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2012-2013 Achievements

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A Letter from the Chair & President

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Vision. Mission. Values.

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Our goal at WFAE is to help residents understand the challenges and opportunities that are important to our region with in-depth reporting and public affairs programming.

Highlights 6

Edward R. Murrow Award

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The Moth

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Charlotte Talks with Mike Collins

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Charlotte in 2012

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The Party Line

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Public Conversations

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A Trifling Place

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WFAEats 11

Technology 12

Fiscal Year 2012-2013 At-A-Glance

CATCH THE WAVE

Financials 14

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Board & Staff

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WFAE 2012-2013 ACHIEVEMENTS

520

250,000

CHARLOTTE TALKS HRS.

LISTENERS

MORE REGIONAL. MORE DIGITAL. MORE SOCIAL.

556 HRS. 31 MIN.

36 HRS. 41 MIN.

LOCAL PROGRAMMING

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LOCAL NEWS

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CATCH THE WAVE Some incidents become news events in an instant. Out of the blue. Other news stories develop over long periods of time. They arrive somewhat like a giant wave hitting the shore.

fits the evolving digital media world. We upgraded our website, wfae.org, in partnership with NPR for software and creative support. We established an ongoing series of blogs, specializing in politics, food and Southern culture.

Such was the case in 2012 when it became clear that Charlotte would be the host city for the upcoming Democratic National Convention. Since WFAE had only three reporters it could dispatch to cover the news, we had a lot of preparing to do.

We made a concerted effort to post content on social media sites. We also made sure that we met our listeners face-to-face through an intensive series of public events.

The DNC ended up fitting precisely into a new strategic plan at WFAE. Our Board was determined to substantially increase our local reporting resources. What better way to kick off that effort than a oncein-a-lifetime story—the DNC in Charlotte?

We learned a huge lesson in 2012 coverage of political life, education, economic growth, culture—and many more areas. That realization has informed our work in 2013 and for years to come. We will continue our best efforts to expand local and regional coverage—when, where and how you wish to receive those stories. With your support and your active participation, the future will sound better than ever.

We advanced our plan’s timetable by recruiting two new and very talented reporters to our staff— Tasnim Shamma and Michael Tomsic. Immediately prior to the DNC and during the week’s events, most of our staffers were encamped at Spirit Square, where WFAE had a long-standing commitment to its Spirit Square studio for Charlotte Talks. From there it was only a three-block walk—albeit through airtight security—to the conference floor in Time Warner Arena. Given our additional reporting, 2012 was the year when we really stepped up our efforts to make content that

Roger Sarow on digital revolution

Nash Long, Chair of the Board

Roger Sarow, President

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VISION.MISSION.VALUES. VISION. BE THE STATION OF RECORD FOR COMMUNITY LEADERS AND OUR TARGET LISTENERS MISSION. FOR WFAE TO REALIZE ITS VISION, OUR MISSION IS TO SERVE LIFELONG LEARNERS IN OUR COMMUNITY BY: BEING AN INDISPENSABLE AND INNOVATIVE SOURCE FOR COMPELLING AND RELEVANT INFORMATION AND INTELLIGENT OPINION; AND DELIVERING AND CREATING LOCAL PROGRAMMING OF THE HIGHEST QUALITY THAT IS A CONDUIT AND CATALYST FOR COMMUNITY CONVERSATION. CORE VALUES. QUALITIES OF THE MIND: LOVE OF LIFELONG LEARNING; SUBSTANCE; CURIOSITY; CREDIBILITY; ACCURACY; HONESTY; RESPECT FOR THE LISTENER; PURPOSE QUALITIES OF THE HEART AND SPIRIT: IDEALISM – WE BELIEVE IN THE POWER TO FIND SOLUTIONS; HUMOR; INSPIRED ABOUT PUBLIC LIFE AND CULTURE; CIVILITY – BELIEF IN CIVIL DISCOURSE; GENEROSITY; INCLUSIVENESS QUALITIES OF THE CRAFT: A UNIQUELY HUMAN VOICE – CONVERSATIONAL, AUTHENTIC, INTIMATE; A TTENTION TO DETAIL – MUSIC, SOUND ELEMENTS, LANGUAGE; PACING |

