EDITION 04 JUNE 2013
F E LT AT T H E TOUR DE FRANCE LOOK OUT FOR THE FELT F1 AND DA1 IN ACTION AT THIS YEARS TOUR DE FRANCE
I PREDICT A RIOT The first carbon composite heat-mouldable performance cycling shoe under £100 Each month incycle will share the inner workings of Saddleback’s brand building activities, news, events and business developments. Allowing you to gain an in-depth feel for the brands we represent and meet our passionate team. Issue four’s french flavour is best served with a glass of wine and a crusty stick with cheese. INSIDE THE OFFICE Charles gets sunburnt whilst racing
Harrison crashes at Cwmcarn
The new “ninety nine pound” RIOT delivers Bont’s pro level technology and biomechanical fit features, at a price point that fits everyone’s budget. Constructed on a Carbon Fiber open tub lower mould, Microfiber uppers and mesh panels for ventilation. The new RIOTs enhanced fit gives a positive impression out of the box, thanks to technology shared with the new VAYPOR PLUS and ZERO PLUS shoes. Engineered to include lateral forefoot support, medial longitudinal arch support, anatomical heel cup, anatomical shaping with a full carbon fiber heat-mouldable sole - all at only 276g (size 42). The RIOT redefines the benchmark.
THE BONT RIOT FACTFILE// Check out what makes up the new shoes from Bont • CARBON COMPOSITE CONSTRUCTION • MICROFIBER UPPER • Z-STRAP AND BUCKLE CLOSURE • 3 HOLE LOOK TYPE CLEAT • 4.8MM STACK HEIGHT • MESH UPPER PANELS FOR VENTILATION • REPLACEABLE SOLE GUARDS • HEAT MOLDABLE • ANATOMICAL FOREFOOT SHAPE • ANATOMICAL HEEL CUP • LATERAL FOREFOOT SUPPORT • MEDIAL LONGITUDINAL ARCH SUPPORT
GARMIN ON LEMOND AT TDF Garmin-Sharp professional cycling team will once again warm up at this yearâ€™s Tour de France on their LeMond Revolution Trainers. Having the rear wheel omitted entirely from the trainer setup benefits Garmin-Sharp mechanics, with no need to carry dedicated trainer wheels. With Greg LeMond at the helm of the newly formed LeMond Inc. business the team in Minneapolis have been working hard on product development. The result is an 11 speed compatible version of the class leading Revolution Trainer, available from September 2013.
NEW ENVE 27.5 DH RIMS
The Santa Cruz Bronson comes with 27.5 Enve AM wheels brother to the 27.5 DH rims
Could this be a sign of things to come... With the mountain bike world still trying to decide what wheels are best Enve have launched what might be a glimpse at the future of Downhill. With the top racers experimenting with wheel choice for different rounds of the World Cup, 27.5 wheels, or 650b as they are also known, could provide the best of both worlds - stability of a 29er but with similar acceleartion of a 26inch wheel. The All Mountain version of Enve’s 27.5 have already proven very popular especially with
MEET THE SADDLEBACK TEAM
JOHN WAGER Saddleback’s go to man for all things computer. Road riding machine.
Who is John Wager? Still trying to figure that one out
the release of the Santa Cruz Bronson. The Santa Cruz Syndicate riders have been using the 27.5 All Mountain rims for a while now but will we see there V10’s sat on a set of the DH 27.5 at a world cup race? Whether that happens or they stick with the Enve 26inch DH rim they won’t be let down by arguably the strongest rims out here!
Where does he live? Oxford Whats your job title? IT & Operations Manager What do you do? Buy, implement, configure and reboot – and all before breakfast How long have you been at Saddleback? 2 1/2 years Worst job you ever had? Dishwasher Best place to ride? Belgium – in April Favourite Bike product? Bont Zero’s What makes you angry? Not riding my bike What makes you happy? Riding my bike Whats the first thing you do in the morning? Check the backups
This month Adrian Yate shares with us his pick of the bunch
CASTELLI LIGHTNESS GLOVE Some things just work, the best products are the ones you don’t think about while riding, and one of my essentials is the Castelli Lightness glove. Basically a thermoflex glove with a Clarino palm. No rocket science no earth shattering tech here. Just a great lightweight glove that works well for much of the year in most conditions. The fact it looks cool is an added bonus.
HOW MANY MILES?
Here at Saddleback we don’t only distribute some of the best brands out there in the cycling world, but we also ride bikes too. So that got us thinking in the office how many miles do we all ride each week on average. So we got our calculator out and we came to the grand total of 1,646 miles ridden per week.
It would take us 17 days to ride round the earth
3 days to journey to the centre of the earth 165 days to ride to the moon
Email: email@example.com tell us how many miles you do.
