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THE MAGAZINE

WELCOME BODY CENTRAL! CHRIST TSIGOS THE TEN THINGS HE CAN’T LIVE WITHOUT

INTERNATIONAL FESTIVAL OF FILMS ON ART

INNOVATION TALE: Facebook & the Facebook phone

MARKETING 3.0 VERTICHE FOLLOW U P FREQUENT FLYERS

...AND MUCH MORE


A NOTE FROM OUR PRESIDENT

By Moris Chemtov

Packed with posters, and Mandarin brochures, Jesta I.S. will be looking to familiarize the market with our systems. All this activity has been generated from our tireless, dedicated, hard work. Jesta I.S.’s staff has been committed and engaged, and we are seeing the fruits of this labor. As a result of our success, we are in need of resources to support our continued growth. One of the

It wasn’t April Fools, we got April off to a bang! After many months

ways to remedy the issue is a career fair, which Jesta I.S. will be

of meetings, demos, and, above all, hard work, our team brought

attending next Wednesday April 10 and Thursday April 11 at Palais

home another victory, delivering an expansive retail chain across

des Congres. Another way to find help is asking you our staff to

the United States. With 282 stores, Body Central adds a formidable

look within your own networks. You also get rewarded with $500!

partner to our portfolio, and a tremendous opportunity to take our systems to new heights. As we celebrate this win, we welcome back our implementation team returning from the most recent addition to our client fold, Vertiche. They shared a tremendous experience in Mexico and gained invaluable insight while forging the first steps to our partnership. Speaking of partnerships, we have just added a new strategic partner to our alliance, Sapience Consulting , along with our partnership at Deloitte Mexico, and our budding relationship with Vertiche, we are well aligned to make great strides in the region. While we look to fortifying our place in Latin America, we are active in Asia, with plans to attend the International ICT Expo in Hong Kong presented April 13-16.


A WORD

FROM OUR DEVELOPMENT EXECUTIVE By Arvind Gupta For some reason the phrase ‘hocus pocus’ has been coming to my mind a lot these days. But then I realized it might have been due to all the magical fictional stories I used to devour during my childhood days where the savior magician will conjure up all the resources to save the day by simply uttering the word ‘hocus pocus’. There have been so many balls up in the air during last month that keeping each

On one of the long plane rides I was reading the cover story

one of them in the air or catching and aligning them would

of a recent Time magazine issue about Sheryl Sandberg,

have been far easier if there was such a magic trick. Alas,

the actual force behind the meteoric rise of a little firm called

in real world, there is no ‘hocus pocus’, and it is all about

Facebook. Ms Sandberg’s recipe for keeping a zillion balls

hard work and clear thinking that does the trick. It always

up in the air is to truly remove inefficiencies from every task

boils down to keeping things in perspective and not getting

that she and her team does, and such tasks include ev-

bogged down with the minutiae. Of course, it is easier said

erything from daily meetings and conference calls to even

than done, but, thankfully the word ‘prioritize’ is a life saver.

organizing one’s desk. She has a sign posted outside her conference room that reads ‘Ruthlessly Prioritize’. With all the work that will need to be delivered for clients and for our annual product roadmaps, it is easy to get overwhelmed, but the mantra that I’m preaching to my teams, and the one that I’m certainly trying to adhere to is ‘prioritize ruthlessly’. While we might not be able to catch all the balls, with clear thinking and prioritization we will surely catch the ones that matter the most.


A s h i g h l i g h t e d in our last issue, our implementation team took off l a s t m o n t h o n a mission to our very first Latin American project. The I m p l e m e n t o r s , a.k.a. Lidia, Roberto, John, Maria, and Regent des c e n d e d o n M exico City to a very warm welcome from our partners at Ve r t i c h e . T h e t e a m w a s greeted at the Vertiche headquarters by all the staff, i n c l u d i n g e x e cutives and the owners. It was immediately evident that t h i s w a s n o t b usiness as usual, as processes, customers, and operat i o n s w e r e d i fferent than those our team has grown accustomed to. A l w a y s u p f o r a challenge, our staff was eager to dive into the comp l e x i t i e s o f t he market to ensure harmoni ous interaction and seamless a d o p t i o n o f J e sta I.S. solution systems. A p l a n f u r t h e r facilitated by the great folks at Vertiche, who were e x t r e m e l y c o operative and involved throughout the trip. While there, o u r t e a m b e n e fitted from field trips to a Vertiche store in Toluca and o n e o f t h e r e t ailer ’s warehouse facilities, further familiarizing Jesta I . S . w i t h o u r partners and sowing the seeds for a solid foundation. I t w a s n ’t a l l work and no play. The Implementors did have the good f o r t u n e o f s p e nding their St. Patrick’s Day down south, where they s o u g h t o u t a n Irish pub and were entertained by Mexico’s version of I r i s h t u n e s . A nyone up for Irish trance!?!


MARKETING 3.0

The Next Big UI Idea: Gadgets That Adapt to Your Skill end caps that could allow more than one device to be joined together. Like Voltron, when combined these iPhones or iOS mobile devices would become greater than the sum of their parts.

