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Research Firm CSO Insights Identifies Sales and Marketing Pain Points and Opportunities for Improvement in 2015 in a Report Made Available Exclusively by TreeHouse Interactive Report Highlights How Leading Organizations Are Generating Greater Quality and Quantity of Leads, Validating the Utilization of Marketing Automation Platform Technology
SALT LAKE CITY, UT– November 20, 2014 /PressReleasePing/ – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights, is available for download exclusively from the TreeHouse web site. The study reports that email marketing campaigns, above all other methods of engaging prospects, deliver the best quality and quantity of sales and marketing leads. In fact, nearly 55 percent of leading companies surveyed reported an increase in lead conversions when lead nurturing was utilized. The report details the campaigns which delivered the best quality and quantity of leads and plans for investments in those areas in 2015. The findings support the case for integrating a MAP solution such as TreeHouse Interactive’s Marketing View™, for greater business gain.
Key findings from the report include: · Email marketing was reported to be the top performing method of generating the best quality and quantity of leads · Nearly 55 percent of leading companies surveyed reported an increase in lead conversions when utilizing lead nurturing · Top marketing objectives leading enterprises had for 2014 include capturing new accounts, optimizing cross-sell and up-sell opportunities, optimizing new product introductions, and improving renewal rates ·
Common problems reported were poor data quality for both prospects and customers,