@WFAE - Great new program changes! TY for keeping content fresh & relevant for #Charlotte area listeners. 448 followers

THE DNC

PUTTING CHARLOTTE’S STORY IN THE SPOTLIGHT Read more > page 9

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Kerry Bettenhausen ‫‏‬ @kabettenhausen January 8, 2013

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HIGHLIGHTS

WFAE

ATS

food-related news and trends to opinions and innovation

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PAGE 9

THE PARTY LINE PAGE 9

PAGE 8

Mike Collins, Charlotte Talks Host

MORE REGIONAL. |

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EDWARD R. MURROW AWARD The Radio Television Digital News Association (RTDNA) recognized WFAE’s news department with two regional Edward R. Murrow Awards for excellence in electronic journalism.

K Sherrell Poetry ‫‏‬ @KSherrellPoetry October 18, 2012

Julie Rose’s “Anatomy of a Protest” won in the “Reporting: Hard News” category. Her story provided an inside look at how protesters and Charlotte-Mecklenburg Police communicated with each other before and during a march on the Bank of America shareholders meeting. Both sides saw it as a practice run for the Democratic National Convention.

Great time volunteering at the @WFAE Fund Drive this morning! I love supporting my community. Thanks to all those who called in a pledge! :) 37 followers

“Airport Shoeshiner Has Rich History” by Tanner Latham, formerly with WFAE, won in the “Feature Reporting” category. Latham profiled Getnet Marsha who grew up in Ethiopia and has been shining shoes in Charlotte for six years. Marsha always has a smile and a story for weary travelers.

LaMichael Mitchell Member and volunteer since 2012

“My relationship with WFAE is a great one, and the station has totally had a great presence in this community whenever I listen to your station. As a volunteer, I truly love getting an opportunity to meet up with other WFAE listeners and to help the station out during some of the on-air fundraisers, and that is what truly makes WFAE a source for our community.”

THE MOTH Everyone has a story to tell. In May, The Moth, the awardwinning radio show, came to Charlotte. “Into the Wild: The Moth in Charlotte” featured five storytellers including two from Charlotte, John Lincoln and WFAE’s Kim Brooks.

Carla Eastis May 17, 2013

In The Moth tradition, each true story was told without scripts, notes, props or accompaniment. The stories ranged from a small town girl who attends charm school and gets ‘discovered’ to looking for a giant python in Indonesia. Between storytellers, Host Ophira Eisenberg regaled the audience with her stories about growing up in Calgary, living in New York City and unrequited love.

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Thanks for bringing The Moth to town! Great show in a great venue, with a lot of local flavor.

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Charlotte Talks online stories

CHARLOTTE TALKS

Magay Shepard ‫‏‬ Underwriter since 2002

WITH MIKE COLLINS

Since 1998 this daily talk show has covered a wide range of subjects: politics, the arts, economics, business, pop culture and more. Host Mike Collins has spoken with thousands of guests who are thought leaders and experts on the local, national and international levels.

“Like most people I know, my busy schedule creates a need for an efficient presentation of the facts. I want an even-handed and in-depth approach for learning about world events.”

Last year the show traveled to Lenoir-Rhyne University in Hickory to record a conversation with Nicholas Carr, author of “The Shallows: What the Internet is Doing to Our Brains.” Collins and Carr talked about how the Internet may be re-mapping, re-programming and changing the way we think and learn. From serious discussions about Moral Monday protests and Charlotte’s transit funding to light-hearted conversations about the World of Dogs and food as entertainment, Charlotte Talks with Mike Collins is the region’s forum to explore topics in-depth.

