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HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation
FOR MORE CLASSES VISIT www.hcs539mentor.com Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs. Develop a comprehensive marketing plan to market your organization or program. Create a 20- to 25-slide MicrosoftÂŽ PowerPointÂŽ presentation, with speaker's notes, detailing your plan. Speaker's notes must be between 100 to 200 words per slide. Include the following: Background information What is the name of the organization or program? What is the geographic location? What is the organizational mission? Industry background: Describe the industry's historical background. Situational SWOT analysis: Assess the organization's environment. Address why your marketing plan is necessary. Include the following: Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)