Brand Guidelines Book

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Experimental Civics Brand Guidelines


We are an engine for the civic hacking movement.

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Experimental Civics We are: Accessible

Authentic Bold Versatile

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Logo Our logo began with Mt. Everest. The mountain represents conquering the impossible, which we strive to do every day. The colors were hand-picked from a photo of the mountain. The triangles are a visual representation of the challenges we face... it’s about always going for the summit and not giving up.

Size Requirements: Facebook: 180 x 180 pixels Google+: 250 x 250 pixels Twitter: 400 x 400 pixels YouTube Channel icon: 98 x 98 pixels LinkedIn: 300 x 300 pixels 4

Wordmark

Experimental Civics Illustration


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Do’s and Don’ts

01. Allow the logo space to breathe. 02. Don’t tilt, skew, or stretch the logo. 03. Use the logo and wordmark together unless the wordmark is visible somewhere else. 04. You must never change the colors of the logo. 05. The primary logo should be placed against a light or white background. 06. The negative logo is to be used on dark or contrasting backgrounds. 5


Typography

Aa

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Aa

Open Sans Light

Open Sans Regular

Futura PT Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Aa Bb Cc Dd Ee Ff Gg Hh Ii

Jj Kk Ll Mm Nn Oo Pp Qq

Jj Kk Ll Mm Nn Oo Pp Qq

Jj Kk Ll Mm Nn Oo Pp Qq Rr

Rr Ss Tt Uu Vv Ww Xx Yy Zz

Rr Ss Tt Uu Vv Ww Xx Yy Zz

Ss Tt Uu Vv Ww Xx Yy Zz

1234567890

1234567890

1234567890


Color Our colors consist of blue, green, gray. The brand is professional, clean, simple, and natural. The Primary color palette will be used in all assetts. The secondary palette is to be used when extra color is needed for readability or variety. The swatch file is available for use.

EC Green

EC Blue

EC Gray

#1AAE4B R: 26 G: 174 B: 75

#0D8AC5 R: 13 G: 138 B: 197

#454546 R: 69 G: 69 B: 70

Primary

Secondary

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