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INTERNATIONAL CONFERENCE ORGANIZED BY AND FOR STUDENTS

9

th

EDITION

RETHINKING

THE RULES OF THE GAME BUENOS AIRES. ARGENTINA

AUGUST 2013


LETTER FROM THE DIRECTORS

Dear Participants, On behalf of the organizing team, we want to welcome you to the South American Business Forum 2013. We would also like to thank all of those that have travelled from different parts of the globe to join us today in Buenos Aires. It is a great pleasure to welcome you and it is very rewarding to finally see you all come together in this space. We want to congratulate you on being selected to take part in this conference. You were chosen from among hundreds of highly competitive applicants due to your initiatives, experiences, innovative ideas and creativity. We believe that this group has many valuable things to contribute to the development of its surroundings and a great leadership potential. We would like you to assume the responsibility that this entails and to actively participate during these 3 days of talks, workshops and exchange of ideas to get the most out of this experience. We hope that in this edition you will rethink the rules of the game of different current topics by exploring new perspectives, asking controversial questions and thinking out of the box. Seize this opportunity to learn from other participants and from all those who will be introduced to you in these upcoming days. We take this opportunity to thank, The speakers, for understanding the importance of the exchange of ideas and for sharing their experiences and knowledge with everyone present. Our Board of Trustees and Board of Members, for their support and for guiding us through this process. Our team or juries, for their commitment, time and support in the difficult task of selecting the participants. Our delegates, for their energy in representing us in many universities and places around the world we couldn’t have reached by ourselves. Our sponsors, for supporting us and believing in this project. Non-profit organizations, for collaborating and working together for a common objective. Instituto Tecnológico de Buenos Aires, our home university, for supporting us and allowing us to work on this event. To our families and friends, for their unconditional support during these months. And last but not least, the organizing team. It is thanks to their great effort and dedication that we are all here today to live the ninth edition of the South American Business Forum. We truly hope this will be an unforgettable experience!

María Celeste Molina Co-Director

Luciana Reznik Co-Director


TEAM 2013

FROM TOP TO BOTTOM, FROM LEFT TO RIGHT:

Mariano Carrica, Agustina Boretti, Paula Rodriguez, Florencia Ravenna, Manuela Dayan, Stephanie Bauer, María Laura Varela, Juan Pablo Quiroga Ponce, Hernán Suris, María Celeste Molina, Enzo Altamiranda, María de la Puerta, Luciana Reznik, Pablo Costesich, Alan Jurnet Berteloot, Francisco Leskovar, Cristian Pereyra.

DIRECTORS María Celeste Molina

STUDENT RELATIONS celeste.molina@sabf.org.ar

Co-Director

Luciana Reznik

luciana.reznik@sabf.org.ar

Co-Director

FUNDRAISING Enzo Altamiranda

laura.varela@sabf.org.ar

María de la Puerta Mariano Carrica Paula Rodriguez Manuela Dayan

maria.delapuerta@sabf.org.ar mariano.carrica@sabf.org.ar paula.rodriguez@sabf.org.ar manuela.dayan@sabf.org.ar

MEDIA & COMMUNICATION enzo.altamiranda@sabf.org.ar

Head

Florencia Ravenna

María Laura Varela

Head

Hernán Suris

hernan.suris@sabf.org.ar

Head

florencia.ravenna@sabf.org.ar

Alan Jurnet Berteloot Agustina Boretti

alan.jurnet@sabf.org.ar agustina.boretti@sabf.org.ar

INFORMATION TECHNOLOGY

SPEAKERS

Cristian Pereyra

Juan Pablo Quiroga Ponce juanpablo.quiroga@sabf.org.ar

Head

Pablo Costesich

cristian.pereyra@sabf.org.ar

Head

pablo.costesich@sabf.org.ar

Stephanie Bauer stephanie.bauer@sabf.org.ar Francisco Leskovar francisco.leskovar@sabf.org.ar


LAS REGLAS DEL JUEGO

RETHINKING

THE RULES OF THE GAME


RETHINKING THE RULES OF THE GAME We live in a time of permanent and rapid change. Technology has grown exponentially throughout the last decades, while the growth of the world population and of the global economy followed this transformation. Nevertheless, these technological advances have reached only 2 of the 7 billion inhabitants of our planet. If we are dazzled by the present, the future will be even more striking: The true revolution is yet to come. Whether infinite growth is possible in a finite planet is an increasingly controversial question. Even though technology appears to be an inexhaustible force that can solve our problems, it is uncertain whether it will play a key role in achieving Sustainable Growth.

The State and Technology are closely related, and therefore clear, precise and effective rules need to be set in order for our civilization to adapt to permanent change successfully. In addition, Entrepreneurship has lately been growing in importance. It has established itself not only as the star among alternative business models, but also as a whole new lifestyle. Our reality has changed. Our goal is to Rethink the Rules of the Game in a forward-looking manner, in order to review tomorrow’s agenda.

SUSTAINABLE GROWTH The Dilemma of Infinite Growth in a Finite Planet The world´s economy is now five times bigger GDP-wise than it was half a century ago, and the world population is also in exponential growth. This causes the following question to become increasingly more important: Is there a possibility for perpetual growth in terms of population and economy in a planet that has limited resources and size? In 1972, the release of the book Limits to Growth was the seed to a line of thought which claims that the finite availability of resources and the limitations of the environment to absorb human emissions represent physical barriers to growth. Are we then on the verge of the end of an era of continued growth? If such is the case, is there a possibility for prosperity to exist without growth? In relation to resources, some analysts claim that food and water safety are in crisis. Will these crisis become the `weak link´ of our civilization? As far as the impact of our development on the environment is concerned, global warming is a phenomenon which has been attributed by scientific communities, with a degree of certainty over 90%, to high concentrations of greenhouse gas emissions. In the last ten years, the amount of such emissions increased faster than in any previous decade. Alternative energy sources, especially solar energy, are gaining ground and could become a solution to this problem. But will they be able to overcome the 4-trillion-dollar oil industry? Is capitalism an obstacle for sustainability?

Sustainable development is defined as a mode of human development which satisfies the needs of present generations without jeopardizing future ones. The aforementioned seems to suggest that global development would not be sustainable in this context. In that scenario, would we be facing a technological, political or economic problem? Would the core solution be a profound change in the rules of the game, with an approach towards long-term? Which would be the role of individuals, companies, international bodies, NGOs and governments in this change of mentality? Would green entrepreneurs and collaborative actions in an interconnected society be a key answer to this question? As a counterpart to those who claim that there are limits to growth, there are tech-optimists, who are convinced that technological advances will make sustainable growth viable. Several inventions, such as vertical farms, in-vitro meat, geoengineering and water desalination devices support this stance. Technology has revolutionized our society and economy and it will keep doing so in even more striking ways. But can we rely on its advance in order to overcome such a big challenge or do we really need to reconsider our behavior as individuals and as a society?

