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Design Investigation... The Chosen Area of Industry:

What is Illustration:

Branding-Identity-Logo-Design Explained:

For my design investigation I have decided to focus on contemporary illustration and how it is used within branding and Products. I will be researching this field in depth through primary and secondary sources such as interviews and looking at work produced by different designers for clients and major leading brands. The reason for why I have chosen to research this field of design further would be due to the fact that I find this type of work interesting and inspiring, also because it allows the designer to express their creativity.

Illustration is an image presented as drawing, painting, photograph etc. that is created to elucidate or dictate sensual information such as a story, poem or newspaper article by providing a visual representation graphically.

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles that together, form a perceived image for a business or product.

Technical illustrations generally describe and explain the subjects to a nontechnical audience. Therefore the visual image should be accurate in terms of dimensions and proportions, and should provide “an overall impression of what an object is or does, to enhance the viewer’s interest and understanding. Various illustration techniques have been available to the artist over the centuries. The invention of paper pushed its boundaries even further. Traditional illustration focuses on reproducible ways of creating illustration and can be classified into different types: • Engraving • Etching • Intaglio • Linocut • Pen-and-Ink Illustration • Sumi-E • Woodcut

What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. 
 What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. As part of my research I decided to look at the different areas of design where illustration is used, and thought it would be useful to breakdown branding/ logo design and see how illustration is used within them.


Influences/Research... Alphonse Mucha:

Contemporary Illustration:

Alphonse Mucha, was a Czech Art Nouveau painter and decorative artist, known best for his distinct style. He produced many paintings, illustrations, advertisements, postcards. As part of my research for my design investigation I decided to look at some illustration work produced by artist Alphonse Mucha, the reason for why I chose to look at his work would be due to the fact that the work he produces is very interesting and I would say that his illustrations work with the brand to enhance advertisement of cigarettes and other products. Another reason for why I chose to research his work would be because I wanted to see the illustration work during that time period and how it compares to the contemporary illustration I am looking at.

ViewCreative: During my research I came across some eyecatching work produced by ViewCreative that I thought was very relevant to my design investigation and would like to incorporate thier style and technique within my own design. ViewCreative are a design agency that produce all different types of graphic design work, However their illustration work for leading brands and clients caught my attention.

IllustrationWeb/Cube: Here is another example of some contemporary illustration work produced for major leading brands and clients by Cube. The reason for why I chose to look at this design and other work produced by Cube would be because of the way they use illustration to promote and advertise the product making it look attractive and eyecatching in a similar way to a heading. I would like to incorporate this style within my own work and further develop my designs in this style.


Companies/Industry... MERCERDESIGN:

Works:

Interview With Simon Mercer: Hi Sakib 1.What/who would you say inspires/influences your work? Shutterstock.com I like it’s immediate availability, and I am inspired by the different styles of illustration and design I see there. I can download vector shapes that help me to design logos etc. and this saves laborious drawing of geometric shapes etc.

This is an example of a company I came across during my research that provides contemporary graphic design for clients and businesses, using photography and illustration within thier work. They cover a whole range of graphic design including web design, logos, branding and identity, photography and illustration. Due to thier style of work and experience within this field I decided to contact the company to see if I was able to visit the studio and arrange an interview with a designer, this will enable me to gain a better understanding of this field and help me with my design investigation. However after contacting the company and speaking to founder/owner Simon Mercer he told me that he was very busy due to him having to meet deadlines for clients and told me to contact him via email with the question I wanted to ask, however he did say “try to keep it short and I will try my best to get back to you”. I then began looking at Graphis and IllustrationNow annuals, and carrying on with my research, so that I was able to decide on what questions I was going to ask, due to Simon being very busy and telling me to keep it short I decided on the questions I was going to ask him in order for me to gain better understanding of this area within the industry.

