Arabian Reseller - October 2022

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Addressing

GITEX Global 2022 Special Edition
President of EMEA at Vertiv speaks about hyperconnectivity, sustainability and regional opportunities
the Challenges of a Hyperconnected World October 2022 Volume 4 | Issue 2 www.arabianreseller.com

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Bringing IT together ManageEngine crafts comprehensive IT management software for all your business needs. Identity and access management | Enterprise service management | Unified endpoint management and security | IT operations management | Security information and event management | Advanced IT analytics | Low-code app development 10-14 October 2022 #H7-C1, Hall 7 Visit us at Dubai World Trade Centre Trusted by Top 5 airlines 6 of the biggest oil and gas companies Top 10 GCC banks www.manageengine.com Phone: +971 4 574 8400 | Email: sales@manageengine.com
4 GITEX GLOBAL 2022 16. GITEX GLOBAL 2022 Gathers World’s Leaders to Challenge and Collaborate in the Web 3.0 Economy 19. Spire Solutions to Show Off a Triad of Digital, Data, and Cybersecurity Solutions 19. ManageEngine to Showcase its Entire Suite of ITSM Solutions 20. Check Point to Throw the Spotlight on its Infinity Portfolio of Solutions 21. ASUS to Show Off its Latest Range of Laptops, AiO PCs, Desktops, and Chromebooks 22. Nutanix to Focus on Emerging Alliances Such As HYCU, ArcServ, and Stratodesk 23. NETSCOUT to Show Off its Cybersecurity and Service Assurance Portfolio 25. Zoho to Emphasise Customisation, Integration, and Scalability of its Products 27. Mandiant to Show Off its MultiVendor XDR Platform 28. Freshworks to Showcase How Democratisation of IT Can Unlock the Power of Innovation 29. HTC Vive to Bring the Latest in VR Innovation 34. Hisense to Showcase a Wide Range of Innovations 35. AmiViz to Help Companies Strengthen Their Security Posture 36. Snowflake to Highlight the Power of the Data Cloud 38. Lookout to Throw the Spotlight on Lookout Cloud Security Platform 39. AMD to Help Businesses Accelerate Their Digital Transformation Journey 39. AlJammaz Technologies to Support Next Generation Wave of Digital Transformation 41. LEXAR to Present its Entire Range of Storage Products >>> CONTENTS 12 24 18 42 26 44 43

EDITORIAL

OCTOBER 2022

EDITOR-IN-CHIEF

Chris N. Fernando chris@ryshamedia.com

SALES AND MARKETING

Ranbir Sen ranbir@ryshamedia.com

ASSISTANT EDITOR

Edward Frank edward@ryshamedia.com

>>> Chris Fernando

It's That Time of the Year Again!

GITEX Global is getting bigger and better. The region's largest IT extravaganza is now being touted to be the world's largest IT event. GITEX Global 2022 now features seven themed events across AI Everything, North Star startups, Global DevSlam, X-VERSE, Future Blockchain Summit, Fintech Surge, and Marketing Mania. According to the organisers, the event is spread across 26 halls, covering a total area of 2 million square feet! This includes 5,000+ exhibiting companies from over 100 countries. This year, the event has also added three temporary hall structures, thus adding over 25% more capacity to accommodate the demand.

To reiterate that Dubai is always at the forefront of innovation, GITEX Glob al 2022 has added two new events to its portfolio. GLOBAL DEVSLAM is the largest coder and developer community event, which is being conducted in part nership with the government's Coders HQ programme. This event will feature conference, workshops, hackathons and Talent Connect Programme for enter prises’ sourcing of international coder talents. X-VERSE, meanwhile, is the year’s largest metaverse showcase and conference in partnership with Decen traland and TMRW Foundation with 28 immersive experience partners in world premieres, from music, fashion, sports, lifestyle to business, in support of the Dubai Metaverse Strategy.

North Star is now the world’s largest with 1,000+ participating startups from

Cover Design by Ranbir Sen

63 countries. In addition, it will host the largest investors programme with 600+ investors from 50+ countries managing combined funds of $432 billion. It will also hos the largest unicorn founders meetup programme in the region - 35 firms from 15 countries with combined valuation $216 billion, will be participat ing. The event will also showcase Africa Fast 100, which will throw the spotlight on 100 best startups - this is the largest focused presentation outside of Africa.

Xpeng, the leading intelligent mobility company has chosen GITEX for its first global public flight of the X2 eVTOL electric flying car. What's more, over 1,095 speakers from 85 countries across 29 stages will share expert knowledge across all tech themes. GITEX Global will also see UAE’s biggest Youth-X tech pro gramme in partnership with 40 regional universities and education institutions in workshops, hackathons, and pitch challenges.

This year 52% of the exhibiting compa nies are new, representing 90 countries. The event also features the largest GITEX bespoke concierge meetings programme to connect attending com panies, executives, investors, govern ment officials, startups, and speakers. According to the organisers, over 10,000 meetings have already been setup for the attending guests and companies.

With so much more in place, GITEX Global 2022 is definitely a must-visit event!

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Intel Launches 13th Gen Intel Core Processor Family Alongside New Intel Unison Solution

At Intel Innovation, Intel revealed the 13th Gen Intel Core processor family, led by the 13th Gen Intel Core i9-13900K – the world’s fastest desktop processor. The new 13th Gen Intel Core family includes six new unlocked desktop processors with up to 24 cores and 32 threads and blazing clock speeds up to 5.8 GHz for the best gaming, streaming, and record ing experience.

Led by the launch of the Intel Core ’K’ pro cessors, the 13th Gen Intel Core desktop family will consist of 22 processors and more than 125 partner system designs –providing an uncompromising experience in both application performance and platform compatibility. Enthusiasts can take advantage of 13th Gen Intel Core processors’ performance improvements with existing Intel 600 or new Intel 700 series chipset motherboards. Combined with both the latest DDR5 memory support and continued DDR4 memory support, users can enjoy the benefits of 13th Gen Intel Core while customizing their setup based on their own features and budget preferences.

“We are raising the standards of PC performance once again with our latest generation of flagship 13th Gen Intel Core Processors,” said Michelle Johnston Holthaus, executive vice president and general manager of the Client Computing Group at Intel. “The 13th Gen Intel Core family is the latest example of how Intel is enabling amazing experiences to hap pen on the PC — at scale and across all PC product segments. Combine this with an industry-leading partner ecosystem

and new solutions like Intel Unison, and together we are showing the world what’s truly possible with the PC experience going forward.”

Alongside the 13th Gen Intel Core desk top processors, Intel is launching the new Intel 700 Series chipset with advanced features for increased reliability and per formance. Eight additional PCIe Gen 4.0 lanes combined with PCI Gen 3.0 provide 28 total lanes off the chipset, increased USB 3.2 Gen 2×2 (20 Gbps) ports provide improved USB connectivity speed, and DMI Gen 4.0 increases the chipset-toCPU throughput for fast access to periph eral devices and networking. Additionally, Intel is bringing forward and backward compatibility. Take advantage of 13th Gen Intel Core processor performance improvements with existing Intel 600 chipset-based motherboards.

Following the acquisition of Screenovate showcased at CES 2022, Intel is introduc ing Intel Unison, a software solution that seamlessly connects your PC and devic es for a universal, easy-to-use experience across operating systems. Intel Unison’s initial release will deliver a continuous and seamless connectivity experience between the PC and phone, beginning with iOS and Android. Following a simple pairing process, users will be able to:

• File transfer – Save time when trans ferring files and photos between a PC and Android or iOS device, as well as extend the power of the PC and enjoy the continuity of taking a photo or video on a phone and seamlessly editing on the PC.

• Text message – Send and receive text messages from their PCs to avoid device switching and enjoy the comfort and ease of a full keyboard and monitor.

• Phone calls –With access to their phone’s full contact list, users can make and receive voice calls directly from their PCs.

• Phone notifications –Receive and manage phone notifications from their PC so they can stay connected and maintain control.

Intel Unison will launch on select Intel Evo laptops based on 12th Gen Intel Core processors from Acer, HP, and Lenovo this year, and will scale to 13th Gen Intel Core-based designs starting early next year. Intel Unison will continue to evolve with additional form factors, functionality, and operating systems in the future.

Kissflow Gets New Regional Director for MEA

As it looks to aggressively grow its share in the US$50 billion low-code market, Kissflow today announced the appoint ment of Sujay Patil as its new Regional Director for the Middle East and Africa (MEA).

In his new role, Sujay will be responsible for driving Kissflow’s vision and revenue objectives in the MEA, championing dig ital transformation success for regional end-customers, and driving the sustain ability and profitability of the company’s valued channel ecosystem.

Alongside the appointment, the compa ny also announced the inauguration of its new regional headquarters in Dubai Internet City, which will be followed by a large-scale expansion of its team, with appointments spanning sales, channel, and operational roles.

Another key initiative Sujay will look to drive in his early days at Kissflow is the implementation of a structured partner program with the aim of replicating the successful alliance the company has built with Google in the APAC region.

Sujay will report directly to Kissflow CEO, Suresh Sambandam who said, “Since the establishment of our physical presence in the Middle East over two years ago, we saw the demand for low-code and nocode platforms skyrocket as businesses have looked to digitalise operations at an unprecedented pace and scale. As an early entrant that has demonstrated an unwavering commitment to the market, Kissflow rapidly established itself as a leader in this space, and now with the appointment of Sujay, I am confident that we will build on this success – guided by our core values of customer-centricity and simplicity.”

Sujay brings over 17 years of experi ence selling Enterprise Solutions in the Middle East and India. Having held senior leadership positions at leading value-add distributors such as Ingram Micro and Redington, he is especially well versed in channel dynamics and the intricacies of partner onboarding and management. This is complemented by his expertise in developing go-to-market strategies for a broad range of IT solutions and services.

6 NEWS // ARABIAN RESELLER - OCTOBER 2022

ServiceNow Unveils the Now Platform “Tokyo” Release

ServiceNow has announced the Now Platform Tokyo release, designed to help organizations navigate complex business challenges amid an uncertain macro environment.

The ServiceNow Tokyo release is pur pose-built to deliver better employee and customer experiences, supercharge automation and trust in operations, and accelerate value in ways that are good for people, good for the planet, and good for profits.

he new digital-first, fully integrated work flow automation solutions in the Tokyo release increase the power of the Now Platform to create seamless experiences, continuously generate new value by ac celerating innovation at scale, and allow people to do their best work.

“Our ServiceNow Tokyo platform release gives customers exactly what they need in this moment—new solutions that deliver immediate value, are easy to implement and use, and help them do more with less,” said CJ Desai, chief operating officer at ServiceNow. “Now is not the time to experiment. A platform for digital business is the only way to create great experiences, drive new business value, and accelerate transformation so organizations can focus on growth in our digital-first world.”

With today’s complex compliance and risk management landscape, customers have asked ServiceNow for solutions that make them more agile and resilient across their enterprise. ServiceNow is re sponding with new, purpose-built features in the Tokyo release that unlock more value from tech investments for CFOs,

COOs, and sustainability teams—simpli fying complex supply chains, automating asset management, and delivering audit able, investor-grade sustainability data.

According to Gartner, software infrastruc ture spending in segments containing PaaS, cloud management, and security is forecast to grow at a double-digit rate, reaching a combined spend of over $120 billion by 2026.

At the same time, protecting data and mission-critical applications have be come more complex amid an increasing ly sophisticated threat landscape. Servi ceNow is raising the bar for data security and intelligence with new capabilities that strengthen security deployments across an entire organization.

Commenting on the relevance of this latest release for regional enterprises, Mark Ackerman, area VP for Middle East & Africa at ServiceNow, said, “With the Now Platform Tokyo release, ServiceNow is giving our customers in the MEA region purpose-built solutions that will create value in critical business areas. Whether it be modules like Manager Hub and Admin Centre that will enable businesses to stay one step ahead of the compe tition in the war for talent, or modules like Supplier Lifecycle Management and Enterprise Asset Management that will simplify complex supply chains, auto mate asset management, and deliver au ditable, investor-grade sustainability data, we remain committed to continuously innovating and evolving our Platform to provide regional customers purpose-built solutions that will support, and accelerate their digitization initiatives.”

A10 Networks Launches Harmony Controller As-a-Service Release 5.4

A10 Networks has just announced the launch of Harmony Controller as-a-ser vice, Release 5.4 with enhancements that ease multi-cloud operational complexity and strengthen security. Network admins for enterprises and service providers all know the pain of growth and change.

Rapid or unexpected growth in users, subscribers, and traffic; migration from centralized data centers to edge deploy ments, cloud, multi-cloud or hybrid cloud environments; and the pandemic-inspired shift to distributed and suburban/homebased applications means network ad ministrators must continually scramble to ensure capacity is correctly and efficiently deployed to meet demand.

For the critical functions that A10 provides, including Thunder Application Delivery Controller (ADC), Thunder Con vergent Firewall (CFW), and Thunder Car rier-grade Networking (CGN), customers are managing their Thunder appliances or virtual machines throughout this massive change using A10 Harmony Controller.

The A10 Harmony Controller provides centralized management and analytics for A10 secure application services including A10 Thunder ADC, SSLi, CFW, and CGN in multi-cloud environments for application configuration and policy enforcement. It is available on self-man aged (on-premises/cloud) and as-a-ser vice.

Harmony Controller as-a-service has key advantages over self-managed systems, providing organizations a centralized management interface for installation, configuration, monitoring, and trouble shooting of physical and virtual devices wherever they are deployed. Adding or changing Thunder devices used to require manually intensive processes for installation, licensing, and registration of devices.

Harmony Controller-as-a-service makes those processes simple and easy to use. The service is operated by A10 to ensure its security and availability. The service creates simpler elastic capacity with a management interface that automatically scales as the system grows, support ing millions of users and thousands of devices.

8 NEWS // ARABIAN RESELLER - OCTOBER 2022

Orange Launches the First Orange 5G Lab in Jordan

As the Kingdom braces for the introduction of 5G technology, Orange (www.Orange.com) Jordan inaugurat ed the first Orange 5G Lab at Orange Digital Village in Abdali to explore the new cases of this technology and pro vide relevant training. The Orange 5G Lab inauguration was attended by the Senior Director of Policies and Infor mation at the Ministry of Digital Econ omy and Entrepreneurship, AbdelKader Al Batayneh, deputizing for the Min ister, Vice Chairman of the Telecom munications Regulatory Commission (TRC) Board of Commissioners, Dr. Nael Adwan, Executive Vice President Marketing, Design and Open Innova tion at Orange, Karine Dussert-Sarthe, and CEO of Orange Jordan, Thierry Marigny, as well as several company executives.

This Orange 5G Lab is the first of its kind in Jordan. So far, 16 Orange 5G Lab have been launched, 13 in Europe, 2 in Africa, and recently in Jordan, and Orange will continue to launch more to unlock the unprecedented potential of cutting-edge technology.

During the launch, the CEO of Orange Jordan, Thierry Marigny, asserted that the Orange 5G Lab comes as part of the responsible digital leader’s role in digital transformation by exploring and testing new use cases, pointing out that the program is also an extension of the company’s continuous efforts to support digital education across

Jordan to enable youth with the required digital skills and enhance pro gress in all sectors, therefore contrib uting to digital economy growth.

“The lab comes as we prepare to launch 5G, supported by the global group’s expertise in launching the technology in many countries. We seek to develop the digital ecosystem and promote innovation for the future by anticipating new opportunities enabled by 5G ahead of its launch,” he added.

Executive Vice President Marketing, Design and Open Innovation at Orange, Karine Dussert-Sarthe, said, “We are happy to support the opening of Or ange 5G Lab in Jordan, leveraging our international Orange 5G Lab program which supports digital transformation and helps businesses and innovators unlock value from 5G in 16 locations around the world.”

We are pleased with the success of hundreds of companies testing and prototyping innovative solutions with us,” she added. The Orange 5G Lab will provide an open space for co-in novation and development to enable all companies and innovative startups to explore and test new case uses through 5G networks and equipment, including augmented reality gaming, virtual reality tourism, remote medical consultations, as well as benefit from Orange’s experience in this technology.