Translation Credits: Javier Pardo


MAIN TOPIC

STATE AND TECHNOLOGY When Technology Outplays the System On June 28, 2012 the first automatic firearm created by a 3D printer was unveiled. On April 24 of that same year, the company Planetary Resources disclosed its space mining plan. Technology is growing rapidly, while the states of the world seem to take too long to regulate it. How can we solve this problem? Who should take care of it? The State is a political concept which refers to both a social and economic organization which has authority over its population and territory. Such authority is enforced via regulations, which impose penalties if an infringement were to occur. Technological advances are constantly defying such regulations and policies, for they provide society with tools that allow new ways of interaction within itself and with the environment. After the emergence of the internet in 1993, a new phenomenon that aimed to capitalize on the failures of software and hardware security aspects began to rise: online piracy. This has generated global problems, which force the states of different countries to jointly combat this activity. How would tech-regulations work across countries who do not share the same policies? This question becomes increasingly problematic due to the growth of computer science. We should be asking ourselves: How does that affect our economy? How can governments protect the intellectual property of their people?

The technological advances in communication generate new means of pressure on governments around the world. An example of this is the Cablegate Incident at WikiLeaks, which exposed the breach of laws and regulations of many figures of power around the world. The advances in the media promote the freedom of expression, allowing news to reach a wider public audience without fearing censorship. This brings forth a need for transparency in governments, for the degree of their exposure has greatly increased. But, will governments become more transparent or more paranoid in the presence of data leaks? Is it possible to make use of technological advances in communication for compromising a man´s freedom of speech? It is evident that technology has been able to challenge governments all around the world. They are in the growing need for a quick and effective legislative response in order to adapt to this issue. Should the government be in charge of regulating and promoting technology? Which would be the consequences of their inaction towards tomorrow´s changes? It is time to review these concepts and formulate the right questions in order to find answers to these problems before their consequences become unmanageable.

Translation Credits: Javier Pardo

ENTREPRENEURSHIP Economies’ New War Horse “All human beings are entrepreneurs”, Muhammad Yunus stated. However, about 40 years ago few people would have agreed with this Nobel Laureate. Why is it that currently more than half of USA’s private non-farm GDP is created by small businesses? What has happened in numerous countries that caused entrepreneurship to flourish in the past decades?

Technology and globalization are playing a very important role in the rise of entrepreneurship. As Peter Diamandis says, technology is creating abundance, not as a synonym of luxury but as one of possibility. Technological advances will undoubtedly create infinite opportunities for entrepreneurial exploitation. However, will entrepreneurs need new capacities in order to thrive in this context?

Entrepreneurship is nowadays one of the main drivers of economic growth. Many governments and NGOs around the world are currently developing initiatives aimed at fostering entrepreneurship and startups. Some countries, like Israel, have even become “entrepreneurial hubs”. We could ask ourselves, why Israel among all nations? Could it be due to its unique entrepreneurial ecosystem? If other countries achieved such progress, could the world economic order be altered?

Education provides useful tools to entrepreneurs. However, to what extent is Undergraduate or Graduate School indispensable for those who want to become entrepreneurs? Is experience a better professor? According to the US Bureau of Labor Statistics, half of startups fail within the first four years. Is failure part of the entrepreneurial experience and formation? Or does it mean that not everybody can be an entrepreneur, in opposition to what Yunus suggests?

Traditional startups can cause economic growth. Yet, social entrepreneurs make even greater contributions. This type of businesses have a positive effect on the economy and by accomplishing an effective balance between profits and purpose, they are able to be seeds of change. Is this equilibrium the key to the success of a new generation of entrepreneurs?

We are now facing exponential times. Technological innovations and globalization have created a revolution that changed the rules of the game and boosted entrepreneurial opportunities in a unique way. But the true revolution is yet to come. The upcoming age of abundance will not only bring about a great number of opportunities, but also entail many challenges. Are our entrepreneurs ready for this? What will happen in the future?


LAS REGLAS DEL JUEGO

THURSDAY TIME

PLACE

EVENT

08:00

Auditorio OSDE 1067 Alem Av. 2nd Basement

CHECK-IN AND BREAKFAST

09:00

INSTITUTIONAL OPENING SABF Co-Directors Germán Guido Lavalle

09:30

THE FUTURE OF THE FUTURE José Luis Cordeiro

10:30

COFFEE-BREAK

11:00

DOES ECONOMIC GROWTH LEAD TO PROGRESS? Guy Sorman

12:00

D’ORA IN POI 855 Alem Av., Ground floor

LUNCH

14:30

Auditorio OSDE 1067 Alem Av. 2nd Basement

ACHIEVING SUSTAINABLE GROWTH: POLICY FRAMEWORKS AND BUSINESS RESPONSES Eban Goodstein LESS IS MORE: PILLARS OF ENTREPRENEURSHIP

15:30

Ayla Matalon

16:30

COFFEE-BREAK

17:00

CODING A BETTER FUTURE: HOW CODE FOR AMERICA IS BUILDING 21ST CENTURY GOVERNMENT Catherine Bracy

18:00

COFFEE-BREAK

18:15

CONCLUSIONS Diego Luzuriaga

19:30

EL FIGÓN DE BONILLA 673 Alem Av.

DINNER


THURSDAY

INSTITUTIONAL OPENING During this first day of the South American Business Forum we will encounter with different ways of approaching this edition’s Main Topic through the input of outstanding speakers. These keynote sessions will allow us to debate everyday topics as well as long term issues.

SPANISH

09:00hs

We encourage you to share your ideas and discuss them with your peers: remember that the quality of the experience depends not only on the lectures of the speakers but also on the contributions made by participants. Welcome to the first day of the SABF 2013!

We hope you can make the most of this day by sharing your ideas and by developing new thoughts and opinions. Enjoy the 6 sessions that will take place today, as they are a great opportunity to allow the dialogue between the 100 participants and our speakers.

GERMÁN GUIDO LAVALLE DEAN, ITBA

Germán Guido Lavalle holds a PhD in Engineering and is a Nuclear Engineer from Instituto Balseiro. He is currently the Dean of ITBA University. Prior to joining ITBA, Dr. Guido Lavalle founded CANDOIT Engineering & Technology, a consulting firm. He was Dean of UADE University and Head of its Faculty of Engineering, and Head of International Affairs at Argentina’s National Commission of Nuclear Energy (CONEA). He had different teaching positions at UDESA, ESEADE, Federico Santa María University (Chile), Instituto Balseiro, among others. He lectured in several international seminars and forums and is co-author of two books, one of them titled “Fundamentals of Project Management”. He received awards from Argentina’s Ministry of Culture and Education, the Academy of Natural Sciences and Instituto Balseiro.

THE FUTURE OF THE FUTURE Humanity is challenging the rules of the game and redefining its nature. Change is not constant; in fact, change is accelerating. Some technologies are radically transforming humanity and also transforming human beings. Many experts now talk about the four sciences and technologies of the future: NBIC (Nano-Bio-Info-Cogno). Furthermore,

SPANISH

09:30hs

the NBIC fields are rapidly converging at an accelerating rate and they will help to transcend many human limitations in order to improve human lives all around the world and beyond our tiny planet.

