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I met Samuel Chu


Starting from Scratch My name is Samuel Chu. I spent two years at College for Creative Studies in Detroit, Michigan from 2006 to 2008. I left the college to fulfill my military commitment. I worked for five high ranking Army military generals for two years and learned organization and administration. Then, I decided to come back to the college to make a difference in the environment. I started recruiting students from different departments.


Creative Initiatives This is the story of how I organized an interdisciplinary group of students to improve the environment and culture at College for Creative Studies in Detroit, Michigan.


Overview • •

Projects were started on October 18th, 2012.

Presented to CCS College Board members. Two projects were approved.

Enrolled 6 students in different majors. The number eventually grew to 25 students.


Problems I found in the College 1. No interaction between siloed departments 2. Difficult for visitors to find their way around 3. No interaction with alumni


Solutions 1. No interaction between siloed departments 2. Difficult for visitors to find their way around 3. No interaction with alumni

Social Experience Project Way Finding Project Alumni Relations Project


Organization Samuel Chu

Social Experience Project Team

Creative Director

Focused group Research & Development Design Execution

Way Finding Project Team

Creative Director

Focused group Research & Development Design Execution

Alumni Relation Project Team

Creative Director

Focused group Research & Development Strategic Plan

Support Task Force

Project Manager

Multi-player Administration Branding Delegation Survey


1. Social Experience Project Building a common ground at the campus that functions as a living room.


Benefits School Marketing tool

Student “3rd space� like Starbucks

Focal point

Meeting area

Catalyst to inspire creative people

Unique environment


Survey We distributed, collected, and analyzed over 200 surveys to find what would interest the rest of the student body. 92% of students wanted a “3rd place� where they could wait for the class or meet friends.


The Pivotal Elements to attract students

Functional Effortless Atmosphere

Incentive

Environment Location

Engaging Aesthetic


We talked to the pros Next, we needed experienced input. We went to working professionals and professors.


Design Research Useful ideas, crazy ideas, ridiculous ideas. Anything and everything we could think of was pinned on our wall.


Pushing the concept We continued ideation. More sketching, inspiration, floor plans, flow paths, digital modeling - all quantified by student input.


Full scale mock up This is where the majority of our resources went - into making a system where we can ideate in 3D, full scale.


Flow paths We had to consider how this “3rd space� could connect the audience to other rooms and spaces.


Secondary usage Utilizing space more than just a meeting place. This space will have more potential. It could facilitate group work, resting, interviewing, talking, reading and studying.


Focal point Is there a center piece that can draw an audience? Is it interactive? How does it compliment the rest of the space?


After

Environment How will the lighting affect the space? How will this space sound? Low lights, high lights, warm lighting, cool lighting, no echo, ambient noise, and background music all play into the overall feel.

Before


After

Before

Incentive How we can gather students? We can coordinate daily/weekly events in this space. Whether it’s promotion for Monster drinks or free bottle of the latest Vitamin Water, it will really be engaging to the college community.


Floorplan


mlg may

2013


Style Guide


Final Direction

A


Final Direction

A


2013 Timeline Discover A c t i v i t i e s

Design Concept Design

Immersion Content + Brand Audit

3 Visual Design

Stakeholder Interview

P o i n t

Contruction Furniture Delievery

Information Architecture Wireframe Creation

Custom Furniture

Extented visual design

Prototype Development

Analysis & Synthesis

T o u c h

Asset Delievery

Light & Electric Design Confirm

Final Installation

File Delivery

Kick off Meeting

Team Ideation

Discover Summary

Review

January

February

March

April

Design Review + Down Selection

Final Asset Hand Over

Review

M o n t h May

June

July

August

September


Budget Social Experience Budget Proposal Our desired budget: $92,000.00 This week, the college gave us $50,000.00

Furniture +/- $66,000

Focal Point +/- $22,000

Execution +/- $4,000


New Project Briefs in Process


4,772sf

2. Way Finding Project 3072

1700

2,816sf

HUMAN RESOURCES

SQUARE FOOTAGE PER PROGRAM 1887 SF

3,072sf 1,024sf

3072 SF 200 SF 200 SF

Improving way finding & signage in the College

8149 SF 1869 SF 1800 SF 400 SF 2816 SF 4772 SF 400 SF

SQUARE FOOTAGE PER DEPARTMENT ADVERTISING DESIGN ART EDUCATION CRAFTS ENTERTAINMENT ARTS FINE ARTS FOUNDATION GRAPHIC DESIGN ILLUSTRATION INTERIOR DESIGN LIBERAL ARTS PHOTOGRAPHY PRODUCT DESIGN TRANSPORTATION DESIGN GRADUATE STUDIES*

