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URBANRETAIL

Richmond-Adelaide Centre

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Richmond-Adelaide Centre

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URBANRETAIL OXFORD PROPERTIES GROUP

Richmond-Adelaide Centre

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Richmond-Adelaide Centre

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TABLE CONTENTS of

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This is Richmond-Adelaide Centre

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By the Numbers

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Be in Good Company

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Accessibility

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In the Neighbourhood

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Consumer Overview

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Urban Intensification & City Overview

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Oxford’s Brand Marketing Platform

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The Right Choice

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Oxford Urban Retail Properties

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About Oxford Properties

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Get in Touch

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Richmond-Adelaide Centre

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This is the Richmond-Adelaide Centre Richmond-Adelaide Centre is conveniently located in Toronto’s financial core, next to the Sheraton Centre and Hilton Hotel, steps from King and St. Andrew subway stations, minutes from Union Station and Go Transit services. Connected to the PATH—Toronto’s underground pedestrian walkway—this urban retail destination is at centre court, close to nearby attractions, shopping, tourism destinations and the city’s public transit hub.

The centre’s urban retail concourse and food court has recently undergone an $18 million extensive modernization including a new 400-seat food court in a redesigned, contemporary, bright and modern space, as well as the expansion and relocation of its retail area. With over 40,000 square feet of retail space, the centre’s concourse is frequented by area residents, tourists and over 5,200 employees in the office towers directly connected to the complex.

Richmond-Adelaide Centre is a 1.6 million square foot downtown office complex comprising five buildings, including 130 Adelaide Street West, Oxford Tower, and 111 Richmond W. The centre is a core asset for Oxford Properties, which is currently undertaking a $65 million redevelopment of 111 Richmond Street West, a landmark of modernism designed by renowned architect Peter Dickinson.

Richmond-Adelaide Centre

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By The Numbers Key Facts

1978 2011

668

Year built

Year Renovated

Parking Capacity

45

Number of retail units

1.6 million sf Office gross leasable area

43,512

Retail gross leasable area

5

Number of buildings

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5,200 Complex Occupants

410 9 Food court seating

Number of food court units

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Sales Figures

$ 47 million

Total annual retail sales

$ 584/sf Retail sales per square foot

$ 663/sf

Food Court Sales

food

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Richmond-Adelaide Centre

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Be in Good Company Find a home for your brand amongst a group of respected retailers. Richmond-Adelaide Centre offers a thoughtful selection of brands that cater to all tastes and varied needs of our consumers. We strive to present the right retail mix for an ever evolving retail landscape in Toronto’s downtown core within our retail collection.

Food & Drink

Services

Services & Convenience

Starbucks Coffee

International Currency Exchange

Flight Centre

Bagel & Co.

True North Mortgage

Moneysworth Best Quality Shoe

Pure Health Bar

Specialty

Print Three

Soup Nutsy

Ta-Ze

Printing House

Sushi Q

Mani Jewellers

International News

Biryani

Personal Care

Health & Beauty

Cherish

Rexall

BiBab Express Piazza Manna Sammys Gourmet Taste of Mediterranean Taste of Orient Wikki Hut

Francis Hair Design Josephson Opticians Royal Health Care Centre Toothworks

Electronics & Technology Fido Mobilinq

OFFICE TENANTS TD Bank Google Canada Ontario Power Authority Lerners LLP Laurentian Bank MNP Canadian Depository Securities

Richmond-Adelaide Centre

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Accessibility TTC

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The Toronto PATH is a 27 kilometer underground walkway connecting a network of shops, restaurants, services and entertainment. It is the preferred pedestrian walkway to over 400,000 of the financial core’s daily commuter population, as well as to thousands of additional tourists and residents en-route to sporting, entertainment and cultural events. RETAIL ATTRACTIONS

Richmond-Adelaide Centre has:

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KING

ST E

TTC

1. 2. 3. 4. 5. 6. 7. 8. 9.