JOSÉ LUIS CORDEIRO ENERGY ADVISOR, SINGULARITY UNIVERSITY

Mr. Cordeiro studied at the Massachusetts Institute of Technology, where he received his Bachelor of Science and Master of Science degrees in Mechanical Engineering. He later studied International Economics and Comparative Politics at Georgetown University, and then obtained his Masters of Business Administration at the Institut Européen d’Administration des Affaires in Fontainebleau, France. Mr. Cordeiro worked with the United Nations Industrial Development Organization and with the Center for Strategic and International Studies in Washington, USA. He received his PhD at Universidad Simón Bolívar in Caracas, Venezuela. At present, he is chair of the Venezuelan Node of the Millennium Project, Visiting Research Fellow at the Institute of Developing Economies in Tokyo, Japan, and Energy Advisor and Faculty at Singularity University in NASA Ames. He is also an independent consultant, writer, researcher, and professor.


DOES ECONOMIC GROWTH LEAD TO PROGRESS? ENGLISH

Growth, Progress: both words need to be precisely defined. Growth is a purely quantitative notion, usually measured by GNI, Gross National Income. GNI is a controversial criteria while it does not include the informal economy, domestic work, ecology, social justice, valuable customs, etc.. However, accuracy of an index is less decisive than its scientific independence and continuity in order to assess the efficiency of policies.

11:00hs

Progress is qualitative, more difficult to measure. If we define Progress as the sustainable increase in “freedom of choice”, Economic Growth does lead to Progress. Ultimately it belongs to democratic institutions, to define what Progress and Growth are and act accordingly. What should be criticized, from a scientific perspective, is any political contradiction between aims and means.

GUY SORMAN PRESIDENT, SORMAN EDITIONS

Professor at University of Paris, visiting scholar at Hoover Institute, Standford. He is founder of Sorman Editions, columnist for prestigious newspapers worldwide and syndicated columnist for Project Syndicate. He is founder and honorary president of International Action against Hunger and a member of the French National Commission for Human Rights. He was Deputy Mayor of Boulogne-Billancourt city, and he is now the chairman of the city’s economic council. He was the economic advisor for the French Minister of Foreign Affairs. Since 2000, he chairs the India-France economic council. In 2008, he was appointed global advisor to Korean president Lee Myung Bak. He has received the highest distinctions in France, Brazil, Argentina and Spain. He is the author of Diary of an Optimist (2012), among many other books.

ACHIEVING SUSTAINABLE GROWTH: POLICY FRAMEWORKS AND BUSINESS RESPONSES ENGLISH

Can we meet the needs of 10 billion people in a world of limited resources? Yes, if we can transform our global commercial system into one that mimics an ecological system. In nature there is no pollution (all waste is food); there is no energy crisis (nature runs on abundant solar energy); and there are no systems, financial or otherwise, too big

14:30hs

to fail. This talk will focus on the sustainability challenge and the mixture of policy frameworks and business responses that will be required to support growth of a healthy economy at the expense of an unsustainable one.

EBAN GOODSTEIN DIRECTOR, BARD CENTER FOR ENVIRONMENTAL POLICY

Eban Goodstein is Director of the Bard Center for Environmental Policy and of Bard’s new MBA in Sustainability. He holds a Ph.D. in Economics from the University of Michigan, and a B.A. in Geology from Williams College. Professor Goodstein is the author of three books: Economics and the Environment; Fighting for Love in the Century of Extinction: How Passion and Politics Can Stop Global Warming; and The Trade-off Myth: Fact and Fiction about Jobs and the Environment. Articles by Goodstein have appeared in various prestigious publications, and his research has been featured in The New York Times, The Washington Post, Scientific American, Time, The Economist, USA Today, and The Chronicle of Higher Education. Since 2006, Goodstein has coordinated a series of national educational events around climate change, engaging over 2,500 colleges, universities, and K-12 schools in solutions-based dialogue.


THURSDAY

LESS IS MORE: PILLARS OF ENTREPRENEURSHIP ENGLISH

What is it about Entrepreneurship that makes people so enthusiastic? Entrepreneurship is the World’s greatest growth engine, a superpower. Between 2009 and 2011 small US firms (20499 employees) accounted for 67 percent of the net new jobs, and generated more innovation that their larger counterparts.

15:30hs

Entrepreneurship is changing not only the business world, but it is also significantly impacting government, academia and society. In her talk Ayla Matalon will discuss the interplay between entrepreneurship and innovation, the business, legal and technological environment and the social climate which enhance entrepreneurship, as well as the traits of the successful entrepreneur.

AYLA MATALON EXECUTIVE DIRECTOR, MIT ENTERPRISE FORUM (ISRAEL)

Ayla joined the MIT Enterprise Forum with 15 years of experience in high-tech and venture capital. The MIT Forum is a global non-profit (started @MIT) dedicated to promoting the success of high-tech ventures, providing education and consulting. Previously an analyst at “Steps Investments” and Managing Director at “US-Israel Science and Technology Center”, supplemented with her experience in software engineering, Ayla acquired a deep knowledge of high-tech entrepreneurship. Ayla is an adjunct Lecturer (high-tech entrepreneurship) at the Technion, Herzliya Interdisciplinary and Tel-Aviv University. She is a cum laude alumnus of the Technion (BA 1980, MSc 1987), and an INSEAD alumnus (MBA 1993).

CODING A BETTER FUTURE: HOW CODE FOR AMERICA IS BUILDING 21ST CENTURY GOVERNMENT Over the past two decades, networked technology has fundamentally changed the way we do just about everything. Consumers take for granted that they can access anything at any time from anywhere with the click of a button, which has disrupted industries as diverse as finance and education. The one industry that has not yet been fundamentally affected by these changes, however, is government. This disconnect between our current technology landscape and the governments that

ENGLISH

17:00hs

represent us is dangerous. Code for America’s mission is to bridge this gap, bringing 21st century technology into cities and by doing so fixing the relationship between citizens and government. In this talk, Catherine Bracy will discuss the values and principles that animate Code for America’s vision and our plans for building a global network of civic change agents.

CATHERINE BRACY INTERNATIONAL PROGRAM MANAGER, CODE FOR ALL

Catherine Bracy runs Code for All, Code for America’s international program. Until November 2012, she was a product manager and director of the Obama campaign’s technology office in San Francisco. She also did outreach to the tech community for Tech4Obama. Prior to joining the campaign, she ran the Knight Foundation’s 2011 News Challenge and before that was the administrative director at Harvard’s Berkman Center for Internet & Society.


THURSDAY

CONCLUSIONS SPANISH

Diego Luzuriaga will summarize all we have been listening to this first day of the SABF. He will highlight the most important issues presented by the different speakers, and will string them together around the ninth edition’s main topic. He will summarize all the ideas, creating a set of concepts and tools that will allow him to transmit the message that this year’s SABF seeks to share. Thus, every

18:15hs

potential leader attending the forum will assimilate the opinions and thoughts that have been exposed in an orderly manner, preparing to continue to incorporate concepts, ways of debate, and points of view in the coming days of the conference.

DIEGO LUZURIAGA CO-FOUNDER AND DIRECTOR, EQUITAS VENTURES

Diego Luzuriaga is Co-founder and Director of Equitas Ventures, the first investment fund for sustainable projects in Argentina. He runs his own consulting firm specialized in strategy and M&A. He was Co-founder and Director of BtoBen, a network of Latin American e-commerce companies. He worked for Hermes Management Consulting, McKinsey & Company, Coca-Cola and Siemens. He is an electronic engineer from ITBA and has a master’s degree in Management of Technology from Sloan School of Management, MIT. He is the director of the postgraduate degree on Strategic and Technological Management at ITBA and the Escuela de Organización Industrial in Spain.


