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Copywriting Secrets of the Masters: How to Make Something Happen With Your Blog

Brian Clark

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How to Make Something Happen With Your Blog So... you're a blogger trying to gain new clients for your services, or new customers for your products. I'm guessing you want:  more visitors to your blog.  more subscribers and repeat traffic.  links from other bloggers.  to sell something!  What if I told you that you're already on the right track? That you can accomplish all of the above by doing something that you're already doing as a blogger? You guessed it - writing. You only need to write, as long as you do it in a strategic, persuasive way. Tell Your Story Copywriting skills are essential for effective Internet marketing, public relations, and yes... blogging. You need to develop and tell the big story about you, your company, and your product or service. You should also strive to make each post, every networking email, press release and direct marketing piece as compelling as possible along the way to the sale. Blogging may be new, but selling with words is not. To be a successful blogger simply means applying time-tested copywriting techniques in a brand new medium.

The Art and Science of Persuasion Copywriting is the process of writing words that promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. Or another way of saying it... copywriting is the art and science of getting people to do what you want.

If you think that sounds a bit shady, relax. We all use persuasion techniques each and every day, whether we are conscious of it or not. With our spouses, kids, parents, bosses, vendors, employees and customers, we try to do and say things that move them in the direction we desire. When it comes to persuading in a business context, some are better at it than others. But it's definitely more of a learned skill than a natural talent. Blogging and Copywriting: A Perfect Match Good blogging and good copywriting share many of the same attributes plain spoken words designed to focus on the needs of the reader, using complete honesty and a demonstration of excellent value. It's not about fancy writing and big words. It's also not about being contrived or cheesy. And it's absolutely not about inappropriate high pressure sales techniques that simply don't work. People hate being sold, but they love to buy. Present a solution to a want or need in a context-appropriate manner, and you're well on your way. Good copywriting delivered via blogging, RSS feeds and email is all about creating the perfect buying environment. With a bit of knowledge and practice, you can achieve that environment with your marketing efforts.

Brian Clark is the founder of the popular and highly respected blog Over the years, we’ve been fortunate that people say a lot of nice things about Copyblogger and Brian:       

Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list. The Guardian named Copyblogger one of the world’s 50 most powerful blogs. Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009. Technorati says Copyblogger is one of the most popular blogs in the world. The editors of Performancing named Brian Clark the most influential blogger of 2007. BusinessWeek says entrepreneurs should follow Copyblogger on Twitter. Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on Twitter

Brian has been featured in the following books:            

Linchpin by Seth Godin Meatball Sundae by Seth Godin Trust Agents by Chris Brogan and Julien Smith Internet Marketing From the Real Experts (Contributor) The New Rules of Marketing and PR by David Meerman Scott Free Agent Nation by Daniel Pink Problogger by Darren Rowse and Chris Garrett e-Riches 2.0 by Scott Fox Gravitational Marketing by Jimmy Vee and Travis Miller Career Renegade by Jonathan Fields The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to Success Bootcamp and Job Fair which will be taking place on October 26 – 29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content marketing strategies before showing you how to use them with your clients to further increase your value — and your fees! Click here to find out more.

For more great free information on how to take your copywriting career to the next level please visit

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Copywriting Secrets of the Masters - How to Make Something Happen With Your Blog - Brian Clark  

Copywriting Secrets of the Masters - How to Make Something Happen With Your Blog - Brian Clark