Mukuru and WeThinkCode Partner to Host SheHacks to Solve Financial Services Challenges in Africa

Mukuru and WeThinkCode, an academy that delivers a world-class coding curric ulum for dynamic youth while addressing the industry skills shortage, hosted a women-only hackathon at the end of Women’s Month aimed at providing an opportunity for young women to show case their talent, further their studies and boost their careers in the IT sector.

The hackathon was attended by WeThinkCode female students and Mukuru Education Fund female bursary recipients. Teams were tasked with developing a financial education or management tool – to provide Mukuru’s customer base with better financial man agement and education tools. A massive success, organisers were wowed by the energy, enthusiasm, and talent on display, signalling a strong future for women in tech in Africa.

Mukuru CSI manager, Deidré Vrede, says the event was designed to provide the op portunity for winning students to bolster their studies and win internships or job shadowing opportunities at Mukuru, but more importantly create excitement and a platform for young, female students to shine. “As a fintech business, we encour age students, especially young women, to pursue careers in tech, as currently, only 19% of the industry’s workforce are wom en. Judging by the innovation, skills, and creativity on display, the future of women in IT is bright.

“We felt it was an exciting opportunity to add fuel to our passion for developing young female coders and give them a hand in creating and brainstorming something that will play a crucial role in financial education on the continent,” she says. WeThinkCode CEO Nyari Su mashonga says that African women have the potential to be at the leading edge of technology if they are given the opportu nity. “WeThinkCode is an academy that enables youth to become world-class developers who can thrive in any environment.”

10 NEWS // ARABIAN RESELLER - OCTOBER 2022
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ADDRESSING THE CHALLENGES OF A HYPERCONNECTED WORLD

Karsten Winther, the President for EMEA at Vertiv, speaks about his key priorities for the EMEA market, after taking on the role of President for the region

As you settle into your new role as the President for EMEA, what are your key priorities for the market?

The emphasis on our people remains a top priority for me. It’s vital that we con tinue to retain and attract the right tal

ent that will inevitably bring new ways of thinking and innovating, which is crucial to grow our leadership position in the industry. Another priority, and a key element of success for us, is ensuring that we are doing our utmost to increase

customer satisfaction. To enable this, we must constantly enhance processes and manufacturing, which in turn will lead to delivery optimisation.

With our recent acquisition of the E+I

COVER STORY // ARABIAN RESELLER - OCTOBER 2022
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Engineering Group, we have a new op portunity to better support our custom ers with access to a broader portfolio of products. Since one of the E+I factories is located in Ras Al Khaimah in the UAE, the acquisition will allow us to realise our ambition of increasingly supplying quickly deployed prefabricated modular solutions to the region, from the region.

Which Vertiv technologies and solutions are you most excited about and why?

The market continues to show real de mand for technologies and solutions that support sustainability initiatives. With the hunger for data constantly increasing, it is vital that data centre providers invest in solutions that reduce energy usage, waste and overall carbon footprint. I’m excited about the technologies that offer oppor tunities on this front, including adiabatic chilled water systems, liquid/immersion cooling systems, and solutions for grid support and stabilisation.

It is also important that we supply existing sites with new technologies, facilitating a transition away from outdated legacy in frastructure currently in operation to more sustainable and less power-intensive al ternatives. I’m also particularly interested in micro data centres that are becoming an attractive option for companies that want to improve their agility and simplify workloads. With edge computing becom ing a more vital area of investment, there is a clear industry ambition to move data and processing power closer to where it is being used.

As we move further into a hyper-connected world with smart cities becoming a reality, what’s next for Edge?

Installing micro data centres closer to end us ers will be the backbone of smart cities. The topic of smart cities encompasses such a wide array of activations, from autonomous vehicles and smart hospitals to traffic control and the internet of things. All of these demand power and a constant flow and interpretation of data. Investment continues to be focused at the Edge and the most effective way to move everything closer to its utilisation point to reduce latency – critical when this data is responsible for the flow of an entire city.

The evolution of the metaverse and its potential to revolutionise retail, entertainment, healthcare, education and

other lifestyle activities also presents an interesting opportunity. At present, most companies remain tentative and are de ploying bandwidth to figure out what the metaverse will really mean for them, but if it does deliver upon its potential, then we can expect the metaverse to be the next big thing for digitalisation and customer experience.

Similarly, with the continued explosion of devices and data, how will this impact the cloud and colo markets over the next 12 – 18 months?

We continue to see more and more de vices coming online, and subsequently, the resulting need for data continues to expand. There will be an ongoing demand for high-capacity data centres which are well connected with the edge of the net work and closer to end users. The biggest challenge with this is integrating technolo gy that can interpret which data is needed immediately and which can be processed with lower priority. However, simply focus ing on increasing capacity is not enough.

It must be thought of as sustainable ca pacity. As the demand for data rises, we will see an inevitable impact on footprint and density, but providers must find ways to implement this capacity with sustain able considerations front of mind. We will also see a high degree of public cloud growing at the expense of the enterprise. This will lead to increased focus upon the internet of everything, as the public de mands instant connectivity between the ever-growing ecosystem of devices.

In what areas do you think the data cen tre industry can make a real impact when it comes to sustainability efforts?

There are many areas in which the data centre industry can look to address sus tainability. Providers should seek to op timise cooling processes and how their energy and resource consumption can be limited. Reducing waste, particularly heat, through recovery processes that repur pose excess to support the heating needs of local communities or offices should also be a priority. There are also oppor tunities to drive more efficiencies in the management and storage of renewable energy, such as solar or wind power, es pecially in off-grid, remote locations. Look ing at innovation in power generation and storage, hydrogen fuel cells are showing a

real potential to become the next big thing in the energy sector.

Ultimately, it’s also about lifecycle plan ning. Both old and new data centres will require periodical equipment upgrades, refurbishments and optimisation services to keep up their performance while en hancing efficiency and reducing waste. Data centres will also have a big role in supporting sustainability across all sec tors – indeed, key applications like arti ficial intelligence, big data and machine learning can help other industries become more efficient and eco-friendly.

What are the biggest opportunities for the ME region?

We are seeing more and more investment in the Middle East (ME) and also Africa, with Google’s Blue-Raman submarine ca bles as one example. Furthermore, while cloud adoption is in its infancy in the Mid dle East, with the major cloud service pro viders having little to no facilities in these locations, it is rapidly evolving.

At Vertiv, we have now reorganised our sales teams in the region and will look at ME and Africa under a separate lens and adjust our strategies accordingly. Success looks different between the territories due to their contrasting needs, so there must be a clearer distinction between how we progress in both. For ME, the key opportu nities lie mainly in modular and local colo cation space. In 2021, 92% of the data for this region was stored outside of ME, so there is a huge opportunity to move this infrastructure into the region.

With the ongoing 5G rollout, especially in the UAE, KSA and Qatar, the opportu nity is also around facilitating and imple menting hyperscale data centre space. Furthermore, many Mobile Network Operators in ME are offloading their assets to Energy Services Companies (ESCs). The ESC then adopts the responsibility of creating energy efficient solutions whilst maintaining performance. Vertiv has de ployed thousands of such solutions with in the territory of ME and Africa utilising solar hybrid solutions that are completely independent from the grid. This is a huge technology advancement on that front, and our portfolio and on-going innova tions are uniquely suited to support all these opportunities and challenges.

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THE ALL-SEEING EYE: WHY DATA PRIVACY IS MORE IMPORTANT THAN EVER

In this day and age, you’d be hard-pressed to find someone who can confidently say their data is completely secure. The sad truth is, very little of our personal data is safe from prying eyes, and this is some thing more and more people are becom ing aware of.

For instance, you’ve probably had an ex perience where you looked something up on the internet and then got assaulted by targeted advertisements for the very thing you were looking up. How does this work, though?

The answer is cookies. These crumbs of data that are stored on your device are what enable websites to track your activ ity.

Initially, websites weren’t even required to inform you when installing cookies on your device. The landmark General Data Protection Regulation, passed by the EU and implemented in May 2018, made it mandatory for websites to be transpar ent about their data collection and pur pose, resulting in those notifications you get asking you to accept or reject cookies when you go to a website.

Cookies, however, are just a drop in the ocean when talking about data priva cy. The Universal Declaration of Human Rights, 1948, describes the right to priva cy as a basic human right, but the truth is most big tech corporations simply don’t care. Their argument is that we’ve already consented to their data policies. But, let’s be honest here—no one really reads through license agreements, do they?

They’re extremely drawn out and use complicated legal and technical jargon, and this plays into the hands of these corporations.

They also argue that no one is being compelled to use their software and that we can always use an alternative if we’re unhappy with their policies, but that’s a moot point. No one should be expected to forfeit their privacy to use a product.

The data collected about an individual’s browsing habits can also be used to create a profile for advertising purpos es, but this leads to yet another issue— not a single company, including today’s big tech companies, can say its data is

completely safe. Data breaches still hap pen and compromise the personal data of millions, yet most companies simply view these breaches as ordinary set backs. The good news is more people are talking about data privacy, and some have even deleted their social media accounts. Whether this will impact how big tech views and handles our personal data, however, remains to be seen.

We at ManageEngine take data privacy very seriously and have done so before it became fashionable, politically correct, or legally binding to take such a position. We ask for only the least amount of infor mation necessary, gathering only what we believe is essential for doing business or for the specific transaction at hand. In fact, we completely disable non-essential and intrusive third-party cookies from all our websites and products. You can even disable all cookies completely to pre vent your browser from sending us any information.

Learn more about our privacy policy: https://www.manageengine.com/priva cy.html

14 SPECIAL REPORT // ARABIAN RESELLER - OCTOBER 2022
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GITEX GLOBAL 2022 GATHERS WORLD’S LEADERS TO CHALLENGE AND COLLABORATE IN THE WEB 3.0 ECONOMY

Dubai will transform into the ultimate digital epicenter of the world next month, as the UAE hosts the world’s largest tech show, converging the most advanced companies and best minds to deep dive into the making of the Web 3.0 economy. From 1014 October 2022 at the Dubai World Trade Centre, GITEX GLOBAL returns, its largest ever edition featuring 5,000 companies spanning 26 halls and two million sq. ft of exhibition space, at an extraordinary 25 percent year-on-year increase, pushing its capacity limit at the venue.

The GITEX 3.0 edition, in its 42nd year, presents the most empowering cura tion ever with seven multi-tech themes experimenting in the metaverse, a de centralised future of the internet, and a sustainable global digital economy.

The five-day event’s record size and continued expansion mirror the am bitions of the UAE and the region’s digital transformation movement, as government initiatives such as the Na tional Program for Coders, the Dubai Metaverse Strategy, and Next GenFDI propels the UAE to the forefront of the global digital economy.

This is amplified by the new GITEX GLOBAL 2022 launches of X-VERSE sponsored by TMRW Foundation in collaboration with Decentraland, one of the world’s most immersive metaverse journeys featuring 28 experiential brands; and Global DevSlam, the Mid dle East’s largest ever coder and devel oper meetup, both of which sold-out to a global audience within two months. UAE companies also held the lion’s share of a record-breaking US$2.6

billion in start-up funding across the Middle East and North Africa in 2021, figures that underscore an additional hall and 30 percent increase to 1,000 exhibitors at GITEX GLOBAL’s start-up event, North Star.

His Excellency Omar Al Olama, Minis ter of State for AI, Digital Economy & Remote Work Applications, who deliv ered the welcome note at the official GITEX GLOBAL 2022 press confer ence today, said: “GITEX this year is bigger than ever. It spans two million sq. ft. with over 5,000 exhibitors from more than 90 countries, which makes this truly the biggest tech show in the world. This year, my office has part nered with GITEX to ensure that we’re not just showcasing technology, but actually inventing and developing technology.”

GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 16

In his speech, H.E. also highlighted that the Global DevSlam event is poised to be one of the biggest developer events in the world. He concluded by thanking each and every single person that has believed in the UAE’s mission and who has supported the UAE.

Trixie LohMirmand, Executive Vice President of Events Management at Dubai World Trade Centre, GITEX GLOBAL’s organiser, added, “GITEX is not just a big gathering of people. It’s the super-connector humanising virtu al and digital economies. GITEX serves a profound purpose of enabling and accelerating the digital economies of UAE and many of its alliance partners through connecting earnest stakehold ers with outstanding minds from the world, and materialising these connec tions into actionable partnerships.”

GITEX GLOBAL 2022 will welcome an unprecedented 52 percent of new ex hibitors this year choosing the show and the UAE as the first-choice part ner in their market access strategies. The influx of global interest will see North Star hosting the biggest Unicorn meetup of the year in Dubai, with 35 Unicorns from 15 countries looking to explore new opportunities and expand in one of the world’s fastest-growing markets.

UAE companies are shaking up the global tech scene with their bold un dertakings and commitments to tech R&D and inventions, including the Technology Innovation Institute (TII) a leading global scientific institution and the applied research pillar of Abu Dha bi’s Advanced Technology Research Council. TII will have a significant pres ence at GITEX GLOBAL showcasing AI and Digital Science, Directed Energy, and Autonomous Robotics Research.

Dr. Ray O. Johnson, CEO of Technolo gy Innovation Institute, said, “We are delighted with our significant presence at GITEX GLOBAL, billed as the largest tech event in the world. Working at the intersection of discovery science and advanced technology, our research centres have announced, within the last two years, multiple research break throughs that give Abu Dhabi and the UAE greater tech sovereignty. Our jour ney has just begun. Research today is a collaborative field, and we look for ward to the networking opportunities with the technology world’s leaders to accelerate our breakthroughs in the years to come.”

G42, a champion of AI and cloud tech nologies, will create a high-impact visitor experience showcasing pow erful capabilities through its group of four companies. “There couldn’t be a better time to showcase G42 than at the 42nd edition of GITEX, the world’s largest tech, and start-up event,” said Hasan Al Hosani, CEO of Bayanat, a G42 company. “G42 has multiple businesses and expertise and it is of ten a challenge to explain the breadth and depth of the Group’s offering. At GITEX, we aim to get some of our flagship companies to come under one roof and give a better sense of the spectrum of our offering under the theme ‘The Answer is Yes’. We are looking forward to meeting our peers from the tech industry – from the re gion and beyond, and inviting them to experience the holistic offering of the G42 ecosystem.”

Hatem Dowidar, the Group CEO of e&, said, “Given the e& transformation jour ney we embarked on earlier this year, the 2022 edition of GITEX GLOBAL is truly special for us, as it is the first ma jor global technology event where we will showcase the strides we’re taking to progress into a global technology and investment group that creates technology to empower every person and organisation to stride into a great wide-open future. GITEX GLOBAL is the place where many futuristic ideas and solutions come to life, demonstrating the limitless possibilities technology advancements open up and inspiring participants with the immense oppor tunities that lay ahead.”

GITEX unifies the participation of 250 government entities leading strate gic digital projects and public-private partnerships, with Digital Dubai Au thority and Abu Dhabi Digital Authority among the UAE government bodies advancing smart city and digital proj ects. H.E. Tariq Al Janahi, Acting CEO, Digital Dubai Authority, said: “Following the vision of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Prime Minis ter and Vice President of the UAE, and Ruler of Dubai, to digitalize life in the city, this year Digital Dubai’s participa tion at GITEX GLOBAL 2022, in part nership with 32 government and seven private sector partners, will showcase the latest digitalization solutions built by Dubai Government, also displaying future plans to build a holistic city-wide digital ecosystem ensuring Dubai be comes a global benchmark for building digital economies.”

H.E. Mansoor Al Marzooqi, Executive Director, Strategy & Innovation Sector, at Abu Dhabi Digital Authority, pointed out that the Abu Dhabi Government Pavilion at GITEX will be an advanced digital technology platform bringing together more than 30 government and academic entities, showcasing more than 100 innovative projects that highlight the Abu Dhabi government’s key achievements in the field of digital transformation.

