The amount of time a user spends on your website is one of the important parts of Google’s algorithm for rankings and to keep your visitors engage online video is the best solution. Animated explainer videos have gained popularity over the past few years because of their affordability and are proven effective in growing a business. The explainer video helps to increase conversion rates, convey the product information to the consumer in the best possible way, boosting sales and much more. These benefits make the explainer video an excellent marketing tool.