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ARTC 3304 : BRANDING SYSTEMS KAREN DUEÑAS FORTUNE BRAINSTORM TECH


CREATIVE OBJECTIVE

THEME DEVELOPMENT

The main objective for Fortune Brainstorm Tech

Fortune Brainstorm Tech theme will consist of the

Conference is to create a theme for the event that

illustration of Aspen’s skyline as a circuit board.

fits with the goals of the conference and that ap-

This theme considers the importance of the venue

peals to it’s audience. We’ll design the conference

while including the technological aspect of the

website so it’s more consistent and organized. We

event and the speakers. Also, this theme incorpo-

want to create more hierarchy on its content. Also,

rates the idea of the circuit board as a gathering

we’ll design the conference’s badge and program

of ideas from our speakers. With this in mind, we

combo; as well as, we’ll design some environmen-

can incorporate the interaction of circuit boards

tal design for interior and exterior for the Aspen

and light bulbs to represent the gathering of ideas

Institute where the conference will be held. All the

while representing the technological aspect of

created design will be consistent with the theme

the conference.

and the values of the conference.

ARTC 3304: Branding Systems Karen Dueñas Fortune Brainstorm Tech


ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


HERO IMAGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


HOME PAGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


SPEAKERS PAGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


BADGE ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


BROCHURE/ POSTER ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


EXTERIOR BANNER ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


EXTERIOR BANNER ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


REGISTRATION DESK ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


ARTC 3304: Branding Systems Karen Due単as Fortune Brainstorm Tech


FORTUNE

FORTUNE

BRAINSTORMTECH

BRAINSTORMTECH

2013

F–G

2013

NAME first

last

E-MAIL PHONE NUMBER

ARTC 3304: Branding Systems Karen Dueñas Fortune Brainstorm Tech


THE END


Fortune Brainstorm Tech Conference