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Copywriting Secrets of the Masters: Building Web Traffic With Words Brian Clark

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Building Web Traffic With Words Viral Blogging. Link Bait. Tagged. Dugg. If you don't know what those words mean, don't worry. They're simply new terms for a timeless concept you likely already understand. Publicity. At their essence, these fancy digital terms are simply the new nomenclature for gaining attention. Getting press, as it was labeled in days now past, when intermediaries known collectively as "the media" decided who the public became aware of. Online, the public now decides who gets publicity. What a concept, huh? It's been said time and time again that links are the currency of the web. Without links, your odds of achieving significant online traffic (either from other websites or search engines) without big ad bucks are slim to none. It's not enough anymore to just get people talking... they need to be linking. It's more important these days that they spell your URL right, rather than your name. It can be awfully lonely on the web when no one stops by. If you're trying to do business online, lonely equals poor. Whether you're selling products, services or advertising, you need visitors who not only stop by, but return again and again. So it's not enough anymore to just get people talking... they need to be linking. Here's four crucial elements to gaining web traffic today: First of all, you need to be blogging. Search engines and other bloggers love the format, and it's the key to attracting traffic. You've got to join the conversation and have something valuable to say before anyone will bother acknowledging you. Secondly, you'll need to learn some good old-fashioned publicity strategies. The timeless things that have worked offline can also work great online.

Third, you'll need to examine how publicity strategies have been specifically applied online. Be careful about violating the often complex rules of "netiquette" that govern what is acceptable online. Finally, you've got to make sure your focus is on your readers, and not yourself. Publicity just for the sake of your own self-interest has a way of backfiring, and online it can get really ugly. Click here to find out just how easy it is to create your own money making websites.

Brian Clark is the founder of the popular and highly respected blog Over the years, we’ve been fortunate that people say a lot of nice things about Copyblogger and Brian:     

Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list. The Guardian named Copyblogger one of the world’s 50 most powerful blogs. Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009. Technorati says Copyblogger is one of the most popular blogs in the world. The editors of Performancing named Brian Clark the most influential blogger of 2007.

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BusinessWeek says entrepreneurs should follow Copyblogger on Twitter. Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on Twitter

Brian has been featured in the following books:            

Linchpin by Seth Godin Meatball Sundae by Seth Godin Trust Agents by Chris Brogan and Julien Smith Internet Marketing From the Real Experts (Contributor) The New Rules of Marketing and PR by David Meerman Scott Free Agent Nation by Daniel Pink Problogger by Darren Rowse and Chris Garrett e-Riches 2.0 by Scott Fox Gravitational Marketing by Jimmy Vee and Travis Miller Career Renegade by Jonathan Fields The Referral Engine by John Jantsch

Brian will be sharing his expertise with participants at the AWAI Fast Track to Success Bootcamp and Job Fair which will be taking place on October 26 – 29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content marketing strategies before showing you how to use them with your clients to further increase your value — and your fees! Click here to find out more.

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Copywriting Secrets of the Masters - Building Web Traffic With Words - Brian Clark  

Copywriting Secrets of the Masters - Building Web Traffic With Words - Brian Clark

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