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Module TFD1064. Design for Communication Design Graphic design group Project: “Artist typeface� Student: Ryan Abbey Student number: U1257101 Contact details: 07817754746


Research: Pop Art Roy Lichenstein Roy Lichtenstein is an American born artist who is best known for his work created within the Pop Art phase, within this page I have displayed a range of work that was created by Roy Including “WHAM” which is one of his most famous designs that was adapted from an original DC comic. The colour choices of the designs displayed are extremely bold, because of this Roy has also incorporated Black segments and lines in order to break the overpowering solidity that these colours would otherwise create. On the other hand it is also known that Roy was often inspired by comic books, in my opinion this can be seen within his work and is transcribed through a variety of elements such as the captions used and also the lack of detail that is used. Although the designs use minimalistic detail I feel that this benefits the overall design, this is because the lack of detail creates large areas that allows Roy to incorporate both colour and thick boarders that catch the eye well.

WHAMM 1963, is a design that was inspired by a 1962 comic “All American men at war” Within Pop art there are many other artists although Andy Warhol is said to be one of the best, Andy is known for his creative designs which are best known to be based on Cartoon characters, Popular brands, and also celebrity. Below is an example of his Marilyn Monroe portrait, this design was created in 1962 and proved to be highly popular therefore resulting in its mass production. In comparison to the work of Roy Lichenstein Andy uses a much looser style and allows the colours of the image to blend rather that incorporating boarders and controlled edges for a much crisper effect. Pop art was originally seen betwe en the mid and late 1950’s, this movement originated in Britain and soon followed to America. Pop art was originally recognised as incorporating popular culture and continued to produce excellent art for many years to follow.


Research: Pop Art Roy Lichenstein

Analysis Based on my initial research into Roy Lichensten I have then produced a selection of further development to benefit my overall understanding of this artist. Within this development I have furthered my research into the style of pop art and produced media experiments in order to reproduce common elements of this work, in relation to this development I have found that pop art uses a constant stream of bold colours that are often bordered with a range of black line, this is used in order to produce a style that links back to comics as this was the initial inspiration that influenced the pop art phase. Because of this I feel that the use of colour would produce an eye catching style that would interact with the user well, along with this I have also produced a simplistic typeface that is influenced by the quotation “WHAAM� although I have incorporated an exciting twist of common elements that are benefited by the use of colour and the successful layout choices that I have made.


Research: Instalation art Judy Pfaff Judy Pfaff is an English born artist that now works in America, Judy is well known for her installation art and often works with a range of media by incorporating both 2D and 3D elements together, in the images displayed it is apparent that the work of Judy is extremely busy with Pattern, bright colour, and also large scale 3D elements been largely involved. This technique is highly effective as the designs include an appropriate balance in order to prevent the designs becoming overpowering or too busy.

My Typography In my opinion I feel that the wall installations are particularly interesting, with the elements discussed I believe that I could incorporate a successful balance that would create an eye catching range of designs that would stand out well on the page. By using pattern and also bright colour I feel that this will be achieved and provide the typography I aim to create.

Methods Used Within the images displayed it is apparent that within Judy’s work layering is a common and highly important element. With this there is a fine balance in order to prevent the designs becoming cluttered, to prevent this issue Judy has used a range of thin metals within the majority of her 3D design. By doing this the art below is still highly visible although the subtle colour change makes the elements above visible to the audience. Within my experiments I will aim to incorporate as much media, colour and also pattern that is seen within Judy’s work and also look into incorporating alternate elements that will create a slight twist to the design.

Conclusion In conclusion to the work that I have discussed I feel that Judy’s work could create an interesting style of font, this would incorporate the elements that I have discussed with pattern been the most influential, the reason I hold this opinion is because I feel that this is the most effective method that will visually demonstrate Judy’s work within a simplistic typeface.


