Page 2

Dr. Sears Reveals the Challenges of Writing for the Exercise Industry … And How to Overcome Them

Dr. Al Sears runs a successful medical practice, as well as a health and wellness business. Among his most successful programs is PACE, a patented exercise program. We asked him to share his experience with successfully promoting PACE through direct-response marketing. CI: Why don’t you start by giving us a little background information on your PACE exercise program. Dr. Sears: PACE has been around for about five years. We started promoting it with my own patients. We wrote a couple of free reports about it that we would give out. And we used those reports as premiums to market my newsletter and my e-letter service. Then the PACE book came out just last year. PACE has become our number one selling product. We‟ve never had another book or nutritional product that sold like PACE does. And it‟s got legs. It is very sustainable. It continues to sell well. We‟ve sold over a million dollars‟ worth of these books. It‟s also led to several ancillary products. We‟ve marketed a PACE DVD and two audio CDs. Then we had a similar idea about exercising above your current aerobic capacity. It‟s kind of an outcropping of PACE, and it‟s turned out to be our second-best-selling product. We are now doing a PACE video and working on the second edition of the PACE book and a few more audios. We‟ve marketed several bundled packages that include PACE, and we now have Dr. Mercola and several other outside vendors selling PACE. PACE sales have grown on Amazon relatively organically, which we think is because of www.ProCopyWritingTactics.com

Dr. Sears Reveals the Challenges of Writing for the Exercise Industry And How to Overcome Them  

Dr. Sears Reveals the Challenges of Writing for the Exercise Industry And How to Overcome Them

Advertisement