1862 Don Bacardi Working with close family members, founder Don Facundo Bacardí Massó pioneered key rum-making techniques, including the isolation of a single strain of yeast from nearby sugarcane fields. This closely guarded ingredient delivers the consistent quality and taste that makes BACARDÍ rums the world’s favorite and is still used today.
The new BACARDÍ blends were a delight to Cuban residents who had known only the harsh and fiery local “ron.” They welcomed the taste of smooth, mixable rums branded with an elegant and intriguing black bat on the label.
1870 The Iconic Bat It was Don Facundo’s wife, Amalia, who suggested using a bat for the company logo. It was an insightful choice, because according to Cuban and Spanish lore, bats symbolize good health, good fortune and family unity. Soon this revolutionary, smoothbodied rum became known as “the rum of the bat.”
Another fascinating Bacardi symbol: El Coco, a coconut palm planted prominently at the opening of the distillery by the founder’s son. As its roots took hold so did a popular legend: “... the Bacardi company will survive in Cuba so long as the coconut palm lives ...”
The Iconic Bat
White Oak Barrels
â€œBACARDI Original is mellowed in American white oak barrels in the tropics where it is age two and a half times faster.â€?
1900 Bacardi & Coca Cola® While the rum quickly began winning awards for quality and technical innovation, the new company faced major adversities: earthquakes, epidemic disease and financial distress. But the Bacardi family persevered ... The unique, light balance of BACARDÍ rum inspired simple, thirst-quenching mixers to combat the Caribbean heat.
crews, using fresh-squeezed local lime juice, sugar, shaved ice and BACARDÍ Superior rum. In 1900, American soldiers celebrating victory after the Spanish-American War requested their Coca-Cola® be mixed with BACARDI rum. They toasted to a free Cuba, introducing the Original Cuba Libre
An American engineer working in Cuba invented the BACARDÍ Daiquiri in 1898. He offered it as a refreshing treat for his copper-mining
Bacardi & Coke
1919 Prohibition In 1919, Bacardi Prohibition became law in the United States and thousands of Americans flocked to Cuba to enjoy BACARDI Rum.
The legendary 1920s postcard ad (right) encapsulates the spirit of American tourists seeking a break from the stringent policy of prohibition by setting off for Cuba - an oasis of fun and enjoyment with BACARDI Rum at the center of it all.
â€œRich and oaky on the nose, with hints of smoke and dried fruit, this exceptional spiced rum has a robust flavor that stands up to any challenge.â€?
1940 Pacakaging & Advertising In Cuba during the 1940s-50s, Bacardi was well-known for its branded cardboard box pack to transport BACARDI rum bottles safely on an airplane.
A memorable BACARDÍ rum ad in the U.S. features scenes from its Cuban homeland in the 1930s and reminds consumers to ask for BACARDÍ by name when ordering a BACARDÍ Cuba Libre.
Pacaging & Advertising
1958 The Cathedral of Rum The Puerto Rico governor christens the new BACARDI distillery as “The Cathedral of Rum”. Today, It is the largest preminum rum distillery in the world. BACARDI Rum bottling plant, with state-ot-the-art facilities, opens in Mexico.
The New York Supreme Court declares: “A BACARDI cocktail must be made with BACARDI Rum.”
The Cathedral of Rum
Heritage in a Bottle
“Enjoyed Yesterday, Enjoyed Today, Enjoyed Tommorow. BACARDI Original is Heritage in a Bottle.”
1960 A New Start in Brazil The Cuban assets of Compania Ron Bacardi, S.A. are illegally seized in the cuban revolution. After 98 years of operations, the bacardi faily goes into excile. â€œEl Cocoâ€? withers and dies. This was a tough time for the company but proved strength and determination to be where we are today.
A new distillery in Brazil is opened and produces BACARDI rum in record time- a critical move after Cuban operations of Bacardi were illegally confiscated. Despite the loss of its Cuban assets, the act of the illegal confiscation triggered Bacardi to regroup and accelerate expansion to more international markets including the Bahamas.
1987 World Number One Bacardi became the worlds number one selling premium spirit brand in 1979 with sales close to 16 million cases.
And in 1987, BACARDI Rum became the first distilled spirits brand to surpass the 20 million nine liter case mark.
World No One
2013 Still Going Strong The Bacardi culture embraces a bold entrepreneurial spirit, valuing success but also rising up to challenges. Our 150-year history is etched against the backdrop of war, earthquakes, epidemic disease, U.S. Prohibition, the Cuban Revolution and illegal confiscation of our Cuban assets.
The release of BACARDI Original encapulates this and brings together true flavours of BACARDI that has been enjoyed since 1863 and will continue to be enjoyed for years t come.
Bacardi leaders consistently overcame adversities to emerge stronger, gradually positioning the Company as a successful, multinational leader across the global spirits industry.