Research: Instalation art Judy Pfaff

Analysis Based on my initial research into Judy Pfaff I then decided to produce my own experimentation relating to her work, this included using a variety of bright and bold colours that incorporated a range of media such as Card, Water colours, Tissue paper, and also basic pen sketches. From my initial research into Judy I found that the majority of her work is extremely bright which is packed with busy but not overfilled art, this also incoporates pattern which is added into a range of sculptural elements of her work. In my opinion this works well as it allows a range of alternate and contrasting colour to be added which results in attracting the attention of any passing viewers. In relation to this I was also inspired by the work of Roy Linechinstein, this used a similar colour pallet and incorporates a basic typeface that I felt could be used to incorporate Judy’s work within, as a result of this I then began to produce sketches and develop a basic typeface that combines elements of Judy’s work successfully.


Research: Abstract Kandinsky Kandinsky was a Russian painter who was believed to of reated the first art that was solely based on abstract work. As seen in the images below it is apparent that Kandinsky uses an endless variety of shapes within his work, along with this Kandinsky also layers a lot of his designs and incorporates both bright and soft colours in order to achieve a successful composition. In both images below the design uses a pale background with the melee of shapes and lines layered above, in my opinion these work well and could easily be used in order to construct a successful typeface. This would result in an abstract design although I feel that the range of shapes could easily produce a successful result. Also within each shape that is used a different colour could be used, these would be taken from Kandinskys original work therefore increasing the relevance of the font alongside his work.

In comparison to the other designs that I have displayed this image holds large contrasts in relation to it’s style, in comparison to the soft and subtle tones of the previous designs this image uses a range of bold colours and solid black lines within. Although this is a total change in relation to the previous work I still feel that composition is successful and has been structured within a professional manner in order to create a successful layout that demonstrates the designs full potential.

Based on the work that I have analysed I feel that I could create a successful and unique font that provides a clear interpretation of the artists work (Kandinsky), the shapes that are used within the designs are ideal based on the quantity of different sizes and designs. Because of this I believe that constructing the letters would be possible although it is important that an appropriate balance of each shape is included to create a balanced design.


Research: Abstract Kandinsky

Analysis Here I have used a range of media in order to produce a range of suitable Kandinsky development, with this I initially cut up a variety of relevant shapes moving them into alternate layouts of pattern. This allowed me to understand how the shapes of Kandinskys work could possibly create a successful typeface although this was difficult as my initial shapes where all cut to a large size making it difficult to produce successful outcomes. As a result of this I moved on looking into alternate designs which lead me to create the following sketches, this incorporates smooth curves with a contrast of straight lines to which are much thinner than my initial experiments. Because of this I then felt that I had gathered enough experimentation therefore I then decided to produce a range of sketches, these display how the shapes can be adapted into typographical forms which result in producing a clear and successful overall result.


Research: Cubism Picasso

My Typography

Pablo Picasso was a Spanish artist that worked as a painter, sculptor, print maker, and also a stage designer. In Picasso’s younger days he was known for creating work of an extremely realistic manner, in contrast to this the work that I have demonstrated couldn’t be anymore different which creates a surreal and unique effect.

Based on the imagery selected I feel that a suitable font could be produced, with this I feel that a rigid font would be most suitable which could then incorporate the cubism style. Within the segments that are created I could create a range of designs by incorporating pattern, alternate colours, and also a basic line drawing. In my opinion all of these options would create successful designs that are a true representation of the artists work. As a result of this I will create a range of sketches and explore a variety of ideas to determine whether the idea is suitable for a successful typeface.

In my opinion this work creates a bold statement as it is so strange and unique, the use of lines creates a variety of space that is filled with colour and also pattern. Another design that Picasso created was of the “Weeping woman”, this was created in the last years of the Cubism phase and takes a different turn to Picassos previous work. In my opinion I feel that it is clear that the portrait is expressing a sad emotion which reflects the skills within this design based on its style that makes a true representation difficult to achieve. The effectiveness of the colours and detail within the eyes and mouth promote this emotion and create the required effect of the design.

Other Examples Here is another two examples of cubist design, these include large volumes of colour that uses a clear black boarder that defines the designs.