“GITEX Global 2022 is a global tech platform that gives the Abu Dhabi gov ernment the opportunity to showcase new digital initiatives in government services, digital government solutions, data and artificial intelligence, cyber security, and digital enablement, all of which have been carefully developed to further strengthen Abu Dhabi’s digital capabilities, enabling, supporting and delivering a digital government that is proactive, personalized, collaborative and secure,” said H.E Al Marzooqi.

Alaa Elshimy, Managing Director and Senior Vice President of Enterprise Business Group, at Huawei Middle East, said, “GITEX GLOBAL provides us with a golden opportunity to net work with our customers, partners, industry leaders, and experts from the Middle East region and around the world to explore how to more ef fectively unleash digital productivity, promote the digital economy, and build up stronger digital ecosystems. We will share insights on steps we are taking to advance digital development across a wide range of industries, highlight technological updates that can address climate change and drive clean energy development, and fur ther release new innovative connec tivity solutions and cloud services for the regional markets. Using its con nectivity, computing, and cloud tech nologies, Huawei will continue to work with its partners to drive ongoing in dustry innovation and multi-tech syn ergy, creating scenario-based solu tions for diverse customer needs. This will create greater value and make it easier for customers to go the ‘last mile’ of their digital transformation.”

The GITEX 3.0 edition features seven tech themes: North Star Dubai startups, Ai Everything, Future Blockchain Summit in association with VARA, Fintech Surge, Marketing Mania, and two sell-out new launches of GLOBAL DevSlam and X-VERSE.

17

Huawei to Have an Expanded Presence at the Show This Year

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

GITEX is a significant event for us where we announce our newest products and solutions, discuss best practices from our work with customers and partners around the world, and explore paths to shared suc cess.

This year, Huawei has committed to be ing the Diamond sponsor of GITEX Global 2022. We will be introducing our newest end-to-end products, solutions, and ad vanced ICT technologies focusing on 5.5G, cloud, AI, digital power, cybersecurity, and industrial applications designed to meet the needs of various industry scenarios and sectors such as government, utilities, oil and gas, transportation, finance & ad dress government national digital transfor mation goals.

Our ultimate target is to build a sound eco system for open collaboration and shared success, and we look forward to exploring this further with our customers and part ners in GITEX.

What are your expectations from the event this year?

We had a highly successful GITEX in 2021, despite the lingering COVID after effects. We had an EBG, CNBG, Cloud BU, Digital Power, and CBG joint exhibition under the theme “Dive into Digital”. Un derlined by appearances by royal family members, we had more than 4000+ VIP customers from the Middle East, Africa, Northeast Europe, and Latin America in our booth.

Overall, we welcomed over 100,000 visiting customers, more than 4,000 global cus tomers and partners, and more than 260 CXOs and 25 MoUs signed at our booth.

With our expanded presence at the show this year, we expect even more successful results. We look forward to connecting with our customers and partners from govern ments and enterprises, will demonstrate Huawei’s digital innovations, release inno vative products and solutions and highlight successful business cases to our guests.

What will be your theme of participation at GITEX?

Under the theme of “Unleash Digital”, Hua wei’s participation in the region’s biggest tech event comes amid increased invest ment in UAE’s digital economy, cyberse curity, and advanced technologies. This further underlines the company’s efforts to bring technological advances to even more industries and create new value by helping governments and enterprises go digital while operating more intelligently and achieving sustainability.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

On the sidelines of GITEX Global this year, we will be hosting Huawei Connect, the company’s annual flagship event for the global ICT industry. We will be exploring where industry digitalization is heading, what opportunities it brings, and how dig ital technologies such as cloud, AI, and 5G can be practically applied in different indus try scenarios to fully unleash their value.

We will also be bringing back again for another year Huawei Innovation Day 2022 for the Middle East and Africa. This year’s event will be held under the theme of “Col laboration to Unleash Innovation for Sus tainable Digital Future” in collaboration with the Arab ICT Organization (AICTO), where leading regional and global experts in gov ernment, academia, regulators, industry

analysts, as well as Huawei’s senior lead ership team will share their expertise over keynotes speeches and panel discussions covering topics such as green ICT, digital transformation, and talent development.

How have your regional strategies changed in recent months?

Our mission remains to bring digital to every person, home, and organisation for a fully connected, intelligent world. Theo retical breakthroughs, advancements in software, and reshaping architecture will lay solid foundations for our future surviv al and development. The key to achieving these three goals is to open up, innovate, and embrace global talent.

Huawei constantly reinvests in R&D, and that has kept us at the forefront of the global ICT sector & our R&D investments over the past decade exceed $110 billion. But the idea of development is not limited to technologies alone. Bridging the digital skills gap is another crucial aspect of Hua wei’s investment and innovation strategy.

An effective talent development strategy is key for the region to fully leverage digital transformation. While regional universities have expanded their ICT offerings, the de mand for ICT skills is rising exponentially while new technologies are emerging daily. Therefore, enabling solid capacity-build ing for the youth in ICT is a prerequisite in today’s digital world, as is upgrading and upskilling for experienced hires or anyone considering a mid-career switch.

We will continue to invest in ICT talent development in the region. Through our Seeds for the Future CSR initiative, Huawei ICT Competition, and many other initiatives, we promote collaborations between public and private sector entities, educators, and technology companies to develop talent.

Shunli Wang, the Vice President of Huawei Middle East, says the company’s mission remains to bring digital to every person, home, and organisation
GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 18

Spire Solutions to Show Off a Triad of Digital, Data, and Cybersecurity Solutions at GITEX 2022

Spire Solutions has announced that its core focus at GITEX 2022 (October 10 to 14, 2022) will be to help governments and enterprises reimagine the triad of digital, data, and cybersecurity which is timely and crucial given the various dig ital transformation initiatives around the region. “While organizations are busy im plementing several tools, technologies, and workflows, Spire will ensure the over all impact is positive by implementing solutions for efficient and scalable digital infrastructure & operations management with SolarWinds and prioritizing employ ees’ digital experience with Nexthink,” the company said.

Digitization invariably produces a tremendous volume of data but

managing data remains the main chal lenge for organizations of all sizes. Therefore, with its bespoke data com pany Spire Data, and partners such as Cribl and Elastic, Spire will show how to manage data end-to-end including gov ernance, observability, modernization, automation, classification, and more. Most importantly, the digital disruption has led to a surge in cyber risks and attacks across different industry ver ticals so Spire will help organizations strengthen, modernize, automate and transform their cybersecurity strategies by focusing on comprehensive detection & response (XDR) by Elastic & Corelight, continuous attack path visualization by XM Cyber, ultimate network visibility with Gigamon, secure identity governance &

ManageEngine to Showcase its Entire Suite of IT Management and Security Solutions

access management by CyberArk, digital risks management by Digital Shadows and cyber threat intelligence and attribu tion by Group IB, to name a few.

Sanjeev Walia, Founder & President at Spire Solutions, said, “We are committed to the national and regional priorities and our goal is to help governments and en terprises achieve a secure and seamless digital transformation. At GITEX 2022, we will share our integrated approach to cre ating and executing relevant strategies and introduce unique solutions around digitization, data, and cybersecurity along with our technology partners. We will also announce industry shaping part nerships, showcase live demos and run educational sessions on all 5 days.”

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

We have been participating in GITEX since 2007 and will be joining this year as well. We will be showcasing our en tire suite of IT management and security solutions for the GCC market, a port folio of over 60 paid products covering aspects like IT service management, operations management, Active Directory management, endpoint management, analytics, and more.

What are your expectations from the event this year?

Each year, this event has played a big

role in establishing our presence in the region and building contact with poten tial customers and partners, many of whom we share a close relationship with still today.

So, I expect our participation in the event this year will help us reiterate our com mitment to serve our customers better and forge stronger ties.

What will be your theme of participa tion at GITEX?

ManageEngine will be positioning itself as a comprehensive IT management solution provider for organizations and enterprises across all sectors looking to overcome their IT-related challenges.

Any other info you would like to add?

This year marks the 20th year anniversary of ManageEngine.

We are one of the main sponsors at the event and will be taking up a much big ger booth space than before. All our top management will be at the event.

Our solution experts will be available at our booth, H7 C1, Hall 7, to help cus tomers with their IT-related problems and provide the best IT management practices. Our experts are happy to take walk-ins.

Nirmal Kumar Manoharan, the Regional Director at ManageEngine, speaks about his company’s participation at GITEX this year
19

Check Point Software Technologies to Throw the Spotlight on its Infinity Portfolio of Solutions

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?

Check Point Software is committed to sup porting and being part of global platforms such as GITEX to showcase expertise and reach out to our customers. Check Point Software will be present at GITEX through our channel partners and will be exhibit ing in Hall no 1 and Hall no 5. At GITEX Technology Week, Check Point Software will be focusing on its Infinity portfolio of solutions and educating attendees on the current threat landscape. Check Point Infinity portfolio of products focuses on those technologies and capabilities that will provide uncompromised security. Check Point Software has taken over 80 products and technologies all managed by Check Point Infinity-Vision, the indus try’s leading unified security management solution, and organized them into three main pillars:

• Check Point Harmony for secure users and access

• Check Point CloudGuard to automatically secure clouds

• environments

• Check Point Quantum to protect net work perimeters and datacenters, including Check Point Maestro Hyperscale Network Security

What are your expectations from the event this year?

The last couple of years has been far from ordinary, both for cybersecurity and busi ness in general. Every year, certain threats grow rapidly as cybercriminals focus their efforts on a particularly effective or lucra tive attack technique, such as ransom ware or cryptojacking.

2022 began with massive exploitation of one of the most serious vulnerabilities on the internet, the Apache log4j, and contin ued with full-blown cyber warfare from the Russia-Ukraine war. Check Point Research

(CPR) reported that the second quarter of 2022 saw an all-time peak of 1.2K attacks per organization globally, a 32% increase compared to Q2 2021, whereas UAE ob served an average of 970 weekly attacks per organization in Q2 2022, a massive 178% increase year-over-year.

However, one of the most worrying trends in 2022 is the growth of cybercrime across the board becoming firmly entrenched as a state-level weapon, including the new ransomware method of ‘Country Extor tion’, state-affiliated hacktivism, and the expansion of ransomware as the number one threat.

This year’s GITEX provides an opportunity to educate the customers on the impor tance of having Gen V solutions to battle the current threat landscape and show case Check Point Software’s products and solutions that provide end-to-end security from the enterprise to the cloud, to mobile workers’ personal devices.

What will be your theme of participation at GITEX?

Check Point Software focuses on provid ing organizations with the ability to con duct their business with the highest level of security. At the region’s biggest tech nology event, Check Point Software will be emphasising exhibiting industry-leading, new, and innovative security solutions that redefine cyber security. GITEX 2022 will also provide the opportunity to network with channel partners to seek new ways of collaborating to provide solutions to their customers.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

We plan to showcase Demo Point to our channel partners and end customers where they get to explore Check Point Quantum (Network), Check Point Cloud Guard (Cloud) & Check Point Harmony

(User and Access) security products. This is a personalized demo and would be co ordinated by one of our security experts. With digital transformation initiatives gaining traction and more cloud adoption we will have our cloud security architects engaging with customers onsite and showcasing how to address cloud securi ty at scale and speed. We will be discuss ing and showcasing our hyperscale archi tecture – Maestro solution and engaging with prospects on how it can be relevant to their environment and address some of their use cases.

How have your regional strategies changed in recent months?

Check Point Software is working on driving an impact and changing the cybersecurity game in the region with a series of new strategic directions. We believe this will reshape cybersecurity with the best and brightest thinking around new products, new experiences, and a new mindset. To emphasize this new direction, earlier this year Check Point Software rolled out the new mantra “You Deserve the BEST Secu rity”; with this new mindset, we have been constantly growing and are continuing to invest with more resources in the region.

We are expanding in the UAE by investing in additional sales and technical teams to continuously engage with our stake holders and educate them on the current threat landscape and how Check Point Software’s solutions can be of value to their organizations.

Check Point Software aims to provide any organization with the ability to conduct its business on the internet with the highest level of security. Our long-term goal is to expand our reach – vertically and geo graphically – in the region by bringing our solutions to businesses in the public and private sectors and continuing to provide our focused insights in the cyber threat landscape in the UAE and overall region.

GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 20

ASUS to Show Off its Latest Range of Laptops, AiO PCs, Desktops, and Chromebooks

Which products and solutions will you be showcasing at the event?

At the ASUS-GITEX stand, we will feature a wide range of ASUS Expert series of laptops, AiO PC, Desktops and Chromebooks. We will prominently showcase the latest laptop series and tablets designed to meet the performance and mobility requirements of business users.

At the same time, we’ll showcase some ed ucation-focused products which are specif ically designed for students and teachers. ASUS has done a strategic collaboration with Microsoft to focus on the ‘’Shape the Future’’ initiative from Microsoft. Visitors from edu cation sectors will also have a first hands-on experience with ASUS Education series prod ucts. As for SMB, Government, and Corpo rate segments, we will have a wide range of

Expert Book laptops, Expert Center AiO, and Desktops.

What are your expectations from the event this year?

We anticipate communicating with each business segment and to inform them about the most innovative technology ASUS is bringing to the market. Our objective from the event is to share our BUSINESS vision with our strategic channel partner organiza tions and key local media. At the same time, we aspire to introduce ASUS commercial products to visitors offering them a handson experience with detailed information and demonstration.

What will be your theme of participation at GITEX?

HID Global to Focus on Solutions for Zero-Trust Environments

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

Yes, we look forward to connecting with partners, customers, and end-users in the security industry once again. We will be showcasing the latest solutions in Secure Issuance (SI), including an af fordable high-speed ID and card printer, Identity Authentication Management Solutions (IAMS) for zero-trust environ ments, as well as biometric identity and verification solutions.

What are your expectations from the event this year?

Earlier this year, HID Global outlined seven trends that are shaping the se

curity industry, including sustainability, data analytics and artificial intelligence, contactless biometrics, and zero-trust security. We expect to have conversa tions with our partners and end-users regarding these trends, helping them identify the future-proof solutions that address them.

What will be your theme of participa tion at GITEX?

HID Global has been powering and pro tecting the physical and digital identi ties of the world’s people, places, and things for more than 30 years, and de spite our stability and experience, we’re always striving to be at the forefront of the industry. Technologies and new demands are always emerging, so we

We aspire to bring the best solutions to the market in line with current technology trends and to contribute to the hybrid work ing environment in all sectors including Ed ucation, SMB, Government, and so on. With rapid technological changes, ASUS keeps up with the innovation and creates the best products for every need in collaboration with our technology partners.

How have your regional strategies changed in recent months?

ASUS BUSINESS is thriving to establish and grow the local presence in the regional mar ket to adapt to the demand for Business, Edu cation, and SMB. Also after the regional office establishment in Dubai, we continue to grow our local team and deploy more resources to expand our business in other GCC countries.

want to showcase how this focus on innovation is translated via our integrat ed solutions—from secure issuance of documents to seamless authentication and management of these documents to contactless biometric enrolment and verification.

How have your regional strategies changed in recent months?

HID continues to focus on having a strong presence across the globe, and thanks to our Global Partner Program, we’ve successfully accomplished that. Our elite Global Partner Program equips our partners to solve customers’ secure identity challenges and drive mutual growth.

Kratika Sangal, Director of Marketing Communications and Channel Marketing for Secure Is suance at HID Global, speaks about her company’s participation at GITEX Global 2022
21

Nutanix to Focus on Emerging Alliances Such As HYCU, ArcServ, and Stratodesk

has

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

Yes, Nutanix will be participating at GITEX Global 2022. We will be sharing our com pany’s vision and strategy that emphasiz es that enterprises should never settle for Cloud chaos, but rather, embrace a hybrid multi-cloud platform that prioritizes sim plicity, flexibility, and freedom of choice.

