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HOM ETOW N HE RO E S

Ryan Duenas Thesis 1 PUCD 4205-G Jess Irish


CONCE PT STATE ME N T


Help military families show support for their deployed loved ones in a new, authentic way.


METH ODO L OGY


Engage the audience on their own terms Have it be personal, but also share-able. Have an analog, tangible element, but also an internet presence. From a technical point, have it showcase my print design foundation, web design ability, and visual indentity/branding inclination.


AU DI E N C E


1,429,036 ACTIVE DUTY MILITARY PERSONNEL

52% MARRIED

41% ARE PARENTS

Active Duty Demographic Profile, Defense Manpower Data Center (DMDC) - September 2008


R E SE ARC H


PRE C E DE N TS


EARL Y PROTOTYPE


WHO IS OUR ACTIVE MILITARY?

1,429,036 ACTIVE DUTY MILITARY PERSONNEL 232,129 OFFICERS 1,196,897 ENLISTED Number of active duty military force accross all branches stationed in the United States and around the world. Including Japan, Germany, Cuba, and the forces of operations in Afghanistan and Iraq. The number does not include the National Guard, Air National Guard and un-activated Reserves.

ARMY (37.8%) NAVY (22.9%) AIR FORCE (22.6%) MARINES (13.9%) COAST GUARD (2.9%)

MALE OR FEMALE? Percent of male and female active duty personnel across all branches.

MALE - 82% FEMALE - 18%

FEMALES

Percent of active duty females by military branch

• One-seventh of military are women • Air Force has highest percentage of women OFFICER

ENLISTED

15.3% 5.8%

6.2%

13.2%

14%

15%

15.1%

15.5%

18.3%

19.9%

20%

TA L

E

TO

RC FO R AI

M

AR

N

IN

AV Y

Y M AR

ES

0%

HOW OLD ARE THEY?

Percent of age of active duty personnel by military branch

• Almost half are between the ages of 22 - 30 • Average age of active duty force is 29

51-59

ARMY

NAVY

41-50

MARINES

31-40

18-21

22-30

AIR FORCE

0.7%

0.8%

0.2%

0.6%

7.9%

8.3%

3.1%

10%

25.6%

26.3%

14%

28.3%

48%

46%

46%

46%

18.3%

18.6%

36.9%

14.4%

ARE THEY MARRIED?

• Over half of active duty personnel are married • Just under half have children

Percent of married active duty personnel, by branch

ARMY

NAVY

59%

59%

MARINES

AIR FORCE

49%

54%

DO THEY HAVE CHILDREN? Percent of active duty personnel with children, by branch

49%

ARMY

31%

45%

NAVY

WHICH STATE ARE THEY FROM? Percent of total active duty personnel per 10,000 people, by state.

42%

MARINES

0 - 2%

2% - 4%

Active Duty Demographic Profile, DMDC September 2008

AIR FORCE

4% - 6%

6% - 8%

8% - 10%


M IDTERM PROTOTYPE


BMC Victor H. Duenas - Queens, NY

USA

44


Clean and simple user interface Art Deco influence? (Solid shapes, geometric logic, some bold colors Visual balance for younger audience and conservative audience. Google Maps API? (Familiarity)


Hometown Heroes