Research: Cubism Picasso

Analysis Here I have decided to continue my development into the Cubist phase, cubism is an art movement that I have always been interested within as the range of lines and curves manipulate the original image leaving it open for the viewer to make there own opinions. In relation to my initial work I have looked at arrange of inspiration, this includes both analytic and synthetic cubism which both produce creative designs although I feel that the designs with more colour are the most successful. This is an element that I hope to include within my own work therefore I decided to produce some small experiments looking into the possibilities of Cubist design, this included straight lines, curved lines, colour, texture and also shape. This development was successful and allowed me to determine that a rigid design that incorporated the use of straight line was the most successful, this was because I felt that the style represented my original research well and would create a unique and eye catching design.


Research: Artist Gustav Klimt Gustav Klimt was an Austrian painter who lived between 1862 to 1918. Klimpt created masses of work although he was best known for focusing on the female body, this can be seen in the images displays although it is also apparent that he also included a range of natural objects such as floral patterns and also scenes of nature. In my opinion the image including the three women (Beethoven Frieze) is very strange, within this image there is a gorilla, three nude women, a range of repeat patterns, and one of the women is looking directly at the person viewing the design. Because I find it difficult to find a meaning behind work although it was apparent that Klimt appreciated the female form. Within the design there are some beautiful elements in terms of the patterns that Klimt has incorporated, an example of this is the skirt within the image that uses light blue with a variety of yellow lines that flow into the circular objects within.

My Typography After looking at Gustavs designs there are many elements that I could include within my own work, this could consist of the female body, floral designs, scenes of nature, swirling text, repeat pattern, and also elements of gold. On the other hand it is important that I understand which elements best represent Klimt as an artist and result in a successful typeface, because of this I feel it is important that I select the most appropriate elements that can be incorporated within a clear typeface successfully.

Conclusion In conclusion to the information above I feel that pattern, swirls, and also the colours of Klimts designs would be the most appropriate elements to include within my type. With this I could create a simplistic typeface that incorporates the creativity and colours from within Klimts designs, in my opinion this would demonstrate Klimt’s work extremely well and represent his unique style and creativity throughout the type created.


Research: Artist Gustav Klimt

Analysis Here I have displayed my further development into Gustav Klipt, based on my initial research I understand that pattern and shape are popular elements of Klipts work, an example of this is with the clothing of one of his designs where I found most of the shapes displayed above. After some initial sketch work I decided to create my own representations of these objects by using a range of pastel colours and alternate media such as tissue paper, acrylic paint, water colour, and also sketch work. By doing this I felt that I understood the work well and looked into ways that the shape could be used effectively, initially I decided to incorporated the work within my text although I felt that the design failed to create a true representation of Klipts work. Based on this unsuccessful attempt I then looked into using swirls, this was much more successful as seen within my sketches and produced a professional result that could also include some simplistic pattern work on colour versions of the design.


Research: Artist CY Twombly CY Twombly was an American artist that was well known for his loose and freely scribbled large scale designs. With this Twombly often used a basic background which was common to include grey, off white, and in some cases tan. Within the images below it is apparent that the work is very loose and incorporates a variety of bright tones, contrasting colour, and in some designs elements that repeat. By doing this Twombly creates an eye catching design that is surpassingly well structured in relation to the style that is used, and although the imagery incorporates minimal control there is still a feel of structure. Structure is an essential element within the design, in the image below that uses the two colours of red and yellow this element is key, this is because by only using the two colours one could easily become overpowering therefore the structure and placement of the red elements is essential in order to create the appropriate space that is needed to keep a suitable balance of the two.

My Typography Based on my analysis of the work displayed I feel that this style could be created through using a range of media experiments that are then scanned, manipulated, and then incorporated within the typography style that I feel suits the artist best. In relation to this there are many basic styles that I could include an example of this could be a typography style that is created within a style that includes loose edges that resemble paint drips and the style of Twombly’s work. on the other hand another option id that I could use a simple font that allows the design within to stand out, this could include a range of styles that I create linked to the work displayed that are then imported within the text.

Conclusion In my opinion I feel that this would create an eye catching font that would also be aided by the bright and contrasting colours that are seen throughout this work, by using the media that I create the text would also incorporate texture from the paint, tissue paper or any other resources that I include. In conclusion to this I will now perform a variety of experiments with both text and also the content that I will later include within.