More and more interactive products are being returned. In 2002, 48% of all returned products were technically fully functional but were rejected for failing to satisfy user needs (28%) or purely due to users’ remorse (20%). Even though a product can have all the features one can hope for, complexity and bad UX can prevent users from integrating it into their lives. User experiences are subjective and dynamic, but by and large, interactive products are not designed to take people’s changing capacity and experience into account. But they could. Below is a model for how designers can use the fundamentals of video games and the psychological principles of flow to design enhanced user experiences.

Flow, defined here by Hungarian psychology professor Mihaly Csikszentmihalyi, is the holistic experience that people feel when they act with total involvement. When in the flow state people become absorbed in their activity, narrowing their awareness of the activity itself, losing self-consciousness, and feeling in control of their environment. Flow is also proven to have a positive impact on learning. In skiing, novice practitioners are advised to spend the first few days at the green beginner slopes to get the best learning experience. On the other hand, experienced skiers will find themselves bored at the beginner slopes and must seek their optimal experience on the black expert slopes. This individual balance between skill and challenge is called the flow zone, and staying in the flow zone is the best possible way to learn and make progress while still feeling constantly challenged and intrinsically motivated.

APPLE PATENTS iPho ne wi th Wraparound D isplay A p p l e has a new patent filing just p u b l i s hed by the USPTO, which d e t a i l s a wraparound style AMO L E D d i splay that could make it p o s s i b l e to create an iPhone that’s a l m o s t entirely screen, with touch g e s t u res and virtual buttons re p l a c i n g physical ones completely. T h e p a tent describes designs that c o u l d have a seamless, continu o u s s u rface resembling the fourth g e n e r a tion iPod nano, as well as o t h e r s hapes closer to the current i P h o n e , but with every surface a t o u c h - sensitive glass display. T h e p a tent is a fairly compre h e n s i v e one, and even mentions b u i l t - i n facial recognition as well a s a m ethod of layering flexible, s e e - t h rough displays on top of one a n o t h e r in order to produce differe n t v i s ual effects, including the ap p e a r a n ce of 3D. The glass used to e n c a s e the display is described as e i t h e r seamless, or featuring small d e s i g n elements to hide where one p i e c e j oins another. One major a d v a n t age is that glass is relatively r a d i o t ransparent, which is why the c u r re n t generation iPhone 5 has t o p a n d bottom glass “window” p a n e l s on the backside of its cas i n g , a n d another, says Apple in the f i l i n g , i s the aesthetic advantage. A p p l e suggests a number of dif f e re n t device designs representing d i ff e re nt geometric shapes that c o u l d be used with an all-encom p a s s i n g exter nal glass display, but e v e n more interesting, \ it talks a b o u t removable

Another neat trick is the way in which the proposed d evice would recognize what touch to treat as im portant, and which to ignore, since the entire phone is essentially one big touchscreen. Apple describes a way of detecting how a user is actually handling the device to solve that problem, using on-board cam eras and facial recognition to figure out where to display content, and where to register touch. The final element of the patent is a version that contains layered, trans parent displays that can each show different content, or layers of a sin gle image to achieve 3D effects. It could also be used to place a HUD or additional information on top of another image, essentially building a second-screen or augmented reality experience into a single device. This is one of the more exciting Apple patents that ha s surfaced lately, as it demonstrates essentially a completely re-imagined nextgeneration iOS smartphone. But the technology is probably still a ways off from being economically practi cal, and the battery demands of a completely wraparound display would also likely be astronomical. So while I wouldn’t expect this in iPhone 6 (or even 7), it’s a good look at how the comp any is thinking about innovation behind the scenes.


MARKETING 3.0

INFOGRAPHIC OF THE MONTH


MARKETING 3.0

BY THE

NUMBERS

52 3 7.25

190,000lbs

$155M

1

hours of trading time a year lost by UK retailers due to POS downtime. 1 in 3 UK retailers are losing up to 1 hour of sales time each week due to till-point downtime. The study of European retail companies, including 100 UK retailers, found that eliminating this downtime could save UK retailers an average of 52 sales hours per year. times more Apple stores in India by 2015. Buoyed by the success of the iPhone in India, Apple has decided to scale up its presence in the country and plans to triple its stores to around 200 by 2015 seconds was the median load time for first-time visitors to a retail website’s home page, a 22% increase YOY. Reasons for the slow down have been attributed to retail sites becoming larger and more complex with an increased number of resource requests. of chocolate eaten all around the world over the Easter holiday. amount Steven Cohen, the founder and owner of SAC Capital, purchased Picasso’s Le Reve for from casino mogul Steve Wynn. More astounding than the purchase price might be the fact that Cohen had earlier purchased the piece from Wynn in 2006, for $139M, but the deal was cancelled after Wynn tore the painting with his elbow. One of the only times you might ever witness something appreciate in value despite being damaged. winner to our March Madness Pool JOHNSON KUO. Honorable mentions go to Sarah Ann Celeste Spence, Robin Gagne, and Zeina Dabbagh for narrowly missing out. Thank you to all who participated. It truly was a tight battle.


