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welcome to dining kitchen electricals bathroom furniture home furnishings

contents 4



The journey


Our values






Retail partners


Sourcing & service


In the press


The future


sabichi story

are you sitting comfortably?

At Sabichi, we serve up an intoxicating recipe of design, development and manufacture that define products destined for every room of the home. In 1994, the founder of the business began developing and selling bathroom products to a number of UK high street retailers. Today we design, develop, produce and import (as well as export!) homewares under not only the Sabichi brand, but also as private label brands. The Sabichi brand has a fresh and contemporary handwriting offering clean and modern core basics along with vibrant and cheerful colours. We now work with over 30 of the high street’s favourite brands and retailers, and have developed a product portfolio of over 1000 SKUs, and growing. We supply products to the home departments of UK retailers, as well as supplying our Sabichi branded products to countries as far away as Dubai and South Africa. With a well-developed sourcing infrastructure, our retail partners rely on our expertise to develop and deliver design led lifestyle products at affordable prices. At Sabichi, celebrating our 22nd year in business, we pride ourselves on our service levels and being a trustworthy and honest family business.


From 2005 Sabichi has a strong period of growth, launching more fashionable coordinated collections & growing our loyal customer base.

Having worked in the city as a solicitor, Sachin joins Sabichi and takes a lead in promoting the Sabichi brand.



With the addition of electrical SDA, the home is complete. Sabichi are now bonafide homemakers, producing products for every room of the house!



Together with an established e-commerce site, Sabichi now have bricks & mortar stores giving our customers the chance to know Sabichi better – and enjoy our unique homemaker experience!



Fresh from roles in mangament consultancy, Sabrina joins the business and introduces a stunning home textiles collection!

Sam arrives in the UK and shortly after marries Mukesh so the journey begins!

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Sabichi has come a long way and has had an incredible journey.



sabichi journey




Sabrina & Sachin are born and Sabichi is registered the very same year.




The first store opens!

We are proud to say that we supply most of the UK high street retailers & department stores in one or more category, and our homewares products are sent overseas to retailers in Europe, Middle East & Africa.





A fresh and modern fragrance collection is added to the product range. We now make over 700 products for the home!

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We open our first lifestyle store in Guildford & launch



In addition we are excited to have started our branded retail journey with our e-commerce site and first bricks & mortar stores where our customers can come and enjoy first hand the Sabichi homemaker experience!



We partnered with leading bed retailer Dreams to set up our first trail shop in shop within Dream’s Watford store.

We have been testing a number of pop-up retail sites around the UK to build brand awareness and listen to our consumers feedback first hand.

Worksop opens! China office opens!



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With the opening of the office in China, our local presence allows us to spend more time with our manufacturers, check the quality of our production, develop new products and look for additional manufacturing partners.



By 2003 we have outgrown our warehouse in Perivale and move to our DC in Worksop, now with a 10,000 pallet capacity!

The Millenium sees the start of the Sabichi furniture range. It begins with solid sheesham wood cabinetry and expands into upholstered sofas and armchairs.




Sam and Mukesh begin manufacturing tool belts, tool bags, chisels and planes which are sold under the Everest brand to &



Sam meets the PM to be recognised as a British manufacturer & business!

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Our retail partners are so pleased with our product and service that they ask us to help them source bathroom products. Sabichi is born!



Following on from the success in bathroom, we began to develop kitchen & dining products. Our first ranges are dinnerware sets and stainless steel cookware swiftly followed by utensils and cutlery. We start selling not only Sabichi brand, but private label home products to retailers such as &



sabichivalues At Sabichi our beliefs and actions are defined by our four key values. These values help us to achieve the Sabichi vision. Respectful and honest We believe in continually raising the bar and driving ourselves to deliver high quality service and products which our customers can trust. Practical and reliable We believe in making products and finding solutions that are sensible, convenient, dependable and long lasting. Fresh and modern We believe in living in the today and creating products with a contemporary aesthetic. Vibrant and cheerful We believe in making products that brighten up the lives of our customers, not just aesthetics and colours but also making their lives easier and happier.


sabichivalue – No1

respectful and Built on a solid foundation spanning 20 years, we pride ourselves on how we treat people – our manufacturers, our retail partners, our staff and our consumers. Our manufacturers are hand picked by us and must reflect our values and ethics, and to date it has worked very well – we are still working with the same stainless steel products manufacturer since 1998!

Working closely with top UK retailers, we are able to offer our supply chain expertise to deliver cost effective homeware solutions, and our strong relationships with our manufacturing partners means we are able to effectively and efficiently deliver what our retail partners require, no matter the challenge.

honest “

We would be nowhere without our customers. Our e-commerce store and pop up stores help us get invaluable first hand feedback from customers which allows us to enhance our range and introduce new and exciting products.

knowledgable and helpful staff



sabichivalue – No2

practical and

We spend time and effort on the production floor with our manufacturing partners, looking at new ways of developing and innovating homewares for our customers. We have even engineered, in partnership with our manufacturer a drip free spout for our tea pots. Our on the ground QA team in Asia keep a constant watch on our production and make sure every product produced is compliant with the agreed benchmarks. Our low returns rate is a reflection of our high standards.



