Page 1


CONTENT About Us

2-3

Objective

4-5

Brand Values

6-7

Target Customer Profile

8

Design Philosophy

9

Products

10-11

Featured Items

12-13

Packaging

14

Marketing Support

15


About Us | 2

MAKEITWORK STUDIO


ABOUT US We have been crafting toys with kids in mind since 2009 because we believe in designing toys for “open-ended play.� Our core beliefs stem from our profound love of classical wooden toys, basic play patterns and meticulous wooden craftsmanship. We have established a line of wooden products that are elegant, durable and simple; giving both adults and children the pleasure and excitement of playing with a physical toy again.

MAKEITWORK STUDIO

About us | 3


Objective | 4

MAKEITWORK STUDIO


OBJECTIVE “CURIOSITY FUELS OUR IMAGINATION” As kids, we are inherently curious beings; and we learn our first skills and knowledge through toys. Toys are our first best friends, and we should keep this relationship forever.

MAKEITWORK STUDIO

Objective | 5


Brand Values | 6

MAKEITWORK STUDIO


BRAND VALUES

Quality & Reliability Functionalism & Minimalism

MAKEITWORK STUDIO

Fun & Enjoyment Customer Engagement

Brand Values | 7


TARGET CUSTOMER PROFILE

Appreciates simple and classic designs

Enjoys a natural lifestyle

Maintains a positive mindset

Finds happiness in life

Target Consumer Profile | 8

MAKEITWORK STUDIO


DESIGN PHILOSOPHY We build our product range by drawing from the behavior and play patterns of kids, designers and parents. We shine a contemporary light on time-honoured toys and wonderful traditions.

MAKEITWORK STUDIO

Design Philosophy | 9


PRODUCTS

from left to right, top to bottom wooden elephant coin bank / wooden piggy bank / wooden black-faced spoonbill pull toy / wooden pull along tapir / wooden shape sorter (bird house) / wooden camera toy

Products | 10

MAKEITWORK STUDIO


PRODUCTS

from left to right, top to bottom wooden tape holder / wooden pangolin pincushion / wooden cluck cluck rattle / wooden stacking penguins set / wooden tic-tac-toe with rubber stamp set / hedgehog magnetic paperclip holder

MAKEITWORK STUDIO

Products | 11


Featured Items | 12

MAKEITWORK STUDIO


FEATURED ITEMS

from left to right, top to bottom wooden wooden wooden wooden

shape matching game (style 1) / wooden shape matching game (style 2) / wooden baby roller / click click crab / wooden crocodile rattle / wooden frog rattle / wooden submarine maraca / road roller toy / easy grab baby bus & car toy / wooden stacking doll (grandpa & grandma) / rocket teether (4 styles) / wooden fish teether (2 styles)

MAKEITWORK STUDIO

Featured Items | 13


PACKAGING Good packaging is critical in communicating the product to consumers. To ensure that packaging and visual merchandising are in sync with the brand, we conceptualise, design and plan all packaging and point of sale materials within our own visual communication team.

Packaging | 14

MAKEITWORK STUDIO


MARKETING SUPPORT

Social Media Offical Website

www.makeitworkstudio.com

Facebook

www.facebook.com/makeitworkstudio

Instagram

www.instagram.com/makeitworkstudio

Press and Media

Ming Pao Weekly 18 September 2017

HK01 13 January 2017

U Magazine issue 613 25 August 2017

Digital Assets High resolution images, logo artwork and graphics are available at www.makeitworkstudio.com

MAKEITWORK STUDIO

Marketing Support | 15


MAKEITWORK STUDIO Workshop X, 7/F, International Industrial Centre, No.2-8 Kwei Tei Street, Shatin, New Territories, Hong Kong e:

ryan.siu@makeitworkstudio.com

t:

(852) 3706 5079

m: (852) 6200 2122 w: www.makeitworkstudio.com

1/2018 version CopyrightŠMakeitwork Studio. All rights reserved.


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