MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Adventure Films
Module Leader/Tutors: Amber Smith,
Andy Lodge, Simon Harrison, Phil M Module Credits: 60
Weighting of Brief within Module: 100%
Brief / Background Branding and Art Direction for Adventure Films, a Creatively-led Independent Film Production Company based in Luxembourg. “Film is adventure. And you will need a good friend to accompany you through the journey. We are passionate about film. And we would love to plan and start the next adventure with you.” Their clients inspire them to create strong, visual works: from animation or corporate films to TV commercials, web content, music videos and short films.
Target Audience The Target Audience is split into two distinct categories. The first being creative minded people, looking to visualise their idea for a short film, music video or something similar. The flip side of this group of people, are corporate companies, looking for TV commercials or piece of film to help sell their business. Therefore, I needed to balance creativity and professionalism.
Tone Of Voice The Tone of Voice needs to be friendly and warm. The fact that the business is independent and small needs to come across as well as the idea of the unknown and the adventurous. This is achieved through the use of craft, visuals and also copy.
Evidence – for this project students should submit - Brand Guidelines - 50 Page Physical Portfolio - 50 Page Digital Portfolio – - 9 x Promotional Postcards - Business Cards, Letterhead, Invoice, Comp Slips, Envelopes - Interior / Exterior Design - Website
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014