Session 9 – Exercise 5 •
possible joint promotion partners / products plus a central promotional idea 1. Cup a Soup - IKEA >>> Free Cup A Soup stands in kitchen and living room departments in IKEA. Everyone can enjoy their Cup a Soup on an IKEA kitchen table or sofa and feel relaxed and at home. Timing: winter, to warm up. Advent season, because it’s the ‘giving’ month. 2. Cup a Soup – NS >>> Free Coup a Soup cups on the stations, before you enter the train. For a long journey passengers will be very happy about that promotion. Timing: late autumn, when the temperatures slowely go down. People should get used to a warm, strengthening snack while travelling to prepare for the winter. 3. Cup a Soup – Douwe Egberts >>> Onpack Promotion on DE-packages in the souper market. You will get a code that you can enter on the CaS-website and win nice prices. So now DE-consumers consider Cup a Soup as potential product – most likely business men. Timing: Can be during the whole year.