LAS REGLAS DEL JUEGO

FRIDAY TIME

PLACE

EVENT

08:00

ITBA GRADUATE SCHOOL 444, 25 de Mayo

CHECK-IN AND BREAKFAST STUDENT WORKSHOPS Felicitas de Zavalía Muhammad Faisal Mukaddam Francisco Martín Gallego Tara Jafarmadar Marco Cesare Solinas Alan Bidart

09:00

10:30

COFFEE-BREAK

11:00

INTERACTIVE CLASSES Ignacio Bossi Bain & Company Tim Zak Juan Pedro Pinochet Pablo Bereciartúa Andrés Saborido

12:30

D’ORA IN POI 855 Alem Av., Ground floor

LUNCH

15:00

ITBA GRADUATE SCHOOL 444, 25 de Mayo

ROUND TABLES Juan Pedro Pinochet Mario Quintana Gabo Nazar Félix Peña Diana Barone Carlos Safadi Faustino Arias Hernán Kazah

16:30

COFFEE-BREAK

17:00

OFFICE WORKSHOPS Workana Globant Deloitte Despegar.com

19:30

DINNER - PARTY

03:00

TRANSFER TO THE HOTEL


FRIDAY

STUDENT WORKSHOPS Some students have been selected to present the different subtopics based on their essays . After the presentation, this session will let all the participants share their ideas and discuss them. They will become the main characters of the debate, and the interaction between different cultures will create very enriching and diverse opinions.

LET’S PLAY TO RETHINK “THE GAME”

SPANISH

09:00hs

FELICITAS DE ZAVALÍA - UNIVERSIDAD DEL NORTE SANTO TOMÁS DE AQUINO - ARGENTINA MODERATOR: JOSÉ LUIS ROCES

We live in a society with motives but no motivation, we have concerns but we stay still. We are used to being “passive citizens”. Nonetheless, as they say: Actions say more than words. This is why I believe that the key to be able to rethink the rules of the game is firstly to rethink about the “player’s” education. Imagine being able to give the tools not only to 2 or 3 Steve Jobs that in each generation knew how to take advantage of the opportunities, but “awake” hundreds, why not thousands of “geniuses” that will discover their own talents.

CHANGING THE RULES OF THE GAME ENGLISH

09:00hs

MUHAMMAD FAISAL MUKADDAM - INSTITUTE OF BUSINESS MANAGEMENT - PAKISTÁN MODERATOR: DIANA BARONE

Albert Einstein once said, “I never think of the future - it comes soon enough.” And surely enough, it is here. The future is every day. It is not a notion, it is not an ideology and it is not a time frame. It is a reality. Mankind’s greatest challenge now is having to whet the appetite of the monster it has created in the form of growth and development while ethically and morally sustaining the implications and effects it has on our modern day societies. If we are to be the ones to bring about a positive change not only for ourselves but also for our future generations, a change in the gaming rules is most timely in order.

FOR AN ECONSCIOUS SOCIETY

SPANISH

09:00hs

FRANCISCO MARTÍN GALLEGO - UNIVERSIDAD NACIONAL DEL SUR - ARGENTINA MODERATOR: FRANCISCO GALTIERI

The proposal combines recycling and entrepreneurship in one project. It seeks to generate an organization in charge of collecting plastic in places that are key for that specific waste, like restaurants, bars and/or clubs. Classifying the waste in its place of origin, in a decentralized manner, implies a great advantage in the recycling chain. The organization we are talking about falls under the definition of Social Enterprise, which in my opinion is the best way of Rethinking the Rules of the Game.

FRANCISCO GALTIERI OIL & GAS CONSULTANT VYP CONSULTORES S.A. AND CO-FOUNDER, GEOFANS

MODERATOR

He graduated as an Industrial Engineer and as an Oil Engineer from Instituto Tecnológico de Buenos Aires (ITBA). He worked at Occidental Petroleum Corporation (OXY) and Chevron, and he currently works at VYP Consultants Inc. and is Co-founder of the NGO GeoFans. He is part of the Board of Members at the South American Business Forum (SABF) and is a former organizer of the forum.


A RECIPE FOR SUSTAINABLE CAPITALISM

ENGLISH

09:00hs

TARA JAFARMADAR - CAMBRIDGE UNIVERSITY - UNITED STATES MODERATOR: PABLO BERECIARTÚA

Presently, we as humans are operating in an infinite matter while living on a finite planet. Our global mentality of business competes directly with the Earth’s capability to produce life. This session will provide insight into the notion of a sustainable capitalism- a framework that seeks to maximize long-term profit through reforming markets to address the triple bottom line. The session will discuss some of the complex issues regarding present-day commerce and the recipe required for a paradigm shift in the way we conduct business.

A NEW WAY TO THINK ABOUT ECONOMIC GROWTH: STOP ATTRACTING BUSINESS, START ATTRACTING ENTREPRENEURS ENGLISH

09:00hs

MARCO CESARE SOLINAS - UNIVERSITÀ BOCCONI - ITALY MODERATOR: FÉLIX PEÑA

The current global economic crisis has shown how the growth model of many south european countries is not sustainable in the long term. This is the main challenge for the developing countries: taking the right way for a long-term growth in a wise and forward-looking view, avoiding the european mistakes. Taking this into account, it is necessary to think about the attractiveness of foreign investments in a new way: it is time to stop thinking about attracting companies to produce and start attracting entrepreneurs to innovate.

OUTSIDE THE WALL: PINK FLOYD AND ENTREPRENEURSHIP SPANISH

09:00hs

ALAN BIDART - INSTITUTO TECNOLÓGICO DE BUENOS AIRES - ARGENTINA

In the modern world opportunities are outlined by a wall similar to the one described by Pink Floyd in “The Wall”. Though this view is already vox populi, what is really captivating is how the concept of entrepreneurship differs on each side: outside the wall originality is a quality, but inside it is a necessary feature to survive. Furthermore, entrepreneurship is not “Another Brick in the Wall”, it is a hole that connects both sides. It is of utter importance to redefine the attention we pay to ideas from inside the wall in order to change our world.

JUAN MANUEL MENAZZI DIRECTOR, ITBA´S ENTREPRENEURSHIP CENTER

MODERATOR

DEA Universitat de Barcelona, M. Local Economic Development (Politecnico di Milano), Diploma in Project Management (ITBA), Postgraduate Diploma in Governance and Political Management (George Washington University, UDESA). Global Entrepreneurship Leadership Symp. (Berkeley University). Consultant of Economic Development Programs (EU it. Regione Siciliana, Government of the Province of Buenos Aires, Ministry of Labor’s Office).


FRIDAY

INTERACTIVE CLASSES This activity is meant for the speakers to share their ideas and experiences on certain topics, and at the same time for the students to participate actively and contribute to the discussion. This makes the activity more interactive than traditional classes.

IGNACIO BOSSI DIRECTOR, IDEACTION

SPANISH

11:00hs

He is a Professor, a Professional Coach, a Facilitator in Change Process and an Author. His education includes studies in the field of Business, Human Resources and Politics in both national and international universities. He is the Director of IDEACTION, a consulting agency on organizational and political coaching, both in the political and public area. He is the Professor of Negotiation and Leadership of the Masters Program at the UCEMA. He is the Director of the DCO (Organizational Competence Development) Program at the UCEMA. He is a Member of the Executive Committee of the AAPC (Argentine Asociation of Coaching Professionals). He has been a lecturer in multiple events and congresses on Business, Public Relations, Politics and Education.