Over the past year, Nutanix has re-pack aged its solutions to make them even more simple, in order to offer a consis tent operating model across all types of clouds: public, private, and hybrid. The company has created an easy-to-con sume set of solutions to support custom ers’ digital transformation initiatives. The new portfolio removes the complexity of ten associated with offering a full range of hybrid cloud services.

The simplification of packaging, metering, and pricing enables customers to easily plan for their changing needs. Custom ers can accelerate their cloud journey by taking advantage of Nutanix validated de signs and deployment best practices for 5 common use cases around which the company has designed its solution port folio. We are keen to demonstrate these innovations at GITEX:

1. Nutanix Cloud Infrastructure (NCI):

Providing complete software solu tions including virtual compute, storage, and networking for virtual machines and containers, that can be deployed in private data cen ters on the hardware of the organi zation’s choice or in public clouds

2. Nutanix Cloud Manager (NCM): If an organization is managing mul tiple cloud deployments, Nutanix can support by driving consistent governance across private and public clouds, helping custom ers accelerate their cloud journey

3. Nutanix Unified Storage (NUS): Nutanix supports a variety of work loads deployed anywhere – private, public, or hybrid by allowing soft ware-defined storage for multiple protocols (volumes, files, objects). This is a single point of manage ment for all storage resources

4. Nutanix End User Computing Solu tions: This speaks to running appli cations and workloads anywhere, on any device supporting the new normal of remote work and remote learning

5. Nutanix Database Service (NDB):

Simplifies database management across hybrid multi-cloud environ ments for database engines like PostgreSQL, MySQL, Microsoft SQL Server, and Oracle Database

One of the key areas of discussions at GI TEX will be around ‘data’ – the new cur rency in a digital world. Companies are increasingly struggling with managing their databases in an efficient manner. Wouldn’t it be great if an organization’s da tabases just worked, with all the complex ity and tedium of database administration and maintenance hidden from view?

We’ve done just that with Nutanix Era, a Database-as-a-Service (DaaS) solu tion ‘On Your Terms’. In the same way, the Nutanix Cloud Platform has made IT

infrastructure ‘invisible’, Nutanix Era is a database lifecycle management software that runs on the Nutanix Cloud Platform and empowers organizations to achieve invisible databases. Era can manage databases deployed on on-premises infrastructure and on a public cloud of choice, making it a true multi-cloud solution ready to modernize databases.

What are your expectations from the event this year?

As always, GITEX offers a brilliant platform to promote our brand. Most importantly, it’s a way to reconnect with our customers and partners at scale. We anticipate even more traffic coming in from the other GCC countries, such as Saudi Arabia – which is a hyper-growth market for us.

What will be your theme of participation at GITEX?

Nutanix will be exhibiting with the theme ‘Cloud on Your Terms’ with the intention of helping regional organizations master the art of Cloud freedom

Do you plan to run any online engagements such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

We are running a series of executive dinners during GITEX week and have sev eral MoU signings that will occur at our stand. Nutanix will showcase its beautiful stand H6-A30 in Hall 6 at GITEX, which has been designed to be an inviting, safe, and open space for great conversations. This year key alliance partners and re sellers have been welcomed to participate along with the company. The focus is on emerging alliances including HYCU, ArcServ, and Stratodesk.

Mohammed Abulhouf, the Senior Sales Director for the Middle East at Nutanix, says
the company
re-packaged its solutions to make them even more simple, in order to offer a consistent operating model across all types of clouds
GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 22

NETSCOUT to Show Off its Cybersecurity and Service Assurance Portfolio

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?

Yes, the NETSCOUT team will be at GITEX Global 2022. We are set to showcase our cy bersecurity and service assurance portfolio.

The nGeniusONE Service Assurance solu tion provides visibility and analysis into any infrastructure environment such as data center, private and public cloud, and co-lo cations, for any service deployed, custom er-facing applications, voice, video, SaaS, and UCaaS. The solution also provides visibility from wherever they are accessed, whether they are headquarters, regional locations, or home offices. These network monitoring solutions help businesses swiftly triage issues and assure exceptional service quality.

Omnis Security provides the breadth, scope, and consistency needed to secure today’s enterprise networks, bolstering regional or ganizations’ digital infrastructures. These tools help cybersecurity teams discover and respond to network attacks rapidly and thoroughly. We’ll also be showcasing our service assurance portfolio, which is built to facilitate seamless operations across enterprises.

What are your expectations from the event this year?

GITEX Technology Week has always been a significant milestone for every influen tial business success, especially for NET SCOUT in the Middle East where digital transformation is up to speed and on top of every business leader’s priority to ensure

security is in place.

This event unifies the most influential ecosystem advancing technologies, economy, society, and culture through the sheer power of innovation. It’s a unique opportunity for us to showcase solutions that grant an extraordinary impact on so ciety and its people, especially with the post-pandemic era coming into play.

What will be your theme of participation at GITEX?

Our theme at GITEX will revolve around the entire NETSCOUT portfolio on Service As surance and Security portfolio – best suited for the current Cybersecurity landscape in the region that can combat these modern threats and attacks.

Acer to Focus on Innovation and Sustainability

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

Coinciding with GITEX, we host our an nual Acer Partner Week where we invite and host partners including distributors, retailers, IT, and education partners from around the region. We use this opportuni ty to discuss business updates, and mar ket trends and exchange ideas – while also providing demos of some of our lat est products.

As an added bonus, guests at Acer Part ner Week will get a preview of brandnew products – so stay tuned! This year, we’ll also be hosting an experiential event around the Predator Helios 300

SpatialLabs Edition, which is an incredible 3D gaming laptop.

How have your regional strategies changed in recent months?

We haven’t had any change to our regional strategies as we have continued to prioritize launching high-tech innovative products in the region and focusing on sustainability.

An example of our best-in-class technolo gy is our Predator Helios 300 SpatialLabs Edition, which introduces for the first time 3D gaming without the need for extra de vices such as glasses to see the 3D con tent come to life from a flat screen.

On the other hand, our product Acer

Vero showcases our commitment to a sustainable future. With a commitment to environmental, social, and governance (ESG), we launched the Earthion program in 2021 and began working closely with suppliers and partners to bring eco-friend ly initiatives into its supply chain ecosys tem, with its primary focus on energy, product design, packaging design, pro duction, logistics, and recycling.

As a manifestation of such efforts, Acer’s Vero line of eco-conscious devices was launched in 2021 to offer consumers greener options. Vero products intend to incorporate eco-friendly and recycled ma terials and are designed to extend their lifespans to reduce material consumption and reduce overall waste.

Michele Montecchio, the General Manager for Acer Middle East, speaks about his company’s plans for GITEX Global 2022 Gaurav Mohan, the VP for SAARC and Middle East at NETSCOUT speaks about his company’s participation at GITEX Global 2022
23

Genesys to Take the Wraps Off its Enterprise Contact Center Software

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

We, at Genesys, are very ecstatic to be participating at GITEX Global 2022. This is a significant year for us, as we will be pres ent with a sizable stand and host several of our major regional partners to show case the most advanced contact center and customer experience cloud, digital, and artificial intelligence technologies.

At the show this year, we will be showcas ing Genesys Multicloud CX, the leading enterprise contact center software. The Genesys Multicloud CX platform is the contact center solution of choice for lead ing global businesses to create one-of-akind experiences at scale.

It allows enterprises to unify voice and digital channels, self-service, work items, and inbound and outbound interactions through native capabilities and best-inclass integrations so that businesses can create holistic, personalized experiences that delight your customers and engage their employees.

What are your expectations from the event this year?

GITEX has always been a key event for Genesys in the region and enables us to have impactful conversations with our channel partners and customers.

This allows us to understand the market and its needs better while staying up to date with the latest trends and concerns within the customer experience field. Attending events where our stakehold ers are present provides us insight into

maintaining our position as the leader in customer experience facilitation.

What will be your theme of participation at GITEX?

Our participation at GITEX will revolve around the need for a larger emphasis on the customer experience within the Mid dle East. As 48% of companies in the Mid dle East report an increased push toward the deployment of digital transformation or the expansion of AI, data analytics, and cloud capabilities, it is crucial to under stand how these technologies can elevate both customer and employee experience in order to streamline processes and opti mize employees’ time.

According to the Intelligence Report 2022, presented at the Customer Experience Live Show Middle East, 62% of business es are in the process of reinventing their long-term CX strategy. We will thus be presenting Genesys’ solutions to assist re gional companies in their CX, Cloud, Omni channel, AI, and Back Office optimization their customer journey.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

We will have the opportunity to host our customers and prospects at our Booth where we will present demos related to our Cloud Solutions with a vertical ap proach.

In addition, our main partners will have the opportunity to showcase their strengths by sharing best practices and use cases, combining technology and best-in-class system integrations.

How have your regional strategies changed in recent months?

Organizations in the Middle East are rein venting customer experiences by adopt ing technology and we are committed to become a partner in their digital transfor mation initiatives.

The Customer Experience (CX) industry has dramatically evolved in the postCovid era. We believe a more empathetic approach towards customer needs is now more crucial than ever before.

The personalized experience will soon be come the differentiator. Genesys’ Cloud First and hybrid-cloud strategies is how we plan on leading and achieving this transformative evolvement.

We’re enabling our customers to gain an edge with a cloud-first or hybrid-cloud ap proach by demonstrating the value this strategy brings. Cloud-based and hybrid cloud platforms bring flexibility and mod ernization to digital infrastructures and allows businesses to create interactive and innovative customer experiences, thereby improving loyalty and enhancing performance.

Amr AlMasri, the Regional Director for Middle East at Genesys, says the company will host several of its major regional partners
GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 24

Zoho to Emphasise Customisation, Integration, and Scalability of its Products

What are your expectations from the event this year?

Creating more awareness about Zoho’s offerings makes it a one-stop solution for businesses of all sizes. Zoho’s philosophy and diverse offerings are well beyond sin gular apps for sales or accounting or other functions. Zoho is a solution provider for modern and agile companies. Zoho’s DNA is about the ethics of business, and the well-being of its strong team across the world.

We also want to emphasize the custo misation, integration, and scalability of our products, and our unrelenting focus on privacy and protection of customers’ data. Meeting our valued customers and

partners in the region and discussing the ways forward in serving them better, as well as creating a welcoming and produc tive environment for prospective custom ers to meet us and ask us all the questions they have.

What will be your theme of participation at GITEX?

Running the entire business operation on Zoho, minimizing complexity, risk, and cost, and focusing on creating value for our customers and, in turn, helping them serve their customers

Do you plan to run any online engagements such as webinars and of fline engagements such as tech talks,

Cloud Box Technologies to Emphasise Smart Digital Transformation

Which products and solutions will you be showcasing at the event?

As a Platinum Partner of Dell, Cloud Box Technologies will be focusing on Dell EMC PowerStore Storage as well as the ad vanced Dell EMC VxRail Hyperconverged Infrastructure solution at the event.

There is also an emphasis on showcas ing the company’s cybersecurity offerings which have been strengthened over the last year with best-of-breed global vendor partnerships. They will also highlight the inhouse infrastructure that enables them to provide customers with seamless services.

What are your expectations from the event this year?

As a trusted Systems Integrator, Cloud Box

Technologies has a range of services and solutions that are offered to customers across several industries including health care, banking, and finance, retail, manufac turing, education, to name a few. We look looking forward to interacting with all our current and future customers who will be at tending this important event in the IT world.

Cloud Box Technologies will be represent ed by the senior management team to be able to provide a better understanding of the company’s offerings. GITEX provides the opportunity to interact with industry peers as well as to be aware of the innova tions and advanced solutions that are being showcased by both global as well as local vendors. The biggest take-home is the high ly targeted visibility that we receive at GITEX.

demos, keynotes, and so on, alongside GITEX?

We will have demos at the booth.

How have your regional strategies changed in recent months?

Zoho always believes in the long-term. We established our presence in the UAE back in 2018, and since then we have consis tently increased our investment by hiring locally, opening offices, and growing our partner network across the region. We have also partnered with government bodies and other organisations in order to lower the access barrier to enterprise tech. We are also localising our solu tions by adding support in Arabic and integrating with local payment gateways.

How have your regional strategies changed in recent months?

Cloud Box technologies have been proac tively focusing on the post-pandemic cus tomer requirements and are consulting for several other customers who are now consolidating the IT implementations that were put in place to tackle the situation at that time.

With complexity around protection, Cloud Box Technologies is developing its strengths around MDR which is a fledgling service. Additionally, the company is also formalising its efforts in making some an nouncements in the Cloud domain shortly. Both these services will enable the com pany to provide an unparalleled customer experience.

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Ranjith Kaippada, the Managing Director of Cloud Box Technologies, speaks about his company’s participation at GITEX 2022

Cohesity to Show Off its Entire Suite of Data Management Solutions

Gregg Petersen, the Regional Director for MEA at Cohesity, says transformational approach makes it easy to protect, manage, and derive value from data

Which products and solutions will you be showcasing at the event?

Cohesity is set to participate at GITEX Global where we will be demonstrating our entire suite of next-gen data management solutions. Among these, the key products we intend to showcase are:

1. Helios: This is our next-gen data management platform that provides a comprehensive range of data ser vices, available either as self-managed software or SaaS.

2. DMaaS: Our Data Management as a Service solution offers a radically sim plified way for organisations to pro tect, secure, govern, and analyse data.

3. DataProtect: This modern, hyperscale solution enables businesses to sim plify data protection, ensure recovery, and defend against ransomware.

4. FortKnox: By empowering organisa tions to isolate their data, our Fort Knox SaaS solution further strengthen ransomware protection and recovery strategies. It serves as a highly secure data vault providing a “virtual air gap”.

5. SmartFiles: This easy-to-manage file and object solution lets our customers transform their NAS and improve data reduction while lowering TCO.

6. SiteContinuity: This solution delivers automated disaster recovery failover and failback orchestration which strengthens business continuity strat egies. It enables organisations to get always-on accessibility without add ing infrastructure silos, operational complexity, or cost.

What are your expectations from the event this year?

The main objective of our participation at

GITEX Global this year is to have impact ful engagements with visitors to our stand.

We intend to meet with as many potential customers as possible and leverage the re lationships with our distributors and chan nel partners to help customers gain visibili ty of their data, irrespective of the location, and to protect their valuable data from ran somware. We also have intentions to make some strategic announcements in terms of partnerships and distribution.

What will be your theme of participation at GITEX?

The focus of our participation will be to raise awareness around Cohesity and our Next-Gen Data Management approach which sits at the intersection of three of the highest priority business issues today – cy ber security, cloud, and data management.

We intend to explain why traditional data management products are failing busi nesses—neither safeguarding nor empow ering enterprise data—while adding consid erable complexity. And legacy thinking will not solve this challenge. We aim to help customers and partners discover Next-Gen Data Management which takes them on a transformational approach that makes it easy to protect, manage, and derive value from their data.

Another key theme will be around our Threat Defense Architecture - a multi-lay ered architecture and framework that brings together a range of our products, services, and capabilities, and ecosystem partners, to help customers identify threats through AI and ML, protect their data, and easily recover in the event of a cyber-at tack. With this framework, customers can benefit from resiliency at scale, and they can protect their data with encryption, hy

perscale-inspired fault tolerance, data im mutability, air-gapping and data isolation solutions, built on immutable and tam per-resistant technology to facilitate clean data resiliency.

It will help them go beyond zero trust with advanced access controls like MFA, RBAC and Quorum and ensure they can keep the bad guys out. We empower customers to catch ransomware before it’s too Late with our AI-powered near real-time anom aly detection that identifies threats so that organisations can respond and remediate quickly.

Do you plan to run any online engage ments such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

At the Cisco stand, we will be performing live demos and providing real-time access to our labs so customers can come and ex perience true next-gen data management. As already mentioned, we will intend to help customers and partners understand the Cohesity value proposition and get to know our technology and people much better.

How have your regional strategies changed in recent months?