HUMAN RESOURCES

HAPPY

BIRTHDAY Michael McGinn April 17th

Norbert Simard April 23rd

OPEN POSITIONS QA Manager

Developers: 2 intermediate for Merch 2 intermediate for WMS,S&D

Business Analysts: 1 Senior for Merch 2 intermediate for WMS,S&D

Network Administrator

... And More to Come

N EW RE CRUIT S

BI Analyst

Michael Rao

INTERN – MERCHANDISING DEVELOPER

Ali Rq i q

SYSTEM ADMIN I S T R ATO R

Lowella Garque

Joe So r r e n t i

INTERN – WMS-ADF DEVELOPER

PRE SA L E S

Cedric Gauv i n - G u i l b a u l t INTERN STO R E T E A M

C a r l Ve s s i a

INTERN – BI DEVELOPER

Laurie Zeitz

S E N I O R B U S I N E S S A N A LY S T P S

ALL ABOARD!!!


INNOVATION TALE

Facebook & the Facebook phone

By Serge Poueme “In 2012, we connected over a billion people and became a mobile company,” -- Mark Zuckerberg On April 4th, 2013 Facebook will be holding an Android event at his campus in Menlo Park.

While not much has filtered from its agenda, speculation has been growing around an anticipated Facebook Phone. I can already see your eyebrows lifting up from over here and the ultimate question: “Why a Facebook phone?”. Before looking at the possible motivations behind a Facebook mobile device, let’s have a look at the leading social media platform as it is today. In October 2012, Facebook reached the milestone of 1 billion active users placing the company far above its main competitors: Twitter with 500 million users, Qzone with 480 million users and Google+ closing the top 3 with 400 million users. 1 billion of users are using Facebook day by day, not only to connect with pals, but also as a marketplace to sell things or an open space to share ideas. Facebook is a global voice; allowing people to spread words, ideas and media content. With the amount of data transacted on the platform constantly increasing, a clear trend is visible in the numbers: Facebook traffic is majorly driven by mobile users who are exceeding desktop ones. In Q1 2013, Facebook revenues were up 40% and mobile revenues had doubled. “Let’s say we build a phone. We’re not, but if we did, we could maybe get 10 to 20 million people to use it … It doesn’t move the needle for us.” --Mark Zuckerberg, 2013 By getting into the mobile device business, Facebook may initiate an epic journey not only by competing more aggressively with Apple, Google, Samsung and Windows but also by getting in touch with telephone carriers who are among the pillars of the pre-digital economy.

Does a Facebook Phone make sense? With many analysts arguing that the market is too crowded for another device and that Facebook should focus on improving its apps offering on mobile devices, there is still a good reason why Facebook should build a phone: “getting out of the internet virtual universe and taking its first steps in the real world”. Facebook needs a device to consolidate its legitimacy, whether it is a phone or a tablet. Amazon has the Kindle Fire; Google has many devices running Android and its own line of products ranging including laptops, tablets, and wireless music systems. It is a matter of survival…how much time is left before another killer social network hits the market? We don’t know…but what we know is that Facebook has proven to be an efficient way of communicating and we have seen people moving away from the traditional email to Facebook as main communication medium. The market doesn’t need a Facebook phone that is not disruptive; by entering the mobile devices market, Facebook has the unique opportunity to build a phone that supersedes the current ones in terms of social interaction. Imagine a phone that does not require you to maintain an address book; you would simply enter your Facebook credentials to get access to a screen combining newsfeed, status update, messages, events and much more. Facebook has integrated video/audio calling to its platform, so a Facebook phone could also leverage the current LTE capabilities to provide communication services over your data plan like Skype and other vendors are doing at the moment.


INTERNATIONAL

FESTIVAL OF FILMS

ON ART

By Hossam Al-Saati

Festival Overview

Latin America is alive and well here in Montreal with its dynamic and diversified community. This coming April, Montreal will become the capital of Latin American cinema. The movie Selection will include Latin America’s best works rewarded at the most prestigious film festivals around the world while the Box Office Selection will feature the highest grossing comedies and popular films. Finally, a great importance will be given to the exploration of Latin America’s cutting edge new Cinema, its best documentaries and some of the industry’s brightest new talents in the short films section. The 4th FESTIVAL DU CINÉMA LATINO-AMÉRICAIN DE MONTRÉAL will be held at Cinema du Parc, between April 5th and 25th. The program is available on the following link: http://www.fclm.ca/en/FCLM13_program.pdf

FCLM Admisson

Tickets $12 Passport 5 Tickets $45 The Cinema du Parc moviecard is not accepted

Info

CINÉMA DU PARC 3575, AVENUE DU PARC 514-281-1900 www.cinemaduparc.com


B RAND

NEW

WO R L D INTERN AT O P I A P O P U LATION: 3

LOCATED IN WHAT WAS PREVIOUSLY THE JESTA DIGITAL AREA, 3 NEW INTERNS ARE HARD AT WORK. SINCE SOME OF YOU MAY NOT HAVE NOTICED THEM, DUE TO THE WALLS SURROUNDING THEM, WE FIGURED WE WOULD GIVE THEM A PROPER INTRODUCTION.