DIEGO GARCIA - BAIN & CO MANAGER, BAIN & COMPANY ARGENTINA

SPANISH

11:00hs

Diego Garcia is Manager of the Bain & Company’s office in Buenos Aires. Diego has worked for Bain with top managers from large multinational and national companies from different industries: steel, aluminium, mining, exploration and production of oil and gas, paper, banking, credit and debit cards, clothes and telecommunications. Prior to joining Bain, he worked for Techint Engineering & Construction and ExxonMobil. Diego studied Industrial Engineering at Instituto Tecnológico de Buenos Aires (ITBA) and graduated with honors.

NICOLÁS MASJUAN - BAIN & CO PARTNER, BAIN & COMPANY ARGENTINA

Nicolás Masjuan is Partner of Bain & Company’s office in Buenos Aires, and has worked for more than 10 years in Strategic Consulting. Nicolás has worked for Bain in Dallas, México and Buenos Aires with top managers from large multinational and national companies from different industries: airlines, retail, financial services, industrial goods and telecommunications. Prior to joining Bain, he worked for seven years in the telecommunications industry in Argentina and Perú. Nicolás is an Industrial Engineer from Instituto Tecnológico de Buenos Aires (ITBA) and holds a MBA degree from INSEAD (France).

TIM ZAK DIRECTOR, INSTITUTE FOR SOCIAL INNOVATION AT CMU

ENGLISH

11:00hs

Tim Zak is an Associate Teaching Professor and Director of the Institute for Social Innovation at Carnegie Mellon University. Before joining CMU, Tim was the founding CEO of the Social Innovation Accelerator, a private operating foundation providing seed capital and direct support for a portfolio of ventures focused on novel, financially-sustainable ways to address social problems. Prior to this, he was a consultant in the Business Technology Office at McKinsey, and gained extensive experience in start-up companies. Tim studied in Carnegie-Mellon University, Rensselaer Polytechnic Institute and New York University.


JUAN PEDRO PINOCHET GENERAL MANAGER, GESTIÓN SOCIAL

SPANISH

11:00hs

Juan Pedro Pinochet is founding partner and General Manager of Gestión Social, a consulting firm that specializes in advising companies on how to achieve a sustainable development. He was Executive Director of Un Techo para Chile and Un Techo Para mi País for 12 years. During this time, the organization became one of the main foundations in the region, gathering more than 400000 young volunteers from 19 different countries in Latin America. Juan Pedro has a vast experience in the executive world as well: he was General Manager of Parmalat Chile and also worked in the financial sector.

PABLO BERECIARTÚA EXECUTIVE DIRECTOR, CENTRO DE ESTUDIOS ESTRATÉGICOS PARA EL DESARROLLO SOSTENIBLE

ENGLISH

11:00hs

Founder and Executive Director of CEEDS, a think tank on strategic studies and sustainable development. He is Dean of the School of Engineering and a professor in Innovation and Competitiveness at ITBA. He has a MBA from Universidad de San Andrés, Argentina, a MSc in Engineering at UNESCO-IHE Institute Delft, Netherlands, and a MSc in Engineering & Economics at University of California at Berkeley, USA. He has been a Fulbright Scholar, an Eisenhower Fellow, and an IIASA fellow. He has been judge for TR35 Argentina and Uruguay Innovators competition by Technology Review (MIT) and board member at the Argentinean Engineering Center (CAI).

ANDRÉS SABORIDO COUNTRY MANAGER, WAYRA ARGENTINA

ENGLISH

11:00hs

He has wide experience in strategic development, takeovers and project managment. He was responsible for the Strategic Planning and Commercial Coordination of Grupo Telefónica. He has participated in different regional projects, such as the acquisition of Telecom Colombia and the development of partnerships. He was awarded with a grant by the Fundación Carolina (Carolina Foundation) to carry out a Master’s Degree Program in E-Business and New Business Models at the Universidad de Cantabria (Spain). He also has a Masters Degree in Comercialization from the Universidad de San Andrés. He studied Economic Sciences at the Universidad Nacional de La Plata.

ROUND TABLES As students, you are starting your professional career. This activity was created to provide you with tools to help you in this journey. The objective is that professionals with different profiles and backgrounds give you advice and share with you their personal and professional experience. After a brief personal introduction of the speaker, a dynamic of dialogue will begin, under a friendly environment that will promote the exchange with the participants.

JUAN PEDRO PINOCHET GENERAL MANAGER, GESTIÓN SOCIAL

SPANISH

15:00hs

Juan Pedro Pinochet is founding partner and General Manager of Gestión Social, a consulting firm that specializes in advising companies on how to achieve a sustainable development. He was Executive Director of Un Techo para Chile and Un Techo Para mi País for 12 years. During this time, the organization became one of the main foundations in the region, gathering more than 400000 young volunteers from 19 different countries in Latin America. Juan Pedro has a vast experience in the executive world as well: he was General Manager of Parmalat Chile and also worked in the financial sector.


FRIDAY

MARIO QUINTANA PRESIDENT AND FOUNDER, GRUPO PEGASUS

ENGLISH

15:00hs

Mario Quintana is Founder and President at Farmacity, a company that operates more than 190 pharmacies and has more than 4500 employees. He is also President and Founder of Grupo Pegasus, which has control over several companies such as Farmacity, Freddo and Tortugas Open Mall. Mario has a Degree in Economics from Universidad de Buenos Aires (UBA), and has an MBA from INSEAD, France. He supports various charities and projects related to Entrepreneurship.

GABO NAZAR PRESIDENT AND FOUNDER, GRUPO CARDÓN

SPANISH

15:00hs

Gabo Nazar is founder of Cardón, the brand that finds inspiration in the broad variety of cultures and landscapes that are typical of Argentina and which nowadays has wide recognition not only at a local but also at an international level. In October 2003, he was selected “Argentinean Endeavor Entrepreneur”, and currently sits in the board of various non-profit institutions. Grupo Cardón is involved in different types of activities, from clothes to Real Estate, Hotel and Leisure projects.

FÉLIX PEÑA DIRECTOR, INSTITUTE OF INTERNATIONAL COMMERCE - ICBC FOUNDATION

ENGLISH

15:00hs

Director of the International Commerce Institute of the ICBC Foundation, professor and Director of the Master in Commercial Relations and Interdisciplinary Nucleus of International Studies in UNTREF, counsellor and member of the D.C. of the CARI and the Evian Group Brains Trust. Lawyer degree from the Universidad Nacional del Litoral, doctorate in Law from the University of Madrid, degree in European Law from the Catholic University of Lovaina. He has worked as Subsecretary of Exterior Commerce of the Argentine Ministry of Economy and as entitled member of the Common Mercosur Market Group.

DIANA BARONE SENIOR CATEGORY MANAGER, EBAY INC.

