10 F e a t u r e 12 f e a t u r e 14 c o l u m n 16 n e w m e m b e r s 18 e v e n t s Behind Sweden’s Brand Annika Rembe
Nation Branding in Practice
Sweden and “Numanity” by Natalia Brzezinski
MeetApp, KPA & The Swedish Program at SSE
SACCNY in Almedalen
20 F e a t u r e 22 o n e - o n - o n e 24 c o l u m n 26 F e a t u r e 30 p e r s p e c t i v e Big Business Meets Innovation EY
With Babba Canales
Money for Nothing by Peter Fellman
SACCNY Talks to Three Startup Members Innovation for Human Rights
IN NEW YORK is the member newsletter of The Swedish-American Chamber of Commerce, Inc. Cover Picture: Werner Nystrand/Folio/imagebank.sweden.se Design: D Solutions NYC
Postmaster send address changes to: The Swedish-American Chamber of Commerce, Inc. 570 Lexington Avenue, 20th Floor, New York, NY 10022 Tel +1 212 838 5530 | info@saccny.org | www.saccny.org Copyright 2017 by The Swedish-American Chamber of Commerce, Inc. All rights reserved. Reproduction of contents without permission not allowed. Kindly note that opinions expressed in signed articles are not necessarily those of the officers and directors of SACCNY.