Background: Filipp ino Worked In: Accounting & Auditing Works As: WMS-ADF Developer Hobbies: Anime, M anga, Reading, & Puzzles School: Herzing College

LOWELLA GARQUE

CEDRICK GAUVINGUILBAULT

Background: Canad ian Worked In: Retail Works As: Store Developer Hobbies: Music, Movies & TV School: Herzing College

Background: Italian/Canadian Worked In: Networking Works As: Merchan dising Developer Hobbies: Anything Tech (Gaming & Gadgets) School: Herzing College

MICHAEL RAO


A LOOK INTO LATIN AMERICAN

COUNTRIES By Diana Ferraez

MEX I C O Consumer Trends 1. Mexican Consumers Go Back to Basics. Before the economic crisis, most Mexican households experienced years of continuous growth in their purchasing power, arising from the combined effect o f continuous growth in annual disposable income and the fact that the number of occupants per household was decreasing. W ith more disposable income, Mexicans increased their ov erall consumption of basic goods and items considered to be non-necessary such as clothing and footwear, household appliances, consumer electronics, catering services, hol iday packages and other leisure and recreational goods and services. However, the economic downtur n resulted in a fall in the income of the majority of the population, mainly due to high unemployment and subemployment rates, an increase in personal income tax, value-added taxes and rising prices of products due to high levels of inflation and the peso devaluation. 2. High-interest Credit Allows Poor Mexicans to Purchase Big T icket Items: Un-banked and low-income Mexicans have historically been margi nalized in consumer finance and denied access to credit options. As a result, most of un-banked Mexicans have been una ble to purchase big ticket items such as household ap pliances; in-house consumer electronics, fur niture and vehicles, or the y had to wait until they were able to save enough money to pay cash for such purchases. The un-banked population is considerable and made up largely of low-income ear ners. It is est imated that at least 65% of the Mexican population is still lacking access to financial services and 60% have low income levels.

3. More Women Joining the Workforce Increases Purchasing Power: In recent years, an increasing proport ion of wom en have joined the workforce, looking to increase their family’s quality of life. Thus, the number of women in the labor force went from 14.7 million in 2005 to 16.3 million in 2009, a growth of 10.4%. Although the number of women joining the work force is growing, in 2009, employed women only accounted for 35% of the total employed popula tion.

Online Retail in Mexico In Mexico, similar to other emerging markets, Inter net access and e-commerce remain to pre serve more affluent sections of society. While the number of Inter net users continues to rise, a large proportion of these belong to income groups A, B and C+, which account for around 20% of the total population, compares to around 40% of all Inter net users. Meanwhile, one of the lower-in come groups, D, which represents around 37% of the total population, did not register any increase in the number of Inter net users in 2008-2009. The economic crisis further worsened this situation. The share of households with a home computer among lower-income groups, D and E , dropped three percent in 2008-2009 to 12%. The most successful inter net retailers in the country are regular brick-and –mortar retailers that have adopted the Inter net to promote retail sales and offer a holistic retailing experience. While there are few pure Inter net retailers such as the music player Tarabu, it is mostly “Bricks and Clicks” companies such as El Puerto de Liverpool and Grupo Palacio de Hierro that profit in this retailing channel.


THE BUSINESS OF

RETAIL I

mporters and manufacturers who sell to America’s major retailers are split as to whether they believe they will see growth and/or reductions in sales for the spring season. 50 percent of importers of retail goods are experiencing an increase in orders this spring as compared to last year, while 50 percent are experiencing an decrease or no change from the previous year. Respondents indicated that concessions and the new payroll tax are matters of concern for them in 2013. When asked if retailers are asking for more concessions this spring season, 58% of those surveyed indicated that retailers are asking for more concessions than they did in 2012. When it comes to the payroll tax, 48% of importers worry that their business is facing negative impact due to the increased tax in 2013. This will force retailers to continue to use sales and promotions to move merchandise, which will likely cut into margins all around the sector. Consumers are spending less money on non-necessities due to the new payroll tax. In order for retailers to get ahead in 2013, they will have to spend more heavily on discounting than they had in the past. While the results may seem daunting, there is hope! Of those surveyed, 72% are experiencing reorders for spring merchandise. Also, many manufacturers and importers are expecting retail sales for the full calendar year to be either the same or stronger than they were in 2012.

It’s Cold Outside Despite a slow start to spring temperatures, and retailers suggesting that customers are staying home as a result of a colder than average March, consumers seem to be gearing up for warm weather even if temperatures aren’t quite cooperating. Despite a colder-than-average spring, swim wear, sandals and sunglasses are on the minds of Yahoo! search users, and more so than they were at this time a year ago. For instance, searches for sunglasses were up 140% in the 30 days ending March 26. And consumers appear to be willing to splurge a little more than they were last year. Searches for “Chanel sunglasses” are up 475% in the same period. These search trends could be a positive sign for retailers, who’ve been offering deals and discounts just to get rid of the spring inventory that’s been piling up in stores over the past few months. Standalone retail stores were the hardest hit by weather conditions early this spring, said Dan Hess, president and retail analyst at research firm Merchant Forecast. Hess says foot traffic at destination stores isn’t as high as at those connected to malls. That means some Kohl’s (KSS), TJ Maxx (TJX) and Target (TGT) stores have to rely heavily on sales to attract shoppers. The outlook for both the weather and retail sales should be brighter later this month, however, Walsh told Big Data Download. He expects spring apparel to fly off the shelves as the weather warms up next week.


