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1.Choose a structure and stick to it.


2.Omit needless words.


3. Use the active voice.


4. Use some extremely short sentences.


5. Begin your letter with a lead-in that grabs the reader's attention.


6. Ask a rhetorical question, then answer it.


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6 Simple Ways To More Compelling Ads  
6 Simple Ways To More Compelling Ads  

6 Simple Ways To More Compelling Ads

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