CONTENT About Us
Target Customer Profile
About Us | 2
ABOUT US We have been crafting toys with kids in mind since 2009 because we believe in designing toys for â€œopen-ended play.â€? Our core beliefs stem from our profound love of classical wooden toys, basic play patterns and meticulous wooden craftsmanship. We have established a line of wooden products that are elegant, durable and simple; giving both adults and children the pleasure and excitement of playing with a physical toy again.
About us | 3
Objective | 4
OBJECTIVE “CURIOSITY FUELS OUR IMAGINATION” As kids, we are inherently curious beings; and we learn our first skills and knowledge through toys. Toys are our first best friends, and we should keep this relationship forever.
Objective | 5
Brand Values | 6
Quality & Reliability Functionalism & Minimalism
Fun & Enjoyment Customer Engagement
Brand Values | 7
TARGET CUSTOMER PROFILE
Appreciates simple and classic designs
Enjoys a natural lifestyle
Maintains a positive mindset
Finds happiness in life
Target Consumer Profile | 8
DESIGN PHILOSOPHY We build our product range by drawing from the behavior and play patterns of kids, designers and parents. We shine a contemporary light on time-honoured toys and wonderful traditions.
Design Philosophy | 9
from left to right, top to bottom wooden elephant coin bank / wooden piggy bank / wooden black-faced spoonbill pull toy / wooden pull along tapir / wooden shape sorter (bird house) / wooden camera toy
Products | 10
from left to right, top to bottom wooden tape holder / wooden pangolin pincushion / wooden cluck cluck rattle / wooden stacking penguins set / wooden tic-tac-toe with rubber stamp set / hedgehog magnetic paperclip holder
Products | 11
Featured Items | 12
from left to right, top to bottom wooden wooden wooden wooden
shape matching game (style 1) / wooden shape matching game (style 2) / wooden baby roller / click click crab / wooden crocodile rattle / wooden frog rattle / wooden submarine maraca / road roller toy / easy grab baby bus & car toy / wooden stacking doll (grandpa & grandma) / rocket teether (4 styles) / wooden fish teether (2 styles)
Featured Items | 13
PACKAGING Good packaging is critical in communicating the product to consumers. To ensure that packaging and visual merchandising are in sync with the brand, we conceptualise, design and plan all packaging and point of sale materials within our own visual communication team.
Packaging | 14
Social Media Offical Website
Press and Media
Ming Pao Weekly 18 September 2017
HK01 13 January 2017
U Magazine issue 613 25 August 2017
Digital Assets High resolution images, logo artwork and graphics are available at www.makeitworkstudio.com
Marketing Support | 15
MAKEITWORK STUDIO Workshop X, 7/F, International Industrial Centre, No.2-8 Kwei Tei Street, Shatin, New Territories, Hong Kong e:
(852) 3706 5079
m: (852) 6200 2122 w: www.makeitworkstudio.com
1/2018 version CopyrightÂŠMakeitwork Studio. All rights reserved.