The recent and significant increase in ran somware in the region has afforded us a lot of opportunities to meet with new cus tomers and partners. They are no longer accepting that legacy solutions work and are looking for a new way of managing and protecting their data. With this in mind, we are going deeper with fewer key partners and getting great traction with their cus tomers.

GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 26

Mandiant to Show Off its Multi-Vendor XDR Platform

Gordon Love, the Vice President for MEA at Mandiant, says digitalisation is on the rise in the region

Which products and solutions will you be showcasing at the event?

GITEX is one of the key events on our calendar in the region. This year, we’ll be showcasing Mandiant Advantage, our multi-vendor XDR platform that delivers Mandiant’s expertise and frontline intelli gence to security teams of all sizes.

One of the modules within Mandiant Ad vantage is Attack Surface Management which allows organisations to see them selves through the eyes of the attacker. This has rapidly become a top priority given the sharp uptick in adoption of cloud, SaaS, and mobile across a distrib uted workforce which leads to an expand ing, evolving, and changing attack sur face subject to an increasing number of

sophisticated threats. Organisations can use the insights from Attack Surface Man agement to continuously discover and monitor their exposures and enable intel ligence and red teams to operationalise and inform risk management.

What are your expectations from the event this year? What will be your theme of participation at GITEX?

GITEX provides a great opportunity to en gage our customers and partners, as well as other organisations looking for ways to improve their cyber security posture. One thing we can always count on in the cyber realm is the level of uncertainty. At tackers regularly change their approach to evade detection, leaving defenders struggling to keep up, so we’ll be talking to

CyberKnight to Showcase its Zero Trust Security Methodology

organisations about taking a country/in dustry/company-specific intelligence-led approach to strengthening their defenses.

How have your regional strategies changed in recent months?

Across the MEA and emerging region, we have a strong local presence, with a team based across the UAE, KSA, Qatar, Egypt, Morocco, South Africa, Turkey, Poland, Romania, and serving the whole region.

Approximately half of the team is part of our consulting business, and as a business, we help organisations and government entities to develop more effective and efficient cyber security programs and instill confidence in their readiness to defend against and respond to cyber threats.

Which products and solutions will you be showcasing at the event?

Yes! GITEX is the most prominent and reputable platform in the region. The tech nologies that will be represented by Cy berKnight at GITEX this year include:

• Crowdstrike – EDR, EPP, Threat Intel ligence & IR

• Phosphorus – Enterprise IoT Cyber security

• Armis – Agentless IoT & OT Device Security

• Lookout – Mobile Threat Defense & Mobile App Security, CASB, SASE, and Zero Trust Network Access (ZTNA)

• Illumio – Zero Trust Microsegmentation

• Cyware – SOAR + TIP

• Arista – NDR, Secure Segmentation & Connectivity, and Network Packet Brokers for Visibility and Security

• HelpSystems – Data Classification, Email Security, Managed File Trans fer, VA PT

• RedSeal – Cyber Risk Modelling

What are your expectations from the event this year?

GITEX is the largest technology show in the Middle East. Traditionally, informa tion security remains one of the key ar eas of focus during technology week. As a trusted cybersecurity advisor to enter prises and government organizations in the region, being present at the show is essential for us as well as our participat

ing vendors, who, collectively, we will be supporting with one of the largest stand footprints at the event. We are looking forward to meeting with our strategic customers and partners at the show next month.

What will be your theme of participation at GITEX?

CyberKnight’s theme for this year is ‘IT, OT, and Device Security: Visibility, Automat ed Intelligence, and Segmentation. At the event, CyberKnight will showcase its Zero Trust Security methodology – The ZTX Framework while participating along with 9 cybersecurity vendors from its product portfolio. Visit us at GITEX, Hall 2, stand A-40.

Olesya Pavlova, the Vice President of Marketing at CyberKnight, speaks about her company’s participation at GITEX
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Freshworks to Showcase How Democratisation of IT Can Unlock the Power of Innovation

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

Yes, Freshworks will once again par ticipate at GITEX Global where we will demonstrate our full suite of customer experience (CX) and employee experi ence (EX) products. Among the key solu tions that we will showcase are:

• Freshdesk: This omnichannel sup port solution offers the fastest time-to-value, enabling more mean ingful conversations and the ability to turn service agents into custom er champions.

• Freshchat: This solution helps busi nesses offer anytime, personalised conversational messaging powered by AI bots and human assistance across convenient and familiar chat channels.

• Freshservice: This is a cloud-based IT Help Desk and service manage ment solution that enables organi sations to simplify their IT opera tions. The solution offers features that include a ticketing system, a self-service portal, and knowledge base.

What are your expectations from the event this year?

The Middle East region is currently the proving ground for technology and dig ital adoption. For organisations to em brace innovation at pace and scale, they need solutions that make it fast and easy for them to delight their customers and employees.

Unlike legacy SaaS software,

Freshworks builds such tech that works for everyone, making it easy for IT, cus tomer service, sales, marketers, and HR to do their job and delight their custom ers.

More than 58,000 companies use Fresh works’ SaaS to enable a better custom er experience (CX, CRM) and employee experience (ITSM, HRMS). We believe that businesses of all sizes will be highly interested in understanding how Fresh works’ products can better delight their customers and employees.

What will be your theme of participa tion at GITEX?

Through our participation, we intend to demonstrate how the democratisation of IT can unlock the power of innovation. Freshworks was born of its founder’s de sire to build software that people love to use as he couldn’t understand why tech nology had to be so complicated and ex pensive — and why users disliked using the software so much.

The mission was, and remains, to mas sively simplify business software, de signing first and foremost for the frontline user, then for the team, and then for the managers. This is a message that has resonated strongly with businesses of all sizes and we have no doubt this will be the case with attendees at GITEX Global as well.

Do you plan to run any online engage ments such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX? Karthik Akula, the regional sales manag er, will deliver a presentation at the Ris

ing Stage of North Star – taking place on the sidelines of GITEX Global – wherein he will cover tips and tricks on how to crack all things B2B Sales, Enterprise Sales, and Account Management.

And more importantly, how businesses can manage & scale growth sustainably. We also have Soumitra Deshpande who heads out our Startup Program doing another keynote at North Star about how the Freshworks Startup Program can help budding start-ups get on the digital bandwagon.

How have your regional strategies changed in recent months?

We continue to see traction in the broad er MEA region from businesses of all sizes. Some of our largest customers globally, such as Multichoice, are from the region. We are also seeing the newage digital natives like BitOasis adopt Freshworks technology.

Any other info you would like to add?

We are at Hall 5 / Stand H5-A10 at GITEX Global. Come over and say hello! We would love to answer all your questions.

Manish Mishra, the Head for the Middle East and Africa at Freshworks, says the Middle East region is currently the proving ground for technology and digital adoption
GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 28

Barracuda Networks to Help Enterprises Achieve Digital Ambitions

Which products and solutions will you be showcasing at the event?

Over the last year – and most notably, just last month – Barracuda introduced several innova tive solutions. These include new capabilities that protect against persistent and evolving threats like ransomware and help customers solve complex digital business transformation challenges in the areas of Email Protection, Zero Trust Access, Managed XDR, and Data Protection. GITEX will offer us the opportuni ty to showcase these solutions and provide comprehensive overviews of how they can help regional enterprises achieve their digital ambitions in a safe and secure manner.

What are your expectations from the event this year?

At Barracuda, we see GITEX as a must-attend

event that signals our deep commitment to our customers and partners in the region. We intend to have our top regional executives from across the region fly in to be present and available for engagements with attendees. From a team building and company culture perspective too GITEX proves invaluable.

What will be your theme of participation at GITEX?

At GITEX, we will showcase the breadth of our product portfolio, from email security and web application firewalls to cloud backup and network security. While these solutions enable businesses to effectively protect against a wide range of cyber-attacks, the common fea ture they all share is simplicity and effective ness. As cyber threats grow in sophistication, and as IT environments become increasingly

complex, it is this message of simplicity that we have found resonates strongly with our customers and prospects. At GITEX, we in tend to inform attendees how our solutions deliver the advanced functionality they need to defend against modern threats while keeping usability at their core.

How have your regional strategies changed in recent months?

In August this year, KKR, a leading global in vestment firm, completed its acquisition of Barracuda from Thoma Bravo. This move has set us on track for our next phase of growth, and as highlighted by our CEO, Hatem Naguib, Barracuda will continue to invest in its team and product portfolio to provide innovative cybersecurity solutions for customers and partners.

HTC Vive to Bring the Latest in VR Innovation

Which products and solutions will you be showcasing at the event?

HTC VIVE has attended GITEX for sev eral years, it’s one of the best events to demonstrate the latest in VR innovation. This year is no different we’re excited to be partnering with several leading compa nies in the Middle East for both B2B and B2C content.

What are your expectations from the event this year?

GITEX has a strong track record of attract ing the best new technology, and we’re looking forward to seeing big crowds again. We’re confident that with our part ners we’ll again be showing cutting-edge experiences which redefine what

immersion is and feels like.

What will be your theme of participation at GITEX?

This year we’re very focused on immersive experiences, and showing how hardware and software can work together to create incredible virtual displays. You’ll be able to see HTC VIVE across different partner stands, including Etisalat, DIC, and Mind ware.

Do you plan to run any online engage ments such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

In addition to our presence on the Etisalat, DIC, and Mindware stand, we

have scheduled presentations happening at the Mindware stand and speaking ses sions at the Xverse arena and Marketing Mania.

How have your regional strategies changed in recent months?

We’ve really enjoyed getting back to seeing people at physical events and the enthusi asm across the region has always been full of optimism and passion. The best moment for us is when people get to try VR because it’s one thing to hear about it, but it’s always best when it’s experienced.

Nikhil Nair, the Consumer Business Lead at HTC Vive, speaks about his company’s participa tion at GITEX Global 2022 Toni El Inati, the RVP for Sales at META and CEE for Barracuda Networks, says GITEX offers a unique opportunity to meet new industry stakeholders and re-engage with existing connec tions
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OutSystems to Show Off its Low-Code Platform

Rodrigo Castelo, the VP for Middle East & Africa at OutSystems, says his company’s seamless digital platform allows companies to address IT pain points and overcome challenges by simplifying every stage of the app development and delivery process

Which products and solutions will you be showcasing at the event?

GITEX Global 2022 is an important event to present the OutSystems high-perfor mance low-code platform that provides tools for companies to develop, deploy, and manage custom enterprise applica tions.

The seamless digital platform allows companies to address IT pain points and overcome challenges by simplifying every stage of the app development and delivery process.

Every aspect of the OutSystems platform is designed to help organizations devel op, deliver, and evolve applications that drive modernization at the pace that busi ness requires.

Finally, we would also like to talk about talent shortage and how the OutSystems high-performance low-code platform can help in reskilling resources fast to deliver custom enterprise applications.

From recent graduates to skilled develop ers on other technologies, in a couple of weeks, these profiles can be trained on our platform. We are in the business of dramatically simplifying enterprise IT to drive faster delivery and lower TCO digital transformations.

What are your expectations from the event this year?

GITEX is an event where the entire region al IT community comes together to show their best and brightest. Companies will show what they did, vendors will show what they have to offer, and all, in gener al, will be exploring what the future looks

like in terms of digital and technology.

This event provides an opportunity to address and discuss the needs of the software development sector within the region, the talent shortage that is perva sive across all countries, as well as meet our network of partners such as Starlink, FPT Software, Codelab, Amazon Web Services, and many more.

We are also interested in getting input from technology leaders concerning what they believe are the main innova tions and trends fueling the industry. It is events like these that help us connect with our customers, audience, and stake holders.

What will be your theme of participation at GITEX?

The theme of the participation at GITEX 2022 is to present OutSystems high-per formance low-code application platform that enables organizations of all sizes to deftly tackle any kind of critical appli cation – from legacy modernization and workplace innovation to customer experi ence transformation.

Using OutSystems high-performance low-code platform, customers have the tools to rapidly build, deploy, and manage their business-critical applications.

We are looking forward to initiating and spreading awareness concerning the impact and dangers of technical debt resulting from faulty legacy applications and software, as well as cloud adoption and uptake in the region, with the visible expansion of Amazon Web Services loca tions, now in UAE also.

How have your regional strategies changed in recent months?

At OutSystems, we strongly understand that our channel is vital to the success of our customers. We believe that be ing reciprocatively transparent with our partners in terms of our methodologies, tools, and processes to create a collab orative alliance while prioritizing the suc cess of our clients.

This will give our partner ecosystem high er market access and unlock even more opportunities without any competition with our partners in terms of margins. It will set the foundations for the next stage of hypergrowth of OutSystems within the Middle East & Africa.

GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 30

Newcom to Participate Through its Partners

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

Newcom has participated in the GITEX previously and it has been an amazing experience. Although we are not partic ipating directly in GITEX with our solu tions and services, we are supporting our vendors to reach their goals for the event.

What are your expectations from the event this year?

GITEX is evolving every year and never fails to surprise the exhibitors as well as visitors. The 42nd edition of GITEX Technology Week will lend its support to international efforts to relaunch eco nomic and investment activities around the world, as well as to reactivate vital communication channels. It will bring together influential stakeholders from the technology and business sectors to set growth strategies and achieve a set of ambitious objectives in the decade ahead.

GITEX is more than an opportunity, which allows us to connect with 50,000 Global peers, it is not only for new as well as ex clusive brands but also for global tech ex ecs, coders and developers, startups, in vestors, and much more. This year GITEX is, bigger, advanced, and global which is quite exciting to witness. Showcasing some of the most significant emerging technologies across enterprise IT, GITEX this year will also be held along with the newly introduced Xverse GITEX, Global Dev Slam, Ai, fintech surge, North Star, and Marketing Mania.

What types of solutions is your

company focussing on?

Newcom Computer Systems works on one of the rare modules of providing solutions to business groups and enter prises as well as channel markets. With our consistent presence on the lookout for VAD Solutions, for example, Video Collaboration and Interactive panels, we collaborate with notable brands like Log itech, Samsung, Targus, Hyper, Rapoo, J5create, Lindy, Arozzi, and a few more in the pipeline. We work straightforwardly with the top system integrators to offer the best business solutions sectors such as Hospitality, Education, Automotive, and considerably more.

Taking everything into account, we firm ly support and nurture our clients with all the help required from our proficient team. Creating organization programs that are simple for them to comprehend and accomplish their objectives. New com empowers channel partners in key areas like sales training, building industry expertise, technical training, and beyond.

Do you plan to run any online engagements such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX? Although we are participating through our partners to showcase our products, we have a few events planned in partner ship with our customers as well as ven dors to showcase our brands and prod ucts better.

How have your regional strategies changed in recent months? Newcom computer systems are one of the award-winning leaders in Dis tribution solution where we not only

concentrate on Volume added services but also strongly caters to Value add ed distribution. The new trends that will drive the market in coming years will be a strong digital presence and prepar ing different marketing strategies using Geo-fencing data. With the increase in demand and innovation in technology, we are looking forward to exploring different verticals and adding more feathers to our cap.

Our strategy has been to increase omni channel selling and expand our business into the global market along with provid ing business solutions to Enterprises. We are also spreading our wings in different regions and countries in the Middle East and Africa region. Adhering to our vision and mission to become a trusted dis tributor for every potential partner in the entire middle east and Africa region, we also meet our customers’ expectations with innovative products and impeccable services.

Market verticals are changing and so are the choices of the corporate world. Cur rently, tech and solution distribution are the most booming industry in UAE as well as worldwide. Since the market is slowly coming back to its normal pace, The competition has gone stronger, and the demand for gadgets has increased, in short, the world has digitalized itself and has become more Tech savvy. Here is where Newcom continues to play the most crucial role with their philosophy of Partnership beyond Business by build ing the bridge between the vendors and the channel partners to make sure the product reaches the correct end consumer.