First Canadian Place Eaton Centre Brookfield Place Commerce Court Toronto Dominion Centre Yonge-Dundas Square Bay Adelaide Centre The Hudson’s Bay Company buildings linked Scotia Plaza

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by Toronto’s PATH

BAY

TOURIST ATTRACTIONS

ST

TW

10. Rogers Centre 11. Air Canada Centre 12. CN Tower 13. Roy Thompson Hall 14. Ritz-Carlton Hotel 15. Hockey Hall of Fame subway stations 16. Four Seasons Centre for the Performing Arts for quick travelling 17. Fairmont Royal York Hotel 18. City Hall 19. Toronto Coach Terminal 20. Union Station

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1,500+

shops and stores to enjoy Richmond-Adelaide Centre

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In The Neighbourhood TTC

ST W

DAS

DUN

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Richmond-Adelaide Centre

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Whether day or night, Richmond-Adelaide Centre provides consumers with a host of amenities and services for their everyday. In the morning, grab a coffee, run some errands, at lunch pick up some food, visit the print shop or fill a prescription should you need to. After work, meet up with friends for a drink, pick up an outfit for the weekend or hit the gym. It’s all right in the neighbourhood. RETAIL ATTRACTIONS

Retail1.Attractions First Canadian Place

RE

2. Canadian Eaton Centre 1. First Place

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3. Brookfield Place 4. Commerce Court Brookfield Place 5. Toronto Dominion Centre 6. Yonge-Dundas Square Commerce Court 7. Bay Adelaide Centre Toronto Dominion Centre 8. The Hudson’s Bay Company Yonge–Dundas Square 9. Scotia Plaza

2. Eaton Centre 3. 9 KING

ST E

TTC

4. 5. 6.

4

7. Bay Adelaide Centre

BAY

TOURIST ATTRACTIONS

ST

8. The Hudson’s Bay Company 10. Rogers 9. Scotia Plaza Centre

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11. Air Canada Centre 12. CN Tower 13. Roy Thompson Hall Tourist 14. Attractions Ritz-Carlton Hotel 15. Hockey Hall of Fame 11. Air Canada Centre 16. Four Seasons Centre for the Performing Arts 12. CN Tower 17. Fairmont Royal York Hotel City Hall Hall 13. Roy18. Thompson 19. Toronto Coach Terminal 14. Ritz-Carlton Hotel 20. Union Station

10. First Canadian Place

3

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15. Hockey Hall of Fame

16. Four Seasons Centre for the Performing Arts 17. Fairmont Royal York Hotel 18. City Hall

11 BAY

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20. Union Station

ST

IN

RD

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19. Toronto Coach Terminal

Y

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Consumer Overview

565,000

34%

Daytime work population

843,055

Households with income $100k+

25 million

Trade area population

Annual tourism draw

$102,772

235 million

Average household income

Annual transit ridership

26%

82 million

Growth in average household income by 2016

Annual transit ridership at Union Station

397,613

Trade area households

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Richmond-Adelaide Centre

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Age breakdown

Age 15-24 (15%) Age 25-34 (23%) Age 35-44 (24%) Age 45-54 (21%) Age 55-64 (13%) Age 65+ (4%)

Professional (30%) Clerical, administrative & supervisory (20%) Sales & services (12%) Student (10%) Upper & middle management (9%) Blue collar trade (6%)

Self-employed (3%)

Other (10%)

Richmond-Adelaide Centre

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Urban Intensification & City Overview

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Richmond-Adelaide Centre

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Toronto’s downtown core is experiencing an intensification of urban development. Vertical development and intensification in this urban centre will promote the building of complete and vibrant communities. Planning for growth, this area is already attracting young urban professionals with average household incomes of $101,115. In addition, a Waterfront Revitalization project is well under way that will transform the waterfront area into a world class destination, the largest urban redevelopment project in North America and one of the largest waterfront revitalization initiatives in the world. Almost 2,000 acres is being ambitiously transformed into an iconic waterfront with vibrant and diverse neighbourhoods. Previously underutilized, Toronto’s waterfront will become a priceless public asset, accessible to everyone. At the heart of the revitalization are livable mixed-use neighbourhoods that include 24,500 new residential units.

Richmond-Adelaide Centre

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Enter to

WIN!

Redeem your receipts for a CHANCE TO WIN a 46” Samsung LED TV. Receive one ballot entry for every $10 spent at participating food retailers between August 2 – 13.* Present your receipts at the security desk located in 120 Adelaide W to enter. *Contest closes August 13, 2012 at 12:00 a.m. Receipts can be cumulatively collected from any of the following Oxford properties: Royal Bank Plaza, MetroCentre, Richmond-Adelaide Centre, Sun Life Financial Centre.

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Richmond-Adelaide Centre

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Oxford’s Brand Marketing Platform As an Oxford customer, retailers benefit from a dedicated and creative team of marketers who act as your partner throughout the year to cross-promote your brand, and drive sales to your business. The Oxford urban retail marketing platform leverages both digital and offline strategies to create awareness and drive shoppers to Oxford. Property Marketing Our urban retail property marketing program aims to attract area traffic to our properties, establishing Oxford locations as shopping destinations of choice. Our property marketing tactics include store openings, contests, event marketing, sidewalk sales, gift guides, and product launches.

