Page 1

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Typecast. Handbook


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Typecast. Grids / Bodycopy


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Small

Medium

Large

Variable

Thinker

Conservative

Honest

Outgoing

Extravert

Moody

Academic

Conventional

Sincere

People Orientated

Motivated

Quick Tempered

Meticulous

Traditional

Adaptable

Bold

Confident

Indecisive

Concentrated

Practical

Well Adjusted

Agressive

Optimistic

Naive

Quiet & Reserved

Realistic

Moderate

Enthusiastic

Lacks Discipline

Immature


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Dots

Crosses

A. High over i

Great imagination

E. Long Crosses

Determined, Enthusistic, Stubborn

B. Left of i

Procastinator

F. Short Crosses

Lazy, Lack of Determination

C. Right over i

Detail orientated, Organised, Empathetic

G. Very Top of t

Ambitious, Optimistic, Good Esteem

D. Circle for i

Childlike, Visionary

H. Middle of t

Confident, Confortable in own skin

Style

Left

Arcade

Thread

Rounded Letters

Creative, Artistic

Pointed Letters

Agressive, Intense

Connect Letters

Logical, Systematic

Rounded, Humped Letters on the X-Height, Perfectly Aligned. Loyal and Protective, Independent and Trustworthy.

Like Unravelled Wool. Really low to the baseline. Mentally Alert, Adaptable, Illusive, Visualisers, Observant.

Garland

Angled Middle Zone

Inverted Arcade. Letters are not on a straight line. Helpful and Involved

Sharp Points rather than Curves . More Cut-throat and to the point.


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Typecast. Diagrams


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D

B A C


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Garland

Angle

Arcade

Thread


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A

B

C

E

G

D F

H


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A

C D E F

B

G


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A

C

E

B

D

F


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C

A

B

D

E

F

G

H

I


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Handglovery. G

M

C

B

A

D

E

F

H

N

K

L

I

J

O


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Typecast. Format / Layout


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Brief 03 _ Rulebook  

Brief 03 _ Rulebook