Jai Bhatia, the Director of Marketing and Sales at Newcom, says the company will use GITEX as a platform to support its partners reach their goals
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Epson to Showcase Solutions for Various Industry Verticals

Jason McMillan, the Sales Director at Epson Middle East, says GITEX brings technology and business leaders from across the world together

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

As it expands, the Middle East’s health care industry needs technology that sim plifies and streamlines workflows, saving time and resources to invest in patient care. 65% of those working in healthcare in the MEA region claim that poor scan ning technology is preventing the move to digitisation, according to the recent survey results. Hospitals can now scan and print quickly with Epson’s WorkForce printers and scanners, and interact effectively with Epson’s ultra-short throw projectors, en abling faster patient care – all on display at GITEX 2022.

Epson solutions are found across the re gion’s retail sector, from fashion to cafés, enabling companies to enhance their customer experiences and increase en gagement with shoppers through dynam ic digital signage. During GITEX, Epson will showcase three-dimensional image mapping on a couture gown, while also demonstrating laser installation projec tors that deliver promotional content in high definition. Epson’s tablet point-of-sale (POS) and portable receipt printers show how regional retailers can deliver quality service anywhere in this rapidly evolving industry.

The real estate and construction sectors in the region have specific challenges, and for GITEX 2022, Epson has targeted tech nology solutions to address these issues. One stand-out technology is the Epson Moverio Augmented Reality (AR) indus trial smart glasses designed for industrial applications such as remote assistance, workflow guidance, and training. Hardhat compatible, Epson Moverio smart glasses connect construction person nel on-site with technical experts based

remotely. This means that information and guidance can be passed both visually and verbally using live two-way commu nications to resolve complex technical is sues, assist with repair and maintenance and facilitate on-site training.

In addition, the construction zone at GI TEX will feature the Epson SureColor SCT7700D technical series for printing and scanning AEC/CAD/GIS drawings and plans. With precise line definition, colour accuracy, and security for plans and draw ings, as well as the SC-T3100M compact and affordable, large format 24-inch print er with an integrated scanner that is easy to transport across building sites.

60% of respondents in teaching and ed ucation believe that technology provides students with greater access to learn ing materials. With many hybrid learning trends in the GCC, Epson’s education technology helps support the new roles of the teacher, while enabling creative collab oration in the classroom. Epson’s simple educational switches include interactive display solutions, education document cameras, inkjet printers, and scanning solutions for an engaging, optimal learn ing environment – all of which can be ex perienced in an immersive education envi ronment at GITEX 2022.

Epson’s state-of-the-art immersive tech nology, with its range of high-lumen laser projectors, creates a thrilling, transforma tional customer experience. As the world’s leading manufacturer of projectors, with over a third share of the global projector market, Epson offers solutions that cater to a range of industries such as digital sig nage and events. The recently launched Epson EB-PU2220B is among the world’s smallest 20,000lm laser projectors. With high lumens and 3LCD technology, this compact projector has easy installation

and set-up, simple maintenance, and great image quality, delivering high-impact immersive experiences.

What are your expectations from the event this year?

Each year, GITEX brings technology and business leaders from across the world together. I look forward to meet ing like-minded industry individuals and engaging with potential customers and channel partners. GITEX is a key platform for Epson and organisations of all sizes and across many industries to drive new business, get closer to customers and partners, and exchange best practices with government, business, and technolo gy thought leaders from the UAE, the Mid dle East, and worldwide.

What will be your theme of participation at GITEX?

Epson’s GITEX 2022 focus is highlighting specific solutions that resolve the chal lenges facing customers in some of the region’s fastest-growing industries such as healthcare, retail, education, and con struction while underscoring the compa ny’s leadership in areas including immer sive display solutions for events.

As sustainability becomes an increas ing priority across the region, Epson will showcase WorkForce business inkjet printers, highlighting an energy reduction of up to 83% for companies compared to laser printing options.

While GITEX is a vital part of Epson’s an nual calendar, there is always an element of fun – in 2022, Epson’s guests can take a swing at the longest drive in a virtual golf simulator, highlighting the compa ny’s high-resolution projection and display solutions, and celebrating Epson’s global partnership with the Ladies Professional Golf Association (LPGA.)

GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 32

Proofpoint to Exhibit People-Centric Cybersecurity Solutions

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?

Proofpoint will showcase its portfolio of people-centric cybersecurity solutions at GITEX. With an integrated suite of cloudbased solutions, Proofpoint provides unique visibility into organisation’s most targeted employees and how and where they are ac cessing critical data. At GITEX Technology Week 2022, Proofpoint will be showcasing its portfolio of solutions that help protect organizations’ people and defend their data, including:

• Proofpoint Information Protection: Information Protection applies secu rity solutions and other technologies, as well as processes and policies, to secure your information. You get data protection against accidental mistakes, attacks, and insider risk across your cloud services, email, endpoint, cloud apps, web, on-premises, and shared cloud repositories. It brings together content, threat, and behaviour insights and gives you a people-centric ap proach to data loss prevention (DLP).

• Proofpoint Cloud Security: Get secure access to the web and cloud services with access control, threat protection, data security, security monitoring, and acceptable-use control.

• Proofpoint Email Protection: Proof point Email Protection is the indus try-leading email gateway, which can be deployed as a cloud service or on-premises. It catches both known and unknown threats that others miss. Powered by NexusAI, our ad vanced machine learning technology, Email Protection accurately classifies various types of email. And it detects and blocks threats that don’t involve malicious payload, such as impostor email—also known as business email compromise (BEC)—using our Ad

vanced BEC Defence.

• Proofpoint Security Awareness Train ing: Attackers target people more di rectly than ever, and 95% of all cyber security issues can be traced back to human error. Ensure your users know what to do when faced with a real threat by providing them with targeted, threat-guided education. Proofpoint Security Awareness Training empow ers your people to defend your organ isation with a holistic solution resulting in fewer clicks on real-world malicious links.

What are your expectations from the event this year?

We continue to invest in the Middle East and are excited about our participation at GITEX. The week represents a cornerstone in the Middle East cybersecurity events calendar, and a fantastic opportunity to educate part ners, customers, and prospects on the cy ber-risks facing employees today.

What will be your theme of participation at GITEX?

During this year’s event, we aim to educate organizations on how to better protect their critical information in the world of hybrid work.

We have seen a huge shift in the way people work since the last in-person show, which has in turn driven cybercriminals to continue to target people rather than infrastructure. With employees now forming the defensive perimeter wherever they work, our recent research shows that 32% of Emirati CISOs agree that they have seen an increase in tar geted attacks in the last 12 months.

Organizations must deploy a cybersecurity strategy that combines people, process, and technology. Data doesn’t lose itself. People lose data – it doesn’t walk out of the door on its own. It’s either stolen by an external

attacker via compromised credentials, lost due to a careless user, or taken by a mali cious employee, often to a competitor. This is why it’s critical that organizations have robust technological controls in place to monitor and protect their data, while also focusing on educating their people on how to identify and take action against such threats.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

Proofpoint will be showcasing its peo ple-centric cybersecurity solutions through ongoing demos on its stand: D20, Hall 2. Our cybersecurity experts including Haifa Ketiti, Senior Systems Engineer, the Middle East for Proofpoint, and Alistair Mills, Director, Engineering, EMEA at Proofpoint will also be presenting on the XLABs stage during the event, discussing the latest information protection challenges for Middle Eastern or ganizations. We will also be hosting an inter active game on the stand – with prizes for the winner! Visit the stand to take your turn.

How have your regional strategies changed in recent months?

Proofpoint continues to invest in innovation to secure organizations in the Middle East and beyond. We are focused on developing security innovations that protect people— wherever they may work—and defend their data from today’s most harmful risks. To stay ahead of the threat actors, we invest hundreds of millions annually into our prod ucts and rely on the most advanced AI/ML technologies to defend our customers.

Driven by the accelerated adoption of workfrom-anywhere practices, we have made several innovations to our Information Pro tection, Email Security, Threat Protection, and Cloud Security solutions.

Emile Abou Saleh, Regional Director, Middle East, and Africa at Proofpoint, speaks about his company’s plans for GITEX Global 2022
33

Hisense to Showcase a Wide Range of Innovations

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

Yes, Hisense will be participating at GITEX Global 2022, and we plan to introduce some of our latest technology from across our core business verticals, such as corporate, consumer, medical, and smart transporta tion. With smart technology at the forefront of our set-up, our stand display will include Hisense Medical Technology, Smart Trans portation, QSR Solutions, Smart Meeting Solutions, Smart Display Screens, and our revolutionary range of key consumer tech nologies, such as the 100-inch Laser TV, 8K mini-LED TV, and VIDAA OS.

Also, our premium European home appli ance brand, Gorenje, will showcase its fin est built-in and stand-alone refrigerators, washers, cooking range, and dishwash ers. Going forward, AI-based products and technologies will be the preference. Hisense has always delivered technology ahead of its time – for example, our Laser TV revolutionised the home viewing experi ence, receiving global applause – so we re main dedicated to bringing interesting and innovative technology to the market.

As a brand, we look forward to introducing our new technology solution ‘Connect Life’ app, which enables customers to access any home appliances through a touch of their smartphone. This technology will help rein in the daily chaos and create a seam less experience for consumers.

What are your expectations from the event this year?

GITEX provides a platform for us to present our most significant and ground-breaking technology. Through our participation this year, we aim to connect not only with our established business partners but also to meet our consumers – and potential con sumers – and share further information

on our new innovative technology and the latest consumer electronics range. We look forward to presenting Hisense’s knowledge and expertise in the technology sector to solidify our reputation as genuine innova tors operating in the Middle East.

What will be your theme of participation at GITEX?

Although we are not pinning a specif ic theme to our participation this year, re-imagining life through innovation is cer tainly something that will run through our stand activation. Having said that Hisense is constantly analysing big data and artifi cial intelligence to reshape technology, with an end goal of developing products that will possess life-changing technology making our consumers’ day-to-day life easier.

We have also recently entered the health care industry, with radiology monitors and ultrasound devices undergoing final test ing in hospitals across the region. These products will be displayed at the show as Hisense takes the first steps towards revo lutionising the lives of surgeons by provid ing advanced tech medical equipment that ensures more precise imaging and in turn both reduces doubts and improves results.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

This year, we are mainly focusing on the technology experience at our stand and will be running live demonstrations of all products on display, providing consumers, partners, and interested parties a better un derstanding of not only the technology but also how it is changing the game.

How have your regional strategies changed in recent months?

Well, we recently launched our first brickand-mortar store – situated at Dubai Hills

Mall in the UAE. Solidifying our commit ment to the region, our next flagship store is planned in Qatar located in Lagoona Mall, followed by stores in Saudi Arabia, Kuwait, and other regions in the coming months. As we rapidly shift into a post-pandemic re ality, our commitment stays the same, but the timeframes are projected to accelerate. Through the increase of brand partner ships and retail penetration, we continue to work towards providing the best we can for our customers.

Our strategy has been directed towards brand expansion; this has led to penetra tion into multiple new retail spaces in the Middle East region. While we keep strength ening the retail business, simultaneously, we plan to scale up our e-commerce busi ness too. Additionally, our most nascent business ‘B2B’ vertical is maximising its exposure in the region – with the advent of Commercial Display Solutions, Smart Media Equipment, Medical Equipment, and Smart Transport Solutions. This underlines our commitment to investing in regional markets, driving innovation, and delivering quality to our customers.

Through GITEX Global 2022, we aim to tap into the newer markets in the region and make the brand easily accessible.

Any other info you would like to add?

This year is extremely crucial for the brand, as we are the sponsors of the global sporting event FIFA World Cup 2022 this association has increased the brand visi bility and thus raises the expectations not only of our business partners but also end consumers. And to meet these innovation standards, Hisense is introducing major tech solutions in each of its product seg ments. Laser TV has been an applaudable innovation that has impressed buyers across the globe.

Jason Ou, the President of Hisense Middle East & Africa, speaks about his compa ny’s participation at GITEX Global 2022
GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 34

AmiViz to Help Companies Strengthen Their Security Posture

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?

Yes, we are participating in Gitex @ Hall – 1, Booth A1 (Hall1-A1), we will be showcasing the following vendors and solutions

• Algosec: Application delivery and security for cloud, containers, and networks

• Blackberry: Cyber security and crit ical event management

• Check Point: End-to-end securi ty from enterprise, to the cloud, to your personal devices

• CipherTrace by Mastercard: Cryp tocurrency intelligence & blockchain analytics

• Evren: Protection against ransom ware, malicious applications, phish ing, and other unknown threats

• Galaxkey: Enterprise data protec tion & communication privacy

• Intel471: Adversary and malware intelligence for leading intelligence, security, and fraud teams

• Jumio: End-to-end identity verifica tion and AML solutions

• LogRhythm: SIEM platform – un matched visibility, detection, and response

• Menlo Security: Cloud-based isola tion security platform

• Onapsis: Secure your business-crit ical SAP, Oracle, Salesforce, and SaaS apps

• Swimlane: Security orchestration, automation, and incident response platform

• Tenable: Cloud security posture and vulnerability management

• YesWeHack: Global bug bounty & VDP platform

• ZeroFox: Platform for exposing and disrupting cyber-threats across the web

What are your expectations from the event this year?

The expectation from the event this year is to help our partners build additional revenue streams by partnering with the latest and brand-new products and solu tions introduced by AmiViz in the region. Also, at the same time meet our exist ing customers and prospects to present them with the technologies of our partic ipating vendors, which could meet their cybersecurity needs in strengthening their security posture.

What will be your theme of participa tion at GITEX?

We have a theme for the year which states ‘Your Security, Our Passion’. We continue to drive this theme towards all our customers irrespective of their business size and want to emerge as their trusted advisor presenting them the optimal cybersecurity solutions and services always with a passion to serve better.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

There are some tech talks and dem os planned by some of our vendors for which the target audiences are invited to attend. AmiViz is also organizing media interviews for many of our participating vendors to talk about their new prod uct/solution launches and provide the

technology roadmap and their commit ment to the Middle East region.

How have your regional strategies changed in recent months?

As our B2B Marketplace approach is evolving with benefits and deeper en gagement with our business partners and vendors, we believe that cloud adop tion of our own business processes of fering ease of doing business, mobility, and transparency to our business part ners and vendors is in itself a big leap from conventional engagement.

This strategy abiding by cloud distribu tion methodologies has put us much ahead of the changing trends where AmiViz is at the core epicenter of pre senting a tangible business value to all our Channel partners and vendors by bringing faster time to market, time to sell and support, delivering a win-win proposition to all entities in the value chain.

Any other info you would like to add?

AmiViz’s Customer Loyalty Programme launched last quarter is aimed at pre senting a strong technical value to our customers that are loyal and frequent buyers. The Programme primarily cov ers the technical aspects that help in decision making, assessment, and nur turing of technology to explore feasibil ity and interoperability to seamlessly fit into the eco-system of other technolo gies within the customer’s network and business environment. It has benefits such as Bring your own Software, Bring your-own log data, being named Techni cal Account Manager, Beta Tester, and Training and Certifications.

Shahnawaz
Sheikh, the Vice President for Business Strategy at
AmiViz,
speaks about his company’s participation at GITEX Global 2022
35

Snowflake to Highlight the Power of the Data Cloud

Mohamed Zouari, the General Manager for Middle East, Turkey, and Africa at Snowflake, says GITEX is valuable to increase awareness around its solutions

Which products and solutions will you be showcasing at the event?

Snowflake first rapidly transformed data analytics in 2014, then data collabora tion in 2018, and is now zeroed in on disrupting application development with the Data Cloud. Snowflake is attending GITEX Technology Week, and will high light how it’s empowering users to build on top of Snowflake, monetize their da ta-intensive applications, and deploy them to Snowflake users directly in the Data Cloud.

With Snowflake as the platform for appli cation development, it’s not only simple for users to unlock discovery and collab oration across their entire organization, but with just a few more clicks, they can even externalize applications to the en tire Data Cloud network and unlock new revenue streams. With Snowflake, the barriers that have inhibited enterprise collaboration are gone, and organiza tions are embracing a new sharing econ omy with Snowflake’s innovations.

What are your expectations from the event this year?

