Page 1


C O NT ENTS _01

_06

+ Section WE CAN GO [ T y p o g r a p h y ]

FOREVER p _5

_02

p _5

_07

+ Section T H I S C O N G E N I TA L C O M P U T E R [ T y p o g r a p h y ] p _19

_03

+ Section RIDE THE LIGHTNING [ I d e n t i t y ] p _101

_08

+ Section LET'S GET [ T y p o g r a p h y ]

TO WORK

p _35

_04 + Section A LIFETIME [ P r i n t ]

UNDERGROUND p _51

_05 + Section ART [ P r i n t ]

+ Section GET IN [ B r a n d i n g ]

OF THE MACHINE p _63

+ Section CAN I SEE SOME ID? [Va r i o u s I d e n t i t i e s ] p _119


FACETS

selected work of RYA N TO R G E S O N

+ Illuminate

+ Distort

+ Explore + Wo n d e r

+ Reveal

+ Deconstruct

+ Experiment

+ Glimmer

+ Reflect + Capture

+ Reassemble


p _7

FO R EWOR D We all know how light can affect our perception of color and the shadows cast have the power to suggest form. This means that objects thought to have stable qualities can actually be changed by the way in which they are observed. As I approached this project and curated work from the past four years I began to see my work in a new light and new forms and feelings emerged that reflected where I am now as a designer. Each piece became a facet of me reflecting in a new light.


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _9

_01 W E CAN G O FO R EVER + Pr o j e c t FOSSIL + Course TYPE

FREE FUELS

2

+ Instructor RENEÉ

D'ARCY


+ Angle the tech-savvy marketplace of San Francisco.

Create collateral promoting an enviromentally-friendly exposition and position it in

+ Reflection

technology and design intersect it creates a launchpad for big ideas.

the attendees of the event to consider alternate fuel sources. When science,

a set of collateral that would evoke a smart, optimistic future to inspire

Drawing inspiration from the earlier work of Tolleson, I wanted to create

FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _11

6

5

4

1


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _13


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _15


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _17


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _19


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _21


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _23

_02 T HIS C O NG ENITAL C O M PUT ER + Pr o j e c t THE

HUMAN BRAIN

+ Course TYPE

3

+ Instructor LIAN

NG


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _25


+ Angle

to give this a modern feel.

textbook I could remember as a kid and summoning the ghost of Tron

with Blurb. Accompanied by website.

This book was constrained to 2 PMS colors and B&W photography which I feel worked in its favor. In my mind I was punching ever y ugly

+ Reflection

Eighty pages, hard cover with dust jacket this book was printed

Research, typeset and illustrate a book about the human brain.

FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _27


FACETS

selected work of RYA N TO R G E S O N

MEMORIES

ACTIONS

Some of the experiences we have change brain cells in such a way that the pattern of neural activity that produced the original experience can be

Certain brain areas are specialized tolaterproduce replicated in time. This body process gives rise to recall, movement. Brainstem modules


1 2 3 4 5 6 7 8

p _29


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _31


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _33


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _35


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _37


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _39

_03 L ET ’S G ET TO WOR K + Pr o j e c t PROGRESS + Course IDENTITY + Instructor THOMAS

HARDWARE

2

M c N U LT Y


+ Angle would appeal to both men and women.

while introducing a refreshed, approachable old-school vibe that

Rebrand a neighborhood hardware store, pulling off existing equity

+ Reflection

and hand-painted scripts appearing over textured substrates.

box stores. This was achieved through classic photography of the working man

the knowledge and human element you get there to differentiate it from the big

store has been an amazing resource to me for a decade. I wanted to emphasize

This project was near and dear to my heart since this particular hardware

FACETS

selected work of RYA N TO R G E S O N

Rotary

5000


1 2 3 4 5 6 7 8

p _41


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _43


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _45


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _47


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _49

F L E E T/

Since 1948

Since 1948

Since 1948


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _51

We Build Character


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _53


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _55

_04 A L IFET IM E UNDER G R OUND + Pr o j e c t WILLIAM + Course PRINT + Instructor TROY

ELLIOTT WHITMORE

1

ALDERS


+ Angle William Elliott Whitmore.