ENGLISH

15:00hs

Diana Rosa Barone manages one of eBay’s fastest growing categories, ebay.com/gold. She has previously held strategy and management roles in the private and public sectors, including Visa Inc. (Global Affluent strategy, Visa Luxury Hotel Collection), Eli Lilly (Humalog brand strategy program for Emerging Markets), VMWare, Explora, and Argentina’s Securities and Exchange Commission. Diana is an economist from the Universidad de Buenos Aires. She holds an MBA from the Stanford Graduate School of Business and a degree in Strategic Marketing Management from Harvard University.

CARLOS SAFADI SECRETARY OF ACADEMIC AFFAIRS, LAW SCHOOL AT USAL; TEMPORARY DEPUTY SECRETARY OF THE SUPREME COURT OF JUSTICE OF THE PROVINCE OF BUENOS AIRES

SPANISH

15:00hs

Lawyer by the Universidad del Salvador, Magister cum laude in Economic Integration Law by the Université Paris 1 Panthéon Sorbonne/USAL; Head Associate Teacher of Constitutional History and Law for the course of studies of Law at the Law School of the Universidad del Salvador and Head Associate Teacher in Constitutional Law for the course of studies of Franco-Argentine Law in Buenos Aires at the Université Paris 1 Pantheón Sorbonne/USAL. He is the Secretary of Academic Affairs of the Law School at the Universidad del Salvador and the Temporary Deputy Secretary of the Supreme Court of Justice of the Province of Buenos Aires.


HERNÁN KAZAH CO-FOUNDER AND MANAGING PARTNER, KASZEK VENTURES

ENGLISH

15:00hs

Before launching Kaszek Ventures, a Venture Capital firm, Mr. Kazah co-founded MercadoLibre, Latin America’s largest commerce and payments online platform. Prior to this, he worked as Brand Manager for Procter & Gamble Co. and was a finance analyst at the United Nations Development Program and in a stock brokerage firm. He currently sits in the board of several technology firms and also at Lavca. Mr. Kazah received an MBA from Stanford University in 1999 and graduated magna cum laude in Economics from the Universidad de Buenos Aires.

FAUSTINO ARIAS GENERAL MANAGER, CALSA

SPANISH

15:00hs

He is a National Public Accountant from the UBA, with postgraduate studies in Virgina University, USA, and has solid knowledge and experience in strategic planning and team leadership. Having taken his first steps in CALSA Argentina, in his professional trajectory he has worked in Quilmes Industrial - Beverage Divison as Administration and Finance Manager for Chile, General Manager for Bolivia and Director of the beer and beverage business for Bolivia, Chile, Paraguay and Uruguay. In the present, he is the President of ABMauri Latin America and Chief Operating Officer of CALSA Argentina.

OFFICE WORKSHOPS The office workshop sessions aim to show how companies act to deal with situations in a context where the future is unpredictable and the changes are incessant. In order to achieve this, reduced groups of participants will visit the offices of different companies, where they will be received by their members. They will present the way in which they act and implement these practices.

WORKANA | BÁRBARA CIAMBELLA PR & COMMUNICATIONS MANAGER

ENGLISH

17:00hs

She graduated as a Bachelor of Arts from the Universidad de Buenos Aires and from the Strategic Marketing Program of IAE Business School (Universidad Austral). She worked as an intern, working on a research project and teaching at UBA. Afterwards, she worked in Barontini SA, Google Inc., and is currently working as PR & Communications Manager at Workana.

WORKANA | MARÍA EUGENIA BOIX ACCOUNT EXECUTIVE, WORKANA

She graduated from the Bachelor in Business Economics from the Universidad Torcuato Di Tella. She works as an Account Executive at Workana.


FRIDAY

GLOBANT | IVAN WOLCAN INNOVATION LEAD & SPECIALIST

ENGLISH

17:00hs

Graduated as Designer in Visual Communication at the Universidad Nacional de La Plata, Ivan has over 10 years of experience in software design. Since 2003, he is part of Globant, where he specialized in user interface design for various industries, companies and devices.

GLOBANT | JOSÉ DOMÍNGUEZ LABS MANAGER

José has been working at Globant for 9 years. During this time, he was involved in several projects with important clients like Google, Lastminute, Electronic Arts, etc. Nowadays he is the manager of Globant Labs.

DELOITTE | FABIANA GADOW HUMAN RESOURCES DIRECTOR

SPANISH

17:00hs

Fabiana Gadow is Human Resources Director at Deloitte LATCO (Latin American Countries Organization). She is the author of the book “Dilemmas: Talent Management in Changing Times”. She also works as a journalist for a magazine in Argentina and writes articles for several newspapers and web sites. She teaches undergraduate and postgraduate students at three Argentinian universities and is a frequent facilitator and presenter at talent and management conventions, congresses and seminars. She studied at Universidad de Buenos Aires and at Boston University.

DESPEGAR.COM | ROBERTO SOUVIRON FOUNDER AND CEO

SPANISH

17:00hs

Roberto is the Founder and CEO of Decolar.com, the leading online travel agency of Latin America. Prior to founding Despegar.com in 1999, Roberto worked at Stet France Telecom as a Business Strategy Analyst and at PWC as a Senior Consultant. Roberto graduated from Universidad de San Andres in Business Administration and obtained his MBA from Duke University.


LAS REGLAS DEL JUEGO

SATURDAY TIME

PLACE

EVENT

10:00

ITBA 399 Eduardo Madero Av.

CHECK-IN AND BREAKFAST

11:00

RECREATIONAL ACTIVITY

13:30

LUNCH

15:30

CONCLUSIONS José Luis Roces

16:30

INSTITUTIONAL CLOSING


SATURDAY

RECREATIONAL ACTIVITY RICKY PASHKUS CHOREOGRAPHY TEACHER AND THEATRE DIRECTOR

ENGLISH

11:00hs

Emeritus Director of the Fundación Julio Bocca. Shared artistic education with Julio Chávez for 30 years. Creator of musical theatre teaching in Argentina. He has directed: The Producers, Hairspray, 42 Street, Frankenstein, amongst many others. He has worked in the Teatro Colón and in Help, Help, The Globolinks by G.C. Menotti. In his shows, he has counted with the participation of great Argentine artists such as Julio Bocca, Eleonora Cassano, Julio Chávez and Elena Roger. He has directed the Argentine Ballet, with which he performed at the Kennedy Center for the Proteges Program. He worked on TV with Tato Bores. Creator of the Hugo Awards to Musical Theatre and Evento Primeras Damas with Pablo Gorlero.

CONCLUSIONS To conclude these days of intense debate, José Luis Roces will be closing the conference. He has been amongst us for the past three days of the forum, participating together with students in the different activities. José Luis, who knows the dynamics and long-term goals of the SABF, having been a lecturer in numerous editions and being a current member of the board of trustees, will summarize all the concepts discussed during the forum, highlighting lessons learned during the SABF, in an academic and human level. Then, in his presentation,

there will be a space for students to share how they felt during the three days, and will try to emphasize the most intense moments of the conference. He will relate all the discussed topics in order to outline the contribution of SABF for everyone, both in the day to day and the long term. This will be a moment to reflect about what has happened during the event and will help consolidate the acquired knowledge and established networks in the South American Business Forum.