Mike Collins on Charlotte Talks

“MIKE COLLINS’ CHARLOTTE TALKS IS TRULY “LIFEBLOOD” TO THE REGION, PROVIDING US WITH A RICH, DIVERSE, STIMULATING, AND EVER-CHALLENGING STREAM OF INFORMATION, INSIGHTS, AND EXPERT ANALYSIS. NEVER ONE TO AVOID CONTROVERSY, OR NEGLECT ANY AREA OF OUR COMMUNITY AFFAIRS OR OUR NATIONAL AND INTERNATIONAL LIFE, IT IS HARD TO IMAGINE WFAE WITHOUT THE CLARION VOICE OF MIKE COLLINS. IN THE DOZEN OR SO TIMES I HAVE BEEN A GUEST ON MIKE’S PROGRAM, I HAVE INEVITABLY GONE AWAY KNOWING WHAT WE EXPLORED WAS HANDLED IN THE MOST PROFESSIONAL WAY­­. TO USE THE WORDS OF NEIL YOUNG, ‘LONG MAY YOU RUN!’” PROF. JAMES D. TABOR, CHAIR Dept. of Religious Studies at UNC Charlotte |

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More about The Party Line

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More about the DNC

CHARLOTTE IN 2012 The Democratic National Convention was the biggest story in Charlotte last year. As media outlets from across the country descended upon the Queen City to cover national angles and politics, WFAE chose to tell Charlotte’s story. Before the convention, there were reports on security, transportation, hotel rooms and stalking Jon Stewart of The Daily Show. There was plenty of news and analysis during the convention, but there were also human interest features, such as protecting the Firebird, a bartender navigating traffic, a “candy stylist,” and the dancing deputies. While the goal was to be Charlotte-centric, we didn’t pass up the opportunity to speak with former Secretary of State Madeleine Albright, Senator Kay Hagen, Wait Wait’s Mo Rocca, and celebrity gossip blogger Perez Hilton to name a few. After the delegates and celebrities went home, WFAE’s coverage continued with stories about the convention’s after-effects including the impact on the area’s economy, police spending on security equipment and host committee fundraising shortfalls.

THE PARTY LINE

Chelsea Samuel ‫‏‬ @cjsamuel April 19, 2013

The Party Line: Raising the Curtain on Carolina Politics is dedicated to examining regional issues and policies through the figures who give them shape. There’s a lot to navigate nationally and in the Carolinas; whether it’s the consequences of the fiscal cliff and sequestration, North Carolina as a battleground state or dissecting disgraced former governor Mark Sanford’s Congressional win in South Carolina.

Once again, grateful for the @WFAE app. Excellent @nprnews coverage, delivered by familiar voices. 634 followers

Last year’s election, legislation passed by the North Carolina General Assembly, and rulings by the Supreme Court on the Affordable Care Act, marriage equality and the Voting Rights Act gave The Party Line’s Michael Bitzer many topics to analyze.

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Public Conversations forums

PUBLIC CONVERSATIONS Public Conversations is an ongoing series of community forums designed to convene Charlottearea residents for discussion of timely and relevant topics. The goal is to create comfortable settings that encourage a stimulating and enlightening exchange of ideas. In FY13, WFAE hosted four Public Conversations forums. In advance of the Democratic National Convention, “Politics in the Streets” looked at the First Amendment rights of protesters, and the city’s plan to maintain order and safety during the convention. “Respect and Disrespect” explored what many see as a widespread culture of disrespect permeating our society today. Panelists and audience members discussed the causes and effects, the roles of parents, schools, public figures and other groups in fostering an atmosphere of respect, or disrespect, in the local community. “Voices in the Gun Debate” examined the current debate on guns and gun violence in America. The forum addressed Second Amendment issues, enforcement of gun laws, the politics of the gun control debate, and recent proposals designed to reduce gun violence.

April Bethea Public Conversations attendee

“One Charlotte or Many” addressed whether Charlotte has invested in its Uptown at the expense of neighborhood improvements or if a vibrant Center City contributes to quality of life in other neighborhoods. Panelists and audience members talked about the balance of taxpayer money on public safety, transportation or recreational facilities in different neighborhoods, the most effective ways to invest in older neighborhoods and renovate blighted areas, and if residents have a voice in the city’s neighborhood development plans.

