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Product Profile

Valuable performance insights revealed through flexible analysis

Business Intelligence Sophisticated Solutions You may currently rely on SabreSonic ® Passenger Solutions to manage the transactional passenger reservations data for your airline that enables you to book and manage travel for your customers. However, significant benefits can be realized by moving beyond solving transactional problems to creating a customer sales and service solution. To gain the most from your CSS solution, insights into how your business is performing are essential. Leveraging our rich travel industry knowledge and layering powerful business intelligence systems on top of your customer sales and services data, SabreSonic ® Customer Sales & Service gives you flexible analysis capabilities so you can incorporate valuable performance insights into your business strategy. The Business Intelligence option of SabreSonic ® Res is a key area of our data

services and reporting solution. And one of the first of several planned new Business Intelligence capabilities is now available — Essential Analytics, a reports module offering flexible analytics. One of the most important actions you can take to maximize revenue opportunities is to first understand which booking sources, distribution channels and markets are driving your bookings. With this information, you can enhance distribution channels and relationships, identify lesseffective sources and make necessary adjustments. Essential Analytics provides these insights and more, enabling you to analyze booking trends and identify effective sales and marketing initiatives.

Established Expertise SabreSonic CSS leverages our industry knowledge and strengths in reservations data management to deploy new business intelligence capabilities to our SabreSonic customers.

Real Results An interactive Web-based analytical and intelligence reporting solution, Essential Analytics leverages leading business intelligence and analytical data management technologies, enabling SabreSonic customers to measure the performance of their various distribution channels. These channels include airline reservations agents, airline Web sites and global distribution systems such as the Sabre ÂŽ system.

Benefits The customer sales and service concept represents the best opportunity for you to develop customer-focused solutions and revenue generation in every distribution channel, helping you realize your revenue goals. Essential Analytics and its planned enhancements are integral components to helping your airline achieve the value of the customer sales and service approach. The Business Intelligence environment and Essential Analytics gives airlines of all sizes around the globe the ability to: Analytically view top sources and markets You can evaluate the top sources of your bookings (GDS, airline direct and interline

Figure 1 With Essential Analytics, you can quickly identify and select appropriate report parameters.


bookings) and the top travel markets based on user-selected dates. With backwardand forward-looking booking, market and last-minute cancellation reports, you have insight into areas that may require change. Measure and target incremental market opportunities The flexibility of the analytic tool provides a variety of ways to drill into your business bookings performance — much more easily than was possible before — enabling you to measure and target incremental market opportunities within your network and distribution channels. Graphically present analysis results You can quickly select the report parameters you desire to create a variety of reports. The various report views include tabular, drilldown and graphic formats as well as year-over-year comparative views to highlight how your bookings are performing this year compared to last year. Remotely access a cost-effective reports solution Because Essential Analytics is a hosted solution, you can realize significant cost savings in the areas of hardware and third-party software, system implementation, support personnel, data storage and ongoing monitoring and maintenance. With Sabre Airline Solutions taking care of the application environment, you can focus on your core business rather than internal IT operations.

performance report output to highlight details such as “How many bookings are being driven through my Web site(s), my reservations center or a particular GDS distribution channel?�

Features Essential Analytics helps you focus on historical and forward-looking reservations booking details (travel booked up to 331 days into the future) through a wide range of airline-specific filters such as booking class, travel cities and booking source, including direct booking channels such as reservations centers and Web sites.

Flexible Report Parameters Airlines generate hundreds of thousands, in some cases millions, of data points used in the reporting and analysis process. Flexible report parameters help you isolate and focus on only the level of report output detail that is relevant to the specific business question you are trying to answer (Figure 1). For example, for a particular timeframe, it is easy to narrow the bookings

Figure 2 Top Booking and Markets summary reports include a visual summary using bar charts and pie charts.

Summary Booking Reports Summary booking reports provide access to simplified booking reports for creating a quick snapshot of bookings performance with some additional built-in drilldown capabilities and graphic summary representations such as pie charts and bar charts (Figure 2). These reports also include Top Markets and Top Booking Source reports for identifying your top 20 markets or booking sources.

Detailed Booking Reports The optional detailed booking reports provide the ability to analyze even more detailed report outputs and supports the export of report output to CSV format for import into Excel or a local database for further manipulation by power users. The option supports analysis by booking date (Figure 3) or travel date and identifies the key sources of last-minute cancellations that impact your inventory available for sale. In addition, it provides year-over-year, quarter-over-quarter and month-over-month outputs to support comparative analysis.

Figure 3 Example of a detailed bookings by market report based on booking dates in the month of March


Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre Holdings, AirOps, Sabre and Streamline are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. © 2005, 2007 – 2008, 2010 Sabre Inc. All rights reserved. Printed in the USA. AS-10-12546 0510.0

System Requirements Essential Analytics is available for SabreSonic customers and is accessed via the SabreSonic customer portal. Essential Analytics is activated for designated users only. Essential Analytics requires Microsoft Internet Explorer version 6.x or higher and high-speed Internet access (broadband speeds, i.e. higher than dial-up methods). Business Intelligence and Essential Analytics provide preliminary, unaudited booking and market data for directional and trending analytics based on a snapshot of the current state of the carrier’s bookings in the

Visit our Web site at Worldwide Headquarters Sabre Airline Solutions 3150 Sabre Drive Southlake, Texas 76092 USA

SabreSonic host systems. For an audited perspective, a true revenue accounting system must be utilized to take into account standardized airline accounting practices regarding audited bookings and revenues such as the Sabre ® AirVision™ Revenue Accounting or carrier’s own internal revenue accounting function.

Our Unique Experience At Sabre Airline Solutions, our team of experts is ready to help power your progress by lowering your costs and generating more revenue for your airline. And with our comprehensive portfolio, you can market your experience, sell your product, serve your customers and operate efficiently across your entire airline. More than 200 airlines around the world use its broad portfolio of solutions as decision-support tools to increase revenues and improve operations.

Please contact our nearest regional office for more information:

Europe, Middle East, Africa Tel: +44 208 538 8539 E-mail:

Asia / Pacific Tel: +65 6215 9500 E-mail:

The Americas Tel: +1 682 605 6750 E-mail:


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