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 Describe the health care company or product.  Describe the value of the services offered by your health care company or product.

Section 2: Consumer Information  Analyze how consumers share health information through the company or the product.  Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies  Analyze the impact government agencies have on services companies offer or products that are available to the health care consumer.

Section 4: Impact of Regulations  Analyze the effect of health care reform on the health care consumer who uses the selected company or product.

Section 5: Anticipating the Changing Market  Explain how consumers’ options for health care are changing.  Consider if it will have an impact on the use of the company or product selected.  Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.  Discuss how advances in technology and medicine may influence the use of the company or product over time.

Cite 3 peer-reviewed, scholarly, or similar references.