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October-December 2013

The Wholesale Foods Gluten Free Items- Should You Serve Them? Pg4

Resourcer

“Large Enough to Serve . . . Small Enough to Care”

Mobile AppsWhat You Should Know Pg 8


Brioche Pastries

NEW

Our new Brioche Suisse and Raisin Crème Brioche pastries allow you to offer fresh-baked, old-world European-inspired delights to your customers. Our luscious Vie de France Brioche pastries feature a choice of golden raisins or milk chocolate chips with Bavarian Cream, and come unbaked so you can provide your customers with the freshest possible pastry treat.

Product Code 9210 9211

Description Brioche Suisse Raisin Crème Brioche

Handling Instructions:

Units Per Case

Unit Weight

Gross Case Weight

Case Cube

84 84

3.4 oz. 3.4 oz.

19.2 lb. 19.2 lb.

0.87 0.87

1. Remove frozen product from freezer and place 2” apart on paper lined sheet pan. 2. Cover tray with plastic and thaw at room temperature for 30-45 minutes to get 55ºF core temperature. 3. Proof at 85-88ºF and 83-86% humidity for 45-60 minutes. 4. Apply egg wash then bake in a preheated convection oven at 350ºF for 8-9 minutes, rotating tray to get even golden brown color. 5. Garnish as desired before serving. We recommend applying a simple syrup glaze while the Brioche is still warm.

Case Dimensions LxWxH 15 15 /16” x 11 15/16” x 7 15/16” 15 15/16” x 11 15/16” x 7 15/16”

Pallet Load 10 x 8 10 x 8

Shelf Life:

Frozen: 12 weeks at -10° to 0°F Baked: 24 hours

Kosher:

OU-Dairy

When Quality Matters Vie de France Yamazaki, Inc. • 2070 Chain Bridge Road, Suite 500 • Vienna, VA 22182 • Nationwide: 800.446.4404 For nutritional information and additional product information, visit us at www.viedefrance.com. ©Vie de France Yamazaki, Inc.

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11/12 15M

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Important Upcoming Dates to Remember S & W Wholesale’s offices will be closed the following days:

Thursday, November 21 Wednesday, December 25 Wednesday, January 1

In order to allow our employees the opportunity to enjoy the holidays of Thanksgiving, Christmas, and New Year’s Day with their friends and families. We apologize in advance for any inconvenience this may cause. Please ask your salesmen how your deliveries maybe affected. S & W will be open and operating normal deliveries on Thursday, January 2, 2014.

Contents

“Paul’s Perpective”. . . . . .Pg 3 Gluten Free Items: Should you Serve Them? . .Pg 4 Cat Cora’s Gluten Free Recipes . . . . . . . . . . . . . . Pg 5 Mobile Apps: What you need to know . . Pg 8 Catering Essentials. . . . Pg 10

Paul’s Perspective It’s that wonderful time of year again. We can all look forward to spending time with the ones we love and, of course, enjoying that company with some amazing food. We have some great sweet and savory holiday recipes in this issue you may want to try this holiday season. It could be the perfect addition to your seasonal menu or maybe even the perfect dish for a family meal. Happy Holidays everyone. As always thank you for your business. Paul Spalitta, CEO www.s-wfoods.com

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Gluten Free Items: Should you Serve Them? This year, it has been reported “one-third of U.S. adults said they wanted to cut down on gluten or avoid gluten in their diet all together.” This could mean important news for your restaurant. What does gluten-free mean? Gluten is a type of protein that is often found in types of grains such as wheat. Gluten is what gives certain foods their elasticity. When a person is intolerant of gluten, they often experience symptoms such as abdominal cramps, gas and bloating. For more information, The Celiac Sprue Association can provide answers to questions about gluten induced conditions. Now what? Given these uncomfortable and often painful symptoms, it’s easy to understand why some of your customers may be searching for gluten free alternatives. This gives your restaurant the perfect opportunity to be one of the few restaurants that may happily accommodate these specific patrons. How can your restaurant accommodate? If you’re interested in accommodating gluten-free patrons, take a look at your menu to see what can be easily adapted. Specialize in pasta? Offer your patrons the choice to choose gluten free pasta. Do some small research and see what other restaurants are serving as gluten free dishes. If your gluten free choices begin increasing (keep track), it might be wise to create a mini gluten free menu. Also ask your S&W sales rep about the gluten free options that are available for your restaurant.

