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Calling all teen drivers!

SADD (Students Against Destructive Decisions) has teamed up with The National Road Safety Foundation (NRSF) to hear what you are doing to make a difference in road safety. It’s YOUR turn to take action.

Read on to find out how!


Contest Details Hey, teen drivers! It’s your turn to take the wheel for driving proficiency.

Well, what is driving proficiency? While “driving proficiency” isn’t typically at the top of a teen’s agenda, being a good driver is. Making responsible decisions behind the wheel should be a top priority for ALL drivers regardless of age, and sometimes, it’s the smaller precautions that make the largest difference. The list below highlights some potentially dangerous experiences that all drivers regularly encounter. Use these examples to help find direction for your campaign. Left Turns Blind Spots Intersections

Lane Changes Driving Distance / Tailgating Merging

Where do you come in? To participate in the @UrTurn contest, we want you to plan a campaign about driving proficiency that includes three elements: school activities, community involvement, and media awareness! Pick a topic or two in driving proficiency that really impacts you, your friends, or your community, and then let your creativity flow while you shine your headlights on this issue through your campaign!

We can help!

The first 50 SADD chapters who submit campaign proposals will receive a supply kit and $100 for their campaign. Once you have your proposal submitted, take the campaign for a test drive in your school, and then send us an activity report for a chance to win one of our great prizes! The @UrTurn campaign is all about YOU! Make a statement in your community, and plan your events to help others understand how important safe driving really is!


Contest Details • You must be a team of current high school students and a registered SADD chapter. • All submissions are two parts: a campaign proposal and a completed campaign activity report—be sure to include pictures, videos, media coverage and anything else that will highlight your campaign! Make sure you save each submission as one PDF file before sending it in! • The first 50 teams to submit their proposals will receive $100 seed money and a supply kit, which will include items such as chalk, bandanas, a banner, press release templates and other materials you can use in your campaign. • All campaign proposals must be submitted electronically by Wednesday, October 16, 2013 to April Cabrera (acabrera@sadd.org). • All campaign activity reports must be submitted electronically by Wednesday, February 26, 2014 to April Cabrera (acabrera@sadd.org). • Only one team per school. • All campaigns must be youth-facilitated. • All campaigns must be content-appropriate. • You must send the Entry Form with each of your submissions. There’s a different form for each part of your submission, so make sure you’re sending in the right one!

Prizes

NRSF and SADD will select 1st, 2nd, and 3rd place winners for the overall contest. Grand Prize: $2,500 for your chapter Second Place: $1,500 for your chapter Third Place: $500 for your chapter


Terms & Conditions Prizes are nontransferable. All federal, state, and local taxes, if any, are the sole responsibility of the winners. This offer is void where restricted or prohibited. Entries submitted will be judged by SADD and NRSF. All choices by the judges are considered final, and all entries can expect to be held to the rules. By entering, each entrant hereby releases and holds harmless SADD, NRSF, and all respective parties from any and all claims, losses, demands, causes of action, promises, and liabilities arising out of the preparation for or participation in this contest, or any use/misuse of any prize (or any portion thereof ) awarded hereunder, including any travel or activity related thereto. Upon entering, each participant accepts that their work is then owned by SADD and NRSF and may be used in any use for anything at any time. The participant forfeits any rights to their entries upon submission of their release form. The participant agrees that all submitted material is their own and does not contain any infringed material. Any submission found to contain ideas or materials other than the participants’ will be disqualified; if this is found after the winner is chosen, the winner will be responsible to return the prizes in full.


Judging Criteria The winning campaign will be chosen for its success in highlighting the idea of teen driving proficiency in the most effective way through the campaign. Judging criteria are: 

Information/Message Delivered Teen-Friendliness Innovation Creativity Community Engagement School Engagement Media Engagement

Spons or The National Road Safety Foundation, 18 East 50th St., New York, NY 10022

A dminis t rat or SADD, Inc., 255 Main Street, Marlborough, MA 01752

Ques t ions ? Email April Cabrera at acabrera@sadd.org or call 1-877-SADD-INC.


So, where do you start?

This is where you can let your creativity shine! You can use some of our ideas in the boxes below, or get innovative and show off your awesome skills! We really want to see what YOU can come up with. Don’t forget to tailor it to your community and school!

Working with your school? • Start a poster campaign • Host hands-on events • Host a rally or assembly • Make announcements in school • Use chalk on sidewalks to highlight statistics and events

Working with your community? • • • •

Hold a town hall meeting Meet people focused on traffic safety in your community and make plans to work on a project together Host a booth at school/community fairs Sponsor a fundraiser

Working with the media? • Write a press release • Use the winning PSA from #drivingskills101 at your school • Write letters to the editor • Reach out to local TV/radio stations • Use social media, like Twitter, Facebook, Instagram, and Vine, and be sure to use hashtags and share your pages!

The possibilities are endless. Want to be highlighted even more for your awesome work? Tweet @SADDNational, talk to us on Facebook, use the hashtags #drivingskills101 and #UrTurn. We want to hear from YOU!


@UrTurn

Sponsored by The National Road Safety Foundation (NRSF) and SADD (Students Against Destructive Decisions)

OFFICIAL ENTRY FORM—CAMPAIGN PROPOSAL Entries are due by Wednesday, October 16, 2013 to acabrera@sadd.org.

Title of Campaign Group Name

Contact Person Email Address Telephone Number School Name Address City, State, Zip Is your group a registered SADD chapter?

On a separate sheet of paper, please give a one page description of your proposed campaign. Be sure to include emphasis on your school, community, and media involvement. Please save your entry form and submission as one PDF file.

@UrTurn Application  

Welcome, #DrivingSkills101 @UrTurn! This new initiative is a mini grant program where EVERYBODY wins! The process is simple: Submit a propo...

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