JOSÉ LUIS ROCES FORMER VICE DEAN AND CURRENT MEMBER OF THE ACADEMIC COUNCIL, ITBA

SPANISH

15:30hs

José Luis Roces is an Industrial Engineer from the Universidad de Buenos Aires (1969), and has a Master’s Degree in Management Sciences from the Oxford Center for Management Sciences, Templeton College, UK (1981). Throughout his career he had different management positions such as Argentina’s Human Resources Director at Grupo Santander; Senior Manager at Banco Río; Director of Human Relations, Industrial Engineering Manager and Assistant to the Director of Manufacturing in Techint Tubes Division; and General Manager of Masis SA. He was Professor of Organization and Systems Dynamics at the Faculty of Engineering of the UBA, the UADE and ITBA, professor at the School of Business of IDEA and at the University of San Andrés. Currently he is Professor of Direction, Management and Leadership of ITBA’s Postgraduate School. From 2002-2012 he was ITBA’s Deputy Dean, a founding member of ITBA’s Center for Leadership Development (CDL) and he is currently an Academic Counselor at the same university. He teaches at the University Carlos III of Spain, in the department of Management and Leadership. As a business management consultant, he was an advisor of the BID and of local and international companies such as AT&T, Arcor, Canteras Cerro Negro, Citibank, Esso, Melezca, Siemens and Tabacal.


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ARGENTINA Agustín Alejandro Mendaña Agustin Blacker Alan Bidart Alejandro Coto Alfredo Francisco Carafí Ana Paula Valacco Augusto Gesualdi Azul Fourcade Belén Rizzi Brenda Pignol Ramos Camila Angeletti Camila Kempff

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ARGENTINA Clara Inés Antonio Demian Brener Diego Alejandro Liotta Enzo Domínguez Prost Federico Borgani Felicitas De Zavalía Florencia Mariana Del Valle Cruz Francisco Martín Gallego Franco Amorosi Gonzalo Lucero Guido Beltramini Guido Bertoletti

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ARGENTINA Hugo Matias Almang Juan Ignacio Villabriga Aparicio Lucas Ramiro Cortes Lucía Sierra Lucila Maria Lopez Marti Maria Lara Fernandez Hurst Martin Fernandez Carreras Martín Usandivaras Martín Volpe Nicolás Veciana Pablo Tempone Paula Coto


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ARGENTINA Romina Barbisan Santiago Carliski Santiago Dunne Sol Czerwonko Tomás Agustín Martínez Victoria Gonzales Victoria Medele

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AUSTRALIA Harold Kuang

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AUSTRIA David Bourdin Vicktoria Faulhammer

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BOLIVIA Alan Jarandilla Nuñez Fatima Velarde Barrientos Mariel Monica Orellana Torrico Pedro Zubieta

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BRAZIL Gabriela Fiore Bonicio Ligia Stocche Barbosa Lucas Bispo De Oliveira Alves Luiz Fernando Zago Ricardo Scalabrin Reis

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FRANCE Maxence De Damas

64 65 66

GERMANY André Müller Kevin Scheel Lukas Thalhammer

56 57

CHILE Andrea Méndez Ortiz Catalina Gálvez Bravo

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HONDURAS Frank Souleman Cober Estrada Katherine Alejandra Valladares Núñez

58 59 60

COLOMBIA Jenniffer Londoño Jurado Marly Ximena Urrea Apolinar Paula Estefanía Parra Garzón

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HONG KONG Chun Po Chiu Choy Xiaoou Liao

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ECUADOR Francisco Quintana Gutierrez

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INDIA Nawaz Dhandala

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EL SALVADOR Michelle Alejandra Umaña Nieto

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ITALY Marco Cesare Solinas


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LATVIA Volha Holub

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MEXICO Edgardo Gamboa Galindo

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NIGERIA Best Agofure Jamiu Adegbite

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PAKISTAN Muhammad Faisal Mukaddam

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PARAGUAY Guadalupe María Isabel Díaz Fernández Humberto Paredes Pavón

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PERU Diego Ato Cadenas Diego Delgado Suárez Gabriel Chaman Heidy Elian Paredes Cueva Ximena Rodriguez

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PORTUGAL Marilia Ferreira Da Cunha PUERTO RICO Fabianna Rodriguez ROMANIA Alice Ioana Dumitrache SLOVAKIA Jana Neslusanova SOUTH AFRICA Kenneth Milanzi SWITZERLAND Nicole Bettina Muff UKRAINE Ariadna Mishchuk UNITED ARAB EMIRATES Mohammed Alshamsi

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UNITED STATES Dianna Yau Tara Jafarmadar

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URUGUAY Haroldo van der Horst Javier Martinez Mayra Chimenceji Thomas Biscomb

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VENEZUELA Julio Cesar Chinchilla Garcia Nicolas Hernandez Tulio Davila Escalona

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ZAMBIA Tikwiza Silubonde

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ZIMBABWE Francis Chiwunda


BOARD OF TRUSTEES The SABF Board of Trustees is composed by a group of distinguished individuals strongly committed to the forum in its several editions. Their role consists of advising the Board of Members in the outlining of the organization’s long term strategy and assisting the forum’s current organizing team in specific requirements. They also contribute with feedback and ideas on improvements that can be implemented on the conference and on the topics that will be discussed. Through the experience and skill of the members of the Board of Trustees, the SABF gains and invaluable contribution in its ever constant search for excellence.

Rob Britton Principal, AirLearn Former Advisor to the Chairman and Advertising Director, American Airlines

Félix Peña Specialist in International Economic Relationships and Economic Integration. Director of the Institute of Trade, ICBC Foundation.

Diego Luzuriaga Founder and Executive Director, Equitas Ventures. Director of the Postgraduate Diploma in Strategic and Technological Management at ITBA.

José Luis Roces Former Vice Dean and Current Member of the Academic Council, ITBA

BOARD OF MEMBERS The Board of Members is an organism within the SABF, integrated by former members of the organizing team who are still committed to continuing the SABF mission. Although not current students, they are still aligned with the spirit of the SABF, give advice and provide contacts when needed and discuss ideas and modifications that might have long term consequences for the organization.

Agustín Di Luciano agustin.diluciano@sabf.org.ar

Juan Pedro Mangiarotti juanpedro.mangiarotti@sabf.org.ar

Nicolás Loreti nicolas.loreti@sabf.org.ar

Alejandro Vazquez alejandro.vazquez@sabf.org.ar

Juan Trouilh juan.trouilh@sabf.org.ar

Paula Montaldi paula.montaldi@sabf.org.ar

Francisco Galtieri francisco.galtieri@sabf.org.ar

Lucas Díaz lucas.diaz@sabf.org.ar

Pablo Diaz Rozic pablo.diazrozic@sabf.org.ar

Georgina Becciu georgina.becciu@sabf.org.ar

Martín Siniawski martin.siniawski@sabf.org.ar

Valeria Luna valeria.luna@sabf.org.ar

Gloria Bahl gloria.bahl@sabf.org.ar

Matías Spanier matias.spanier@sabf.org.ar

Yemel Jardi yemel.jardi@sabf.org.ar

Juan Maffi juan.maffi@sabf.org.ar

Matías Sulzberger matias.sulzberger@sabf.org.ar

Yvonne Meninato yvonne.meninato@sabf.org.ar


JURIES AND DELEGATES We wanted to take this space to thank the Delegates and Jury who collaborated extensively with the organizing team to make this new SABF edition possible. Since the beginning we counted with the support of ex participants to make the Delegates’ team who helped to promote the SABF and its values to different parts of the world and Argentina. They are an incredible group of people determined to share their experiences with other students and motivate them to get involved in the SABF. This year, thanks to our joint work to promote the SABF more students put themselves forward to share their ideas and projects with us. The ones who had the tough task of evaluating the texts presented by the students were the juries. Thanks to their collaboration we count with an excellent panel of professionals to guide us through the process of selection. We hope that even though it is a task that requires a lot of dedication you were able to enjoy the process of evaluation. Thanks again for your support along this new edition and for honouring the commitment you took with us since the beginning.