CHRIST TSIGOS

1

THE TEN THINGS HE CAN’T LIVE WITHOUT

Road Trips

Nothing beats hitting the open road, be it an impromptu day trip or a mapped journey to a destination point with random unplanned pit stops. Some fine tunes and some good company are all you need… and a passport if you plan on crossing the border I guess.

2 E-Reader

As an avid reader, It’s not the actual tool itself that I like, but more the idea of carrying an entire library in your pocket. My moods determine what I feel like reading, so it’s good to have options available without the added weight of lugging several books around.

3 Bass Guitar

Or playing any of my other musical instruments. It’s relaxing, it’s fun, what more needs to be said.

4 Walking

When you are not pressed for time, it’s the best way to make your way around this fine city of ours. Don’t let my big belly fool you, it’s also a great way to get some exercise.

5 Camping

A few basic items and some food thrown into the trunk of your car and you are ready for a night out in the wilderness anytime you want it. Besides, what could be better than poking aat a campfire with a stick under the stars.

Comedy

6

I’m a comedy nerd, what can I say. Standup, sketches, film, tv, podcasts, internet… I’m always seeking out new laughs in one form or another. This leads us to…..

7

Just For Laughs Festival

For a couple of weeks a year, our city becomes home to the world’s greatest comedy acts… and for 2 weeks a year you’ll find me attending multiple shows a night. The other 50 weeks get pretty stale, so it’s good to fill up while the opportunity is there.

8 Notebook & Pen

Call me old fashioned, I still carry those around with me everywhere I go. Even with the many great tools available to us on our smart phones and pads, it’s my favorite way to jot down anything and everything.

9 Podcasts

It’s the new radio. News, sports, music, comedy, talk… whatever your listening pleasure, there are thousands of options available for you to choose from. They are mostly ad-free, unlike our am/fm favorites that are breaking to their sponsors every few minutes.

Morning coffee in the park on weekends

10

Not much explanation needed there, it’s the best way to get your morning started on a nice summer day


The Sea Chan g e o f R e t a i l In a f o l l o w - u p t o o u r p i e c e i n t h e p a s t i s s u e o f Jesta f i c i a t i o n s , w e l o o k t o t h e m a n y c h a n g e s t aking effec t a t Wa l - M a r t a n d s e v e r a l o t h e r b i g b o x r etailers, a s t h e y f u r t h e r s u b s t a n t i a t e t h e r e v o l u t i o n that has t a k e n s h a p e b y w a y o f t e c h n o l o g y. W h a t u sed to be a w o r l d o f s i m p l y g e t t i n g S K U s o n s h e l v es has m e t a m o r p h e d i n t o a s e a c h a n g e o f d i g i t a l s ignage , a n a l y t i c s , c u s t o m e r- c e n t r i c i t y, u s e r E X a nd a myri a d o f o t h e r b u z z w o r d s . The Wa l m a r t o f t o m o r r o w w a n t s t o b e n o t h i n g like the Wa l m a r t y o u k n o w t o d a y. T h e m u l t i c h a n n e l retai l g i a n t i s i n t h e m i n d s t o f r e s h a p i n g i t s e n tire e-co m m e r c e s t r a t eg y, a i m i n g t o r e c l a i m a w a n i ng custo m e r b a s e w h i c h h a s m o v e d i n r e c e n t y e a r s towa r d o n l i n e s h o p p i n g . Wa l m a r t h o p e s t o u s e its mass i v e b r i c k a n d m o r t a r f o o t p r i n t t o l e v e r a g e its wide r a n g e o f d i g it a l i n i t i a t i v e s ; n o t a f a r f e t c h ed noti o n w h e n r o u g h l y 2 / 3 o f t h e U S p o p u l a t i o n lives with i n f i v e m i l e s o f a Wa l m a r t . F i e r c e o n l i n e r etail com p e t i t i o n f r o m A m a z o n , G o o g l e , a n d o t h e r s pose chal l e n g e s , a s c u s t o m e r s h a v e n o p r o b l e m b u y ing from a d i ff e r e n t c o m p a n y i f t h e p r i c e a n d t h e product a r e r i g h t . As s a m e - d a y s h i p p i n g a n d o t h e r r e t a i l b r e a kthrou g h s b e c o m e p o s s i b l e , t h e Wa l m a r t e C o mmerc e c r e w i s t a k i n g s t e p s t o d o a s g o o d o f a j ob or b e t t e r o f m e e t i n g c u s t o m e r s ’ r e t a i l n e e d s o n line as it d o e s i n s t o r e , a n d i t ’s a l s o t r y i n g o u t t h e sorts of p r o j e c t s t h a t c o u l d s e c u r e r e p e a t b u s i n e s s f rom a mo r e u p - m a r k e t c r o w d . H o w ? , a d d i n g f e a t u r es to de s k t o p , t a b l e t , a n d m o b i l e w e b p r e s e n t a t i o ns. Last y e a r Wa l - M a r t p r e m i e r e d a f i n e t u n e d s e a rch engi n e c a l l e d P o l a r i s . T h e s e a r c h e n g i n e h a s s ince incr e a s e d s a l e s f r o m s e a r c h e n g i n e u s e b y 2 0 %. Crow d S o u r c i n g In ad d i t i o n t o o n - s i t e l o c k e r s , d i s c u s s e d i n l a s t week ’s J e s t a f i c i a t i o n s , Wa l m a r t i s c u r r e n t l y c onsiderin g c r o w d s o u r c i n g a s a m a n n e r o f d e l i v e r y, l ooking t o t h e i r c u s t o m e r s t o d e l i v e r p a c k a g e s t o o nline buye r s o n t h e i r w a y h o m e . Wa l m a r t i s m a k i n g a big p u s h t o s h i p o n l i n e o r d e r s d i r e c t l y f r o m s t ores, hopi n g t o c u t t r a n s p o r t c o s t s a n d g a i n a n e d g e over Ama z o n a n d o t h e r o n l i n e r e t a i l e r s , w h i c h h a v e no phys i c a l s t o r e l o c a t i o n s . T h e c o m p a n y d o e s t h i s at 50 s t o r e s a n d i s l o o k i n g t o e x p a n d t h e p r o g r a m to hund r e d s o f s t o r e s i n t h e n e a r f u t u r e . In re t u r n f o r t h e d e l i v e r y, Wa l m a r t w o u l d b e o fferin g d i s c o u n t s o n t h e b i l l s , e ff e c t i v e l y c o v e r ing the c o s t o f g a s i n r e t u r n f o r m a k i n g t h e d e l i v e ries. Spea k i n g o f d e l i v e r y, i n r e c e n t w e e k s w e w i t n essed anot h e r g i a n t m a k i n g m o v e s i n t h i s t e r r i t o r y, with Goo g l e o ff i c i a l l y c o n f i r m i n g t h e l o n g - r u m o r e d same - d a y r e t a i l d e l i v e r y s e r v i c e , s i g n a l i n g t h e ir crys t a l c l e a r i n t e n t i o n t h a t t h e y w a n t t o b e A m azon.