Create an oversized print tour book that evokes the homegrown grit of

+ Reflection analog I could think of to throw William's gravel-filled croon across the page.

For this project I turned to the letterpress, stamps tapes, record players and anything else

FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _57


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _59


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _61


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _63


FACETS

selected work of RYA N TO R G E S O N


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _67

_05 ART O F T HE MAC HINE + Pr o j e c t RED

MACHINE

+ Course PRINT

2

+ Instructor ESZTER

CLARK


+ Angle generate interest by creating a print piece.

Extend the existing brand of 111 Minna Gallery into a coffee shop and

+ Reflection

with custom, perforated tape.

the feature. The book is printed on newsprint, bound with bundling string and secured

shop. The shop sits within an art gallery so the mingling of art and atmosphere was

and overlaying strong geographical forms to evoke an anti-corporate brand for the coffee

Looking to Russian constructivism I created a series of images, curating photography

FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _69


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _71


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _73


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _75


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _77


FACETS

selected work of RYA N TO R G E S O N

RED MACHINE COFFEEWORKS

A NE W K I N D O F C O F F E E S HO P I N T HE HE A R T O F S O M A W HE R E T HE A R T O F THE E S P R E S S O M ACHI N E I S O N LY T HE BE G I NN I N G

@

111

111 Minna Minna Gallery Re d M a c h in e Co f f e e w o r k s is a l o ca l , i n d e p e n d e n t a n d f ul l - s e r v i c e c o f f e e s h o p l o c a t e d a t 2 n d a n d M i n n a s t r e e t . A s th e n e w e s t a d d it i o n to 111 M i n n a G a l l e r y, w h i ch o p e n e d it s d o o r s to t h e S a n F r a n ci s co a r t s co m m u n i t y n e a r ly 20 y e a r s a g o , w e a r e n o w p r o u d t o o f f e r F o u r Ba r r e l c o f f e e s to o ur p a tr o n s , s o w h e t h e r y o u co m e f o r a f r e s h c up a n d s o m e a r t g a zi n g o r j u s t t o g r a b a q u i ck c u p t o g o t h r o ug h o ur s e r v ic e w i n d o w o n t h e s t r e e t , w e ’l l ke e p th e m a c h in e r u n n i n g.

Address :

1 1 1 M I N N A S T. S A N F R A N C I S C O , C A 9 4 1 0 5

Email :

INFO@REDMACHINE.COM

Phone :

415 974 1719


1 2 3 4 5 6 7 8

p

RED MACHINE COFFEEWORKS

RED

COF

A N E W K I N D O F C O FFE E S HO P I N THE HE A R T O F SO M A W H E R E T H E A R T O F THE E S P R E S S O M AC H I N E I S O N LY T H E B E G I NN I N G

@

_79

@

111

111

111

111

Minna Minna Gallery

Minna Minna

Re d M ac h in e C o ffeewo rk s i s a l o c a l , in d e p e n d e n t a n d

Re d Mac hi ne C o f f e e wo rks

f u l l - ser vic e co ffee sh o p l o c a t e d a t 2n d a n d M in n a s t r e e t .

f u l l - se rvi c e c o f f e e sho p l o

A s t he n e we st a d d i t i o n t o 1 1 1 M in n a G a ll e r y, w h i c h

As t he ne we st addi t i o n t o

o p e n ed its do o rs t o t h e S a n F r a n c i s c o a r ts c o m m u n i t y

o pe ne d i t s do o rs t o t he S

ne ar ly 2 0 y e a rs a g o , we a re n o w p r o ud t o o f f e r F o ur

ne arl y 2 0 ye ars ago , we a

Bar r e l c of f ee s t o o u r p a t ro n s , s o w h e th e r y o u c o m e f o r

Barre l c o f f e e s t o o u r pat r

a f r es h c u p a n d so m e a rt g a z i n g o r jus t to g r a b a q u i c k

a f re sh c u p and so m e art

c u p togo th r o u g h o u r serv i ce w in d o w o n t h e s tr e e t,

c u p t o go t hro u gh o u r se r

w e ’ l l ke ep th e m a c h i n e ru n nin g.

we ’ l l ke e p t he m ac hi ne ru

Address :

1 1 1 M I N N A S T. S A N F R A N C I S C O , C A 9 4 1 0 5

Email :

INFO@REDMACHINE.COM

Phone :

415 974 1719

Address :

1 1 1 M I N N A S T. S

E


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _81


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _85


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _87

_06 G ET IN + Pr o j e c t CLUB

CAB

+ Course IDENTITY + Instructor THOMAS

2

M c N U LT Y


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _89


+ Angle utilizing emerging technologies. Create a comprehensive brand guidelines.