I’ve kept coming to the WFAE Public Conversations because it’s been a good way to learn more about how people are feeling about things going on locally or on the national level, including gun control or the lack of civility in politics. In my job, I follow a lot of current events already. But I enjoy the panels because there was a good mix of leaders from across the community and other experts who could offer a fresher take on the news. I also enjoyed when the audience had chances to interact with each other, including at the neighborhoods panel when I saw some people sharing ideas about their HOAs after the session ended. I’m looking forward to attending more of the WFAE events in the future.

Last year’s panelists included U.S. Representative Mel Watt, N.C. 12th Congressional District; Judge Rickye McKoy-Mitchell, Mecklenburg County District Court; Ron Carlee, Charlotte city manager; Larry Hyatt, owner of Hyatt Gun Shop; Cyndi Shaw, school psychologist specialist at Charlotte-Mecklenburg Schools; Vee Veca Torrence, president of the Thomasboro Neighborhood Association in west Charlotte; and others. By organizing these Public Conversations, WFAE intends to serve as a catalyst for community dialogue. Participants are encouraged to engage in conversation with a cross-section of community representatives, expert panelists, and with each other.

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More about WFAEats

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More on A Trifling Place

A TRIFLING PLACE Reporter and newcomer Tasnim Shamma is exploring the ins and outs of Charlotte in a podcast called A Trifling Place. The title is a tip of the hat to President George Washington who called Charlotte a “trifling place” during his visit to the Queen City in 1791. Since its launch, Shamma has looked at some questions asked by most new residents. Where are you from? Why is it uptown and not downtown? Why are traffic lights so short? Shamma has learned about Charlotte’s obsession with trees and its fight against the cankerworm. She’s also asked newcomers and natives, “What is Charlotte’s accent?”

WFAEATS From food-related news and trends to opinions and innovations, WFAEats explores all things food and culture with plenty of recipes. Contributors include professional chefs, amateurs and food enthusiasts. WFAEats Coordinator Amy Rogers took the SNAP Challenge. For one week she could only spend $31.50 on groceries. That’s the amount you’d get to spend if you had to solely rely on food stamps. Rogers documented her progress with daily blog posts. Although she managed to complete the challenge without overspending, one of the biggest lessons learned was how much those who have access to food take for granted, and “how habituated we can become to our own comfortable circumstances.” For Valentine’s Day, we asked WFAEats fans for their best food-themed Valentine’s Day story. The winners’ stories ranged from heartwarming­—young love and grilled cheese—to horrendous—remember to taste before you serve. Contributor Keia Mastrianni started an occasional series called “Into the home…” where she is exploring the plethora of cultures that live in Charlotte by dining with families inside their homes on the food of their cultures. She has enjoyed tortilla soup and enchiladas from Mexico, fufu and cassava leaf sauce from Sierra Leone, and Bakso and tumpeng from Indonesia.

MORE DIGITAL. |

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Nash Long on WFAE’s evolution

TECHNOLOGY From traditional radio to Twitter, WFAE uses a variety of ways to stay connected with listeners. With the help of repeater transmitters in Hickory (90.3), Laurinburg (106.1) and Southern Pines (93.7), WFAE 90.7 serves listeners in 22 counties in North and South Carolina. HD Radio technology allows WFAE to offer more than news and information. Jazz lovers can turn to WFAE HD2 for music from Miles Davis, Billie Holiday, Wynton Marsalis, Diana Krall and others. WFAE HD3 offers Public Radio Remix. This experimental radio stream presents public radio stories, audio essays, talks, sounds, and the work of young producers. It is the best of public radio on shuffle. wfae.org, you can stay current on the news of the day as well At wfae.org as information that couldn’t be incorporated on the air including press conferences, extended interviews, photos, video and more.