Iron Chef Cat Cora’s Gluten Free Hummus and Veggie Pizzettas

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See Recipe on Pg 5

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Pillsbury introduces Gluten Free Recipes with the help of Iron Chef Cat Cora Pillsbury has introduced its first-ever line of refrigerated gluten-free dough, allowing even more people to enjoy its classic family favorites. Gluten-Free Chocolate Chip Cookie Dough, Gluten-Free Thin Crust Pizza Dough, and Gluten-Free Pie and Pastry Dough are now available in most major grocery stores nationwide. “We’re excited to welcome the gluten-free community back to the fresh dough aisle. Pillsbury Gluten-Free Dough provides so many possibilities and makes enjoying meals together easier,” says Rebecca Thompson, marketing manager for Pillsbury fresh dough innovation. “As a company, we are committed to the glutenfree community and to providing greattasting, easy-to-prepare products from

brands they trust.” To help kick off the product launch and inspire baking, Pillsbury enlisted the help of Iron Chef, cookbook author, TV personality and mom Chef Cat Cora. Cora created 10 unique and easy recipes using all three dough varieties. Her gluten-free recipes include various snacks and meals for a variety of occasions. Cora’s recipes include: •Gluten-Free Hummus and Veggie Pizzettas •Gluten-Free Baked Samosas with a Red Pepper, Mango and Mint Chutney •Gluten-Free Cookie Dough Energy Bars •Gluten-Free Chocolate Cookie Dough Cupcakes

Find all 10 of Cat Cora’s gluten-free recipes at www.Pillsbury.com/CatCoraGlutenFree.

Gluten Free Hummus and Veggie Pizzettas Ingredients 1/4 cup brown rice flour 1 container Pillsbury® Gluten Free refrigerated pizza crust dough 3 tablespoons olive oil 1 cup sliced cremini or brown mushrooms 1/2 small red onion, sliced thin in half moons 1 small red bell pepper, diced 1 small yellow squash, diced (3/4 cup) 1 small zucchini, diced (3/4 cup) 1 cup hummus 2 tablespoons chopped fresh oregano 1 1/4 cups kalamata olives, halved 2 tablespoons sliced pepperoncini

Directions •Preheat oven to 425°F. Grease 2 cookie sheets; sprinkle each with 2 tablespoons brown rice flour. •Divide dough into 4 pieces. Roll out 2 dough pieces on each cookie sheet into 8-inch rounds. Brush each with 3/4 teaspoon olive oil. Prebake in oven 4 to 5 minutes or until bubbling and golden brown. Remove from oven, and set aside to cool. •Meanwhile, in medium sauté pan, heat remaining 2 tablespoons olive oil over medium-high heat, and add mushrooms. Sauté mushrooms until golden brown, 3 to 4 minutes. Add red onion and bell pepper, and cook 2 to 3 minutes. Add squash and zucchini, and cook 2 to 3 minutes, stirring occasionally. Remove from heat. •In small bowl, mix hummus and oregano. Spread onto prebaked pizza crusts; sprinkle with olives. Divide the vegetables evenly among pizzas. •Bake 6 to 8 minutes or until hot; sprinkle with pepperoncini. Cut into fourths, and serve.

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Holiday Recipe Ideas

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LEMON BLUEBERRY BISCUITS

WAL NUT YOG URT YIELD : 40 #12 S DROP COO P BIS BISCU CUIT ITS S

WALNUT YOUGURT DROP BISCUITS

157

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Mobile Apps and Customers: What you need to know When it comes to mobile engagement, the hungry are leading the way. According to new data out from SinglePlatform at Constant Contact restaurants lead the way for mobile searches; in fact, 81% of mobile consumers have conducted a search for a restaurant via their mobile device. As a small business owner, you need to understand that-with or without youconversations will take place about your business on cell phone apps. Mobile apps are a platform for you to receive criticism about your establishment, respond to criticism, and take appropriate action. On a bright note mobile apps are a great way to increase visibility and encourage and recommend your business to members of the community.

