F E AT U RI N G T H E F I N E ST E STAT E S O F T H E C H E S A P E A K E B AY
Your Most Powerful Marketing Tool Annapolis Home is the premier showcase for the finest homes, real estate, landscapes and interior designs in the Chesapeake Bay region. Luxury automobiles, yachts and fashion are also featured.
Annapolis Home includes a highly targeted, affluent regional readership of over sixty thousand. 26,000 are printed with over 24,000 copies direct-mailed to households and home industry professionals. Additional copies are distributed to doctors’ offices, hospitals, salons, spas, boutiques, hotels and real estate offices. Through social media, eblasts and the online issue we reach an additional 20,000 plus.
In Anne Arundel County (cities surrounding Annapolis) and the Eastern Shore, the average household income is $150,000 to over $500,000 and the median home value is $800,000 (range is $500,000 to over $5,000,000). Primary cities are: Annapolis, Arnold, Davidsonville, Edgewater, Millersville, Pasadena, Gibson Island, Severna Park. On the Eastern Shore, Annapolis Home is distributed to the highest earning residents in Queen Anne’s and Talbot Counties.
• In suburban D.C., Annapolis Home is mailed to residents with annual incomes of $500,000 or more, which is the top 1 percent. • All readers are able to access Annapolis Home on their computer, iPad, or mobile phone. • Annapolis Home is sold at Barnes & Noble and in grocery stores throughout the region.
Annapolis Home is a publication of T/H Media | 443.942.3927 | firstname.lastname@example.org
D I G I TA L , W E B , M O B I L E , D I R E C T- M A I L & P R I N T
REASONS WHY YOU SHOULD ADVERTISE IN ANNAPOLIS HOME MAGAZINE
• Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi-tasking, ensuring singleminded attention to advertising. • Magazine advertising is targeted: Magazines engage readers in very personal ways. Use magazines to reach your target audience in a meaningful way—a way in which Specialty TV just can’t compare. Plus magazine readers reach the affluent, those with disposable income to buy advertised brands. • Magazine advertising is relevant and welcomed: Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix. • Magazines are credible: Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of- mouth to others. • Magazines offer a lasting message: Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits. Consumers clip and save magazine ads for future reference. • Magazines deliver brand relevant imagery: Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads. • Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That’s why magazine ads are leading influencers, driving readers to advertiser websites and to start a search. • Magazines drive the purchase funnel: Magazines are effective across all stages of the purchase funnel, especially brand favourability and purchase consideration, the most sought after metrics that are hardest to sway. • Magazine advertising enhances ROI: Allocating more ad dollarsto magazines in the media mix improves marketing and advertising ROI. • Magazines sell: Study after study prove that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.
T/H Media | 443.942.3927 | email@example.com
P U BL I C AT I O N D AT E S Annapolis Home appears bi-monthly:
Ads Due: December 20
Ads Due: June 20
Ads Due: February 20
Annapolis Home Magazine features the work of architects, custom builders, interior designers, and landscape architects and designers. Features focus on real estate, travel, wealth management, the arts, lifestyle, luxury cars and yachts, and restaurant reviews.
Ads Due: April 20
Ads Due: August 20 Ads Due: October 20
SPECIAL SPONSORED SECTIONS January:
S pecial Awards Issue
Custom Builder Showcase
Kitchen & Bath Issue; Special Real Estate Section
Interior Design Showcase
2019 D I RE C T M AI L R AT E S
F O U R O P E N 4 X 6 X C O L O R (one-time) (per issue) (per issue)
2 Page Spread $4,090 $3,840 $3,690
Full Page $3,290 $3,090 $2,790 1/2 Page $1,910 $1,840 $1,700
1/3 Page $1,740 $1,590 $1,470
1/4 Page $1,540 $1,290 $990
P R E M I U M P A G E S
Pages 1-11 $3,690 $3,440 $2,970 Inside Front & Back $3,940 $3,640 $3,390 Back Cover $4,190 $3,940 $3,790
SPONSORED STORY 2 Page $3,900 4 Page $7,990 6
• Figures represent payment for each issue. Prepayment for each issue required. • Production and Graphic Design Fee: $150 for Full; $100 for 1/2 Page or less
• Change fee per Ad: $30–$100 • Photography: $200 per hour Page $11,100 • Preferred Placement: $200 per issue • Vertical Placement, 1/2 page: $100 addition
T/H Media | 443.942.3927
ANNAPOLIS F E AT U RI N G T H E F I N E ST E STAT E S O F T H E C H E S APE AKE B AY
2019 ADVERTISING SPECIFICATIONS BLEED SIZE (9.25" X 11.25") This section of your graphics will be trimmed off after printing. TRIM SIZE (Page: 8.75" X 10.75" Spread: 17.5" X 10.75") Actual edge of final paper.
FULL SPREAD INCLUDING BLEEDS 18" x 11.25"
Leave 1" space between text/important graphics where they cross the gutter (or 0.5" on each side)
FULL PAGE INCLUDING BLEEDS 9.25" x 11.25"
SAFE AREA (8.5" X 10.5") Use 0.25" margins on all sides for bleed ads. Absolutely no text, logos, or important parts of the photos beyond this line.
IMPORTANT: Full page ads should be 8.75" x 10.75" with a 0.25" bleed on ALL sides. Any important information should be within the safe zone: 0.25" in from the trim line.
1/2 Page 8.25" x 5.065"
1/3 Vertical 2.5" x 10.295"
1/4 Page 4.125" x 5.065"
1/8 Page 4.125" x 2.5"
DISPLAY AD MATERIAL REQUIREMENTS
Advertisments must be submitted in a 300 DPI, print-ready PDF with 1/4" or 0.25" bleeds. (CMYK only, no RGB files) You can email the document to firstname.lastname@example.org.
PHOTOGRAPHY: Minimum 300 DPI resolution. 4-Color/CMYK only; no RGB files. Images must be either HI-RES jpeg images or UNCOMPRESSED .TIFF documents. TH Media reserves the right to reject photography that does not meet these specifications.
IN-HOUSE DESIGN SPECIFICATIONS
If our design team is designing your ad, all provided phptography must meet the above specifications. If you are providing us with a logo, it MUST be in vector format (ai, eps, or PDF). If your logo does not meet these requirements we cannot guarantee high quality reproduction, and your logo may be blurry when the magazine is printed.