Digital Marketing Our digital marketing program connects retailers with their area customers to generate greater brand affinity online. Our marketing team pulls real time sales, specials and promotions from retailer’s Facebook pages and disseminates messaging through their properties’ social network. Aside from social media, our digital strategy also includes: shopping centre websites, email marketing, online contests and property advertising.

Gift Card Program In collaboration with American Express, the Oxford Gift Card program actively promotes sales of prepaid or stored value cards that can be used to purchase merchandise and services from any participating merchant within one of Oxford’s shopping centres and urban retail locations. For more information on Oxford gift cards, please visit: www.oxfordproperties.com/giftcard

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The Right Choice Choosing Richmond-Adelaide Centre means a location with one of the highest traffic areas in Toronto’s PATH, and one of the highest concentrations of daytime population in the Greater Toronto Area. Retailers here take advantage of high traffic brand and signage exposure, affluent consumer spending habits and a white collar workforce who actively frequents local retailers and service providers before, during and after their workday. Position your brand strategically within a robust retail epicentre, central to continued urban intensification and re-development in Toronto’s downtown core. Retailers here can proactively target a trade area population with continued high density residential completions over the next five years and partner with a leader, building owner and property manager dedicated to customer service.

Richmond-Adelaide Centre

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Metro Centre

Royal Bank Plaza

200 Wellington Street West (at Simcoe Street)

200 Bay Street West (at Front Street)

Retail GLA: 63,978 sf

Retail GLA: 76,530 sf

Sun Life Financial Centre

Richmond-Adelaide Centre

3300 Bloor Street West (at Islington Avenue)

130 Adelaide Street West (at York Street)

Retail GLA: 55,279 sf

Retail GLA: 43,512 sf

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Oxford Urban Retail Properties Oxford owns and manages a portfolio of prime urban retail space across major markets in Canada, including Toronto and Calgary’s financial core. This portfolio includes a diverse collection of concourse and street level retail, food court offerings, and specialty leasing opportunities to address the individual needs of businesses and brands. Our urban retail locations in most cases are anchored by landmark office towers, servicing a large daytime work population, as well as local residents and visitors to the city.

Richmond-Adelaide Centre

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About Oxford Properties For over 50 years, Oxford Properties Group has led the Canadian marketplace in service and scale. Oxford is an owner, developer, investor and manager, and our portfolio in North America extends to approximately 50 million square feet of office, retail, hotel, industrial and multi-residential assets. Oxford is the real estate arm of the OMERS Worldwide Group of Companies, a Canadian pension fund with approximately $50 billion in assets. For information on Oxford Properties Group, please visit www.oxfordproperties.com. Retail

Office

Industrial

Yorkdale Mall

TD Canada Trust Tower

Vaughan Industrial Park

Toronto, ON

Toronto, ON

Vaughan, ON

Hotel

Residential

Development

Fairmont Banff Springs

Le Mille Neuf

The Leadenhall Building London, UK

Banff, AB

Montreal, QC

310.MAXX

MAXX makes life easier.

24 Hour Customer Care With 310.maxx Unique to Oxford, 310.maxx is a telephone and web-enabled customer response system. Requests can be placed 24 hours a day, seven days a week. Each call is guaranteed to reach a live person, who will dispatch a member of the maintenance team within 24 hours to resolve your call. For more information, visit:

310.MAXX

www.310maxx.com.

MAXX makes life easier.

Sustainable Intelligence Oxford is committed to being an industry leader in adopting the principles of sustainability and in putting them into measurable action in our properties. Sustainable Intelligence™ is Oxford’s program for managing and communicating our sustainability performance to all customers and the public at large. For more information, visit: MAXX makes life easier.

310.MAXX

http://sustainable.oxfordproperties.com

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Get in Touch

Leasing Velda J.M. Abreu Director, Retail Leasing 416.350.7843 vabreu@oxfordproperties.com Caroline Mahoney Manager, Retail Leasing 416.865.8303 cmahoney@oxfordproperties.com General Manager Joseph Aguiar General Manager, Urban Retail 416.865.8331 jaguiar@oxfordproperties.com

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Richmond-Adelaide Centre

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Oxford Properties Group Corporate Head Office 200 Bay Street North Tower, Suite 900 Toronto, ON M5J 2J2 tel. 416.865.8300 www.oxfordproperties.com

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Richmond-Adelaide Center Urban Retail