Research: Artist CY Twombly

Analysis Here I have produced a range of samples that represent the work of CY Twombly, with this I have experimented with both media and texture in order to create suitable examples that resemble his work well. The reason I decided to use Twombly as one of my artists was because of his unique work that incorporates masses of paint that results in loose designs that include a range of texture, because of this I then decided to produce my own samples that included tissue paper, acrylic paint and also water colour. This produced the aesthetics required although I found this style of work difficult to translate into an appropriate typeface, initially I experimented with a typeface that incorporated pain drips although I felt that the examples produced where poor. Because of this I then looked at other possibilities by incorporating the work within an alternate typeface, again I felt that the results where unsuccessful as the typeface failed to produce clear representation in comparison to my previous proposals.


Research: Artist Jean Dubuffet

My Typography

Jean Dubuffet was a French painter and sculptor that later moved to Paris in order to develop his skills as a painter, after the move Jean lost his love for painting and looked for work helping his father selling wine. After many years he once again began painting and after many spells he began to devote his time within the subject.

As I have just discussed I feel that this style of work could transcribe into a successful hand rendered font, this could also be adapted through alternative methods such as Adobe Illustrator which would allow me create neater designs if this is an option that I would like to explore.

Below I have included some examples of his work that I feel could be used within my own, these use a cartoon like style that incorporates basic colour and black boarders to define the shapes and objects used, in my opinion this work uses a simplistic style that is slightly loose which would also suit hand rendered typography. Within the images it is noticeable that media such as water colour is used as some elements look darker than others with a range of water marks apparent within the design, this creates a rustic style that suits the loose edges of the work which I feel could be adapted into type through using the black edges filled with a range of lines and solid elements that link directly to the inspiration below.

In relation to this I feel that using this software would be a professional idea that would produce fast development and ideas, with this I could scan a range of appropriate letters and add a variety of colour and also lines that are seen within this work. By doing this I will be able to determine which ideas are successful much faster that producing continual hand rendered designs.

Conclusion In my opinion I feel that this idea opens a range of different opportunities that are not solely focused on computer design, with this I could also chose ideas that are more dependant on the software as this would broaden my development and skills into other methods that I have not previously explored within previous projects.


Research: Artist Jean Dubuffet

Analysis Here I have produced some further development into the artist Jean Dubuffet. Jean produces large scale work which incorporates an illustrative style, this is what initially caught my eye within my research as his work incorporates bold colour that is divided by a consistent black boarder. Because of this I felt that I would be able to produce a typeface that holds a bold statement and would stand out from the page although I feel that my development of the idea was poor, within my development I looked at the shapes used within his work and began producing letters within this soft and flowing style, this was successful although as I began to include the appropriate lines and pattern the typeface became overcrowded and compacted. As a result of this I also looked at simplifying the design although once again this looked slightly basic. Therefore as a result of this development I feel I will avoid using this artist based on alternative research that has proved much more successful.


Research: Surrealism Salvador Dali Salvador Dali was a Spanish painter who lived within the surrealism phase, below I have displayed examples of Dali’s work. These designs are extremely creative and demonstrate the talent within this work by incorporating alternate elements in order to create the desired effect within this work. In relation to this Salvadors work is highly successful and demonstrates the surrealism phase professionally by incorporating unexpected and alternate elements that are aimed to represent another within a more creative manner.

My Typography Based on surrealism I feel that there are many possibilities that my type could form, with this I would use alternate elements in order to represent the latter proposed. In my opinion this could create a unique typography style although the designs would be difficult to directly link to Dali’s work based on the large quantity of letters to create, on the other hand I will still experiment and attempt to make this successful.

Rene Magritte Here is another successful artist that worked within the Surrealism phase, this is Rene Magritte who was originally from Belgium although he later moved to France where he became involved within the Surrealist movement. In relation to Rene’s work I feel that he takes an alternate approach in comparison to Dali, within his work it is seen that there are unusually placed objects that you wouldn’t usually associate within the images used. On the other hand although this can still be seen within Dali’s work it is more common that he replaces areas of the design rather than covering them or manipulating them.

Conclusion In conclusion to this work I feel that it would be beneficial for me to develop a range of potential typefaces that are linked to the surrealist movement rather than focusing on just the one artist that has created work within this style. This will broaden the possibilities that I can use which will hopefully be reflected within the experimentation that I later develop.