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Read more

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MORE SOCIAL.

Social media has given the station additional avenues to interact

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FISCAL YEAR

2012-2013 AT-A-GLANCE

12,380

250,000

WHO GAVE $5 OR MORE

ON-AIR AND ONLINE

CONTRIBUTORS

33

THE PARTY LINE, WFAEATS & ON-AIR

CONTRIBUTORS

295

LISTENERS

CORPORATE UNDERWRITERS

19 COMMUNITY 157

PARTNERS

VOLUNTEERS

“I ENJOYED BEING A PANELIST ON WFAE’S “PUBLIC CONVERSATIONS.” I THINK IT’S IMPORTANT FOR US TO DISCUSS THESE IMPORTANT ISSUES OF OUR DAY IN A SETTING LIKE THAT – IN AN OPEN, CONVERSATIONAL ENVIRONMENT. THE NIGHT I WAS THERE WE HAD A DIVERSE GROUP, PEOPLE OF DIFFERENT BACKGROUNDS AND DIFFERENT PROFESSIONS. WE CAME INTO THE ROOM WITH DIFFERENT IDEAS, DISCUSSED THEM AND LEARNED FROM ONE ANOTHER. ANYTIME THAT HAPPENS, IT’S ALWAYS GOOD FOR OUR COMMUNITY.” JERRY E. MCGEE, WINGATE UNIVERSITY PRESIDENT Public Conversations Panelist – “Respect and Disrespect: What’s Up in our Society?” November 2012

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FINANCIALS FISCAL YEAR 2013 CHANGES IN UNRESTRICTED NET ASSETS

REVENUES AND SUPPORT REVENUES AND SUPPORT

TOTAL UNRESTRICTED REVENUES AND SUPPORT: $4,267,417 Interest/other Corporation for Public Broadcasting

48.8%

Contributions

$123,676

41.6%

Underwriting fees

$284,450 $1,774,216

Underwriting fees

$2,085,075

Contributions

$0.5 million 1.0

2.9%

2.0

1.5

6.7%

Corporation for Public Broadcasting Interest/other

4,267,417 Total unrestricted revenues and support 91,230 Net assets released from restrictions $4,358,647 TOTAL UNRESTRICTED REVENUES AND OTHER SUPPORT |

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CHANGES IN UNRESTRICTED NET ASSETS

EXPENSES PROGRAM SERVICES

SUPPORTING SERVICES

EXPENSES: $2,935,289

EXPENSES: $1,464,459

(graph in millions of dollars)

66.7%

Program information

$302,220

Broadcast engineering

$329,411

6.9% total expense

7.5%

(graph in millions of dollars)

Program services

$2,303,658

52.4%

1.0

Supporting services

Underwriting

$490,823

11.1% total expense

Fundraising

$568,329

12.9%

Programming and production

$0.5

33.3%

1.5

2.0

General administration

TOTAL: $4,399,748

$405,307

9.2%

$0.5

1.0

TOTAL EXPENSES -41,101 Decrease in unrestricted net assets before net unrealized gain on investments 29,168 Unrealized gain on investments held at Foundation for the Carolinas 173,809 Unrealized gain on investments in available for sale securities

$161,876 INCREASE IN UNRESTRICTED NET ASSETS

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CHANGES IN TEMPORARILY RESTRICTED NET ASSETS

NET ASSETS 332,013 Restricted contributions -91,230 Net assets released from restrictions 240,783 Increase in temporarily restricted net assets