2. Foodspotting - an app that gives customers the ability to share uploaded photos of their food, giving other viewers a look at what awaits them in any given restaurant.

3. Yelp - this website/app lists businesses and allows the average joe consumer to post reviews about them. It’s like a location-based search directory with reviews. This is one app that unfortunately is used for complaining. But remember that this will happen with or without your knowledge and involvement.

5 popular mobile apps you should know: 1. Urbanspoon - this

app is a restaurant review destination 4. Forkly - this app is sort complete with links to restaurant websites, of like Yelp meets FoodSpotting. menus and reservation systems. Customers can discover tasty items and recommendations of other people by “following” others’ tastes. You can click “want” items in the app and it will save it to a wish list for them. People can also

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share photos of your food and drinks, and share the information on all other social

Other Apps you may find useful in running your business:

• Numbers is the app perfect to track

media (Facebook, Twitter…etc). 5. OpenTable - this mobile restaurant reservation system lets consumers look at a bunch of different restaurants to see which one has “open tables” available. They can book a reservation without ever picking up a phone.

inventory, manage spread sheets, and create schedules for staff. It essentially is an excel program to go! This app really helps managing your staff on a shoe budget.

• Shoeboxed is another great app, it’s like a pocket scanner. Shoeboxed with a snap of the camera allows you to take pictures of invoices, business cards, and receipts.

• Ego is essential for restaurants and bars that utilize social media and websites. Ego allows you to track the number of unique visitors to your site.

• InDinero, one of the most Things you can do: While these apps are largely customer driven, you are not left completely helpless in creating a positive presence. Here are some suggestions to use these apps to your restaurants advantage: -Offer guest a discount if they uploaded a review to UrbanSpoon -Reward uploaded Foodspotting and/ or Yelp photos with a free drink or small dessert -Encourage spreading your name through any other food-related app with rewards for positive customer activity.

important apps that you can add, is quiet simply the money tracker. InDinero allows you to track your money in real time. So you sell 30 pasta dishes during a busy lunch rush. InDinero tells you realistically how much you made after food costs, and employee’s pay, tips etc. This in my opinion is the most important, nothing like having the bottom line at easy access!

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Catering Essentials Catering Trays and Lids

Plates and Cutlery

To Go Plates

(Foil Embossed Round Trays)

79202 Plate 7” Impressions

92018 16” Embossed Tray

79203 Plate 9” Impressions

79481 Plate Black 10” Deep 1 Compartment

92091 18” Embossed Tray

79204 Plate 10” Impressions

82029 16” Dome Lid

79209 Fork Silver Pet F/SZ Cutlery

92099 18” Dome Lid

79210 Teaspoon Silver Pet Full Size

(Black Plastic Round Trays)

79211 Spoon Soup Silver Pet Full SZ

92068 12” Dome Lid

79212 Knife Silver Pet F/SZ Cutlery

92069 16” Dome Lid 92074 18” Dome Lid 92077 12” Sturdiware Tray 92078 16” Sturdiware Tray 92088 18” Sturdiware Tray 92213 12” Onyx Tray 92541 16” Onyx Tray 92543 18” Onyx Tray

Chafers and Fuel 92432 Chafer Oblong 8QT Stainless 92436 Chafer Continental

Cutlery Kit 78464 Cutlery KT FKS White Med Wt 78465 Cutlery KT FK White Med Wt 78495 Cutlery KT FKS White Hvy Wt 78568 Cutlery KT FK Black Hvy Wt

Frill Toothpicks 78380 Toothpicks Frill Club 4” 78385 Toothpicks Frill Regular 3”

Burner 93338 Stove 1 Burner Stand Black

78425 Fuel Buffet W/O Wick Gel Blaze 78430 Fuel Buffet With Wick

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79482 Plate Lid 10” High Dome Clear 79483 Plate 10” 3 Compartment SQ 79484 Plate Lid 10” 3 Comp Low Dome


Get the PET Cup Advantage! • Curb side recyclable • Crystal clarity • Large print surface and low minimums • Beverages, parfaits, salad shakers and so much more

Call for a free sample kit and quote today (800) 626-6695 • x.272 request@genpak.com

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S & W The Resourcer 4th Qtr 2013