Development: Chosen Three Themes Kandinsky

Here I have produced a range of development based on my chosen theme of Kandinsky. In order to develop this idea I decided to look back at my initial Kandinsky research, this allowed me to identify some issues including some inconsistencies in terms of the circles within my letters, as a result of this I understood that this may effect my design as the inconsistent style may break up the text and make it hard to interpret. As a result of this I decided to produce a circle that was consistent throughout that improves the flow between characters. On the other hand I also looked into size and also some slight alterations although I felt that my initial sketches where most successful.

Development


Development: Chosen Three Themes Picasso (Cubism)

Here I have produced a range of development based on my chosen theme of Picasso’s cubism phase, the reason I decided to use cubism within my work was based on the intriguing results it provides as the use of line is continually changing the outcome. As a result of this I then began to develop the idea as initially I felt the outcome produced was too complex and in smaller sizes may be hard to interpret, this resulted in me producing two alternate outcomes although I felt that the effect created was poor, because of this I reverted back to my initial design and performed some small changes stating that the number of segments should be reduced which produced a successful simplified alternative.

Development


Development: Chosen Three Themes Judy Pfaff

Here I have produced a range of development based on my chosen theme of Judy Pfaff, Judy produces large scale installations and uses a lot of pattern that is added into her work, many of these elements could be used within my designs which will allow me to create a consistent style that uses variances of the pattern used. As a result of this I began to look at the content included and decided that again the design was too busy and would be hard to interpret in smaller sizes, as a result of this I then simplified each letter by using only one element of pattern such as dots, lines and also splodges. This was much more successful and provided a subtle twist in comparison to a standard typeface.

Development


Development: Proposed Typefaces Chosen Artists Kandinsky In relation to my Kandisky typeface I feel that the example produced is successful, in my opinion the typeface is consistent and flows well in terms of the style and the elements incorporated. With this I have tried to use some elements consistently including the main stem of the K, N, D, and also the I. This gives the typeface an element of structure which allows the letters to form into there intended shape and produce a successful representation of the proposed letter.

Picasso Here I have displayed my Picaso typeface, in my opinion the design that I have produced is successful. With this I have looked back at my development and decided to simplify the typeface by using less lines which reduces the segments included, this makes the font compatible with both smaller and larger sizes therefore more successful overall. In conclusion to this I also believe that the segments could incorporate a slight gradient to produce the illusion of raised sections within.

Judy Finally I have displayed my Judy Pfaff typeface, in my opinion this is the least successful of the three designs although the typeface is still successful. Again I have decided to reduce the detail within and simplify each letter making it more durable in terms of size. In my opinion this has worked well although I feel that the typeface doesn’t represent the artist as successfully in comparison to the previous designs that I have displayed above.

Development


Development: Final Typeface Kandinsky


Development: Final Typeface Kandinsky

Analysis Here I have produced some further development into the artist Jean Dubuffet. Jean produces large scale work which often includes sculpture within an illustrative style, this is what initially caught my eye within my research as his work incorporates bold colour that is divided by a consistent black boarder. Because of this I felt that I would be able to produce a typeface that holds a bold statement and would stand out from the page although I feel that my development of the idea was poor, within my development I looked at the shapes used within his work and began producing letters within this soft and flowing style, this was successful although as I began to include the appropriate lines and pattern the typeface became overcrowded and compacted. As a result of this I also looked at simplifying the design although once again this looked slightly basic. Therefore as a result of this development I feel I will avoid using this artist based on alternative research that has proved much more successful.


Development: Cover Kandinsky


Development: Advert Kandinsky

HERE IS THE TYPEFACE THAT I HAVE PRODUCED AND IS BASED ON THE ARTIST KANDINSKY, THIS TYPEFACE WAS PRODUCED BY INCORPORATING A VARAITY OF SHAPE SEEN WITHIN HIS WORK IN ORDER TO CREATE AN EYECATCHING DESIGN THAT RESEMBLES THIS UNIQUE STYLE THROUGHOUT.


Development: Specimen Sheet Kandinsky NORMAL

BOLD

COLOR

FULL TYPEFACE


Artist typeface