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Copywriting Secret of the Masters: Copywriter Trick Unveiled: How to Write Better Copy Faster by: Lorrie Morgan Ferrero

This special report is brought to you free courtesy of www.ProCopyWritingTactics.com


Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's Goethe I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I've been using it regularly again, I write circles around my former output times. The words are just at my fingertips. How did I do it?(More importantly, how can you do it too?) Well, you probably already know you must have curiosity to become a good writer. Take your natural curiosity to the next level and become an avid observer. When you're driving, look at the car next to you on the road. Pick up a can of beans in the grocery store. Check out your shampoo while in the shower. Notice the colors and smells. What qualities does it have that set it apart? What would make someone want to buy what you're looking at? You're surrounded with opportunity to sharpen your writing skills. It's easy.

Here's how - Describe appearance of product  Identify Features (look for complementary and contrasting qualities)  Single Out Main Benefit  Create your Benefit Statement or Summary Let your imagination go. This is only an exercise. If it were a real product, of course you'd do your research. But our goal isn't to actually sell this copy to a client. It's designed to open up and free your mind. THE RULES: 1. You don't have to write down your observations. Just practice doing them. You'll be amazed at how quickly your writing improves. 2. Limit yourself to five minutes on each "product."


3. Brainstorm. Do NOT edit yourself until you're done. 4. Stop on time. Here's a case in point. Today, I took Shadow, my border collie/chow mix, on a hike through the mountains. (I should say, he took me. If you've ever walked a trotting pony on a leash, you have an idea what it's like to walk Shadow.) So, while being drug behind my dog, I noticed pretty yellow weeds lining the path. I picked those to represent my "product" and played my copywriting game.  DESCRIBE APPEARANCE: butter -colored spray of petals, braided green stem, burst of color, gently moving with the breeze.  IDENTIFY FEATURES: soothing, calming, appealing color contrast to trees, heaviest around the path as though guiding hikers  SINGLE OUT MAIN BENEFIT: Rejuvenating  BENEFIT STATEMENT: "After hiking with these soothing butter-colored wildflowers lining the trail, you'll return rejuvenated and ready to face the day." Maybe not award-winning copy, but with practice I'm sure I'll do better on our next walk.


Lorrie Morgan-Ferrero Bio

Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. After studying closely with master copywriters, Lorrie has become a world-renowned and award-winning copywriter with her own unique style. She has an uncanny ability to make her copy bond and build relationships with the prospect…driving them to become loyal customers buying from her (or her clients) over and over again. “It’s almost like she’s talking you through it,” said one client. “Lorrie keeps your attention from the first word to the last.” Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market. She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.

This special report is brought to you free courtesy of www.ProCopyWritingTactics.com

http://www.procopywritingtactics.com/

Copywriter Trick Unveiled -How to Write Better Copy Faster - Lorrie Morgan Ferrero  

Copywriting Secret of the Master - Copywriter Trick Unveiled -How to Write Better Copy Faster - Lorrie Morgan Ferrero