During the development stage we put ourselves in the shoes of our customers and conduct extensive user trials. All of our products are tested to both British and European standards, and our manufacturing partners meet the technical and ethical standards required by us and our retail partners.


easy to use and does the job


sabichivalue – No3

fresh and We truly believe in living in the here and now, which is why we love to create fresh and modern products, accessible to people from all walks of life. We put a lot of thought into the materials, shapes, designs and manufacturing processes we use in order to produce a quality and timeless aesthetic.

attractive and “ stylish, beautifully simple


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sabichivalue – No4

vibrant We love to draw inspiration from the current trends every season to design vibrant and cheerful accents for our customers’ homes.


add a splash of colour


and cheerful Travelling far and wide we pick up ideas from different countries and cultures on how you can accessorise your home. We truly believe those larger home pieces like sofas furniture should be designed to last for years to come, and with our stand out designs in accessories such as cushions and rugs our customers can update their homes every season.


sabichi designs At Sabichi we pride ourselves on our appearances! With an in house team of product, graphic and packaging designers there are a number of ways in which our retail partners work with us. Ready To Buy Every year we design and produce new Sabichi branded collections from which our retail partners, stock and sell. Exclusive Our design team also interprets trend forecasts to create collections from which our retail partners select exclusive design items, developed and delivered by the Sabichi team, in either the Sabichi brand or their own private label brand. Bespoke Lastly, some of our retail partners provide us with their final designs to be developed and delivered especially for them, for their private label ranges.


sabichi customers At Sabichi we strive to build lasting relationships to create long-term value for our retail partners and customers. With a broad appeal, our customers come from a number of backgrounds and age groups. Right from price conscious renters, first time buyers to empty nesters; the emphasis is on family and home living in whichever shape and form.

there is nothing better than a great bargain

the kitchen is the heart of our home

Price conscious

Secure families

Better off

Our appeal is broad. Customers start buying great value homeware with us when starting out.

Our customers then build their Sabichi range with us as they settle in. Perhaps the family grows in size and the home certainly becomes a more focussed part of everyday life.

Equally, our older customers love the timeless Sabichi designs and often mix old with new and use our products to update their homes –and even decorate their holiday houses.

we love having our friends over for dinner

sabichi retail partners We pride ourselves in our strong design, sourcing and product development capabilities. Our expertise in this industry has helped us build lasting relationships with some of the leading high street retailers.


our customers have been an inspiration



sabichi sourcing & service Whether you would like to work with us on your private label range development, buy from the Sabichi branded range of products, or a combination of both, we are perfectly to set up to service your product and sales requirements. Sabichi Branded We design and develop our own range of Sabichi branded products which are kept in stock and ready for distribution. - Through our own stores, e-commerce site and marketing /PR initiatives, we are increasing the brand awareness of Sabichi and maintaining loyalty amongst our customers. - Taking into consideration the increasing number of pure play e-commerce retailers, our DC is set up to deliver directly to our retail partners’ customers as well as there retail warehouses. - With a dedicated National Accounts team looking after UK multiple retailers, a separate sales force covering the UK independant market and a dedicated export sales team, we at Sabichi have a fantastic existing and growing customer base of retail and wholesale partners who stock either part of, or our full catalogue.

Private Label - Using our influence and buying power with key manufacturing partners, we are able to competitively source and bring to market private label products. - A key strength of ours at Sabichi is reviewing trend boards and translating these onto homewares products, maintaining the quality level and pricing architecture expected of our retail partners. - Our broad manufacturing capability across all key home product categories is a decisive factor while selecting Sabichi as a retail partner. - Having our own warehouse and strong ties with the shipping lines, we are flexible in our method of delivery – ‘Freight on Board’, ‘Direct Delivery’ or ‘Call Off’.

this is a complete end to end solution


sabichi in the press We might be a little biased when it comes to talking about how brilliant our products are, so don’t take our word for it: Here is what the press have to say about Sabichi’s collections.

“ “

sabichi’s silicone cake mould is brilliant - daily mail

smart design from sabichi

10 best kitchen bins

- your home

- the independant


sabichi future Founded in the early 90’s, we are a family-owned business with the same strong values of quality, customer care and affordability now as when we first started. From manufacturing tool belts, tool bags, chisels and planes sold under the Everest brand to over 1000 kitchen and home products today, Sabichi has grown to a business with a 10,000 pallet capacity distribution centre, a sourcing office in China and retail stores. And last but not the least, we really do hope you enjoy shopping and working with us and that you’ll love our products as much as we do.

be a part of it


Sabichi Homewares Limited Sabichi House 5 Wadsworth Road, Perivale Middlesex UB6 7JD Telephone: +44 (0)208 799 7474 Email:

Published in 2015 Copyright Š Sabichi Homewares Limited 2016 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system now known or to be invented without permission in writing from the publisher.

Profile for Sabichi

Sabichi Brand Book 2016  

Sabichi Brand Book 2016  

Profile for sabichi