MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Secret 7” Vinyl
Module Leader/Tutors: Amber Smith,
Andy Lodge, Simon Harrison, Phil M Module Credits: 60
Weighting of Brief within Module: 100%
Context Overview: Secret 7” is a project which takes 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7” vinyl. They then invite creatives from around the world to interpret the tracks in their own style, resulting in a one-of-a-kind sleeve for every 7”. The creatives are made up of famous names through to gems we unearth through artwork submitted to us on our website. I have created work for Kevinʼs project the last couple of years, and really wanted to keep involved with this great way of making money for charity.
Brief or Tasks s well as creating the one-off sleeve design for Kevinʼs project, I also want to develop the project in the best way that I could. To do this, I used the generated visual aesthetic to then apply to a wider product range, ultimately creating something much more considered and applied than just a design placed on a vinyl.
Target Audience / Tone Of Voice The target audience for the vinyl itself are young and creative. 16-29 year olds, young professionals, living and working in the city, fans of music and of art. Need to find this balance, where as the over arching product range must be considered for all Elbow fans.
Evidence – for this project students should submit - Secret 7” Vinyl Cover x2 – Tour Posters – Tickets - Band Merchandise - Reworked Website
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014