Whats the last thing you do at night? Check the spam filters Favourite saying? Your mind is a parachute, it doesn’t work when it’s closed – Frank Zappa What are you listening to now? Stone Roses – I Wanna be Adored How would you like to be remembered? Just being remembered is good enough
THE ARUNDEL STAINLESS CAGE
ARUNDEL + GARMIN Arundel have for a long time now supplied Team GARMIN-Sharp with reliable bottle cages, built to withstand the demands of Pro Tour life. Pictured over is GARMIN rider Vansummeren, putting the Stainless Cage through its paces in one of the toughest race environments on the calendar… PBX. The Stainless cage is gracefully bent from 4.2mm steel tubing. The mounting spine is a stamped piece of art. This is not a standard metal cage. The ﬁnished cage is polished to a brilliant shine and will add to the aesthetics of any machine.
This month Adrian Yate shares with us his pick of the bunch
ARUNDEL UNO SEAT BAG Carrying on with my less-ismore theme the Uno Seat Pack is a light easy to attach and secure seat pack. It has room for essentials you need, but more importantly it has no bells and whistles that break or fail. Just 100% of what you need designed by riders for riders, It puts many bags to shame, especially at £12 rrp.
OFFICE QUOTE OF THE MONTH
“I remember the sunday afternoons watching Last of the Summer Wine with a glass of milk and a cookie” CHARLES COLEMAN CUSTOMER SERVICE
“Who’s Nora Batty? I know who Emily Batty is” NICK COX SENIOR GRAPHIC DESIGNER
“Using Enve wheels is like cheating without cheating” CHARLES COLEMAN CUSTOMER SERVICE
FELT DEMO TOUR 2013
APRILS TOP SELLING PRODUCTS
APRILS TOP SELLING PRODUCTS
SPORTIQUE CENTURY RIDING CREAM
As a Felt retailer, you have access to the demo truck, and the Technical Sales Representatives who operate it. The truck and trailer are stocked with a fleet of the latest Road, Tri, Mountain, CX bikes and our Tech guys possess a wealth of knowledge about Felt Bicycles and the technology that sets the ride apart from the rest. If you would like to request the demo truck for a staff demo event, simply complete the online request form and submit to the Ride & Believe team. Be sure to choose 2-3 dates that work best for your event; if the dates are not available, our Tech guys will work with you to find one that will. Our tech guy can also help by providing flyers and other support materials to ensure a successful event.
ARUNDEL GECKO GRIP
SCAN WITH YOUR PHONE TO GO TO THE HOMEPAGE
SHOP FOCUS Cadence Sport based in Burton on Trent is owned by ex-Tour De France and Olympic cyclist Adrian Timmis. Adrian has known up and coming Triathlete Katie Hewison for 4 years. He has been crucial in Katie’s cycle development with an intensive 8 week cycle training plan including bike handling and race techniques. Since then Katie has won the 2011 Duathlon World Championship and after a bit of convincing from Adrian entered the 2012 Canary Wharf Triathlon. Without swimming for 18 months prior, Katie won the Canary Wharf Triathlon. Now with her busy schedule as a Triathlete, Cadence Sport offer her support through bike servicing, repair and more importantly Adrian has helped Katie to track down sponsorship. Adrians chosen bike for her is the Felt F4. “The Felt F4 provides the perfect fit and stability needed for the crit sections” says Adrian. With the world as her oyster the guys at Cadence Sport continue to support her by sending out parts whatever country Katie is racing in. www.katiehewison.co.uk www.cadencesport.co.uk
saddlebackb2b.co.uk Ride & Believe Team 01454 285285
Ross Grimmett firstname.lastname@example.org
Scot Easter email@example.com
CASTELLI TOE THINGY RACEWARE TT MOUNT
We are pleased to announce Felt Bicycles presidents Jim Felt and Bill Duehring will fly in from California specially to present the MY14 bikes at our House Show. Regular seminars will be scheduled each day, letting you tap into their wealth of knowledge about Felt Bicycles and the technology that sets the ride apart from the rest. We are expanding the demo ride program and hope to have a few special surprises during the show. Claud the Butler will once again provide fantastic coffee and delicious cake from their beautiful Citroen H van, with an evening meal planned on Tuesday and Wednesday. Accommodation will be provided on a first come basis, which you can book online today. We look forward to seeing you all againâ€Ś register your places now!