Don’t Be Evil Express The people who brought you Android and Gmail now want to bring potato chips and diapers right to your home. Known as Shopping Express, Google an nounced last Thursday that it is entering the sameday delivery fray. Google called for San Francisco Bay Area residents to sign up for six months of free, unlimited same-day delivery of purchases from national and local retailers. Participating retailers include national brands like Target, American Eagle, Toys ‘R Us, Staples, and Walgreens, and local brands (in SF) like blue Bottle Coffee, Palo Alto Sports Shop, and Toy World. Clicks to Bricks All this action to go after Amazon, and the rest of the clicks, yet the clicks are now considering becoming bricks? Across the globe popular click destinations have materialized into bricks. Kiddicare, a popular British retailer of baby gear, took over ten superstores from Best Buy, Screwfix, another British company, opened 270 shops since 2005. Bonobos, has opened numerous “guideshops” across America, Zalando, a German brand, has had tremendous success with their outlet in Berlin. There are numerous more examples, most significant of all though is Amazon, installing lockers across shopping malls and staples outlets, where customers can pick up deliveries, deemed as a first step toward their ultimate plan of bricks-and-mortardom! All this suggests that online and traditional retailers are migrating to a middle ground. For wares that do not have to be displayed in a showroom, online retailers are hard to beat. They killed many stores, including Borders, Blockbuster, Best Buy, and several other companies not necessarily starting with a “b”. Nevertheless, we now have new members at the party like Samsung. Samsung Store In time for the launch of the Galaxy S4, Samsung is planning to open a number of store-within -a-store operations at several Best Buy locations across the US. Samsung’s initial sub-stores will appear at first only in high traffic locations and will be positioned near the mobile section in the select Best Buy Stores. Samsung’s idea of plopping mini-stores down inside popular Best Buy locations is far from new. Actually from the company Samsung has been accused of copying time and time again: Apple.