SABF HISTORY In 2003 and 2004, some ITBA students had the opportunity to attend various conferences in Europe and the United States. These are mainly business conferences, organized by students of houses of study of excellence at international level, which have been organized for thirty years, and summon students from around the world. These events gather the current leaders with the future leaders under a common theme, generating dialogue between them on a neutral platform that enables the sharing of experiences and seeking of concrete actions for sustainable development. Noting that there weren’t any events of similar size in South America, in August 2004, four Argentine students founded the South American Business Forum (SABF), the first business forum organized by students for the region. The proposal from Yvonne Meninato, Emiliano Castaño, Agustín Di Luciano and Juan Trouilh was a prestige annual business forum under the framework of the Instituto Tecnológico de Buenos Aires (ITBA). They formed a team of fourteen organizers to finally allow students from around the world to meet in Buenos Aires with prestigious leaders seeking to contribute to sustainable development in the region. The first edition was held in august 2005 under the title “The Challenges of the New Leaders: Values, Technology, Innovation”. To this day, about 500 students from over 50 countries have participated in various editions.

PREVIOUS EDITIONS 2005 Edition: “The Challenges of the New Leaders: Values, Technology and Innovation” 2006 Edition: “Politics and Social Responsability in a Globalized World” 2007 Edition: “Positioning Strategies for Sustainable Development” 2008 Edition: “Empowering agents of change” 2009 Edition: “New Paradigms, New Challenges” 2010 Edition: “Boosting our Actions in the New Decade” 2011 Edition: “Facing Exponential Times” 2012 Edition: “Global Objectives, Collaborative Actions”


SUPPORTERS

The South American Business Forum gathers each year its own financial resources. We partner with companies and institutions that share our spirit and passion to make this forum possible. Their vision is aligned with the forum’s objective: to bring together the leaders of today and tomorrow through dialogue and action, and to contribute to sustainable development in South America.

PARTNERS

www.hipotecario.com.ar

www.cisco.com.ar

www.directv.com.ar

With a 126-year track record, we are one of the soundest institutions in the Argentine financial system. Our mortgage lending history has allowed more than 1.5 million Argentine families to access their first home, characterizing us as the Owners’ Maker institution. To address new market challenges, in the recent years Banco Hipotecario has diversified its business lines towards universal banking. We are a simple, modern, inclusive bank that obtains synergy from the strength of both the public and private sectors through its mixed shareholding structure, with IRSA as its principal private shareholder. At present, we are mortgage-lending leaders and we rank thirteenth in terms of assets and ninth in terms of shareholders’ equity in the local financial system. With a network of 56 branches spread throughout all the provinces, Banco Hipotecario renews year after year its commitment to the development of the different regions of Argentina.

Cisco Systems, Inc. is an Internet networks world leader. In order to increase productivity, bolster consumer satisfaction and strengthen the competitive advantage of people, companies and countries which use our services, we integrate hardware, software and services solutions. Our strategy is to solve the challenges of our customers in technological and business issues, through the implementation of smart networks and technological architectures built on platforms integrated with products, services and software. Since our vision is to change people’s way of living, working, playing and learning, we developed and set trends in different concepts. We have been established since 1995 in Argentina, and we are today the main Networking company of the country. Our offices are located in Buenos Aires, where 130 employees passionate for innovation and excelence, focus on teamwork in order to accomplish their goals.

DIRECTV is the biggest paid satellite TV operator of the world, with more than 35 million clients in the United States and Latin America. From foreign capitals, it lists its shares on the stock market of technology companies in New York. It has been present in Argentina since 1998 and close to 2.5 million homes enjoy its exclusive content. When speaking about DIRECTV one is really speaking about the leader of the market thanks to its innovation, variety of content and the quality of its customer service. It was the first TV company to offer digital image and sound to its users. Currently, it has 3500 direct employees that work in its central offices, in the country and in the headquarters. The great level of growth and investment that DIRECTV has achieved, has turned the company into an important generator of employment for the local market.


Quilmes Brewery and Malting is one of the largest beverage companies in the region. Produces, processes, distributes and sells beer, soft drinks, mineral water, juice and isotonic, in partnership with leading international companies like PepsiCo and Nestlé. The Company has a staff of 5,278 employees in its Corporate Center, 11 plants and 9 distribution centers. It also has a network of 190 independent distributors. Quilmes Brewery and Malting is part of Anheuser-Busch InBev, the leading global brewer and one of the five world’s largest massive consumption companies, based in Leuven, Belgium. Anheuser-Busch InBev has a portfolio of over 200 brands and operations in over 23 countries. www.cerveceriaymalteriaquilmes.com

www.telefonica.com

www.intel.com

Telefónica is one of the biggest telecommunication companies in the world by number of clients and market capitalization. It develops its operations in three continent, providing with services to 25 different countries with more than 300 million lines all around the world. Telefónica in Argentina manages 23 million lines (17 million belong to cellphone users, more than 6 are used for set lines and 1.6 for provision of internet). In its years of operation, it has established as one of the most important companies in integrated telecommunication services, contributing to the communication development of the country through investments in infrastructure and providing with a wide offer of communication services. The company has more than 24 thousand direct employees and 1.569 provider, of which 94% are local. Currently Telefonica’s strategy is based on two approaches: quality and innovation, in order to serve its internal and external customers.

Intel Argentina begun its operations in 1998, with the opening of its marketing and sales offices in Buenos Aires. The commercial offices in Buenos Aires bring commercial, technical and logistical support to more than 2000 argentinian businesses dedicated to the distribution, assembly and manufacture of local technology products. Intel promotes the development of several regions of the country, through its wide network of channels, it offers training in technology to parts of society that are key to the development and growth of businesses. Intel Education, through its programmes, has trained more than 10 million teachers, donated more than 7 million computers to schools and has given more than 4 million hours to its employees so that they could help in several of the company’s education projects. Moreover, Intel invites anually more than 7 million students to its International Science and Engineering Fair (ISEF) e invests USD 100 million every year in order to contribute to the improvement of education programmes of more than 70 countries.


SUPPORTERS

PARTNERS

BENEFACTORS

SPONSORS

CONTRIBUTORS CABRALES SANTANDER RIO

DASH

TRANSVALORES ORACLE

INSTITUTIONAL SUPPORT

BODEGA NORTON

FUNDACIÓN IRSA

IMPSA WOLOX

LARTIRIGOYEN AON RISK SERVICES


www.sabf.org.ar blog.sabf.org.ar

www.twitter.com/sabf

www.facebook.com/sabf


Book english - SABF 2013