As Snowflake expands in the UAE and across the globe, attending GITEX is valuable to increase awareness around the Snowflake Data Cloud and its eco nomic impact in the region.

GITEX offers a great place for organi zations to learn more about Snowflake, the innovative technology that powers the Data Cloud, and why Snowflake is quickly exploding from a groundbreak ing tool to the new industry standard for healthcare, media, finance, retail, adver tising, manufacturing, and technology

companies, growing its global customer base by +26.5% percent to 6,800+ active customers in the last 12 months.

What will be your theme of participa tion at GITEX?

As the UAE rapidly becomes one of the most technologically advanced regions in the world, and remains a global hub for innovation and digital transforma tion, Snowflake continually finds value in networking with customers, partners, and industry peers at events such as GI TEX Global 2022.

Data is central to ensuring the success of these modern businesses as they seek to compete on a global scale, and gaining a first-hand look at how different organizations are leveraging their data to drive innovation will be a great take away from the event.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

Yes, we have a packed agenda of en gagements during GITEX. Snowflake will be hosting a short keynote presentation on “Data Without Borders - Innovating in the Data Cloud,” during the third day of GITEX. We’ll also be hosting a panel ses sion on “The Path to Secure Data Shar ing and Monetisation,” with some very esteemed speakers.

In addition, Snowflake is holding a tech talk on “The Data Cloud: Unlock Seam less Data Collaboration,” and we’re part nering with Microsoft MEA and Digital Dubai Authority on their booths. Our presence at GITEX will highlight the

power of the Data Cloud, and increase awareness for how organizations can further mobilize the world’s data with Snowflake..

How have your regional strategies changed in recent months?

To further help organizations across the globe unlock the power of their data, Snowflake launched in the UAE one year ago by opening a regional hub in Dubai. Snowflake is committed to strengthen ing ties with regional partners and cus tomers across the UAE, covering the full Middle East, Turkey, and Africa, as we continue to scale the power of the Snowflake Data Cloud.

Now, the kingdom of Saudi Arabia is accelerating its digital journey and key projects such as Vision 2030, including smart cities with built in digital and data critical use cases. We are now looking to expand to KSA, bringing the value of the Snowflake Data Cloud to local cus tomers in order to help drive the govern ment’s vision around data and artificial intelligence.

GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 36

Forcepoint's Theme of Participation to be "Security Simplified"

Fady Iskander, the Regional VP for Emerging Markets at Forcepoint, says GITEX offers a rare opportunity to network with industry figures from across the entire cloud technology ecosystem

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?

Yes, Forcepoint is participating at GITEX Global 2022 and will enjoy a major presence this year, running demos of all our key solutions around Data Se curity, Cloud Security, Network Security, and Zero Trust CDR/RBI technologies.

We will also have theatre sessions ex ploring various trends and technologies each day throughout. Our spotlight will be on our Forcepoint ONE platform –our unique approach to securing hybrid and rapidly evolving computing environ ments.

Forcepoint’s new all-in-one cloud plat form is designed to enable security teams to manage one set of policies via a single console for technologies such as secure web gateway (SWG), cloud access security broker (CASB), and ze ro-trust network access (ZTNA).

What are your expectations from the event this year?

GITEX Global is always an enjoyable and highly valuable event for us. Not only is it great to meet so many of our customers in person, but it also affords us a rare opportunity to network with industry fig ures from across the entire cloud tech nology ecosystem.

This year, we are excited to share For cepoint’s Security Simplified messaging and will be working with enterprises to listen to their needs and requirements, as well as – of course – offering our expertise and consultancy on securing

their cloud migration.

What will be your theme of participa tion at GITEX?

As mentioned, Security Simplified is this year’s message. Companies have been forced to evolve rapidly and the disrup tion caused by the pandemic has accel erated digital transformation plans and timelines.

The shift to a remote workforce essen tially changed how employees interact with data – be it the number of devic es, unsecured or shared networks and much more – so Forcepoint will be working with customers and prospects at GITEX to address these challenges and show them the simple solutions we offer to ensure a secure experience.

Do you plan to run any online engagements such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

Our worldwide executives visit the Mid dle East regularly, demonstrating the im portance of and our commitment to this region. Prior to GITEX, our CEO Manny Rivelo will be in the UAE to meet our loy al customer and partners, both new and established.

We will also continue to drive our our customer and partner ecosystem through our tech café enablement ses sions, as well as the demo visits that we offer.

How have your regional strategies changed in recent months?

Cyberattacks are becoming more so phisticated across industries, resulting

in financial losses, implementation of stringent government regulations, and cyberattacks due to the amplification of digitalisation.

The Middle East cybersecurity market is projected to grow from US$20.3bn in 2022 to US$44.7bn in 2027. Digitalisa tion and the increased work-from-home culture has led to more devices being used. With considerably more data to protect and the network perimeter es sentially having dissolved, an acceler ated transition to cloud usage has been necessary.

With customers’ needs always at the forefront, Forcepoint launched Force point ONE – an all-in-one console con taining everything essential related to security and the ability to scale. The plat form makes it easier for organisations to implement Zero Trust with certainty, to stop ransomware and other malware in their tracks, and to know data is safe wherever needed.

In addition, Forcepoint ONE has an in built Secure Access Service Edge (SASE) model, giving remote and hybrid users seamless and safe access to business resources anywhere, while keeping data safe everywhere.

Forcepoint enables organisations to accelerate digital transformation while lowering the risk of security incidents.

37

Lookout to Throw the Spotlight on Lookout Cloud Security Platform

Bahaa Hudairi, the Regional Sales Director for META at Lookout, says companies can

how to achieve

control to secure

modern

Are you participating in GITEX Global 2022? If yes, which products and solu tions will you be showcasing at the event?

We will be participating at GITEX 2022 within our partner CyberKnight’s stand, which can be found in Hall 2, H2-A40. Our goal for the show is to give visitors an understanding of how the Lookout Cloud Security Platform safeguards an organi zation’s data with security that goes ev erywhere the data goes — whether it’s in a data center, public cloud or downloaded to an endpoint.

The Lookout Cloud Security Platform — a Security Service Edge (SSE) solution — combines CASB, ZTNA and SWG natively in a single platform, significantly reducing the complexity, costs, number of security vendors and point solutions an IT depart ment has to manage.

It detects malicious content and classifies sensitive data while monitoring the risk level of endpoints on the network. Lookout combines data security, access control, threat protection, security monitoring and acceptable use control functionality into a single strategy, allowing organizations to modify access and protect data using advanced DLP capabilities to encrypt and restrict data sharing in real-time so only authorized users have access. It also de livers automated assessments of all cloud apps and infrastructure to ensure proper configuration.

By integrating the above SSE technolo gies, as well as DLP, EDRM, UEBA & the pioneering Lookout Mobile Endpoint Security, Lookout’s unified model of fers unmatched security & overall user

experience.

What are your expectations from the event this year?

With global cloud service providers now offering local UAE hosted services, the pace of the region's transformation will further accelerate. There’s never been a better time to attend the most important technology event of the year to learn how to achieve the freedom of control to se cure your modern enterprise.

What will be your theme of participation at GITEX?

Participating under the theme of “Achieve freedom of control for your digital trans formation,” GITEX will give us the opportu nity to showcase how the Lookout securi ty service edge (SSE) technologies enable organizations to protect, control and se cure data along its entire path.

Do you plan to run any online engage ments such as webinars and offline en gagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

Lookout will offer in-booth sessions to showcase how the Lookout Cloud Secu rity Platform can solve an organizations’ most critical data-centric cloud security challenges. Booth demos include:

• Protect & Empower Your Hybrid Workforce: See how Lookout pro motes collaboration amongst an or ganizations’ remote workforce, while protecting them from all modern day cyber threats.

• Secure Access to Private Apps: See how Lookout provides seamless and secure Zero Trust access to the organizations’ private enterprise

applications while mitigating the risk of a data breach.

• Protect Your Data: See how Lookout provides organizations with visibility into user activities, data and applica tions so that security teams can ap ply unified data and threat protection policies across multi-cloud environ ments.

How have your regional strategies changed in recent months?

Lookout’s presence in the Middle East is growing fast. We have customers across the U.A.E., Saudi Arabia, Jordan, Kuwait and Qatar, in industries such as energy/ utilities, financial services, government, transportation, tech, healthcare, manufac turing, education, retail, hospitality, profes sional services and media/entertainment.

Lookout will continue to invest in cloud-de livered security that enables organizations to complete their digital transformation. This is critical for the work-from-anywhere economy where consistent security must be applied to all managed and unman aged devices accessing cloud and enter prise apps.

We’ve made a long term commitment with our employees, customers and partners in the Middle East, and look forward to helping even more organizations in the region secure their most sensitive data.

learn
the freedom of
their
enterprise
GITEX GLOBAL 2022 // ARABIAN RESELLER - OCTOBER 2022 38

AMD to Help Businesses Accelerate Their Digital Transformation Journey

What are your expectations from the event this year?

We are participating at GITEX, the largest technology show in the Middle East re gion, to support the United Arab Emirates’ digital transformation along with being able to meet with our customers, channel partners, and our ecosystem partners all under one roof. In parallel, our participa tion at GITEX helps us to create a dialogue with all participating delegates.

What will be your theme of participation at GITEX?

As a company focused on building leader ship high-performance and adaptive prod ucts that push the boundaries of what is possible, our main theme will be high-per formance computing. AMD’s wide port

folio of products enables us to support broad business segments, including edu cation and research as well as numerous other industries.

Creating a more sustainable business has become a key priority for organisations and today more and more companies are setting sustainability and/or energy efficiency objectives. For those organi sations, there are lessons to be learned from the innovative technologies being employed by some of the world’s fastest supercomputers, particularly those devel oped by AMD.

How have your regional strategies changed in recent months?

At AMD, we are providing solutions for

businesses and enterprises to accelerate their digital transformation journey. With that in mind, the AMD Middle East, Tur key & Africa team has grown significant ly in recent months as we aim to deepen our customer engagements and enable a broader number of our partners.

COVID-19 has been a huge accelerator for transformation in the region and as the case numbers are decreasing, the rapid need for digitalization is increasing. With a young population in the region made up primarily of millennials and Generation Z, we’re ambitious for the future with a goal to increase energy efficiency for AMD pro cessors and Instinct GPU accelerators by 30x from 2020 to 2025.

AlJammaz Technologies to Support Next Generation Wave of Digital Transformation

What are your expectations from the event this year?

We are expecting a large number of CXOs, IT executives, Technopreneurs, and Start ups in attendance this year at Gitex Glob al 2022, from across the world. Gitex is the platform where we congregate and reflect upon our successes, achieve ments, and challenges collectively with our vendor peers and channel partners.

Visitors during Gitex will be seeking in spiration, expertise, and offerings to build next-generation of digital solutions and secure applications for customers of to day and tomorrow. AlJammaz Technol ogies team is ready to welcome guests and our experts will guide customers and partners towards the selection of

the right technology, future-ready to sup port the next-generation wave of digital transformation across computational platforms. Near the future where AI-em bedded and Metaverse-centric offerings will prevail.

What will be your theme of participation at GITEX?

AlJammaz Technologies’ participation theme at Gitex Global 2022 will be the continuation of our last year’s Introduced format “The Partner Executive Lounge” where Creative Minds meet Together!, for our Partners from System Integrators, Service Providers, VARs, Retailers, and vendors where they can sit, relax, drink, refresh, have a snack, network with each other and do their meetings with ever

whom they want.

How have your regional strategies changed in recent months?

AlJammaz Technologies is distributing best of breed next generation technology solutions to drive secure, digital transfor mation. Our regional strategy is always evolving to achieve our goal that is to in spire, enable and empower our channel partner ecosystem We thrive to be the leading IT and Cloud distributor in the region by engaging new avenues across the technology stack from edge to cloud. Some of the vendors who have teamed up with us during the Gitex Global 2022 are HPE, Dell Technologies, CommScope, Aruba, Extreme, Rittal, APC, Panduit, Ver itas, and more.

Ahmad Zaem, the Head of the Digital and Cloud Business Unit at AlJammaz Technologies, speaks about his company’s participation at GITEX Global 2022 Zaid Ghattas, the Senior Commercial Sales Leader at AMD for META Region, speaks about his company’s participation at GITEX Global 2022
39

Pure Storage to Showcase How it Continues to Disrupt the Storage Industry

Omar Akar, the Regional Vice President for Middle East and Emerging Africa at Pure Storage, says digitalisation has been underpinned by the flexibility and convenience of modern as-a-service offerings

Which products and solutions will you be showcasing at the event?

We will be participating at GITEX and vis itors to the Pure Storage stand, located in Hall 7, Stand H7-G30, will have a chance to experience and interact with some of our latest solutions across three key themes:

1. As-a-service: In order to support re gional enterprises as they embrace flexible, consumption-based oper ating models and invest in modern technologies and services that op timize for stronger value over time, Pure has advanced its unrivaled leadership in delivering Storageas-a-Service (STaaS) with updates to its Evergreen™ portfolio. This suite of products which includes Evergreen//Forever™, Evergreen// Flex™ and Evergreen//One prioritiz es cost efficiencies, a longer, sus tainable technology lifecycle, and modernization without disruption.

2. Infrastructure as code: As organiza tions modernize their infrastructure platforms and operations to support agility and accelerate innovation, there is a greater need to provide developers with the tools, interfac es and APIs they need to control the infrastructure and services as well as the automation of operations, application and data management to maximize their productivity. By combining the simplicity of the cloud with on-demand consump tion and back-end provisioning, Pure Fusion enables organizations to deliver a new scale-out storage model that unifies arrays and opti mizes storage pools on the fly. Port worx Data Services (PDS), the in dustry’s first Database-as-a-Service platform for Kubernetes, enables

developers to run heterogeneous data services from a single platform, on any cloud, and at a low cost.

3. Sustainability: Mitigating the envi ronmental impact of data infrastruc ture is critical, as data workloads increase. Pure recognizes that build ing a sustainable model for the fu ture now requires data storage that is engineered to require significantly lower power, lower cooling, and far less waste. With a portfolio that in cludes FlashArray™, FlashBlade™ and the Evergreen family, the com pany is leading the way in delivering solutions and services that allow customers to dramatically decrease their own environmental footprints. According to a recent product life cy cle assessment (LCA) of its portfolio, specifically the FlashArray products, Pure Storage customers achieve up to 80% reduction in direct carbon usage by data systems compared to competitive products. In addition, the newly launched FlashBlade//S™ delivers double the density, perfor mance, and power efficiency of the previous platform.

What are your expectations from the event this year?

As a mainstay at GITEX for the past sev en years, Pure sees the exhibition as an unparalleled platform to engage with regional customers, prospects and part ners on two fronts. For one, it gives us an opportunity to gain a deeper understand ing of their challenges and growth oppor tunities. It also allows us to demonstrate how the innovations we have brought to market over the last 12 months can en able them to unleash innovation at scale.

Given the pivot we are seeing in region

towards subscription-based consump tion models, and a more sustainable ap proach to IT, we are particularly excited about the value proposition we are high lighting at this year’s edition of GITEX and we encourage visitors to stop by our stand.

What will be your theme of participation at GITEX?

The accelerated pace of digitalization in the Middle East has been underpinned by the flexibility and convenience of modern as-a-service offerings. The data storage industry, at large, however has not matched this pace of innovation — legacy solutions remain complex, lack agility and flexibility and aren’t innovative enough to meet the data requirements of modern businesses.

As such, our theme, or goal, for GITEX 2022 is to showcase how Pure Storage, with a design approach that is funda mentally rooted in simplicity and cus tomer-centricity, continues to disrupt the storage industry with uncomplicated technology that enables business trans formation in a sustainable and impactful manner.

How have your regional strategies changed in recent months?

We are constantly focused on improving our offering for the benefit of our custom ers. In particular we’ve looked at our go to market strategy and our partner com munity. Our approach is 100% channel so partners are incredibly important to us. We are supporting customers as they en able digital transformation and embrace more energy efficient infrastructure solutions.