N ex t-Gen Retail Creativity abounds in today’s retail world. Whether online or in bricks-and-mortar, companies and people are creating new, innovative ways to bring their brands and visions to life. More importantly, they are redefining how customer acquisition can be achieved, often completely changing the playing field. One doesn’t have to look far to see creative, cutting-edge models that have merged the latest styles with technology to define the next generation shopping experience while also building a brand. Zara, H&M and Uniqlo showed us how very different retail models can have the same successful result. Bonobos, Hointer and Dollar Shave Club are part of a new wave of retailers which are leveraging technology to turn the status quo upside down. Let’s take a look at how each of these companies is creating a paradigm shift in the retail world:

Bonobos – Embracing Showrooming Over the past year or two, “showrooming” has grown to be a formidable challenge for retailers. It’s gotten to the point where, just last week, a company in Australia posted a sign notifying customers that they would be charged $5 for in-store browsing if they left without buying anything. But one company, Bonobos, has embraced the concept of showrooming, and it is now integral to their business model. Originally an online-only men’s clothing shop, and technically still is, Bonobos CEO and co-founder Andy Dunn was steadfast in his desire to remain strictly online. However, he realized that about half of would-be customers would not order apparel online because they wanted to feel the merchandise. The solution? Guideshop. The concept is simple: you make an appointment, try on what you want, place the order online while in the shop, and it shows up at your home. The space has minimal inventory and uses the website as a virtual back room. Bonobos originally based its business on a technology solution it built in-house, which was focused on personalization. Today, the company is aligned behind the idea that it’s not a tech company that happens

to sell pants; it’s a fashion company that sells through tech channels.

Hointer – Hi-Tech Jeans There is a common perception that men simply don’t like to shop. Of course, one need only walk past an Apple store before the launch of a new product to see this theory blown out of the water. But clothing is a different story. Enter Hointer. A mix of robotics, mobile technology, fashion and hassle-free shopping, all within a bricksand-mortar store. Selling predominately men’s jeans, Dr. Nadia Shouraboura, former head of supply chain at Amazon, has merged technology with men’s fashion, in this case jeans, to make shopping painless and effortless. Jeans are presented hanging from their belt buckle, and there are close to 150 styles to choose from. No bulky stacks of jeans to sift through here. But you see only one of each style. When you see a style you like, you pull out your smart phone and launch the Hointer app. After scanning the item you want, you are prompted to choose a color and size. The app sends a message over the internet to a robotic system in the stock room. The correct style and size is located, and tension cables drop it into a basket in one of the shop’s six large dressing rooms. The app tells you the specific dressing room in which you will find your jeans. If the jeans fit, you put them in a bag, scan your credit card and walk out the door. Ms. Shouraboura is upbeat about the future of this model. “Soon, every item in the world will be sold like this,” she says. “It will be bigger than Amazon.” She plans to expand the assortment to men’s shirts and shoes. And yes, even some women hate to shop, so a sister shop is in the works called Hointress.

Dollar Shave Club – E-Commerce 2.0 Several online-only retailers have become household names over the last several years: Amazon, eBay and Dell are three of the biggest. Considered first generation e-commerce companies, their goal was to move retail goods to online distribution. E-Comm 2.0 brands represent a new movement in e-commerce, a generation that is focused on the vertical integration

of manufacturing, branding, and distribution—while upending the traditional retail model in the process. Dollar Shave Club exemplifies the emergence of the “Online-Only Brand.” This was the launch of a new brand; a competitor to the Schicks of the world; a new alternative to your trusty Mach III. The concept is simple. Select the razor you want and for as little as a dollar a month, Dollar Shave Club will send you new razors every month. If you haven’t seen their video, it’s a must see. Almost 20,000 people laid down their credit cards in the first week alone, proving the investors and inventors of this company were on to something. Whether it’s underwear from MeUndies, retro glasses from Warby Parker or luxury soft t-shirts from Everlane, online brands with an irreverent disregard for retail are popping up in every category imaginable. Everlane CEO Michael Preysman told the New York Times “We are going to shut the company down before we go to physical retail.” The rise of the online-only brand marks a new generation of e-commerce. For consumers, it represents the advent of more affordable, higher-quality brands that will come to replace many things previously purchased through traditional retail. All of these new business models are examples of retailers listening to their customers and understanding how they want to shop. Rather than trying to re-condition the consumer (e.g. JC Penney), they are embracing consumers and are using technology to build supply chains around their wants and needs. Ultimately, if the retailer does not have what the consumer is interested in buying, their business model is worthless. Even these “next generation” retailers still need to make buy commitments on new products before sales history is available. Integrating technology into the design and buy process creates an opportunity for all retailers to distance themselves from their competition.


DEAR Dear

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s o f i ANE,

Dear

Dear

sofi ANE,

sofi ANE,

Q

I keep having issues opening attachments on my computer. It’s usually with PDF files, no matter their size, they always jam up my system. What do I do? -The Attachment Bureau

While offsite with a client my computer crashed and there was no way to access their network, our network or the world wide web. There was no way for me to email or access the helpdesk online, is there another way to reach MIS? - Grounded for Life

We have this magazine we publish every month, and we are hoping we can get your help with a regular column? - Lee V Mialone

Dear Attachment Bureau,

Dear Grounded for Life,

Dear Lee V Mialone,

Thank you for reaching out and advising us of your concerns. It’s always wonderful hearing from our great team. You know where else we love to hear from our wonderful staff? http://helpdesk.jestais.local

Funny you should inquire about such things habibi, we have just the remedy to soothe those ills, from anywhere in the world MIS can be contacted at 514.925.5100 X 4444. Within moments MIS will be alerted to your call and will be there to launch you back off into the network.

