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PRICING EXHIBIT THIS PRICING EXHIBIT (this “Pricing Exhibit”) is entered into on this ____ day of __________ 201__ (the “Effective Date”), by and between: PRINCIPAL ADVANTAGE LLC, a Delaware limited liability company (“PA”), and ____________________________________________________________ (“Customer”) and is an exhibit to and incorporated as part of the User-License Agreement ( All capitalized terms not defined herein are defined in the User-License Agreement.

Section 1 - LEADS Each Lead paid for by Customer shall be available for download at: The PA lead distribution portal. Customer will have access to the PA lead distribution portal to manually download the leads. For automatic lead distribution, the customer can either have the leads emailed individually or have the leads be delivered into the Customer's CRM, at the expense of the Customer. PA team will provide the customers log-in.

Section 2 - PAYMENT TERMS 1. The Price for the Leads shall be noted in number 4.

2. The schedule for payment is as follows: Customer will be invoiced weekly for leads to be generated the following week. All payments will be processed automatically every Friday. Customer is responsible for informing PA in the event a hold must be placed on processing payment. If the Customer fails to pay by the due date, Leads will not be delivered and PA will have the remedies described in the User-License Agreement.

3. Payments shall be made to PA as follows: Credit card

4. The number of leads generated are based on geographic and demographic data. Pricing will be subject to the current market rate. _______________________________ _______________________________ _______________________________ _______________________________

5. Customer shall receive one corresponding physical lead kit for each lead ordered from Principal Advantage. Kits will be distributed in advance on a monthly basis based on the requested monthly lead order. In the event Customer cancels their lead order prior to receiving the number of leads equal to the number of kits distributed in advance, Customer may return any unused, undamaged kits within 30 days at the expense of Customer. If Customer fails to return unused, undamaged kits within 30 days, Customer agrees to purchase the remaining kits at the cost of $1.00 per kit.

6. Customer may purchase additional kits at the cost of $1.00 per kit. 7. Customer hereby acknowledges and accepts the User-License Agreement to which this Pricing Exhibit is incorporated as a part of said Agreement.

CREDIT CARD BILLING Card Holder’s Name: Credit Card Number:


Security Code:

IN WITNESS WHEREOF, the parties by their signatures below hereby execute this Agreement as of the Effective Date. PA:

PRINCIPAL ADVANTAGE LLC, a Delaware limited liability company

By: Name: Title:


Principal advantage pricing exhibit 5 17 18 (credit card)  
Principal advantage pricing exhibit 5 17 18 (credit card)