2.What made you get into illustration/this field of work? I’m not an illustrator but a graphic designer. However, at times we use our own illustrations and photography in our design work. 3.What advice would you give to upcoming illustrators and designers in this field? Be versatile. Illustration fashion changes. There are illustrators out there who change their style over the years and therefore keep the work coming in. In the words of Alan Sugar ‘Smell what sells’. 4.How much of yourself is incorporated within your work produced for different clients, if any? Very little, apart from perhaps a passion for Wine and related imagery. 5.How do you feel illustration enhances your design and helps promote a product? Illustration is a tool. People are perhaps bored of slick photography etc. and illustration can be humourous, informative, eye-catching and just plain beautiful. I hope that helps. Kind regards, Simon


Companies/Industry... BRANDNU:

Works:

Interview With Radim Malinic: Here you go: 1.What/who would you say inspires/influences your work? Fashion design, solid colours, interior design, music, product exhibitions - everything that is far away from graphic design world. 2.What made you get into illustration/this field of work? As a graphic designer, I wanted to introduce more dynamic imagery into my work. I ended up working as an illustrator as I had more fun to express my ideas.

This is another example of a company I came across during my research that provides contemporary graphic design for clients and businesses, using photography and illustration within their work. They cover a whole range of graphic design including photography and illustration. Due to thier style of work and experience within this field I decided to contact the company to see if I was able to visit the studio and arrange an interview with a designer, so that I could gain a better understanding of this field and help me with my design investigation. However after calling the company and speaking to a secretary/assistant I was told to contact owner Radim Malinic directly via email to see if it was possible for me to ask him some questions or meet him in person, after getting into contact with Radim through email, he told me how extremely busy he was and said “send me an email with your questions, make it short and concise and I will try to find time to answer�, therefore I decided to keep the questions to a maximum of five which would be enough for me to gain understanding of the field and what I needed to know.

3.What advice would you give to upcoming illustrators and designers in this field? Work hard and learn the industry basics wherever it is everything about print or digital. One thing is to have a nice fresh style, the other is to deliver on spec. 4.How much of yourself is incorporated within your work produced for different clients, if any? At all times, my work is 95% of my vision, the other 5% is the compromise with the client. 5.How do you feel illustration enhances your design and helps promote a product? It can make all the difference, it’s the personality that can transform otherwise faceless objects.


Design Ideas/Development... The Idea...

Concepts/Development:

Influences/inspiration:

For my design investigation the chosen area of industry I have been researching is illustration, and the work that I have found interesting is the contemporary illustration work produced for clients and major leading brands, I like the flow of the design and how different illustrations work to promote different products for example when promoting/ advertising alcoholic beverages a vibrant, tropical theme is used to work with the product.

After completing my research and looking at the work of my chosen designers/field I began creating different illustrations and designs as part of my experimentation, so that i was able choose from my designs and develop them further to produce my final piece.

i would say that my experimentation work and build up to my final design does consist of the style of my chosen designers and portrays their technique, however the pieces that I found most eye catching and inspiring were produced by BrandNu, the reason for this would be due to the motion and use of vibrant colours that work with the product/ brand to make it stand out and enhance its appearance.

For this project I have decided that I will be producing a poster design advertising the 2012 London Olympics, the reason for why I have chosen to produce a poster relating to the 2012 Olympics would be due to the fact that it is a major event that is currently being promoted, and I feel that I will be able to apply what I have learnt from this investigation and incorporate it within my final design as the work I have been looking at is contemporary and the designers I have been researching produce illustrations/posters for products available to us today.


The Final Piece... Design Investigation Artefact: After researching different illustrations and the work of my chosen designers I began creating my own experiments and designs in thier style, once I had completed my design concepts I incorporated sections from each design and produced this piece as my final artefact. The reason for why I chose to produce this design in this style would be due to the fact that it reflects what I have learnt, and also works with the topic I have chosen to base this design on, which is the 2012 London Olympics. I have used different lines and shapes creating a running motion of the athlete, also I have used vibrant colours and different tones to make it eyecatching and enhance the design.


Design Investigation