Would love to help, it would be great to contribute. Things should be relatively smooth this week, I’m sure we can find some time later this week, just have to upload some servers onto a laptop, but that can’t take more than a few hours….

SUP P O RT T H E

M S WALK SEE FRED D Y TO D O N AT E Every year m y w i f e d o e s a M S wa l k , her best frien d h a s M S , Its 6KM walk o n M a y 2 6 t h . This year we, t h e k i d s a n d I d e c i d e t o join and supp o r t h e r. For more info r m a t i o n : http://mssoc.c o n v i o . n e t / s i t e / T R ? f r _ id=2233&pg= e n t r y

PA RT I C I PAT E Dimanche, 26 mai 2013 P a r c J e a n - D r a p e a u , B o i s é d e la P l a i n e , Î l e - S a i n t e - H é l è n e , m étro Jean-Drapeau C h e c k - i n Ti m e : 8 h 3 0 S t a r t Ti m e : 1 0 h R o u t e L e n g t h ( s ) : 5 k m e t 1 0 km Contact: Julie Morin 514 849-7591, poste 233 j u l i e . m o r i n @ s c l e r o s e e n p l a q ues.ca

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FRE Q U E N T F LY E RS C H ECK OUT WHERE OUR TEAM HAS BEEN THE LAST MONTH

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VISION FOR FOOD

WHAT’S IN SEASON Artichokes, Maple Syrup, Brussel Sprouts, Bok Choy, Spinach, Wild Dandelion Greens, Watercress, Radishes, Ramps, Asparagus, Spring Onions, Peas, Beets, Nettles, Fiddleheads

LUNCH SPINACH ARTICHOKE GRILLED CHEESE What You Need

Fresh spinach – enough for about 3 cups chopped Canned artichoke hearts – about 3 (around 6 ounces) 2 cloves garlic 1 tablespoon olive oil 2 tablespoons sour cream 1 cup shredded cheese (we used a blend of mozzarella, Monterrey jack and provolone) 4 pieces bread Kosher salt Butter or more olive oil)

What To Do 1 Dice the 2 cloves garlic. Chop the artichokes. Wash and stem the spinach, then chop it coarsely. 2 Heat about 1 tablespoon olive oil in a skillet. Add the garlic and saute for 30 seconds. Then add the spinach and a pinch of kosher salt, and saute for a few minutes until just limp. Add the artichokes and saute for another minute or so, until heated through. Drain off any liquid from the pan. Stir in 2 tablespoons sour cream and another pinch of kosher salt. 4 Spread butter (or olive oil) on one side of each of the 4 bread pieces. Heat a griddle pan to medium high heat. Place 2 pieces of bread on the griddle, buttered side down. On each piece, spread some shredded cheese, the spinach artichoke filling, some more cheese (1/2 cup cheese per sandwich), and the other piece of bread. When the bottom bread is browned, flip the sandwich and cook until the bread is toasted and the cheese is melted.

DINNER SCRUMPTIOUS SPRING PIZZA What You Need 2 tablespoons butter 2 tablespoons flour 2 cups milk 1 creamy Robiola cheese 2 egg yolks 1/2 cup fresh peas, blanched 1/2 cup fava beans, blanched 1 handful asparagus tips, blanched and sliced 1 bunch basil, leaves only 1 garlic clove 1/4 cup extra virgin olive oil 4 or 5 slices of Coppa or Proscuitto 6 quail eggs

What To Do Place a pizza stone in the oven and preheat to 500F. In a medium saucepan, heat the butter over medium-low heat until melted. Add the flour and stir until smooth. About 2 minutes. Add the milk and bring to a boil while whisking. Cook for 5 minutes. Remove from the heat. Cut the Robiola cheese in half, remove the rind and discard, dice the cheese and melt it into the hot bechamel. Season with salt and pepper to taste. Whisk in the egg yolks until smooth. Bring a small pot of water to a boil and blanch the basil leaves for 15 seconds. Drain and cool in cold running water. Squeeze out the excess water. Place in a blender with the garlic clove. Season with salt and pepper and blend while adding the olive oil until you obtain a smooth puree. Add a few tablespoons of water if necessary. Top the pizza dough with a layer of Robiola bechamel. Top with asparagus tips, fresh peas and fava beans. Slide the pizza into the oven for about 12 minutes. When the crust is golden, carefully break the quail eggs on the pizza and bake for 3 minutes more, or until set. Remove the pizza from the oven and spoon some basil puree in spots. Top with sliced coppa or proscuitto and serve.


JEST-A SECOND CARTOON OF THE MONTH

CHESS

FIND THE BEST MOVE FOR WH I T E

IMAGE OF THE MONTH

A word to the wise ain't necessary - it's the stupid ones that need the advice.

Bill Cosby


CON G R AT U L AT I O NS!

RACHEL PAN

NORBERT SIMARD


Jesta I.S., a privately-owned Canadian company, offers end-to-end solutions, empowers retailers, wholesalers and manufacturers to increase visibility across both their internal and external supply network, through the use of a single platform. Copyright (2013) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information contained in this document is the property of Jesta I.S. Inc.


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