Create a taxi brand and position it to compete in the San Francisco marketplace

+ Reflection

well as the circuitry of the tech that drives hailing system.

under the old paradigm. The mark is inspired by the maze of the city streets as

creeped out by the pink mustache or tired of slovenly cab drivers operating

brand is light and clean and holds appeal to tech-savvy locals who might be

The idea for Club Cab is belonging. It's exclusive but not pretentious. The

FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _91


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _93


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _95


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _97


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _99


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _101


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _103


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _105

_07 R IDE T HE L IG HT NING + Pr o j e c t PG&E + Course IDENTITY + Instructor DARREL

1

H AY D E N


+ Angle conservation. Create a brief brand guidelines.

Evolve PG&E's brand to reflect the advances in energy production as well as

+ Reflection

retains PG&E's brand colors but where they intersect a new green form emerges.

with an immediately recognizable meaning and then twist it. The lightning bolt

of the brand equity of the mark and rework its familiar shape into something

Rather than revolutionize this brand it seemed appropriate to draw upon some

FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _107


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _109


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _111


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _113


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _115


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _117


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _119


FACETS

+ + +

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _121

_08 CAN I S EE S OM E ID? + Pr o j e c t IDENTITIES + Courses VARIOUS


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _123


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _125


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _127


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _129


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _131


FACETS

selected work of RYA N TO R G E S O N


1 2 3 4 5 6 7 8

p _133


FACETS

selected work of RYA N TO R G E S O N


E p h e m e r a // V I S U A L S Y S T E M S 3 / / R O L A N D Y O U N G

p _135


FACETS

selected work of RYA N TO R G E S O N


E p h e m e r a // V I S U A L S Y S T E M S 3 / / R O L A N D Y O U N G

p _137


FACETS

selected work of RYA N TO R G E S O N


E p h e m e r a // C O L O R & D E S I G N / / K R I S T E N Y E E

p _139


+ Gratitude fearlessly guided this process and brought out my genuine facets in this book. My friend and brother, Jamie Calderon, who has mentored me and offered his wisdom whenever I've called upon it. My sister, Teri, who has put up with me and watched me slowly go mad over the past few years. All my instructors who have pushed me. Finally to all my friends. I have missed you so much.

Goes out to many for as much as this was a labor of love, coddled and wrestled mostly in the playful insanity of solitude, it could not have been done without the help, support, advice, tolerance and love of others. Most notably the constant guidance and support of my mother, Penny Bolton, who has always believed in me. Mary Scott, my instructor, who has


_Colophon c o pying , o r o ther wise, witho u t prio r per missio n f ro m Ryan To rg eso n.

o r transmitted in any f o r m o r by any means, el ec tro nic , mec hanic al , pho to -

No p ar t o f this p u bl ic atio n may be repro d u c ed , sto red in a retrieval system

C O P Y R I G H T Š 2 0 1 3 A LL R I G H T S R E S E R V E D

415 205 1442

www. r yanto rg eso n. c o m

r yanto rg eso n@ me. c o m

R YA N TO R G E S O N

Co u rs e: Sen io r Por tf ol i o, In s tr u c to r : Ma r y S co tt

7 9 New Mo n tg om er y, Sa n Fra n ci sc o, CA

Ac a d em y o f Ar t Uni ve r s i ty, Sc ho ol of Gra p h ic De si g n

Titl e: FA C E T S

Ep s o n V70 0 s c a nn er & a n o cea n o f c o ff e e

Crea te d wi th CS 6 , Ma c Bo ok Pro, Nik o n D40

Ty p efa c e s: Ad ob e Ga ra m o nd Pro, A k k ura t

Pri nt ed a t Gra p h ic Im a g er y, Bo u n d a t Th e Key Bin de r y


Senior Portfolio of Ryan Lockhart  

Selected works from Academy of Art.