A Proven Partnership For Fundraising Success
at UNCF. rtnerships n Airlines, al Motors cDonalds.â€? Jim Alston
Comprehensive Fund Development Services
or Vice President gro College Fund
Pearl Saad Shaw and Melvin B. Shaw bring more than fifty years of high-profile experience in both fundraising and business development to their unique partnership. Mel and Pearl believe fundraising strategies must be individually crafted to address the specific needs of each client—“cookie-cutter” approaches will not work! They will create a fundraising plan designed just for your organization—and stay with you until the plan is fully working. When you engage Saad & Shaw, you get Pearl and Mel—from start to finish. Melvin Shaw is a nationally known fundraising innovator. Among his many accomplishments, Mel originated the United Negro College Fund Lou Rawls Parade of Stars Telethon, a program that has raised more than half a billion dollars for the Fund to date. He also served as Vice President, Development for the Charles R. Drew University of Medicine and Science, where he was instrumental in eliminating the University’s debt and building a surplus. Mel served as Executive Director of the Texas Association of Developing Colleges (TADC), where he established innovative and mutually beneficial joint programs for TADC members, such as the East Texas Educational Opportunity Center, a federally funded program that has served 60,000 students since Mel founded it in the early 1980s. Mel unites a life-long passion for community service with the proven business management techniques he acquired at Lane College, the University of Memphis (MBEd), and as a fellow at Harvard University’s Institute of Education Management.
Together Pe one of the m powerhouse
Pearl Shaw was a successful management executive before choosing to leave the private sector for the challenge of helping those who help others. A Certified Fund Raising Executive (CFRE), she served as the Development Director for the Women’s Funding Network, an association of more than one hundred and fifty foundations that support social and financial equity for girls and women around the world.
Is Saad & Shaw R
Pearl is also an accomplished writer who founded and ran her own proposal writing and fundraising consulting firm, PHRASED WRITE. Pearl’s understanding of how businesses approach and evaluate funding opportunities provides her with unique insight, and was instrumental in helping clients secure more than $6 million in funding.
Your institution cou for Saad & Shaw’s fundraising consult n
You face the cha sources of reven ambitious goals
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Today she serves as principal writer for Saad & Shaw, and pens the firm’s weekly column and blog, both titled FUNdraising Good Times.
You would like a fundraising plan your institution’s
A graduate of the University of California, Berkeley, Pearl earned a Masters in Public Administration from Cal State University East Bay. From 2002 to 2008 she served on the Board of Directors of the Development Executives Roundtable. She is a member of the Association of Fundraising Professionals (AFP).
Saad & Shaw has challenges—and Call 901-522-8727 info@saadandsha how they can addr for your organizatio
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“I was totally impressed with Saad & Shaw’s professionalism and depth of knowledge.” Elize Brown, JD, DrPH
Managing Director, Division of Research Kaiser Permanente
Saad & Shaw
Conducting Fundrais Developing the Case Creating Fund Devel Designing Capital an Implementing Camp Conducting Worksho Providing Executive Designing Cause Ma Creating Special Eve Access to “on-call” f
Together Pearl and Mel have created Saad & Shaw, one of the most experienced, innovative and creative powerhouse partnerships in fundraising consultancy today.
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Is Saad & Shaw Right For Your Organization?
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Your institution could be an excellent candidate for Saad & Shaw’s distinctive brand of fundraising consultancy if: n
You face the challenge of developing new sources of revenue to achieve more ambitious goals seek to cultivate new donors
You want to know how the community, prospective corporate partners or donors perceive your organization and its effectiveness You need to create a new or more profitable signature fundraising event
al writer for Saad & eekly column and g Good Times.
of California, sters in Public University East Bay. ved on the Board of nt Executives er of the Association (AFP).
Saad & Shaw has successfully met these challenges—and others—for its clients. Call 901-522-8727 or email Saad & Shaw at email@example.com to learn more about how they can address these and similar issues for your organization.
You would like a comprehensive, detailed fundraising plan designed specifically around your institution’s individual goals and needs
The Three Most Important Things You Should Know About Saad & Shaw: 1. They will listen first—to your board, leadership, and community stakeholders—before they begin to create a fundraising plan just for you. 2. Because Mel and Pearl choose to work with only a few clients each year, they are able to assimilate into your organization, becoming an integral part of your team. 3. Even after an assignment is completed, Saad & Shaw will continue to work with your staff, volunteers and leadership until the plan developed specifically for your organization achieves buy-in at all levels and begins to show real results.
Saad & Shaw’s ultim become so adept a guidance is no long
Even then, Saad & S through its unique Co affordable, customiza any new challenges t
How to Solici
TURNING PROSPECTS IN
Those results will include—but go beyond— increased financial support. The Saad & Shaw approach means your staff will begin to fully understand and incorporate fundraising principles and activities into their day-to-day operations.