ART EDUCATION 6,349sf

1887 SF 9657 SF 200 SF

1,487sf

8149 SF 1800 SF 400 SF 400 SF

OPEN CLASSROOM 2,525sf

ILLUSTRATION 1,800sf 550sf

DEPARTMENT SQUARE FOOTAGE COLLEGE FOR CREATIVE STUDIES FORD CAMPUS_LEVEL 2


What is way finding? communication with accuracy symbols & landmarks signs & information immediacy


Who is it for? New students First time visitors of the school Current students, alumni, and faculty


Type of way finding Identification Signs Directional Signs Orientational Signs Regulatory Signs


Kresge

WB

TC

Yamasaki

IDENTIFICATION


Kresge

WB

TC

Yamasaki

IDENTIFICATION


Kresge

WB

TC

Yamasaki

DIRECTIONAL


Kresge

WB

TC

Yamasaki

ORIENTATION


Kresge

WB

TC

Yamasaki

REGULATORY


Our campus currently is hard to navigate without a clear way finding system. The system that we use is ineffective, and often new students are confused and unaware of where their classes are.


Traffic Analysis

“THE STAGE”

SPACE CAPACITIES COLLEGE FOR CREATIVE STUDIES FORD CAMPUS_LEVEL 1


Traffic Analysis


Benefits • •

Good 1st Impression A marketing tool


2013 TIMELINE Discover A c t i v i t i e s

Design Concept Design

Immersion

Asset Delievery

Information Architecture

Content + Brand Audit

Wireframe Creation 2-3 Visual Design

Stakeholder Interview

Extented visual design

Prototype Development Finalize PSD

Analysis & Synthesis

T o u c h P o i n t

Kick off Meeting

Team Ideation

Discover Summary

April

May

June

File Delivery

Review

Design Review + Down Selection

Review

Final Asset Hand Over

November

December

M o n t h July

August

September

October


Solution Phase 1: Architectural identity of the college Phase II: Exterior signage Phase III: Interior signage


Prototype 1. Kiosk 2. Tactile Ground Surface Indicator 3. Directional Compass 4. Obstacle Locator 5. Enhanced or Specialist Cane 6. Personal Digital Assistants and Note Takers 7. Global Positioning System position locator 8. Talking digital map system 9. Tactile map system 10. Mobile phones and Communication 11. Accessible Pedestrian signals 12. Press and listen signs or press-button audible signage 13. Printed signage(location signs) featuring words, or words and symbols 14. Raised tactile and braille signage 15. Remote(infrared)audible signage_motion-activated 16. Remote(infrared)audible signage_speaking signs 17. Remote radio frequency audible signage 18. Moving illuminated signage_single and multi-line 19. Enhanced location maps(raised tactile and braille) 20. Trail between one location and another 21. On-line digital information and maps 22. Computer directory information system 23. Talking lifts


3. Alumni Relation Project Improving Alumni Relations with the College

[Bench marketing Texas Exes]


Legacy Statement I hope to see a difference while I am here at the College for Creative Studies. The Creative Initiatives group has made a point to recruit freshmen to continue the legacy. When I leave the school, these students will build on what I established from scratch.


Closing I can put my skills to work for you. I am willing to help you build any project from the bottom up and see it through to the end. I am prepared for any creative and challenging initiatives.


Samuel Chu Education

310-849-6738 saamelchu@gmail.com

College for Creative Studies, Detroit, MI BFA, December 2013, Major: Illustration

Experience October 2012 ~ Current

President of Creative Initiatives. Detroit, Michigan Formed interdisciplinary group of college students to improve environment and the culture at College for Creative Studies. Current projects are to create a social hub,

September 2012 ~ Current

Illustration Department Student Coordinator. Detroit, Michigan Organize departmental meetings. Preparing agendas. Assist Department Chair with implementing new strategies.

August 2002 ~ Current

Junior Art Director at Shimbiun Church. Ilsan, S. Korea teams to create and manage strategically sound creative solutions. bar and produce a higher standards.

media, online advertising, and websites. April 2012 ~ June 2012

. Seoul, S. Korea Researched and developed branding process for client.

June 2010 ~ March 2012

Sergeant at Army Republic of Korea, 1291 Comp Headquarter. Po-Cheon, S. Korea ability to improvise, improve procedures, and meet demanding dealines

Computer Skills

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Aftereffect

Artistic Skills

Interest

Have played cello for 21 years, Strong mentorship abilities, Interest in various business


Service Design  

Samuel Chu's Portfolio

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