentic publicity for the product by means of verbal communuication. Push/Pull Marketing: Putting your brand across or drawing people towards one’s brand Relationship Marketing: Building a strong relationship/bond with our customers to inculcate loyalty factor.


PR Marketing: Keeping everything updated through the media Evangelism Marketing: Suprising/Delighting your customers so that they immediately become voluntary advocates of your product and become Promoters on behalf of the org Alliance Marketing, Af finity Marketing: Pool in resources, building alliances with companies and organisations with goodwill in a mutually beneficial relationship. Reverse Marketing: Let the customer come to you, rather than you going to them! Guerilla Marketing: Innovative ideas that attract attention eg. Flashmobs


BE THE BRAND


ACTIVIT Y!!!


Instructions: • Get into teams of 10 people • Create a UNIQUE product. (With description and Unique Selling Proposition) • Formulate your sales pitch


• Each team gets one chart paper each • On the chart paper, describe and advertise your product


STICKY NOTESSSS


We have a WINNER! 


Types of Marketing