SCAN TO REGISTER OR GO TO SADDLEBACK.FIKKET.COM
The Felt-Colbornes-Hargroves Cycles Race Team have recently competed in the Tour Series against some of the UKâ€™s top riders, this included Saddleback employees Rich Mardle and Justin Hoy. The rounds in Canary Wharf and Woking gave them a chance to show off their Pro Tour level kit and future star George Harper, fresh from his top rides in recent Premier Calendar races, to friends, fans and most importantly the sponsors. Canary Wharf may have been a
shock to the system after local criterium races. But with Matt Higgins getting some good TV time at Canary Wharf, George stepped up to the plate with a storming ride on the testing Woking circuit and was in the thick of the action all night.The majority of the team all have full time jobs and families, so racing at this level is always a challenge. Thankfully the top kit from Felt Bicycles, Castelli, ENVE and Arundel helped close the gap and left everyone wanting more.
LAND SPEED Tom’s landspeed bike with the Enve Smart 45mm wheels.
Tom Donhou of Donhou Bikes is fascinated by the glory days of speed record attempts and the engineering challenge it provides. This has inspired him to set off in pursuit of his own personal record. Tom has built a bike without the aid of computer software, wind tunnel testing and a team of engineers. So when we were contacted here at Saddleback to help him out with a set of wheels for his land speed attempt we were excited to be part of the challenge. Tom purchased a set of Enve Smart 45mm rims to sit his bike on. All the best Tom we know the wheels won’t let you down!
Nick Cox our resident Senior Graphic Designer shares the top five bikes he has ever owned.
“The wheels would be spinning at 70, 80, possibly 90 or 100mph. We chose ENVE rims because of their quality and stability.” THOMAS DONHOU
PRO SUCCES Check out what the Pro Athlete’s, using our brands, are doing Tim O’Donnell - Castelli athlete 1st Ironman Brasil (pictured) Meredith Kessler - Enve athlete 1st Ironman 70.3 US Pro Championship Emma Kate Lidbury - Enve athlete 1st Ironman 70.3 Texas (posted the fastest bike time)
PRO QUOTE OF THE MONTH
“bike looking SO trick with red #ENVE decals! this week is going to be deece ” JOSH BRYCELAND SANTA CRUZ SYNDICATE
1. Raleigh Extreme Where it all started, Christmas 1989 was one of the best because I unwrapped this badboy. 2. Specialized Rockhopper FS In 1996 I took at job at JJB which paid me £2.52 an hour to save up for 6 months to buy this... I still have it. 3. Santa Cruz Bullit With what must be the highest bottom bracket height ever recorded my 2004 Bullit was my first taste of long travel full suspension. 4. Lapierre Spicy 516 Bought on the recommendation of a certain Rob Weaver, this bike transformed my riding skills and confidence to another level. Also did my first DH race on it. 5. 2013 Orange Five AM Love them or hate them I had to see for myself. Never disappointed with its climbing ability and descending like a DH bike, I’m going to be on this for a while... oh and its neon yellow!
MEDIA COVERAGE The latest reviews from the media world
1 FELT DA3 Triathlon Plus 55 2 SPORTIQUE CENTURY RIDING CREAM Cycling Weekly May 30 3 CASTELLI GABBA Cycle Sport Summer 4 RACEWARE Cyclist 10 5 FELT B16 Outdoor Fitness 19
DATES FOR THE DIARY
Check out what’s going on in the world of Saddleback
7/8 JUNE Castelli 24 Hour
4 AUGUST Saddleback Westonbirt Sportive
18 AUGUST Saddleback Sodbury Sportive
10-12 SEPTEMBER Saddleback House Show
STAFF RACE RESULTS CHARLES COLEMAN 25th Southern Road Race Champs 5th Bath Odd Down Circuits Round 1 7th KALAS Cup TTT 1st Western Cyclocross Summer League Round 1 1st Western Cyclocross Summer League Round 2 DAVE BARNAVILLE 6th Western summer CX RD1 18th Southern XC RD (master) 25th Odd Down Bath CC crits E123 2nd Western summer CX RD3 SCOT EASTER 1st Western Cyclocross O ldbury Court 1st Bristol BikeFest A shton Court 6 hour solo
CASTELLI ROSSO CORSA 13 SOCKS Road.cc FELT DA3 REVIEW BikeRadar ENVE COMPACT ROAD BAR/STEM BikeRadar CASTELLI NANOFLEX ARMWARMER Road.cc CASTELLI INFERNO BIBSHORT Road.cc CASTELLI CONTATTO JERSEY FZ BikeRadar
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EXCLUSIVE UK DISTRIBUTOR Saddleback Ltd Unit 10 Easter Court Woodward Avenue Yate, Bristol BS37 5YS 01454 285 285 firstname.lastname@example.org sb2b.co.uk If you’d rather receive this newsletter as a PDF then please email: email@example.com C O N TA C T S AREA MANAGERS Oli Hunter 07917 462 225 South West Justin Hoy 07917 462 224 South East Michael Fish 07917 462 223 North MARKETING Andrew Griffiths - Marketing Manager firstname.lastname@example.org Nick Cox - Senior Graphic Designer email@example.com