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CommScope’s Theme to be “Realize Your Network Vision: 2030 and Beyond”

Ehab Kanary, VP Sales, Enterprise Infrastructure, EMEA Emerging Markets at CommScope, speaks about his company’s participation at GITEX Global 2022

Which products and solutions will you be showcasing at the event?

During GITEX, CommScope will highlight its latest solutions that help to enable a smart and sustainable future for network operators:

• Fiber for high-speed and robust con nectivity for faster connectivity in buildings, data centers, and central offices.

• Fueling faster connectivity for Smart Cities with CommScope’s Mosaic platform that makes deploying 5G simple, efficient and fast for network operators while maintaining legacy network coverage and footprint.

• Empowering data-driven sustainabil ity with CommScope’s high-speed

fiber platform Propel helps data cen ters migrate to faster speeds, and enables faster, more efficient access to data, ultimately minimizing energy consumption.

What are your expectations from the event this year?

As the most popular tech event of the year, GITEX would be beneficial for any compa ny to participate in, as it continues to be the leading platform for generating fresh business leads, discovering and showcas ing industry innovations, and presenting the latest cutting-edge solutions.

Thought leaders can expect to con nect and generate more opportunities. Additionally, we expect attendees to get a

better understanding of present and fu ture technologies.

What will be your theme of participation at GITEX?

Our main theme for GITEX 2022 is ‘Realize your network vision: 2030 and beyond’ in which we focus on the region’s outstand ing digital progress. From cloud to the In ternet of Things (IoT), 5G connectivity to AI to data center developments, and ev erything in between, digitalization is at the heart of MENA’s ambitions.

The demonstrated products and solu tions are not only catered to address all of these current concerns in the industry, but also prepare consumers for tomorrow’s challenges as well.

LEXAR to Present its Entire Range of Storage Products

Fissal Oubida, the General Manager for Middle East and Africa, and Global Marketing Director at LEXAR, says the region is now more politically and economically stable and is poised for growth

Which products and solutions will you be showcasing at the event?

LEXAR is a memory technology brand, our products range from removable stor age products such as Micro SD Cards, SD cards, CF express cards, and acces sories such as card readers and compo nents such as SSD and DDR. The users of our products are professional photog raphers, gamers, and business users.

What are your expectations from the event this year?

To promote Lexar brand among end us ers, meet our partners, distributors, re tailers, and resellers.

Do you plan to run any online

engagements such as webinars and of fline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?

We have planned a full schedule of meetings with all the major players in the industry. We are still open if the op portunity arises to present Lexar and talk about the industry and the business dynamics around it.

How have your regional strategies changed in recent months?

The pandemic has reshaped electronic consumption in the entire world and of course the same goes for the Middle East region as well - buying behaviors and patterns have changed; Consumer

behavior have shifted; and some geog raphies were affected more than others.

LEXAR has adapted and adjusted its strategic plan for the Middle East region. This region is now more politically and economically stable and is poised for growth, therefore showing a huge poten tial for growth in our industry.

We have invested into manpower and will aggressively pursue Middle Eastern and Pan African Distributors to acquire bigger market share.

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TOP TIPS FOR SMES: HOW TO REMAIN COMPETITIVE IN A RAPIDLY EVOLVING MARKET

Small and medium-sized enterprises (SMEs) have always been compelled to find and leverage every opportunity to re main competitive and stay ahead of the curve. Amidst all of the disruption of the past two years, this need has become a business imperative.

The pressures of the Covid-19 pandemic, including lockdown and restrictions, meant that many small businesses bore the brunt of the impact, closing their doors for long periods of time, and losing out on revenue as a result. In addition, the shift to remote or hybrid working has often not been easy, particularly with the added pressure of constrained budgets and a rapidly evolving workforce and technology market.

In this article, we look at some top tips to keep SMEs from losing their competitive edge. Let’s start with the most obvious:

Accelerate Digital Transformation

A recent World Economic Forum whitepa per found that SMEs are still at a low to moderate level of technological maturity. Less than a quarter (23%) of SMEs noted that the changes brought on by the pan demic had led to the acceleration of their digital transformation goals. However, those that do adopt emerging technologies such as AI, and continue moving to cloudbased systems, for example, are seeing a noticeable transformation in productivity and efficiency, thanks to better access to new markets, slicker operations, and re duced overall costs.

While small businesses that are slow to digitally transform their operations are try ing to keep CAPEX low in the short term, those that are maturing into digitalisation are setting themselves up to be more re silient to ongoing changes in the market place, thereby future-proofing their com petitive advantage.

The key to this process is cloud technol ogy, which is crucial for responsiveness and agility. With the right technology ven dors, technologies, and expertise, small

businesses can accelerate their transfor mation efforts, to remain better prepared to navigate whatever lies ahead.

Use the Right Tools

Employee devices are more than just a means to an end. While SMEs should pri oritise open discussions around device ex pectations with employees, employers ulti mately also need to take into account other core devices’ functional features such as mobility, security, reliability, and connectiv ity, in addition, to form factor and design. Hybrid working is here to stay, so providing a degree of freedom through end-user de vices is vital. SMEs need to be investing in lightweight and compact, yet powerful and secure devices.

Another thing to consider is regular de vice refreshes to ensure employees can enjoy the latest technologies and SMEs can avoid any unwanted disparity between personal and workplace technology. To future-proof their employee engagement strategy and remain attractive to new and existing talent, it’s vital that SMEs adopt a new model for procuring and provisioning technology, particularly end-user devices, which involves their workforce from the early stages.

For smaller businesses the stakes are high and one of their most important assets is its people – employees are even more so the face and voice behind the business and their productivity propels an organisa tion forward. In today’s digital era, enabling employees to choose the technology they want to use is one of the most important ways of retaining talent. Indeed, a recent Gensler Workplace Study found that 76% of employees say that having a choice of technology would positively impact their performance, while 60% also said it would likely affect their job satisfaction. Attracting and retaining talent will ultimately give you the edge over your competition.

Increase Agility and Adaptability Agility and adaptability indicate that a business is able to recognise and

maximise opportunities. This is import ant. We all know that SMEs don’t have the same resources as larger enterprises, so being flexible can often be the defining factor that ensures they keep pace with an ever-changing technological landscape and growing demand from consumers. Disruption is a great way to stay ahead of the competition. In fact, research by the McKinsey Agile Tribe shows that agile or ganisations have a 70% chance of being in the top quartile of organisational health – one of the best indicators of long-term performance.

Technologies like AI have the biggest and most positive impact on SME agility today. But it doesn’t end there. Collaboration tools to enable remote working, automation, and analytics to help manage and make sense of customer and employee data all have a place here. Advanced data analytics, in par ticular, can help key decision-makers un cover bottlenecks, improve efficiency, and identify areas for optimisation. For SMEs, digitised operations will generate this kind of data for analysis.

Outsource Where Appropriate

The competitive advantages of outsourc ing can be numerous, but this type of strat egy has to apply carefully. For example, in growth periods companies may find that they’d benefit from extra staff – but they can’t afford the expense of hiring and sup porting more full-time employees. This slows down momentum and limits growth. For SMEs in this scenario, outsourcing work could be more beneficial. It’s more affordable than building an in-house team, and a great way to gain access to fresh talent and maintain growth while keeping the core of your team focused on internal tasks.

Every business needs to maintain a com petitive advantage to stay relevant and successful. A combination of accelerating technology transformation, using the right hardware, remaining flexible and open to change, and using the right partners to out source, can make this a simple feat.

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Most employees in the UAE want a hybrid or full-time remote work arrangement. It is a sentiment that is echoed by people working across industries, including the local finance and banking sectors. But as businesses began contemplating a return to office plans earlier this summer, the financial and banking sector seemed to be reverting to old habits and rallying for in-office presence.

Bolstered by the COVID-19 pandemic and a tight labour market, worker demands for more flexibility have only increased in recent months – even with the world reopening again. Standard Chartered showed foresight and committed to con tinue to offer permanent flexible work for its staff from as early as January 2021. The initiative started with 9 of its primary markets, including the UAE.

The bank also collaborated with flexible workspace services provider IWG so em ployees worldwide can work from any of IWG’s 3,500 locations internationally. HSBC has also formally certified hybrid working with the ambition of reducing office space by 40%. On the flip side, Bar clays announced that it was looking to ramp up employees’ return to its London and New York offices.

Clearly, only a handful of organizations within the financial sector are realising the risks of a ‘one size fits all’ work approach, as many workers want to retain the flexi bility they had during the pandemic. Nev ertheless, while the workforce may have changed, the office is still equipped for the old way of working. Recent changes are shaping a new paradigm, and businesses across the financial sector must keep up to meet employee expectations.

Office Revamp: A Much-Needed Initiative

Anyone who has entered an office since early 2020 would likely have experienced the eerie silence of the rows of empty desks and cubicles. Memories of battling colleagues for coveted meeting spaces

A STATS-BASED APPROACH TO HYBRID WORK IN THE FINANCIAL SECTOR

and groups huddling around a single lap top are probably still fresh.

Since the advent of remote working, many of us have experienced significant increases in productivity. However, the quality of our interactions has dramatical ly fallen. As a result, work meetings have regularly failed to meet expectations. A recent study by Barco showed a 25-point decline between 2020 and 2021 on its meeting barometer. The findings further indicated that 57% of white-collar workers considered meeting rooms as the most useful spaces in a post-pandemic world. Hence, employees no longer view the of fice as simply a place to work. Rather, they think of it as an encouraging space for more collaboration.

In this scenario, the opportunity to realign office spaces may come as a system shock to an industry long accustomed to the traditional “cubicle rows” layout. Nevertheless, as professionals now covet meeting spaces, they will be a functional must-have. Currently, 50% of workers visit offices to host meeting calls in a more pro fessional setting, indicating that the desire for efficient meetings will be the real drive to an office return. Therefore, accommo dating these new behaviours should be a priority for the financial and banking sec tor.

Tapping Into Hybrid Technology

Improved office layout isn’t the only change needed for a hybrid environment. There’s a great opportunity for businesses to upgrade outdated or inefficient collab oration technologies. Like other indus tries, financial sector employees have embraced the laptop as the main device to work, collaborate, and host meetings, fuelling the surge in preference for Bring Your Own Meeting solutions (BYOM).

Barco’s research indicates that 77% of re spondents cannot imagine working with out their laptops and have enjoyed sharing their screen and content with just a simple click. With meetings now controlled via

the user’s laptop, businesses must invest in solutions that continue this seamless connectivity. To that end, agnostic solu tions allow workers to connect and col laborate irrespective of the meeting plat form (Webex by Cisco, Zoom, Microsoft Teams, and so on).

Additionally, the return to offices is un likely to be instant or unanimous. Despite calls from certain corners of the finance and banking sector to do so, many em ployees will continue to work from home periodically or permanently. Therefore, companies should ensure that their meet ing rooms are well equipped for hybrid meetings.

All-Round Security

While security is important in any industry, the highly sensitive and data-driven nature of financial work makes it critical for suc cess. Early in the pandemic, hijacked con ferencing platforms and cyber-attacks by hackers/pranksters became a regular oc currence. With meetings likely to continue in a hybrid fashion, it is essential that any future tech invested in is secure. Particu larly with agnostic solutions that connect the user’s laptop to meeting room equip ment, there must be strong security con siderations. For starters, the sector should prioritise investing in solutions that incor porate security directly into the product’s design.

Another key responsibility comes from within the company via the education of employees. Ensuring that workers are well aware of prevalent dangers and the neces sary precautions to be taken when using a new device is paramount. Like others, the financial sector is still learning to shape a future of work that accommodates its employees’ needs and preferences. As the industry begins to embrace hybrid work, it creates plenty of opportunities to elim inate the inefficiencies of the pre-pandem ic world, thereby reimagining everything from work technology to office spaces.

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SEVEN ESSENTIAL SKILLS ELITE TECHNOLOGY PROFESSIONALS NEED TO THRIVE IN THE NEW WORLD OF HYBRID WORK

Being a technologist ain’t like it used to be!

The latest research from Cisco AppDynam ics — the ‘Agents of Transformation 2022’ report — finds 88% of global technology professionals reporting that the last four years have changed what it means to be a technologist, and altered what is required to deliver seamless digital experiences in a world of hybrid work.

The pandemic has changed everything. Technologists have had to deliver whole sale innovation at breakneck speed in order to meet changing customer needs and en able their workforces to operate remotely. At the same time, they’re facing immense and unrelenting pressure to manage and optimize IT availability and performance, as reliance on and expectations for brilliant and seamless digital experiences have sky rocketed.

In 2018, our first Agents of Transformation study revealed the emergence of a group of elite technologists at the forefront of in novation, with the skills, vision, and deter mination to deliver positive and sustainable transformation and leave a lasting legacy. But of course, nobody could have predicted the seismic events that were coming down the line.

In response, these elite technologists have had to adapt and reinvent themselves to stay relevant and to ensure they’re able to drive transformation in a very different world. Indeed, 84% of technology profes sionals claim that the skills and qualities that define an Agent of Transformation have evolved over the last four years.

The research uncovers seven skills and qualities that have become more important for Agents of Transformation to demon strate in the new world of hybrid work, and they make useful reading for any technolo gist looking to accelerate their career and reach the summit of their profession.

Become More Outcome-Oriented Elite technologists are using real-time

insights to optimise the digital experience and link IT performance to business out comes. A key part of this has been technol ogists looking to generate unified visibility across their IT environments to cut through complexity and prioritize actions based on impact on customers and the business. 93% of global technologists say that being able to monitor and observe all technical areas across their IT stack and directly link technology performance to business out comes is now important to become Agents of Transformation.

Improve Your Critical Thinking Agents of Transformation are increasingly able to interpret data and identify trends to make decisions and prioritize their actions. Technologists need to find ways to cut through overwhelming data noise across an increasingly fragmented and dynamic IT environment to generate actionable in sights which can inform their approach.

Provide Inspiration Agents of Transformation are doing more to support, empower and inspire their col leagues to drive innovation and navigate through difficult challenges. Technolo gists are pushing each other to reach new heights and 85% say that they would like to work alongside more Agents of Transfor mation.

Embrace An Agile Approach to Learning Elite technologists are preparing them selves for future technology and business demands. For instance, many have needed to learn new skills and approaches in order to get to grips with a cloud-first application strategy based on cloud-native solutions. They’ve recognized the need to do this in order to deliver accelerated innovation and meet customer demands for seamless dig ital experiences.

Influence Strategy at a Business Level Agents of Transformation are demon strating the insight, vision, and credibility to shape strategy based on real-time busi ness metrics. The age-old gap between IT and business is disappearing, with 88% of

technologists now considering themselves to be business leaders.

Adopt a Customer-Centric Approach

84% of technologists recognize that the need to maintain the performance of appli cations is more important than ever. This is because consumers and employees now have zero tolerance for anything other than brilliant and flawless digital experiences. Elite technologists are ensuring that they fully understand rapidly evolving customer needs and expectations and feeding this into their innovation strategies.

Collaborate With a Broad Set of Stakeholders

Agents of Transformation are looking to engage with every corner of the organiza tion and to upskill employees around new technologies. They’re also leaning on stra tegic partners to develop their strategies and explore new approaches.

As well as focussing on their own skills and competencies, technologists aspiring to become Agents of Transformation should also be looking to implement new tools which will give them the data and insights they need to perform at the highest level. 84% of technologists state that the re sources that they need from their organiza tion to become an Agent of Transformation have evolved over the last four years. And it’s now up to them to educate and influ ence leaders within their organizations to invest in the solutions they need.

These are exciting times for technologists, as they finally move beyond the firefight ing of the last two years. They’re right to feel excited about the possibilities that lie ahead and the opportunities to fast-track their careers and make a positive impact on their organizations. By investing in their own skills and competencies, and ensur ing they have the right tools to take a more strategic, business-focused approach to innovation, technologists can propel themselves into the next era of digital transformation.

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