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Dallas, Texas April 7-9, 2011

The Conference Dallas. It’s where once everyone was trying to get oil, not get rid of oil. Where tycoons in finely tailored suits, Stetsons and Tony Lamas ruled the American economy between sips of bourbon and branch water. This is Dallas, friend, where business ambition is as big as Texas – and where SABEW hosts its 48th annual conference April 7-9, 2011, on the campus of Southern Methodist University. Enjoy an opening night reception at SMU’s famed Meadows Museum, where you can thrill to its collections of Spanish art from El Greco to Picasso. Then — slide into a conference room chair and listen to the chairmen of the board: • Aubrey McClendon, the chairman and chief executive officer of Chesapeake Energy – which calls itself “American’s Champion of Natural Gas,” talk energy policy. • And the chairmen and CEOs of two major U.S. airlines — American‘s Gerard Arpey and Southwest‘s Gary Kelly. Hear Alfredo Corchado, Mexico bureau chief of the Dallas Morning News, talk border issues. And Elizabeth Warren, who heads the Obama administration’s consumerprotection agency after she oversaw the TARP federal bailout of Wall Street banks for President George W. Bush. Registration Prices on Page 6

Fo Inf r M orm or ati e R on eg Se istr e P at ag ion eS ix


Distinguished Achievement Award Donald Barlett and James Steele, two highly acclaimed investigative journalists, will be honored for distinguished achievement at the 48th annual national conference of the Society of American Business Editors and Writers April 7-9. Barlett and Steele will receive the Society’s highest honor, the Distinguished Achievement Award, at ceremonies in Dallas. The two have worked together for more than three decades, first at The Philadelphia Inquirer (1971-1997), where they won two Pulitzer Prizes and numerous national journalism awards, then at Time magazine (1997-2006), where they earned two National Magazine Awards. They now write for Vanity Fair magazine as contributing editors. They also have written seven books.

• Neil Mohan, vice president of product management,Google • • • • • •

Mary Shapiro, SEC Chairman Richard Fisher, president of the Federal Reserve Bank of Dallas Gary Kelly, CEO of Southwest Airlines Gerard Arpey, CEO of American Airlines Aubrey McLendon, CEO of Chesapeake Energy Elizabeth Warren, Special Advisor to the Secretary of the Treasury on the Consumer Financial Protection Bureau • Ron Kirk, U.S. Trade Representative • Allan Sloan, Fortune Magazine • Walt Bogdanich, New York Times investigations editor Gary Kelly


Aubrey McLendon

Gerard Arpey

K e y n o t e

Schedule of Events Thursday, April 7

8:30 am “Mining the Census for Local Business Stories” 12:00 pm SABEW Board Meeting 4:00 pm Google for Journalists. Can you Search Better? 5:00 pm Keynote: Neal Mohan, Vice President of Product Management, Google 7:00 pm Opening Reception

s t h g i l h g i h

Friday, April 8

8:00 am Opening Keynote: Mary Schapiro, SEC Chairman 9:15 am Keynote --Richard Fisher, president of Federal Reserve Bank of Dallas 10:30 am Up in the Air: The Future of U.S. Airlines, Southwest’s Gary Kelly and American’s Gerard Arpey 12:00 pm Luncheon Keynote -- Aubrey McClendon, Chesapeake Energy 1:15 pm Reynolds Center 1:15 pm Keynote: Elizabeth Warren, U.S. Consumer Financial Protection Bureau 5:00 pm Reception and Conversation 5:00 pm Distinguished Achievement Award, Don Bartlett and Jim Steele

Saturday, April 9

8:00am SABEW Annual Meeting 9:15am Morning Keynote Conscious Capitalism; CEOs Kip Tindell and Walter Robb 11:30am Luncheon Keynote -- Ron Kirk, US Trade Representative 6:00pm Best in Business Reception 7:15pm Best in Business Awards, The Sixth Floor Museum Dealey Plaza


Best In Business The BIB competition was developed in 1995 to honor the best of business journalism published, broadcast and posted in a calendar year. And be there for the annual Best in Business Awards Reception at Dallas’ most infamous location – the Sixth Floor Museum at the former Texas School Book Depository. Look out of the same window from which Lee Harvey Oswald was said to have aimed a Mannlicher-Carcano bolt-action rifle at President John F. Kennedy in 1963. The Best in Business contest recorded 904 entries, the most in its history. The 16th annual event, the largest creative competition in business journalism, featured new categories to recognize recent developments in the coverage of business news. They included divisions for international news and broadcast, as well as expanded categories for digital media. The 904 entries broke SABEW’s previous record of 842 in 2008. Last year’s competition featured 796 entries.

Best In Business Contest. Best In Business Contest. Best In Business Contest. Best In Business Contest Best In Business Contest. Best In Business Contest. Best In Business Contest. Best In Busi4 ness Contest. Best In Business Contest. .

Accommodations We’ll be staying at the well-appointed, fourdiamond Hotel Palomar, named by CitySearch as Dallas’ best boutique hotel, located within walking distance of the campus. On the Palomar’s registration page, fill in your dates of stay and number of room nights, then enter group code 11480101248 by March 9, 2011, to receive the SABEW room rate of $155 plus tax per night. Our sessions will be at SMU’s Collins Center, home of the university’s Executive MBA and Executive Education programs. In addition to the 297-seat Crum Auditorium, the center has four tiered classrooms, each seating 66 people, and 15 seminar rooms with seating for six to 10 apiece. So get ready, there, partner. You’re heading to Dallas to talk business at SABEW’s 2011 conference April 7-9 at Southern Methodist University. For sponsor and exhibitor opportunities, please contact Sue Davis, at 602-4967862.


Registration Early-bird member Early-bird non-member Early-bird student Standard member Standard non-member Standard student Walk-in member Walk-in non-member Walk-in student

by March 1, 2011 $299 by March 1, 2011 $349 by March 1, 2011 $50 $349 $399 $50 $379 $429 $100

If you would like to be an exhibitor or sponsor, please contact Marketing Coordinator Sue Davis at (602) 496 7862 or For information about attending the conference or registerring, please contact Executive Director Warren Watson at (602) 496 5186 or


About SABEW SABEW, with 3,200 members, is the world’s largest membership organization of business and economic journalists. The organization is dedicated to excellence in business journalism. The Society of American Business Editors and Writers Inc. was formed in 1964 to promote superior coverage of business and economic events and issues. Less than a half century ago the very idea that business news would ever emerge from behind the classified advertisement section would have been preposterous. But in the late 1950s, business news began to make the climb from obscurity. The movement began when the late R.K.T. (Kit) Larson, former associate editor of the Virginian-Pilot and Ledger-Star in Norfolk, VA., began talking with Charles C. Abbott of the University of Virginia about “the generally poor reporting of business news in the country”s press.” Larson organized several small seminars, and in 1961 put together a three-day session that attracted 60 business editors and writers. The success of that seminar resulted in another in 1963. A permanent organization took shape in 1964 when the Society of American Business Writers held its first meeting in New York City. In 1984, the Society took a major step by voting to place its offices at the University of Missouri School of Journalism. Today, its more than 3,200 members are from North America and several countries. In 1990, SABEW began offering institutional memberships, and now entire business staffs at major newspapers, business journals, business weeklies, wire services, online publications and broadcast outlets are members. As part of its educational mission, SABEW sponsors an annual convention and specialized reporting conference. It also confers business journalism awards for excellence in business journalism, as well as honors individuals who have made long-standing contributions to business journalism.


Dallas, Texas April 7-9, 2011

SABEW Dallas Conference Brochure  

SABEW Dallas Conference Brochure