$402,659 INCREASE IN NET ASSETS

$4,905,438 Net assets at the beginning of year $5,308,097 Net assets at end of year “LIKE SO MANY OTHER LOYAL LISTENERS, MY CAR RADIO AND MY WAKE UP ALARM ARE SET TO WFAE. I ALSO HAVE MY WFAE APP SO I CAN BE VIRTUALLY ANYWHERE AND BE CONNECTED TO NEWS, CONVERSATIONS AND DISCUSSIONS. AS SMALL BUSINESS OWNERS, MY HUSBAND AND I WORK LONG HOURS, HE AS AN IRRIGATION AND DRAINAGE CONTRACTOR AND I AS AN IMMIGRATION LAWYER. WFAE PROVIDES LOCAL AND NATIONAL NEWS AS WELL AS INFORMATION ABOUT PEOPLE AND EVENTS OF INTEREST, KEEPING US INFORMED, INSPIRED AND ENTERTAINED.” CYNTHIA AZIZ, MEMBER SINCE 1989 Pictured with husband Tim Von Der Embse |

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FY13 BOARD OF DIRECTORS Chair – Nash Long, Hunton & Williams LLP Vice Chair – Melissa McGuire, Sherpa Secretary – Cyrus Johnson, Jr., Womble Carlyle Treasurer – Michelle Maidt, Sisters of Mercy of North Carolina Foundation President – Roger Sarow, WFAE Rosalyn Allison-Jacobs, La Piana Consulting Jonathan Buchan, McGuireWoods LLP Jennie Buckner, retired Lawrence Cruciana, Corporate Information Technologies Lynn Daniel, The Daniel Group Mirsad Hadzikadic, Dean of the College of Computing and Informatics at the University of North Carolina at Charlotte Ronald W. Lamberth, Cherry, Bekaert & Holland LLP Barbara Laughlin, retired John Orgain, Alex Lee, Inc. Martha R. Schweppe, Wells Fargo Advisors, LLC

NEWS STAFF

News Director – Greg Collard Morning Edition Host – Duncan McFadyen All Things Considered Host & Public Conversations Producer – Mark Rumsey Newscaster – Marshall Terry Ben Bradford Lisa Miller Julie Rose Tasnim Shamma Michael Tomsic

Scott Lazes ‫‏‬ @skitdaddle February 26, 2013

Van Durrett Anne Falcone Susan Gardner Judy Ghoneim Rosalyn Jacobs Courtney James Gary Knight Dalya Kutchei John Lincoln Eric Sipe Men Tchaas Ari Cricket Weston

Just pledged EARLY to @WFAE’s Spring Fund Drive! We have great public radio in #CLT and it needs our support to continue thriving. 412 followers

CORPORATE DEVELOPMENT STAFF

ADMINISTRATIVE STAFF

Linda Greenwell, retired

Bilal Soylu, Verian Technologies

COMMUNITY COUNCIL

Director of Corporate Development – Catherine Little Kim Brooks Terri Johnson Aly Lerner Jeanene Thompson

General Manager – Roger Sarow Director of Content & Programming – Dale Spear Director of Engineering/IT – Jobie Sprinkle Business Manager – Debra Peterson Director of Fundraising – Libby Currier Director of Marketing & Special Events – Bryan Talbott Traffic Director – Shannon Hefner Assistant Program Director – Tena Simmons Marketing Manager – Renee Rallos Web Producer – Jennifer Lang Administrative Assistant – Carol Kidwell

MEMBERSHIP STAFF

Member Services Manager – Allie Smolan Eric Calloway Jorge Fernandez

WEEKEND HOSTS Bob August David Boraks Della Freedman Jennifer Montague Krissa Palmer Michael Szymanski Terry Wilson

CHARLOTTE TALKS WITH MIKE COLLINS STAFF Host – Mike Collins Executive Producer – Wendy Herkey Producer – Erin Keever Producer – Tim Ross Associate Producer – Alexia Gyorody

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CATCH THE WAVE MORE REGIONAL. MORE DIGITAL. MORE SOCIAL.

WFAE 90.7 FM 8801 J.M. Keynes Drive, Suite 91, Charlotte, NC 28262 Office Number: 704-549-9323 | Fax Number: 704-547-8851 Charlotte Talks Call-in Number: 704-926-9323 | Newsroom Number: 704-549-8506

www.wfae.org | wfae@wfae.org

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WFAE 90.7 Annual Report 2012-2013 - Interactive PDF