Melvin B. Shaw a Pearl D. Shaw, CF
Volunteers will take on a new energy of purpose. Donors will be more supportive and engaged.
ressed with essionalism knowledge.”
own, JD, DrPH
Division of Research Kaiser Permanente
Saad & Shaw Services Conducting Fundraising Assessment and Feasibility Studies Developing the Case for Support Creating Fund Development Plans Designing Capital and Comprehensive Campaigns Implementing Campaigns Conducting Workshops for Board Members, Staff, and Volunteers Providing Executive Coaching, Team Building and Organizational Development Designing Cause Marketing Programs Creating Special Events Access to “on-call” fundraising counsel (Counsel on DemandSM)
haw, reative ltancy today.
nt Things You d & Shaw:
your board, leaderakeholders—before undraising plan just
choose to work with year, they are able to anization, becoming team.
nt is completed, nue to work with your adership until the plan or your organization vels and begins to
Saad & Shaw’s ultimate goal is to help clients become so adept at fundraising that outside guidance is no longer required. Even then, Saad & Shaw will remain available to you through its unique Counsel on DemandSM option—an affordable, customizable program to help you manage any new challenges that might arise.
How to Solicit a Gift TURNING PROSPECTS INTO DONORS
Do your board members shy away from soliciting gifts? How to Solicit a Gift can help board members, staff and volunteers approach potential donors with a more energized and positive attitude.
—but go beyond— rt.
ch means your staff nd and incorporate activities into their
ew energy of purpose. ortive and engaged.
Mel and Pearl Shaw are the co-authors of How to Solicit a Gift: Turning Prospects into Donors, essential reading for anyone working in the non-profit arena today.
Many people want to give to the institutions and organizations that do the work they believe in; they just want to be approached in the right spirit. This book tells you how. Melvin B. Shaw and Pearl D. Shaw, CFRE
You can request a copy by going to saadandshaw.com.
“We were ready to make a quantum leap forward as an organization, but didn’t know how to do it. Saad & Shaw helped us build the organizational strength and identify new ways to grow revenue to get there.” David Reimer
Campaign Chair Destiny Arts Center/Oakland, CA
Working with Saad & Shaw means you work directly with Mel and Pearl! This allows them to provide an exceptionally high level of cost-effective, personalized service to their clients, distinguishing the firm from many of its competitors.
Saad & Shaw
A partial list of the m has guided to fundra
Alameda County He Allen Temple Baptist Bennett College for W Big Brothers Big Sis Bowie State Univers Charles R. Drew Uni Delaware State Univ Destiny Arts Center Fisk University International Civil Rig The LeMoyne-Owen Morgan State Univer National Association National Higher Educ North Carolina A&T U Peralta Community C Psychiatric Foundati State Center Comm Tennessee State Un United Negro Colleg Volunteers of Americ West Angeles Churc Zeum: Children’s Cre
Find out what these about the Saad & S Give Saad & Shaw how they can help
That’s “The Saad & Shaw Way!” In 2008 the Ford Foundation invited Mel and Pearl to a conference in Cartagena, Columbia to share their unique fund development formula with social justice foundations from around the world. Another way Saad & Shaw gives back is through the column, FUNdraising Good Times!, which appears weekly in the Memphis Daily News, the Tennessee Tribune, the Globe Newspaper Group and other papers across the country. Fundraising is all about people and money, and FUNdraising Good Times! provides its readers with valuable information about the fundamentals of managing both. As Pearl and Mel guide your organization to new levels of fundraising success, they will instill—in everyone, from your Board Chair to your newest volunteer— a deep and abiding commitment to the fundraising process, so that vital support for your mission continues to flow and be there when you need it most for years to come.
Memphis (901) 522 Oakland/San Franc MelAndPearl@saada
antum leap , but didn’t ad & Shaw anizational new ways to to get there.” David Reimer
Campaign Chair Center/Oakland, CA
y with ptionally their clients, s.
Saad & Shaw Clients Alameda County Health Care Foundation Allen Temple Baptist Church Bennett College for Women Big Brothers Big Sisters of Greater Memphis Bowie State University Charles R. Drew University of Medicine & Science Delaware State University Destiny Arts Center Fisk University International Civil Rights Center and Museum The LeMoyne-Owen College Morgan State University National Association of Black Accountants National Higher Education Recruitment Consortium North Carolina A&T University Peralta Community College District Psychiatric Foundation of Northern California State Center Community College District Tennessee State University Foundation United Negro College Fund Volunteers of America Bay Area West Angeles Church of God in Christ Zeum: Children’s Creativity Museum Find out what these high-performing organizations already know about the Saad & Shaw way to fundraising success. Give Saad & Shaw a call today to find out how they can help raise your fundraising I.Q.
“Mel made it happen at UNCF. He set up marketing partnerships with companies like American Airlines, Budweiser, Disney, General Motors and McDonalds.”
ce in Cartagena, social justice
UNdraising s, the pers across the aising Good fundamentals
aising success, west volunteer— that vital you need it most
A partial list of the many clients Saad & Shaw has guided to fundraising success includes:
Senior Vice President United Negro College Fund
Memphis (901) 522-8727 Oakland/San Francisco (510) 798-4888 MelAndPearl@saadandshaw.com